Chapter 150
Traders understand the dealer and subcontract profits.
Eight million reversely cut into nine million, and the relationship between the two parties in cooperation is naturally more intense.
Yu Xing took the opportunity to make a small request with Xu Rongxuan, hoping that he could talk to Tudou.com in the afternoon.
Xu Rongxuan was very surprised at Yu Xing''s efficiency. Unexpectedly, he would just leave this afternoon when he found his next home, but he agreed without hesitation.
Everyone was carrying the flower sedan chair, but Mr. Yu was not that sharp.
As a celebration, it is inevitable to have a few drinks for lunch.
Xu Rongxuan collected money to do business and had to work in the afternoon, so he didn''t want to drink too much, but he was very interested. When talking about the premiere of "You''re the One", the ratings of the prime time soared to 1.058 last night, ranking third in the country''s variety show in the same period!
The third place in variety shows nationwide!
Xu Rongxuan reported the data and sighed repeatedly: "Dark horse, this is a dark horse!"
When Yu Xing heard this, he smiled and said, "Taiwan has given us all the prime time, how can he be considered a dark horse?"
"This prime time is because of Tang Jun. He brought his own traffic and topics, so he put it on and tried it. If it doesn''t work, it will be adjusted soon. However, although the period between Tang Jun and you does have the highest ratings, the middle is still stable." Xu Rongxuan shook his head and said, "Do you know what Taiwan said?"
He said "tsk": "The director of the Taiwan Department is very puzzled. He asked me, is this a variety show?"
Workplace recruitment programs are also considered variety shows?
Xu Rongxuan said this and smiled, "I just said he was old-fashioned. I said this was called a ''reality show'', of course it was considered a variety show."
Yu Xing gave a thumbs up. Indeed, the positioning of this producer is still very clear.
It is a real person, a real boss and a real job seeker, comes from reality, but at the same time it amplifies conflicts and contradictions, and is a show higher than reality.
He said, "Director Xu, when I talk about business, the Internet, and the company, I have a serious opinion."
Xu Rongxuan said happily: "It''s good for you to be serious, we need you to be serious, well, just privately..."
He thought about it and persuaded him: "Mr. Yu, you can actually contact me more privately. You have a clear idea in your heart. It''s a show on stage, and you can make friends off stage."
Yu Xing had no choice but to decide to hand over such a job to a more suitable person, and later he had to bring the chairman of the steel to be the audience, so as not to have an emergency, but he had no help.
Make friends off the stage, you won’t know each other without fighting.
The afternoon is also time to make friends.
Yu Xing took Xu Rongxuan to meet Cai Bochao, vice president of Tudou.com, and introduced him to the producer of the program "You''re the One".
Cai Bochao was very enthusiastic, but he didn''t expect Xu Rongxuan to come together.
However, after the greetings between the two sides ended, Cai Bochao came up and cut a big knife at Yu Xing''s offer.
"14 million, Mr. Yu, Director Xu, this price is impossible, it''s too high."
"It''s impossible to talk about it above ten millions, because with Mr. Xu, I don''t want to say anything empirical. Even if I''m giving it a discount, I have to apply for it when I go back."
When Xu Rongxuan heard the specific price, he couldn''t help but glance at Yu Xing, whose face was still unchanged. Why is the price of the quotation being sold is even more ruthless than me?
Yu Xing said happily to both sides: "Yes, Mr. Xu, we are a common investor. With her here, we can speak more directly. To be honest, if it weren''t for Mr. Xu, the first one I would definitely look for was Youku. I heard that Youku has been on the market and attaches great importance to good content. I am very confident in our program. Yesterday''s premiere was the third variety show in the same period in the country."
Xu Rongxuan changed his mind. On the one hand, the contract in black and white has been signed, on the other hand, Mr. Yu can find resources for the next family to have intermediary connections, and on the other hand... The one million that came out in the morning should not fall into the water without hearing the noise.
