Chapter 197 Chess Game


    Yu Xing didn''t know Gu Sibin, but as soon as he heard about the other party''s position, he was sure that Penguin really wanted to invest in Yixun.com.


    By the time Bu Guangqi exchanged a little greeting, the Penguin’s movements became clearer.


    Penguin’s e-commerce manager is Wu Xiaoguang, who is Penguin’s sixth employee. He once wrote the first line of OICQ code, known as “Penguin’s first product manager”, and Gu Sibin is his current deputy in charge of e-commerce.


    The level of these two people appeared in Bu Guangqi''s message, and Yu Xing couldn''t help but circulate in his mind, thinking about what the penguin wanted to do.


    From the cooperation between Penguin and JD.com and the Penguin attributes considered before, it should pay more attention to the influence it can play. However, Gu Sibin is quite proud of his words and is extremely optimistic about the future of Yixun.com.


    This is contrary to the strategy of judgment.


    Yu Xing obtained information during the greetings and once again expressed his positioning: "Mr. Gu, Mr. Bu, I have indeed talked about some ideas about vertical e-commerce, but you have to talk about competition with JD.com. I have to be flattered this time to let me come here."


    Yixun.com is indeed a small shrimp in e-commerce, but it is still on the market.


    Yu Xing can''t put out the mountain peak here, so he only has a small website like Bai Xiaosheng. Although the company''s user scale has just successfully exceeded 150,000, compared with giants like Penguin, such a few numbers are definitely not special in the eyes of the other executives.


    So, he didn''t understand why he invited him to come.


    This time it was changed to Gu Sibin to explain his doubts, or to express sincerity: "Mr. Yu, our Penguin is very interested in e-commerce. You have talked about a lot of vertical e-commerce in the show before. We are recruiting soldiers this year and are also very interested in your statement. The domestic e-commerce competition situation you analyzed is still very sharp."


    He smiled and said, "If Mr. Yu doesn''t do Bai Xiaosheng, you can come to our penguin to try it in the future."


    Gu Sibin’s backing at Penguin is Wu Xiaoguang. After the company confirmed that he had more interest in e-commerce, he visited and visited e-commerce companies in China this year to think about industry competition and future changes.


    Yixun.com was also contacted at that time.


    At the same time, his small team also noticed the popular discussion of vertical e-commerce in "You''re the One", and then saw the vertical changes in Letao''s model.


    From selling toys to selling shoes to the current tail products, Letao.com''s transformation has been discussed many times with domestic e-commerce competition.


    Gu Sibin came to Shencheng again this time. During his exchange with Bu Guangqi, he talked about Yu Xing, the fuse of the price war, and the solution to the vertical pattern, which is superimposed with Bu Guangqi''s own cognition.


    Bu Guangqi joined New Egg.com, which has been engaged in e-commerce in 2001, and has built an understanding of e-commerce in nearly five years of working.


    His initial positioning of Yixun.com was "small and beautiful", and he made his own characteristics and professionalism in the digital 3C field. This positioning also allowed the website to make sales of more than 10 million yuan a year after its establishment. However, with the rapid changes in the market, such vertical 3C websites cannot achieve faster growth.


    JD.com does not need to compete deliberately, its development and scale are a threshold in front of Yixun.com.


    The idea of ??small and beautiful is proven by the market to be very likely not to work.


    So, Bu Guangqi began to look for venture capital and tried to build a large e-commerce website, but because of the existence of JD.com, this intention could only be to hit a wall everywhere because he could not solve a problem.


    JD.com is already at least ten times the size of Yixun. Why should it invest in such a latecomer?


    Compared with Letao.com giving a "mode vertical" solution under competitive pressure, Bu Guangqi''s solution is to learn and imitate the development of JD.com from vertical e-commerce to large platforms.


    Although the solutions are different, everyone’s judgment on e-commerce competition is similar.


