Chapter 122 Two Titles (5k)


    "Mr. Yu, this actually makes no sense."


    The annual Internet summit is continuing. The behind-the-scenes of the working emperor and the young entrepreneur are just a small behind-the-scenes that adds glory to the former. However, Liu Qiangdong next to him sat down without any expression and comforted him after seeing Yu Xing sitting down.


    To Liu Qiangdong''s surprise, Yu Xing turned his head and smiled.


    Then, Yu Xing asked, "Mr. Liu, what would you think if Alibaba''s President Ma thought JD''s heavy assets were a not-so-excellent route?"


    Liu Qiangdong asked back: "Did he say that?"


    "If the outside world thinks...well, let''s put it this way, JD''s heavy asset operation is different from the mainstream domestic e-commerce model today. Why are you running all the way in this direction?" Yu Xing revised his words.


    Liu Qiangdong was about to speak, but suddenly hesitated for two seconds and asked, "Will the ''dialogue'' you said start now, right?"


    "Yes, Mr. Liu, but I will show you the manuscript I have compiled before publishing. If you change your mind, don''t want to publish it, or feel that the meaning in the manuscript has been distorted, you can also change it." Yu Xing smiled, "My idea is to show everyone''s thinking about business, not to provoke conflicts."


    He added: "However, some contradictions may be inevitable. They are based on the contradictions that everyone has different perceptions of one thing. If this stirring spark can make more people think, I personally think it is beneficial."


    Liu Qiangdong commented: "You have to say everything."


    But he still thought about answering such questions. Indeed, JD.com is an alternative in today''s e-commerce market.


    "I can answer in one sentence." Liu Qiangdong showed confidence.


    Yu Xing concentrated his mind.


    Liu Qiangdong showed his less confident side again and asked, "Is there a little less sentence? Do I need to say more? Is this better effect?"


    Yu Xing deeply felt the immatureness of future business tycoons and said with a serious suggestion: "One sentence is enough, but it needs to be more essential. For example, when I talk to investors, I just want to say one sentence. Bai Xiaosheng is a platform for social and workplace topics. Smart people should immediately pile up their money in front of me when they hear this sentence!"


    Liu Qiangdong was amused, and there was a kind of entrepreneurial resonance.


    He had a similar mentality when he was looking for money last year. Smart investors should pile up money in front of me!


    This is not only a recognition of one''s own company, but also a sigh-like fantasy.


    Liu Qiangdong considered it seriously and replied: "Many times, the essence of competition in e-commerce is competition between efficiency costs and user experience."


    Yu Xing quickly recalled the past and future development of JD.com, and even Alibaba''s development, and then said: "So... the goal of JD.com''s asset-intensive development is to improve efficiency and user experience. Well, self-operated... This is the advantage of JD.com''s self-operated operation. Alibaba is a platform, and it is difficult for merchants on its platform to compete with JD.com, a super merchant. Similarly, Suning and Gome have huge basic bases, and it is also very difficult to transform into online."


    Liu Qiangdong glanced at Yu Xing with some surprise and nodded, "The higher the efficiency, the better the user experience will actually be."


    Yu Xing remembered the question Ma Yi later said and asked: "JD.com does warehousing and distribution by itself, and there are so many employees. In comparison, Alibaba has a much smaller number of employees. With the development of its business in the future, Mr. Liu, have you considered how to deal with the rapid growth and management of employees?"


    Liu Qiangdong obviously considered it, and gave the answer after only three seconds of thinking, and asked the same question: "What type of industry do you think retail is?"


    Yu Xing changed his mind and replied, "Labor-intensive."


    "Yes, retail is a labor-intensive industry." Liu Qiangdong nodded, "However, it will inevitably become more and more demanding on technology improvement and becoming a technology-intensive industry. The scale of employees is enough to be within a controllable range."


    He explained his thoughts: "What is controllable? As long as our revenue growth is far greater than our employee growth, it proves that our efficiency is not low or even improved."


    "Like our warehouse, we are still traditional beam shelves now, but we will inevitably move towards the goal of automation in the future."


    "People will definitely grow, but the proportion is different. For example, revenue will increase by 60% per year. Through technological improvement, employees will increase by 30%, which will be very benign."


    Liu Qiangdong talked about the rising spirit and gave an example: "Amazon acquired an online book retailer in 2005, called BookSurges, which can provide publishers with stock-free book fulfillment networks, which are self-service publishing services that print based on demand."


