Chapter 120 The wind is coming
Bai Xiaosheng''s employees arrived in Shencheng one after another, and the company''s operations were about to leave the holiday. The A round of funds will be in place on the 10th, but the website users actually saw a significant increase after February.
This is the advertising effect from Finnish Media.
After the Spring Festival holiday in Shencheng, the master is very fast.
In other words, after a short rest, the followers in the four cities of Beijing, Shanghai, Guangzhou and Shenzhen are very fast.
The cooperation agreed by Bai Xiaosheng and Fenzhong Media started in February after the holiday. Chang Haijie, the business manager of Fenzhong who had previously connected, confirmed that the deposit was in place and urged this matter twice. During the New Year greetings, he proposed an advertisement arrangement.
I have to say that although there is moisture in the number of Fenzhong’s screens, the service Yu Xing felt when he launched the business was really satisfactory, which made him feel a little guilty.
Yu Xing answered Chang Haijie''s call and said in a very clear way that he had not yet placed an order with an advertising company and it is expected to be held in mid-February.
Chang Haijie became anxious when he heard this. He was coordinating advertising schedules in the company, hoping that this big customer would get the best results in the future. He also said on the phone that it would be held as early as the first week of February, but he didn''t expect...
Bai Xiaosheng seems to be fine!
Your company doesn’t regard money as money!
You can’t be careless when you use other people’s investments!
In the end, Chang Haijie took the lead in making the advertisement and sincerely gave suggestions on the plan, believing that the 15-second package could be changed to two 7.5-second advertisements.
In this way, screen advertisements can increase the playback frequency, and the name should be first marked out at this stage of Baixiaosheng''s website development.
If there are subsequent developments and changes, they can be adjusted in time within the next six months.
Yu Xing sincerely thanked Manager Chang for his thoughts and suggestions, and transferred Lu Haiying and Kong Huilin to connect with this matter.
By February 1, the relevant plan was quickly released and two different advertising slogans were given.
- Bai Xiaosheng helps you expand your connections and achieve your career dream.
- Business Baixiaosheng, inquire about the news package.
There are two different promotional aspects, each screen is played 120 times a day, which actually covers the audience quite a lot.
It reflects that Bai Xiaosheng''s new users increased from about 350 per day to about 850 per day.
Lu Haiying did some calculations, and it was not for the time being that spontaneous sharing among users. The new addition of advertising channels was 500, and the investment fee was 25,000 yuan per day, which is...
Bai Xiaosheng’s customer acquisition cost through Fenzhong channel is 50 yuan.
“This will definitely drop.”
Yu Xing listened to the latest report at the first company meeting after the New Year and said with a smile: "Fenzhong Media''s advertising is just the beginning now. Its frequency will gradually increase the effect day after day, so don''t worry too much."
"I called Chang Haijie from Fenzhong last night and talked about the effect. After all, they are professional."
"He believes that our initial effect and the characteristics of the website may reach a daily growth of 2,000-3,000 in the next one or two months."
“This is still worth looking forward to.”
Kong Huilin said at this time: "Chen always cares about it. He has been communicating very quickly these days."
Lu Haiying smiled and said, "If we can grow by two or three thousand, we can send a banner to Fenzhong to see if the renewal fee can be discounted later. I heard that Fenzhong is increasing the number of screens."
Yu Xing didn''t answer the words and wanted to send banners to Fenzhong, so don''t be so mocking...
He turned to another thing, which was the latest situation: "Zhiling went to Earth Press the day before yesterday and met his colleagues. This time he was really a colleague, and he just came out of the website, named "Works Network".
"We asked about the situation yesterday, and this seems to be the original project incubated by Skynet."
Yu Xing pondered for a moment and commented: "Well... the market''s reaction is still very fast."
"Works Network?" Kong Huilin just knew about this and said unexpectedly, "The internal incubation of Skynet? Why did they put aside their website and have another project with similar attributes?"
This is why Yu Xing commented "very fast".
He is not sure if the "workplace network" has appeared and is drowned in time.
However, judging from the entrepreneurial choices from Skyrim to Workplace Network, we did not add new functions or new changes to the originally dead framework, but instead made a website again...
This decision is not that easy.
Very courageous.
But... Yu Xing is not looking down on his website. If you don’t mention Kestrel, Bai Xiaosheng does have the hope of getting investment from Today Capital and Sequoia China, but its current user level is only 100,000+.
Although there was some small news ahead, can the initial development of such a small website really trigger the decisions of the older generation to start a business again?
If Bai Xiaosheng now has 1 million users, it would not be surprising that Skynet has built an internal incubation workplace network.
Yu Xing thought from his perspective and could only evaluate carefully and react quickly.