    This made Bu Guangqi appreciate the analysis of Yu Xing, an outsider.


    It sounds a bit ugly to say that it is an outsider, and it can be called an "industry observer". I heard that Liu Qiangdong from JD.com also invited Yu Xing. Although I don''t know if it is a praising word, it can also prove that this young man has unique features. "Go to Penguin?" Yu Xing felt that all the greetings were over. He was no longer humble when he heard the invitation from Penguin executives. Instead, he thought for a while and asked, "Penguin''s e-commerce department? Should Penguin make big moves in the e-commerce field?"


    Gu Sibin smiled and said with a little reserved attitude: "We are planning to do e-commerce well, and we will definitely do it well. Mr. Yu asked about the idea. We will have plans to establish an e-commerce subsidiary in the future."


    He thought it was normal for Yu Xing to be moved, and the resources of Penguin exceeded ordinary people''s imagination.


    Yu Xing asked again: "To be honest, the gap between Yixun and JD.com is still quite large. Both are B2C, Yixun has it, JD.com has it, Yixun has it, and JD.com has it, too. Why did Penguin invest in Yixun?"


    Bu Guangqi coughed, no, buddy?


    Seeing that Bu Guangqi''s face was a little strange, Gu Sibin smiled at him and said seriously to Yu Xing: "Mr. Yu, Yi Xun has a penguin, this is the biggest difference!"


    Decisive, extremely confident, and with a giant style.


    Yu Xing said three words in a questioning tone: "Paipai.com?"


    Paipai.com is a C2C made by Penguin. It intends to benchmark Alibaba’s Taobao. It was once highly expected, but soon there was no splash, which was a failure of Penguin’s e-commerce.


    Gu Sibin was not angry, but said: "That was a trial and error. Yixun.com is different. Penguin''s funds and traffic can help Yixun.com develop beyond the reach."


    Yu Xing held a different opinion and shook his head and said, "Penguin is indeed a big company with sufficient funds. However, JD.com has become a climate and will continue to obtain funds from investors. Regardless of the financing JD.com has obtained before, its next round of continued financing is likely to be aimed at a scale of tens or even tens of billions. Can Penguin also spend so much money to invest in Yixun?"


    Gu Sibin frowned at this time. Investment of this scale cannot be decided by his own level, and he felt a little unhappy about this question.


    He replied vaguely: "As long as it is confirmed that it is necessary, everything can be negotiated."


    Yu Xing completely clarified his thoughts. Penguin has not yet experienced the verbal battle that has made his reputation fall to the bottom. His current strategic thinking is still to use his own business to occupy the share of all walks of life and is willing to do it himself. This time it may not only be industrial investment, but also strategic investment.


    When "Computer World" is cursed, and the 3Q dispute will bring down the penguin to change its strategic thinking.


    Yu Xing immediately realized one thing: If he could make a weapon to snipe Penguin next year and successfully allow Alibaba to take over, Penguin, whose core business was hit, will inevitably have strategic changes.


    By then, not only Yixun.com, but also the fate of the passionate executive in front of him may also change.


    I won’t kill Boren, Boren died because of me.


    The giant has a position, and it cannot be a vertical website with the positioning of Bai Xiaosheng.


    If a giant wants to develop, it will inevitably extend its tentacles step by step to the vertical field that can be extended.


    However, once the core of the giant is damaged, it may suddenly shrink its tentacles and then use other methods to try to solve the problem.


    It is difficult for Yixun.com to succeed in its development according to the routine, but this time it may die quickly. On the other hand, JD.com only needs to pay attention to its own development, which is the biggest open plot and the best way to break the deadlock.


    Until...a brand new mode appears again.


    Yu Xing looked at Bu Guangqi, listened to Gu Sibin, thought about the trends of the giants, and felt a sense of understanding and progress, and gradually entered the industry and observed the situation of family.


    Only by seeing clearly can you be accurately identified.


    (This chapter ends)