Cai Bochao shook his head repeatedly and smiled and said, "Mr. Yu, what I said is honest. You don''t need to mention Youku. If you go to Youku, it will be even harder to talk about. The price of Internet copyright is cheap. Have you watched "Golden Wedding"? Have you watched "Soldier Assault"? They only cost 3,000 yuan per episode. This year''s "The Great Qin Empire" is exclusive to Sohu. It has been negotiated there, and it is only 25,000 yuan per episode."
He continued: "The price I gave is, first, there is Mr. Xu here, second, I see the content is really good, third, considering the price increase factor in the future, fourth, there is indeed a measure of competitors like Youku, and I am sincere."
Yu Xing saw that the person was speaking in an orderly manner and fell into silence to give way.
Xu Rongxuan is unscrupulous and must let the funder feel the effect of spending more money. He does not want this matter to be delayed, as his own money has not yet arrived.
He said slowly: "It''s okay if Mr. Cai bullies Mr. Yu and is not an insider in the industry. How could he still say this in front of me?"
Cai Bochao was surprised: "Director Xu, where do you start?"
"The Golden Wedding and Soldier Assault" are indeed 3,000 yuan per episode, but that was the price last year. "The Great Qin Empire" is exclusive online broadcast by Sohu, and the price is indeed 25,000 yuan per episode. However, it is a simultaneous premiere on satellite TV, namely Shaanxi, Southeast, Henan and Hebei. Of course, this price cannot be increased!" Although Xu Rongxuan''s direction is different, he is a real insider in the industry.
Cai Bochao shook his head repeatedly: "Even if there are not so many TV stations in the Great Qin Empire, its price cannot be much higher. Just because "You''re the One" is only available now, it''s already a premium for us to be willing to pay 7 million!"
Xu Rongxuan raised his voice: "You don''t have to talk about "The Great Qin Empire". Do you know that Gao Xixi is building the New Three Kingdoms? Its exclusive Internet broadcast is being discussed. The price of an episode is about 150,000! If you don''t believe it, go and inquire! Don''t do those old calendars!"
Cai Bochao''s eyes flashed.
Xu Rongxuan said with confidence: "I told Mr. Yu that I could hold it over and over again, and the price could be sold higher. We still have goods behind us. Our Oriental TV does not sell the first round and does not conduct distribution. It can be said that offline is the only one, online is the first one. What''s the point of being urgent?"
He turned to look at Yu Xing: "Mr. Yu, I said, let''s wait a little longer, don''t consider Mr. Xu''s factors, and don''t do any internal digestion."
Yu Xing sighed slightly.
Cai Bochao watched the two of them sing and reconciling, thinking about the situation of this transaction. All kinds of copyrights are indeed rising, and this year it is very obvious. I can only say that what everyone has come up with is beneficial to their current situation.
Yu Xing was also observing the reaction of the vice president of Tudou.com, and said at this time: "Mr. Cai, since everyone''s psychological prices are so different, then... I won''t talk anymore. I will do it in the evening, and the business will not be successful."
Of course, this is to raise a wave.
The copyright of various works has already risen, but it has not yet risen, and variety shows are still lagging behind. However, it has not been two years since then. The Internet exclusive price of "The Voice of China" is soon calculated in 100 million yuan.
"Mr. Yu, the business is just a matter of negotiation. I am willing to come here by recognizing the value of our program. To be honest, your program is still being recorded, and the risk in your village will be great." Cai Bochao is doing business, "This kind of procurement is not a small amount."
The relationship between program effect and time is actually a common concern among TV stations, second-department dealers and potential buyers.
The three dealers are okay, but he doesn''t want to delay this time in his heart. As long as the funds enter Bai Xiaosheng, they can also play a role in amplifying, just like Kestrel''s money goes from A round to B round, which can increase value.
Yu Xing thought for two seconds for a while and said jokingly: "Who doesn''t want to make money without risk? A small amount is all the money of investors. Mr. Xu is willing to introduce you, Mr. Cai, what are you worried about?"
Cai Bochao was amused and slapped his legs: "Mr. Yu, what you said... is not all Mr. Xu''s money."