    "This model liberates the inventory pressure of publishers, which is a technological transformation."


    "Last year, oh, it should be the year before yesterday, Amazon acquired an independent audio book manufacturer. You see, Amazon''s layout in this area is very clear. It builds a platform to provide publishers with more and more convenient options."


    This example has exceeded the problem just now.


    Liu Qiangdong did not continue to say it, and he came back: "Enhanced technology, improved efficiency, and strengthened management capabilities are effective solutions to scale growth. At the same time, this scale growth will also benefit the user experience."


    He smiled and said, "Mr. Yu, when you buy things from JD.com, you don''t care how many people we have. You only care about whether the delivery is fast, right?"


    Yu Xing nodded.


    "Since it''s a conversation, I''ll ask you one too." Liu Qiangdong said, "The company held a meeting the day before yesterday. One of the questions discussed was whether to make payments now. The conclusion is that the value of making payments now is not large, the proportion is too small, and the priority is low."


    Liu Qiangdong once talked to Yu Xing about payment, which was a strong suggestion given by this young man.


    However, the most important thing after that exchange was to seek new financing and overcome the difficulties of life and death. It was after the call for invitation from this "dialogue", Liu Qiangdong remembered the payment matter again and brainstormed the question.


    Yu Xing thought for a while and asked, "Who is your CFO?"


    Liu Qiangdong replied: "Chen Shengqiang."


    He added: "He was introduced by Mr. Xu."


    Yu Xing smiled, how could he not get around Xu Xin?


    "Whether JD.com makes payments, the final decision must be with you."


    "If your CFO does not argue with you on this matter, then I think he is unqualified."


    "Since JD.com has gotten money, it''s hard to die. There is a good point to weigh whether to do payment or not. Will you do it in the future? So what''s the price of doing it in the future compared to now? Will your opponent give you room to catch up?"


    "Payment is an account system, and its value is self-evident. You think the value of this time is not great. Well, competitors always have many advantages. You look up and see how Alibaba makes payments. You are the back-end, and the size is not as good as the other party. If you don''t spend 100 million today, you will have to spend 10 billion in the future!"


    Liu Qiangdong frowned and said nothing.


    Yu Xing was about to speak when he suddenly felt aroused his heart and put the decision of JD again in the current environment.


    Why does Dongzi always tend to pay without much value?


    After a while, Yu Xing sighed: "Mr. Liu, you can''t see that Amazon has not vigorously developed payments, so you think so, right?"


    There is no doubt that JD is learning and imitating Amazon, even though the latter has no hope of turning around in the Chinese market due to the difficulty of localization.


    This can be seen from the example of Liu Qiangdong citing Amazon''s acquisition just now.


    Liu Qiangdong showed an unclear look, without a positive answer, but it was close to the default.


    Applause suddenly sounded in the venue, and another guest finished speaking.


    Liu Qiangdong''s interest is all about this "dialogue". He found that Yu Xing was really a very keen person, and he was unconsciously moved to the desire to recruit him again.


    Both of them interrupted their chat because of the new guest''s speech.


    Five minutes later, Liu Qiangdong restarted the conversation and explained: "I think Amazon''s purpose of ''customer value-centered'' is particularly correct, and it will inevitably bring long-term value."


    Yu Xing retorted: "Learning it does not mean being like it everywhere. If all Amazon''s decisions are correct, the person I want to talk to here may not be you, but Amazon''s business leader in China."


    He has fully understood why the payment value is ignored by Liu Qiangdong and JD.com. One is money, the second is authority, and the third is the current status of the payment ratio of existing customers.


    Amazon is so powerful that people don’t pay much attention to the development of electronic payments. What’s the point of being urgent about JD?


    Authority has a great influence. If everyone''s blind obedience can be easily broken, it is not authority.


    It''s like...


    Yu Xing just experienced that Tang Jun, the first professional manager of China, received applause from the audience with just one sentence "Because I am the working emperor."


    He looked at Liu Qiangdong who was frowning and said, "I will talk to Mr. Xu once to listen to her understanding. Perhaps, you need to consider this issue again."


    Xu Xin had rejected her "dialogue" before. This time, with JD Payment as an introduction, can you sit down and talk?


    Liu Qiangdong smiled again: "Okay, think about it again, Mr. Yu, you are very confident, just like Xu Xin listens to you."