"I looked at the Workplace Network last night. Their layout is similar to ours, and the internal mechanism is also similar." Lu Haiying frowned, "Especially, although it only appeared for a week, it also has anonymous function."
The anonymous function is a protection for workplace users and is very popular with everyone.
Now, there is a second competitive website with such functions on the market.
Bai Xiaosheng has an opponent in social and topic platform positioning.
Lv Haiying was even a little worried after browsing the competitor interface yesterday, thinking that Bai Xiaosheng’s simple name seems to be less commercial than the workplace website.
And, she exchanged views with Zhong Zhiling and reached a conclusion, hurry up!
Quick decision-making, quick online, quick action!
Skyline Network provides teams for incubation, website registration and online promotion, and offline personnel are sent to promote. The determination and efficiency shown in these three aspects are difficult to ignore.
Yu Xing glanced at everyone in the conference room and smiled and said, "It seems that we are on the New Year holiday. This Skynet has not been on the holiday. They will compete with us quickly while they are in a short period."
Everyone''s faces seemed even more solemn. The opponent did not take a holiday, which was quite annoying.
"But, what are our goals? In the next six months, we will win the B round." Yu Xing continued, "We will win the C round next year, and the further goal is to go public!"
"Which company that can go public does not experience competition?"
"The last time I met Xu Xin, I said we will become the strongest team in this track."
“How to prove the strongest?”
"That''s to defeat the opponent."
“The workplace network is very similar to us, right?”
Yu Xing tapped the table with his finger: "Those who learn from me live, those who are like me die. For two similar projects, more investments will only be invested in better companies."
The boss showed confidence, which made everyone who faced their competitors for the first time retracted their emotions.
However, when the meeting ended and Yu Xing returned to his office, he still fell into deep thought.
According to the expectation, mechanism + funds, Baixiaosheng''s development after the New Year will enter the fast lane of turbulent development.
However, such a website with a similar mechanism emerged so quickly, which increased uncertainty.
Assuming...
Yu Xing lowered his inner expectations. Assuming there is a pusher behind the workplace network, will it also get funds soon?
As for who is this promoter...
Yu Xing further lowered his expectations and thought of the two investors who had reviewed Bai Xiaosheng''s financing letter of intent.
But he did not think deeply, nor did he have any anger or worries. Everyone was pursuing profit. Not long ago, he wanted to mix up the market value of listed companies for a little money. It was normal for others to consider the interests.
However, this requires further vigilance.
In other words, Bai Xiaosheng''s development needs to be faster.
Internet companies have always made rapid progress, but they also declined quickly!
Yu Xing originally felt that with Fenzhong''s grant, he could wait for the fruit of the Baixiaosheng mechanism framework to bearishness, but now it seems that he still needs to add more fertilizer.
Six months fast?
No, it will take three months!
Yu Xing kept wandering his mind, thinking about how to make Baixiao live in a prosperous and prosperous state.
The mechanism that has formed a framework is to ignite the fire. Where can the wind be urged to the stronger?
Yu Xingwo was reading news from different portals in his office, and at the same time considered the potential goal of Shanfeng''s hands-on, thinking about whether he could borrow it from Bai Xiaosheng first.
However, the ownership of Alipay should not have been transferred yet, Jiahan Forestry''s research has not started yet, and the situation of several couples in the industry is not suitable for hype...
Or, learn "Computer World" to curse penguins?
But Bai Xiaosheng’s appeal is not enough.
Yu Xing had wind in his hand, but he couldn''t find the right wind for a while.
He was not in a hurry, nor did he have to find a suitable traffic target in the past two days. After all, even if the workplace network has financial support, its number of users also needs to be accumulated. Without the Internet''s communication effect, no matter how fast the user growth is, it is at the same frequency as Bai Xiaosheng.
That night, Yu Xing met Liu Wanying, who had just arrived in Shencheng in the afternoon, and only then did he know that she lived near Jinmao Plaza.
Well, it’s eight kilometers away from Baixiaosheng Company, and riding an electric bike is quite convenient.
Yu Xing was the host, invited the partner to have a meal, and also talked about the emergence of competitors.
"Works Network?" Liu Wanying was a little surprised, "Your company is so fast in such a direction?"
"Yes, everyone generally thinks that the opponent moves very quickly." Yu Xing smiled, "It seems that this is not our illusion, and this is our company."
Liu Wanying lowered her head and thought about Kestrel''s capital investment.
After a moment, she asked hesitantly: "There is a high probability that Jiahan Forestry has a problem. Kestrel''s million can still be invested."
This million can earn more after gaining the first experience in shorting.
