Chapter 267: Etiquette collapses and music is broken (5k)


    The rapid development of WeChat has made many powerful companies ready to move, and they are also paying attention to the reaction of the giant Penguin.


    As the overlord who started with communications, facing WeChat, which undertakes 3Q public opinion traffic, Penguin attaches much more importance to this competition than the outside world has seen. Therefore, it specially selected the ace R&D team directly in charge of CTO Zhang Zhidong.


    Lu Shan is an old man who joined Penguin in 2000. He once served as the general manager of the instant messaging product department. He is now also the senior vice president of the operation platform system with heavy power, and is also one of the members of the "General Office" of the most core power center.


    Logically speaking, he already attached great importance to it when he took the lead.


    But he didn''t even expect that Pony and Zhang Zhidong would have to listen to instant reports every day.


    This level of attention is indeed amazing, especially when it feels Pony''s real worries, it is even more amazing.


    Lu Shan reported for two days and communicated privately with Zhang Zhidong to find out that Pony''s concerns this time were also worried about the company''s organization and strategy, and President Liu Chiping put forward suggestions for reform.


    As long as there is change, there will naturally be advances and retreats...


    Moreover, Zhang Zhidong''s vague idea of ??retreating is not that secret. Penguin Weibo''s disadvantage on Sina Weibo this year may have exacerbated his idea.


    The company is big, and it is not something that the leader can push whatever he wants.


    Lu Shan and Zhang Zhidong have a good relationship. He knew that he had contacted several senior executives on Penguin Weibo to communicate with him in order to implement the way of Weibo competition, but he could not push his ideas. What he got was the resistance of soft and hard swipe.


    Zhang Zhidong is the co-founder, executive director, and CTO. Even his slap in the table is useless...


    Lu Shan could only sigh in his heart that some of the princes in the General Office were indeed very stubborn.


    When the company is old, it comes out of illness.


    Therefore, this rare external competition and the upcoming organizational structure change will be an opportunity to get ahead.


    Zhang Zhidong may step down from two positions, one is executive director and the other is CTO.


    Although Lu Shan has a high position in Penguin, he still has room in front of him, so he intentionally or unintentionally considered whether he could add more burdens. This time, he took the lead in making mobile IM tools not only to compete with external companies, but also to Penguin''s strategic adjustment from PC to mobile.


    If the competition is excellent this time, mobile IM tools will surely become one of the core parts of the entire group.


    Based on the considerations of the company, team and individual, Lu Shan has indeed done his best. After all, although he has the greatest resources, he still has a horse racing mechanism in the company. In addition to his own side, there are two teams in Rongcheng and Yangcheng that are promoting development at the same time, which should not be underestimated.


    So, the safest way...


    Research WeChat, become WeChat, surpass WeChat.


    This is also a means of following competition that Penguin is very good at.


    After all, it is fair to give WeChat a saying "very popular" according to its current growth momentum.


    On October 20, Lu Shan attended the development meeting again, listened to the team''s analysis and learning of WeChat, and noticed sensitively that today''s content is indeed very inspiring.


    "From PC to mobile products, the physical medium that carries them has changed. Many things are different from before. WeChat has done this very well. Yesterday, I saw my wife registering for WeChat and found a detail that we had overlooked before."


    "WeChat is registered directly with your mobile phone number!"


    Wei Siyuan, the leader of the R&D team, described his discovery excitedly, and then saw everyone''s disapproval.


    Lu Shan also has no expression. Did he not discover it until today when registering with WeChat with a mobile phone number?


    Wei Siyuan emphasized: "What I want to say is not a mobile phone number, but a ''direct''! It is a direct way from a mobile phone number to a software registration! Just enter the mobile phone number on WeChat and then enter a verification code and become a user! There is no secret security, no nickname, and no other options. Just pull the person into the car first and then do something else!"


    Unlike many products today, there are no cumbersome steps to register WeChat.


    Everyone in the conference room quickly understood the key point, this is... a one-click direct access!


    "WeChat is simple from the inside out. This extremely short registration can not only save their promotion time and cost, but also make it very convenient for users to share fission." Wei Siyuan praised, "From this detail, there is a reason why WeChat can become popular."


    The conference room is full of our own people, so I honestly admit this. It has been two weeks since the project was launched, and I have never considered the simple to rough first step like WeChat.


