Chapter 235 Playing Style (5k)
“500+150, the $6.5 million plus the previous 3 million, will be all the money we can use when we enter the market.”
"No more, I have already spent all of this money to get."
"This thrilling leap from the product to the market. If I can''t leverage more resources by shooting all the bullets, the WeChat company can be dissolved."
Yu Xing stood in front of the whiteboard of the President''s Office, pointed at the numbers on it, and told Li Shanyou and Lei Weiming, who joined the WeChat company, about the tasks and challenges at the current stage.
Li Shanyou officially joined WeChat as vice president. Lei Weiming''s decision was later than him, but after hesitation, he still tried to transfer from Bai Xiaosheng to the WeChat project. He was also the vice president.
When the two heard Mr. Yu''s words, they nodded at the same time. They both knew what he meant and felt that the "thrilling leap" was really appropriate at this time.
From commodity to currency, Marx described it as a thrilling jump in "Das Kapital", "If it falls, then it is not only the commodity that breaks, but also the owner of the commodity."
Mr. Yu holds the largest number of shares in WeChat and has worked hard to raise money. Once the WeChat company’s market feedback is poor and it cannot get venture capital, there is no need to mention benchmarking Penguin, and he will break it first.
Li Shanyou previously thought that Yu Xing was crazy because of this. It would not be so easy for him to get money from Kestrel. With the huge pressure from the giant Penguin, institutions will weigh the trade-offs again and again when investing money.
It can be said that from the birth of WeChat companies to the foreseeable entry into the market, it is bound to be a tightrope.
He felt that Mr. Yu clearly knew this. He had never seen him talk about this at the development conference before, but he talked to Lei Weiming about this with him who was responsible for the market. It can be seen that he was even more clear in his heart.
What Li Shanyou couldn''t understand was that Mr. Yu knew that it was like he didn''t know, but he still raised his head and went up recklessly. This made him feel a little unconfident. Is this how young people start businesses now?
"How to use this 9.5 million US dollars determines our survival. On the technical level, I have conducted an assessment, and reserved $3 million for the expenditure requirements for this stage. In terms of salary, I reserved $1.5 million, which is roughly the needs of employees for seven or eight months. This is $4.5 million, and further..."
Li Shanyou instantly made up his mind and couldn''t help but interrupt, "Mr. Yu, wait, remove 4.5 million US dollars, and the remaining one is 5 million US dollars!"
The competition pressure is already great, and I lose half of my money when thinking about things!
Yu Xing asked back, "How to save these two parts?"
Li Shanyou only hesitated for a second and gave an opinion: "The technology-based budget of $3 million can be squeezed a little, and they are also phased, not so much at once."
Yu Xing flatly rejected: "No, there is no need to discuss this."
Li Shanyou looked at the young man in front of him helplessly.
"The 4.5 million US dollars that were designated are not required. We are only considering the use of 5 million US dollars now. If all of them are really spent at that time..." Yu Xing fell into deep thought when he said this. If he only had one breath to overcome the crisis, it would be impossible to stop him from saving him, but the source of funds is...
Li Shanyou asked with a bright look: "Can Kestrel still invest in it?"
Yu Xing shook his head. The funds to cross the mountain peaks were used to snipe penguins. They were all planned, and even if they shot them all, they could not get the bullets.
He passed through his mind and said slowly, "It depends on the situation at that time. If you can still struggle, Bai Xiaosheng''s money can be used temporarily. If you can''t hold on with such money, you can only sell it and recover your blood."
Li Shanyou frowned and said, "It is not a good idea to touch Bai Xiaosheng''s funds, and investors will not agree."
"It''s just to make the worst plan. As for investors'' opinions..." Yu Xing paused, "Sometimes you don''t have to be so stubborn."
Li Shanyou''s brows became even tighter.
Yu Xing smiled and said, "Look at your expression, where are you from? Are you an investor? Have you spent your money? Are you going to spend it now? Did something happen?"
He advised, "Mr. Li, we have to focus on the big and let the small things go when we do things, so don''t worry about this."