    Yu Xing said without hesitation: "I am more keen to talk to you recently to see if there are any better opportunities."


    In addition to Bai Xiaosheng''s columns and topics, crossing the mountain peaks also requires screening and reference for more information.


    This time I came to Beijing, communicated with Liu Qiangdong, met Tang Jun, and had reason to touch Xu Xin when I went back. It was already worth the ticket price!


    Liu Qiangdong saw that Yu Xing was quite motivated, otherwise he would not have done anything to promote the website on site...


    "I need a title for the manuscript." Yu Xing thought for a while and asked, "Mr. Liu, how much do you think JD''s future revenue can achieve?"


    Liu Qiangdong said before answering: "You always call me Mr. Liu, forget it, just call me Brother Dong, and you won''t get rid of it."


    This is he is releasing his goodwill and wanting to develop new brothers.


    Yu Xing smiled and said, "If I don''t get along, I don''t like calling me brother. Can I call you Dongzi?"


    Liu Qiangdong is not very acceptable: "Okay, let''s call me Mr. Liu. I think JD''s future revenue can reach a scale of 500 billion a year!"


    Yu Xing nodded, and the title was found. Seeing that Yu Xing did not express his opinion, Liu Qiangdong asked, "Do you think there is hope?"


    "Of course there is. I think it''s more than 500 billion. I think JD can achieve one trillion in the future." Yu Xing said with a smile.


    Liu Qiangdong smiled and heard that this was a compliment.


    Yu Xing solicited opinions: "Mr. Liu, do you think the title of ''Business tycoon with target revenue of 500 billion teaches you to play e-commerce'' is acceptable?"


    Liu Qiangdong was completely stunned.


    What will the business tycoon with a target revenue of 500 billion teach you how to play e-commerce? ? ?


    What the **** title is this? !


    He asked angrily: "What are you kidding? Do you think this is a good title?"


    "This can be spread and can be seen by more people. Are you still afraid that others will know your goal?" Yu Xing said with a smile.


    Liu Qiangdong frowned for a while: "Is it really conducive to spread?"


    Yu Xing said seriously: "It''s my concession."


    Liu Qiangdong reluctantly agreed: "Okay."


    Yu Xing talked to Liu Qiangdong about his views on e-commerce, and ended his question about the target at the end of the morning meeting with some unsatisfactory ending.


    Finally, he made a small request: "Mr. Liu, my column needs new interviewees. Do you have any friends who recommend it to me to know each other?"


    Liu Qiangdong quickly passed the name in his mind and said with a hint of embarrassment: "It seems that there is no suitable one. I have fewer friends and don''t like socializing."


    Yu Xing was slightly stunned, but this did conform to Dongzi''s nature. After all, he was face-blind and might not be able to distinguish people.


    Conservation of lunch at the annual summit.


    Yu Xing immediately continued to do his own work after he finished eating.


    But what he was a little unexpected was that compared to the promotion in the morning, the efficiency at noon was significantly lower, and that kind of speech that was thrown out to raise the company was not very effective.


    Yu Xing attributed this to the authority of a certain emperor.


    As for what...


    The little snobs are quite cute.


    Yu Xing didn''t think it was anything. The worker''s fraud had already hedged the interests.


    In the evening of that day, Yu Xing hurriedly left the venue early and got the book sent by Zhong Zhiling. This was what he specially sent a text message to ask the third in charge to buy it.


    Then, he returned to the venue and gave the book to Liu Qiangdong.


    "I have this book." Liu Qiangdong smiled with "From Excellence to Excellence", "I have read it several times and written it very well."


    Yu Xing nodded and said, "That''s really the same thing as the heroes."


    The author of "From Excellence to Excellence" is Jim Collins, and his book is "Eternal Blossoms".


    Jim and his team proposed a "flywheel effect" through research on each company in Fortune''s top 500 rankings since 1965, believing that the development process of a company from excellence to excellence is like driving the rotation of a flywheel, emphasizing the power of long-termism.


    - In order to make a static, huge, and heavy flywheel rotate, it is necessary to spend a lot of effort at the beginning, pushing it repeatedly in circles, but the effort of each lap will not be wasted, and in the end it will turn faster and faster, and there will be no need to spend much effort.


    Liu Qiangdong did not open the book and said, "I accepted it, Mr. Yu, let''s have a meal together tonight. Actually, I think you are very suitable for e-commerce."