    It looks inconspicuous, but everyone is inertial about registering on computers and even mobile QQs. When they suddenly see their opponents like this, they can''t help but praise their "simple" beauty.


    The products are all compared.


    Another person listened to everyone''s discussion and suddenly said: "WeChat''s one-click direct access is very good. Mobile phone numbers are something that mobile phone users have, and they can use them and us, but we still have QQ numbers that they do not have. We can also have QQ numbers directly, so that it will be more convenient when diversion is directed."


    There was a voice of approval in the conference room.


    Lu Shan listened to everyone''s research and felt deeply satisfied. This is the simplicity of learning WeChat, not just the reach of transplanting mobile phone numbers.


    That night, when he reported the daytime discussion to the two bosses, he indeed received their recognition.


    The next day, Lu Shan was still surprised by the new details from WeChat.


    Because of its technical capabilities and team that far exceeds its competitors, Penguin Competitives'' development is expected to be only 3-4 weeks, and a product with simple functions like WeChat has long been understood inside and out. Unexpectedly, this kind of discovery can still be made when its overall outline has been formed.


    According to Pony''s evaluation yesterday, this is the "scent of mobile".


    Lu Shan attaches importance to this mission, and believes in his own side as always, and does not underestimate WeChat, but...


    Maybe it is the thinking of inertia.


    Lu Shan thought about this for a day and knew that his colleague had an activity to go to Shencheng, so he planned to let go of the tense spirit that had been tight for the past two weeks, and also used the short time to re-examine the products he had developed.


    On October 22, Penguin Senior Vice President Lu Shan and his colleagues, Ni Feipeng, Vice President of the Public Relations Department, flew to Shanghai to participate in Penguin''s cooperation and exchange activities in East China.


    Lu Shan is familiar with Liu Chang, the boss in charge of the public relations department. He has not forgotten to pay attention to WeChat''s public opinion trends recently, and is seeking to follow the competition in a comprehensive way. The public relations department is limited by the 3Q war and the company''s reputation in recent years, and has not had any effective actions.


    Or, according to Ni Feipeng''s words, "Yu Xing will be backfired, and his Bai Xiaosheng offended many people. Moreover, Renren, which started to promote WeChat, is already going to make mobile IM tools, including 360, which has given a lot of traffic recently. I heard that this is also a bit of the meaning."


    "Yu Xing just relied on his temporary limelight and show, and this kind of information that will soon be seen and forgotten, the Internet has changed too quickly."


    Lu Shan disdained this disdain.


    He only knew that Penguin had almost been a crushing defeat at the public relations level during this period, especially Liu Chang''s press conference after the "hard decision" was the essence of the crushing defeat.


    In contrast, Yu Xing, Bai Xiaosheng has at most a few million users, and his personal Weibo is only a few million, so he somehow creates an aggressive promotion momentum.


    To be fair, Lu Shan feels that Yu Xing can achieve WeChat to this level with the resources in his hands.


    However, no matter how popular WeChat is, it is only developed without competitors in Penguin, and the time left for it is only until the end of the month, which means there is still one week left.


    In such a week, no matter how bad WeChat is, the total number of users will reach 10 million+.


    Build a technical team, polish mobile products, enter the campus in a low-key manner, fit smartphones, undertake 3Q public opinion, create a reputation for resistance, and lobbying institutions to pursue profits... All these are really amazing.


    In addition to analyzing WeChat products, Penguin also naturally evaluated the development of this startup company.


    Lu Shan is watching WeChat, now it is just like watching text on your palm.


    Know yourself and your enemy. No matter how much WeChat hosts users, it will be as large as 15 million.


    In other words, our competitors start from scratch and are a product with 15 million users. So, according to the resources that Penguin has fully mobilized, including the debugging and running-in of the product just released, how long does it take to surpass competitors?


    The discussion of this within the team will take at most half a year. What is more optimistic is that the threat of WeChat can be dismantled in 2-3 months.


    Because the penguin moves will bring a chain reaction. The company is already communicating with IDG, Today Capital, Qiming Venture Capital and Kestrel Capital, which is not a threat, but just expressing the importance this time.


    Some people even think that if the capital chain of WeChat breaks, it may disappear quickly like a meteor in just a month.