"The TV station gives content, I''m doing the revenue of the company, you''re doing the data of the website, I''ll get the C round next year, and you''ll make the US stock market next year. This is what Mr. Xu wants to see, I''m doing, everyone, you''re still thinking about it." Yu Xing was serious and frowned and said, "Let''s do this, Mr. Cai, you''ll consider it again tonight. We have another issue, and you can see the effect of this issue."
He gave a final price: "If you think it''s OK, we will digest it internally and give you a 10% discount. If you think it''s not OK, I will talk to Youku, Sohu, Ku6.com and others, and we won''t have to spend more time."
Cai Bochao looked embarrassed: "Mr. Yu, I am very sincere. You speak very realistically, 30% off. This price is already very high."
Yu Xing shook his head: "Mr. Cai, you have to make some money, otherwise what are I doing? I have to give advice on the show, and I have to be a guest, and I have to continue to do the show results later. Everyone has to make money, so the business can last longer. Seeing that Oriental TV will be going to be a separation of production and broadcasting next year, we are not only doing this business this time."
Cai Bochao''s heart moved. I heard about the reform of Oriental Satellite TV. It seems that it will be next year now.
He smiled and said, "Mr. Yu, everyone is my own. You can give me a discount at the end. I will discuss it with my colleagues in the evening."
Yu Xing looked at the producer and solicited opinions: "Director Xu, look at the price..."
Xu Rongxuan was a little confused about how Mr. Yu wanted to ask him to help him speak, for fear of bad things, but when he saw his encouraging eyes, he gritted his teeth and gave a discount: "A 85% off. If Tudou.com has no intention yet, he won''t have to talk more in the future."
Yu Xing agreed: "Okay, Mr. Cai, let''s say that, you will enjoy the gift tonight." Cai Bochao hesitated for two seconds, and finally considered Xu Rongxuan''s existence, he recognized such a quotation.
14 million, 85% off, 11.9 million.
Is there room for discussion?
Cai Bochao believes that there is.
But is there still a need to talk about it?
As Yu Xing said, Tudou.com is not just doing one business. The Internet copyright of film and television dramas and variety shows is rising again, and the relationship between procurement and production is also a dimension that needs to be considered.
That night, while discussing price issues with colleagues, Cai Bochao was looking for Internet copyright news from the New Three Kingdoms in the circle.
As long as you know the news, there are still some traces to find out about this kind of thing.
Sure enough, the producers of the New Three Kingdoms are already talking about the first round and copyright. The price of the first round is an astonishing 1.2 million yuan per episode, and the exclusive Internet broadcasting rights are almost the same as Xu Rongxuan mentioned earlier.
This price is a shameless double compared to the level of thousands of dollars in "Golden Wedding" and "Soldier Assault" in 2008.
"The show "You''re the One" is relatively non-mainstream. It has never been before, but the premiere is really good. Oriental TV must provide more resources in the future. I think it can be stabilized." Ding Xiaoxiao, director of Tudou.com, said carefully, "Look at the effect tonight. In fact, considering the price increase of copyright, if it can be reduced to tens of millions, it is more acceptable."
Cai Bochao saw that Oriental TV had already started to enter the show, and said with a smile: "I''m afraid we won''t accept it. Youku and others can accept it. If that''s the case, why bother? We also want to make friends."
Ding Xiaoxiao was silent. Sometimes the price of a product does not depend on how much it is actually worth.
The second episode begins to play.
Compared with the topic of the premiere, this episode seems to have changed from external skills to internal skills.
Tang Jun himself has a public opinion storm, but after he withdrew from recording, "You''re the One" shows the contradictions and highlights that can be brought about by the program''s own mechanism. Li Jing''s cold face, contestants'' talent, anatomical vertical e-commerce, entrepreneurship strategy discussions, and the invisible pressure of large companies...
The program is not limited to recruitment, and the content seems quite rich.
"It''s indeed a reality show." After watching it for most of the time, Cai Bochao felt that the ratings of this episode would not be too bad. "The differences between different bosses are also a big highlight. We didn''t have such a platform in the past, and "You''re the One" also provides a peek at the boss."