    "If I don''t have dinner at night, can I still ask my team to go to Jingdong Ground Promotion?" Yu Xing asked.


    Liu Qiangdong laughed: "Of course."


    "Then I won''t eat anymore. I''m going to have a meeting with the team members tonight. Mr. Liu, see you next time." Yu Xing was very straightforward.


    Liu Qiangdong nodded: "See you next time."


    He really wanted to recruit this young entrepreneur, but he didn''t force him.


    Things in the world are not accurate, they depend on fate.


    Sitting in the car home at night, Liu Qiangdong thought about paying for a while, then shook his head and opened the "From Excellence to Excellence" at hand, and then he found that there were two lines of words on the title page.


    —Target revenue of 500 billion (×)


    ——One trillion (√)


    Liu Qiangdong closed the book and looked at the city lights outside. JD.com''s revenue last year was 1.3 billion, and this year''s goal was 3 billion, and the goal of 500 billion was something he said with courage.


    He was a little leisurely and fascinated. What kind of scenery would 500 billion be like?


    Can there really be a trillion yuan again?


    The young man must be brave.


    Liu Qiangdong smiled slightly and decided to put the book in the study.


    At 10:30 p.m., Yu Xing ended the meeting with the Beijing ground promotion team and lay tiredly on the hotel bed.


    A few minutes later, Zhong Zhiling knocked on the door and visited again.


    Yu Xingqiang was cheering up and talked to the third in command about the work here.


    There are many Internet companies in Beijing and many famous ones, which are the key points in Baixiaosheng’s local promotion work.


    This year is destined to be an extremely busy year for Zhong Zhiling, but the ground promotion work has basically only been this year. When Bai Xiaosheng''s user scale develops, it will be more about sharing with users by placing advertisements.


    At 11 o''clock in the evening, Yu Xing drank half a cup of herbal tea. Thinking that Xiaoying might not have fallen asleep, he called her again.


    "Xiaoying, what are you doing?" Yu Xing took the phone and walked to the window, looking at the night view of the capital through the not-so-large window.


    "I''m reading Jiahan Forestry''s financial report." Liu Wanying''s thoughts were interrupted by the phone and she stretched, "What about you, are you going well?"


    Yu Xing said in an exaggerated tone: "Super smooth!"


    Liu Wanying rarely hears Boss Yu’s tone and smiles: “No? Can you still speak on stage? Can you still recommend your website to those people?”


    Yu Xing briefly described what he saw and heard today, and finally said, "I was very impressed when I saw Mr. Tang''s style. I wanted to learn from him, but I checked it on the way back and didn''t find his doctorate degree at California Polytechnic."


    Liu Wanying was surprised: "No way..."


    She naturally heard of Tang Jun and knew that this person was urging Shanda to try to acquire Sina, but... a part of his inspiration was actually fake?


    However, just two seconds later, Liu Wanying quickly believed the situation because her eyes fell on the screen''s financial report.


    What can’t be fake? Fenzhong’s screen is fake, and Jiahan Forestry’s agent is probably fake. Such a doctor...


    "Are you saying you are too lucky or too many scams?" Liu Wanying sighed a little.


    Yu Xing smiled and said, "There are both, Xiaoying. I thought I left the school, but I didn''t expect that I didn''t leave at all. I didn''t have a knife in my hand, I had a knife in my heart, and I became sharper."


    He said again: "I plan to collect materials in the past few days to help the website cause a wave of information. I have also thought of the title. What do you think?"


    Liu Wanying thought for a while: "I am willing to sacrifice myself, dare to take down the emperor?"


    "This is OK, but mine is better." Yu Xing was very serious and looked at the night again, and suddenly felt a little restless, "Xiaoying, look at the cat."


    Liu Wanying was caught off guard: "Hey, what are you doing?"


    Yu Xing coughed: "The night view outside is beautiful, and I suddenly felt that this small fraud was not worth it on our phone."


    Liu Wanying urged: "Don''t talk nonsense, just say it quickly, I want to hear any better titles."


    Yu Xing announced: "Just ''Because you are the working emperor''."


    This will be the second manifesto of Bai Xiaosheng''s posthumous bombardment of Internet marriage and love, and we will use Tang Jun''s extremely domineering and confident words today to cut this knife.


    -Because I am the working emperor.


    -Because you are the working emperor.


    Liu Wanying got what she wished and did hear a better title.


    Well, Yu Xing got what he wanted and saw the cat.


    (This chapter ends)