    Lu Shan was sitting in the car heading to the event site, thinking that the headquarters of WeChat company was also in Shencheng, and suddenly sighed: "I arrived in Shencheng today, and I want to meet Yu Xing."


    Ni Feipeng, deputy general manager of the Public Relations Department, asked curiously: "Did Mr. Lu come with the acquisition task this time?"


    He was a little surprised that Lu Shan suddenly followed. Lu Shan shook his head: "No, WeChat company is too expensive. If you can have ten million users, you can give me a discount. But I think Yu Xing is really good. If you are willing to come to Penguin, you can also have room to display your talents."


    Ni Feipeng joked: "Yu Xing called Mr. Liu to talk, but he knew that Mr. Liu was doing the merger and acquisition work."


    Liu Chiping joined Penguin and mainly engaged in investment, mergers and acquisitions.


    Lu Shan didn''t answer this, feeling that this kind of teasing was vaguely inappropriate.


    Ni Feipeng changed the topic tactfully and talked about his recent verbal battle with Yu Xing.


    There is not much time before his own products are put into the market, so naturally he needs to be preheated. Considering that Yu Xing has a good reputation on the Internet, Ni Feipeng volunteered to pull him down.


    If you want to say that Yu Xing is not without criticism, whether it is his frequent actions on Weibo during this period, his frequent news from Bai Xiaosheng to record programs, they are incompatible with the founder of the company in traditional cognition.


    Therefore, "showing", "hype", "grabbing traffic", etc. are all guided descriptions.


    Normally, people are still accustomed to being gentle, kind, respectful, frugal, and those who like and recognize Confucian businessmen are.


    In other words, Yu Xing is too jumpy. Although he can certainly gain recognition from a batch of traffic, he will also be disgusted by a batch of traffic.


    Ni Feipeng talked about his work and briefly summarized the situation of Yu Xing: "He is the kind of rituals and music that has broken down."


    Lu Shan nodded slightly, thinking that this word is quite appropriate.


    The car is about to arrive at its destination, and Ni Feipeng finally asked: "You can go to WeChat today. Mr. Lu, do you want to meet Yu Xing?"


    Lu Shan shook his head: "Forget it, see you again if you are destined to be together in the future."


    At two o''clock in the afternoon, Penguin''s East China cooperation and exchange activities began. In addition to strengthening Penguin''s regional influence, one of the main things is to set up a mobile application laboratory to strengthen investment in the mobile Internet.


    Although Penguin has been in trouble recently, there are still many guests on the scene. Watching the fun online is the fun, but there are benefits in reality.


    "That''s Ni Feipeng, right? Is that right? Who is next to him?"


    Yu Xing asked Liu Jiankai strangely at the edge of the conference hall.


    "The one next to him is Lu Shan. Strange. I think there is no Lu Shan in the event arrangement. He... that..." Liu Jiankai is very familiar with the executives of the giant. "He is the senior vice president in charge of WeChat competitive product development. He is almost ranked 11th or 12th in Penguin."


    As soon as he spoke, he saw Yu Xing''s eyes lit up and he felt relieved: "Hey, Mr. Yu, be careful, what do you want to do?"


    Liu Jiankai looked at Song Yufeng and Zhong Zhiling who were shouted by Yu Xing this time, and dissuaded and warned: "Mr. Yu, even if you beat the Penguin people, you can''t block its competition, and it will only make people laugh."


    Yu Xing smiled and said, "What are you thinking? I originally wanted to chat with Ni Feipeng in person, but since Lu Shan is here, that''s better, nothing is more suitable than him."


    Liu Jiankai frowned and said, "What do you want to do?!"


    "What are you doing, Penguin''s product is probably coming soon. I''m afraid it will replicate WeChat. We will use version changes to build the market next." Yu Xing said.


    Liu Jiankai wondered, "What are you afraid of? As long as WeChat has useful functions, Penguin will definitely replicate it!"


    "I''m not afraid of it being replicated, I''m afraid of it being replicated too comfortably. Every time I replicate it, it has to bring some cost and help us spread it." Yu Xing said naturally, "So, let''s take a preview of public opinion first."


    Liu Jiankai didn’t understand much.


    Yu Xing just shook his head and didn''t explain anything anymore.