"We signed the contract with Fenzhong, and we are still waiting for money there." Yu Xing''s brief thought gave the answer, "The operation and maintenance and promotion teams are recruiting people, and they are all things that require money now. You can''t just make a mess just because a workplace network emerges. Let''s invest in it. We also need to see that Jiahan Forestry''s higher stock price is not."
As the financial crisis eases, Jiahan Forestry will inevitably rebound to a higher stock price, which will create greater profit margins.
Liu Wanying said seriously: "Once Kestrel''s funds are invested, in the presence of direct competitors, the company''s round B situation may also be different from what it expected."
"Maybe it will be better." Yu Xing laughed and said, "Besides, Xiaoying, you still have money. If Bai Xiaosheng messed up this time, I can only count on LP!"
Liu Wanying rolled her eyes: "That''s at the bottom of the box."
Yu Xing thought about it and nodded repeatedly: "Yes, yes, yes, you can''t think about moving the LP book."
"Boss Yu, I think I need to explain it clearly so that you won''t misjudgment of the situation." Liu Wanying showed a serious face, "The million invested by Kestrel Capital can be invested. This is the money reserved. Similarly, if this million is really wasted, my money will not continue to be invested. I have to protect it. Jiahan Forestry may be able to make money."
Yu Xing smiled and said, "I understand. If Bai Xiaosheng messes up, you will let me follow you."
Liu Wanying supported her chin with her hands and gave her a positive look: "That''s it."
"I''m very willing to go with you." Yu Xing stretched out a fist, "But, it doesn''t want to."
Liu Wanying didn''t understand and raised her eyebrows: "Hmm?"
Yu Xing stretched out his fist: "The wind is coming!"
There is no wind, but the fragrance of the dish has come.
"Okay, let''s have a meal. It''s right that you can''t mess up your own way." Liu Wanying smiled and said, "Without the wind, you can continue to follow your steps and continue to do your ''dialogue'' column. If there is no wind, go and pick the field."
Yu Xing reached out and picked up a pile of chopsticks: "Yes, I think ''dialogue'' is good, but unfortunately, Xu Xin rejected me. If she didn''t refuse me, I would also consider asking her husband to talk to and resolve the grudges. Zhenai.com also seems to have to implement a real-name system."
Zhenai.com also implements a real-name system, which will inevitably continue to promote the progress of the Internet marriage and love industry.
Yu Xing thinks that this kind of dialogue of revenge is very good if you meet and smile.
"Be a person." Liu Wanying was amused and crying, "Xu Xin rejects you, do you still have a candidate?"
"I called Liu Qiangdong yesterday and wished him a happy old age." Yu Xing said, "I made an appointment with him, but he was too busy. He agreed to agree, but he agreed to be free until the annual Internet summit in the second half of the month."
There are often meetings in the Internet industry, and late this month is a summit held in Beijing.
"Isn''t that what you think?" Liu Wanying was a little surprised.
Yu Xing smiled and said, "Yes, I asked him to help me get a guest quota, or I can just follow him to go to the meeting. It just so happens that there are many Internet companies in Beijing, and I will do one-on-one-line promotions there in the next month to see if there are any new problems."
There was not a holiday before the New Year. Sometimes he would follow the ground promotion team if he was not busy, but he had never been to the other three cities.
Liu Wanying nodded slightly and commented: "Step by step."
Yu Xing also agreed with this statement.
You cannot get out of your way, you need to follow the steps.
only…
Fenzhong''s advertising effect is indeed slowly increasing, and new employees in operation and maintenance and promotion have also been recruited, but just as Yu Xing is about to go to Beijing to take a meeting, the fast-moving workplace network reveals the financial support behind it.
The workplace website’s homepage announced the good news and announced that it had won the Angel Wheel of Sequoia China.
"Don''t panic. Zhiling and I went to Beijing to see our opponent." Yu Xinglin calmed down before going to the airport and emphasized again, "Those who learn from me live, those who are like me die. If one step slows down, one step will slow down."
As for how to slow down step by step…
Bai Xiaosheng''s employees are not sure for the time being, and at the same time, they are inevitably nervous.
However, when Yu Xing arrived in Beijing, when he carried his bag and hung up a Jingdong industrial sign, when he saw many top industry people at the conference, he suddenly found an angle to solve the problem.
"Mr. Liu, who is that?" Yu Xing stood beside Liu Qiangdong and pointed at the other side of the person chatting and laughing in the crowd.
Liu Qiangdong turned his head and looked at him: "Don''t you recognize him? That''s Tang Jun."
He added: "Working Emperor, Tang Jun."
Yu Xing said "Oh" and nodded. His hanging hand suddenly turned into a fist and stretched out again. It''s you, the wind is coming!
Look, style collection is indeed useful!
(This chapter ends)