At 10:00 pm, Cai Bochao, who had finished watching the show, was discussing with his colleagues, and suddenly received a message from Yu Xing on his mobile phone.
Yu Xing: Today''s ratings are 1.23, the second largest variety show in the same period in the country. Mr. Cai, please give me a result tomorrow morning.
Cai Bochao is still bargaining: Mr. Yu, colleagues all think your premium is a bit high, so you can cut it yourself.
Yu Xing: Mr. Cai, I have to make friends too. Before noon tomorrow, if you can accept the 20% discount, sign the contract. If you don’t have it, don’t negotiate.
Cai Bochao stared at the word "make friends" for a long time, purchasing...
Having said that, why did Oriental TV’s program copyright go from a website like Bai Xiaosheng?
If something goes wrong, there will be benefits.
Cai Bochao made a decision on behalf of Tudou.com.
The next morning, the vice president of Tudou.com met Yu Xing and still successfully made a profit, setting the internal digestion price at 20% off, which is 10.5 million, which is a lot more discount than the initial quotation of 14 million.
This is not the ideal selling price, but... it is to lower expectations.
The money for the title sponsorship of the program was not recovered, and Xu Rongxuan gave another 1 million yuan. The 1.5 million yuan left out is equivalent to the salary for future recruitment elites.
Company options do not need to be cashed immediately, and wages and bonuses must be paid every month.
That is, Tudou.com supports the salary of a recruitment team.
Thinking of this, Yu Xing was not dissatisfied with it.
"Mr. Yu, we took a lot of risks in purchasing, which is also a precedent for domestic variety shows. You must maintain the subsequent content production." Cai Bochao put away the signed contract and expressed some concerns.
Yu Xing said seriously: "Mr. Cai, don''t worry, the program can be without it, but it must not be without it."
Cai Bochao smiled.
"Oh yes, Mr. Cai, you can also queue up on Tudou.com. This is your own family. Send an executive with a certain amount of power to recruit people as a candidate boss." Yu Xing made a small request, "Oriental TV wants to continue this program for a long time. The priority procurement in our contract is definitely a preferential clause."
He actually doesn’t think Tudou.com suffers any losses.
Cai Bochao agreed and asked with a smile: "Mr. Yu, do you have scripts on stage? I saw that Li Jing and Bi Sheng looked ugly in the second episode."
Yu Xing shook his head: "There is no script, at least, there is no one now."
Cai Bochao was surprised: "That vertical e-commerce..."
"I''m really not optimistic. This road is almost a half-dead." Yu Xing expressed his point of view truthfully.
Cai Bochao didn''t say much, but felt that this statement was a bit hasty.
Many viewers like him have similar views, especially those who are doing vertical e-commerce. When they see such discussions in "You''re the One", they immediately feel that this is just an outsider pointing fingers.
Have you ever done vertical e-commerce?
Have you ever done e-commerce?
With such tiny waves, the third and fourth periods of "You" that needs to be rushed to the construction period have been recorded.
Yu Xing really brought Steel Chairman Song Yufeng to the scene this time.
Song Yufeng was originally very happy to be able to record the show with his boss, but when he knew that the employee who was really attacking his husband had resigned and was suggested to be exposed that day, he suddenly became nervous.
this…
This is not calling me to watch the show, it is calling me to take care of the problem...
I just said Mr. Yu wouldn''t be so kind...
Song Yufeng is close to the boss in the audience, and has been paying close attention to the relevant situation since the recording.
However, this one-day recording was successfully completed through the first half and everything went smoothly.
When Song Yufeng gradually focused his attention on the show itself, Cai Dabiao, the real attacker boss who was recording it well, suddenly stood up from his seat and shouted the name of a commercial assassin.
“Yu Xing!”
The recording site was suddenly interrupted, and the host, audience and program team were all confused.
Yu Xing responded loudly: "Hey, here you are."
Song Yufeng''s nerves suddenly tense, but a hint of excitement spread in his heart. Biaozi, what happened!
(This chapter ends)