    In fact, there is nothing complicated, it’s nothing more than just seizing a moral high point first.


    The event preaching began, unexpectedly, Lu Shan did not speak, but Ni Feipeng talked about the Penguin brand on the stage, telling about Penguin''s attention and investment in mobile.


    According to the plan, this event has been quite time.


    Yu Xing was not patient and completely listened to his opponent''s self-praise.


    When Ni Feipeng''s story came to an end, Zhong Zhiling, who had already moved to the front position, raised his right hand high and signaled that he had any questions to ask.


    Ni Feipeng hesitated for a few seconds, saw Zhong Zhiling’s appearance, and asked, “What are the questions this friend has?”


    "I heard Mr. Ni talk about Penguin''s emphasis on mobile, but I was very confused. There is a software called WeChat in the mobile communication market that has gained millions of users." Zhong Zhiling said this and changed the subject, "I especially want to know how Mr. Lu views Penguin''s competition in the mobile communication market?"


    Lu Shan didn''t expect the problem to be ripped into him.


    Ni Feipeng also didn''t expect this, so he looked at Mr. Lu with an inquiring look and handed over the microphone.


    Lu Shan has been full of WeChat in the past two weeks. It is rare to have any communication with the outside world. He originally wanted to go to the campus to see the competitive product situation here, and he answered questions with some interest.


    "I think the mobile Internet is the real Internet. Regardless of the use time and traffic, it will increase by more than 10 times compared to PCs, so we attach great importance to competition in this area."


    “From PC to mobile Internet, this is not only a simple extension, but also requires innovation…”


    Lu Shan said that it was mainly about the idea of ??mobile Internet, and secondly, about the strength accumulated by Penguin in the field of communications.


    But, just as he was gradually entering his state, a loud voice suddenly sounded.


    "Mr. Lu! I have a problem!"


    Yu Xing, who came to the front, had a very loud voice and took the microphone Song Yufeng asked for so that everyone could hear their voices.


    At the same time, Zhong Zhiling''s mobile phone also started shooting.


    Lu Shan was interrupted and confused, but Ni Feipeng next to him suddenly recognized who was in front of him.


    He pointed at Yu Xing and said, "Hey, you, Yu Xing, what do you want to do?"


    Yu Xing expressed his purpose for the second time: "Mr. Lu, I have a problem!"


    Ni Feipeng was in a bad mood and was already reaching out to maintain order in activities.


    When Lu Shan heard this person''s identity, he saw that Yu Xing was indeed young, and he was quite calm. He stopped Ni Feipeng''s actions and asked, "Mr. Yu, right, what''s the problem?"


    "It''s not a problem, it should be a request." Yu Xing said loudly, "Mr. Lu, you just said so much, talking about Penguin''s strength, and Mr. Ni just mentioned a lot of Penguin''s reputation. So, on behalf of WeChat, I made a request, don''t learn from our software functions to make products, is that okay?"


    Lu Shan was puzzled. Yesterday, he was still studying how to replicate WeChat.


    He opened his mouth and considered how to respond to such a request.


    "Mr. Lu, even if the previous one is the same, new functions appear behind our products, can Penguin not learn as expected? Is that OK?" Yu Xing took a step back, his voice still loud.


    Lu Shan held the microphone and found it difficult to respond to such a straightforward inquiry.


    Seeing that this was not good, Ni Feipeng knew that President Lu could not hold his face down and said something against his will in public, and immediately spoke out: "Yu Xing, don''t make trouble. President Lu won''t answer the question today."


    While stepping down and driving Yu Xing away, he signaled Mr. Lu to withdraw first.


    Lu Shan hesitated, but when he heard Yu Xing''s questioning, he temporarily stepped down from the stage.


    Zhong Zhiling and Song Yufeng protected the boss from left to right, while Yu Xing in the middle chased Lu Shan and asked and even asked: "Mr. Lu, is that okay? Please, is that okay?"


    Lu Shan said silently and could not respond, only heard the righteous requests from the back.


    One who asks for others is not humble, and the other who is asked for escapes in panic.


    Lu Shan is moving faster and faster, and there is only one word in his heart echoing, the rituals are falling apart, the rituals are falling apart, the rituals are falling apart, the rituals are falling apart, Mr. Yu, why are you like this...


    (This chapter ends)