Li Shanyou found that his identity was a little too unacceptable to it. He was more advanced than working on Cool 6.com. However, his main purpose was to observe, and this logic of grasping the main contradiction was no problem.
He finally expressed his concern: "Well, funds are the top priority, and WeChat companies may not be able to make profits for a period of time."
If WeChat companies can win in the end, they naturally don’t have to worry about profitability. Even in this competition, it may be difficult to be self-sufficient. On the one hand, the free instant messaging has been deeply rooted in the PC era. On the other hand, any new WeChat companies intend to do business will probably be squeezed by wealthy opponents.
Under such a competitive situation, how WeChat companies can maintain their long-term stability in their capital chain is actually a very important issue.
Li Shanyou believes that Mr. Yu must understand this. He is not a person who cares about the head and the tail. Otherwise, Bai Xiaosheng would not have started the recruitment business so quickly. Only by outlining a self-consistent revenue framework can the company continue to move forward.
"Yes, Mr. Li, so, the topic is back to the topic. How to use this $5 million and how to make it have the greatest effect is the biggest challenge we face at this stage." Yu Xing talked happily, "Penguin is now moving QQ step by step, but the image and tone of QQ in the past ten years have been fixed, and most of it is based on the relationship chain of strangers to socialize."
"WeChat is different. Our WeChat depends on acquaintances to socialize."
"If Penguin uses QQ to hit us, its competitive strategy must be wrong, which will make people feel relieved."
"If it is used similar competitors, I believe we can get 2-3 months or even 4 or 5 months of start time. I tend to think that Penguin will not make any mistakes in strategic terms, then our $5 million will have to be the best effect in 3 months."
"What is this effect? ??It needs to leverage investors and make them think they can get money from the fire so that they can invest money."
Yu Xing reached out and wrote down the limited conditions on the whiteboard - 5 million US dollars in three months, and then put a question mark on the back.
He asked Li Shanyou directly: "Mr. Li, if you are in charge of a venture capital, what effect do you think you need to see to make a decision to compete against giants?"
Li Shanyou thought, hesitated, and could not give an answer for a long time.
He is still digesting Mr. Yu’s information, Penguin’s response strategy, social interaction between strangers and acquaintances, and judgment on competitive time...
Li Shanyou felt that Mr. Yu did not hide his personal information, so he was afraid that his words would be misleading. In the end, he could only shake his head honestly: "It''s difficult for me to estimate a specific number. Well, Mr. Yu, what do you think? How large do you think it needs to be done?"
Yu Xing also shook his head: "I don''t know."
Li Shanyou:?
"I''ve been thinking about it recently, but I haven''t invested since then, so let''s ask investors directly." Yu Xing did not have a set answer, and today is not a lecture, but a reasonable plan together. So, he took out his mobile phone and said while looking for the number, "I am familiar with the vice president of Today Capital. I''ll ask him and ask him for a reference."
Li Shanyou said "uh": "Is this OK?"
"Why not? Investors are not a beast. They are the best partner to accompany us all the way." Yu Xing said seriously.
The voice came from the voice-over of the mobile phone: "Mr. Yu, don''t tell me so deliberately, what''s the matter?"
Li Shanyou: “…”
"That''s right. Today we are talking about how to impress investors. I hope Mr. Liu will give you a project progress that you can discuss, such as how many users you can achieve in three months, so as to give you a simple reference." Yu Xing didn''t say it too complicated.
"I definitely can''t make the decision for your investment." Liu Jiankai muttered on the phone, but still pondered, "If the user size in three months is an ordinary project, it''s easy to say from the beginning, but you must consider the competition of Penguin."
He explained a little: "Whether a project is worth investing depends on a multi-faceted comprehensive range. Normally, there is a 60 or 70-point or ''good'', and we can give it a try, but your score must be 90 points, it must be ''optimal'', or even ''optimal'', so that you can have the value of investment."
Yu Xing reminded: "Talk less nonsense."
The phone became silent.
Li Shanyou seemed to feel a wisp of imaginable anger floating out of his phone.
After a while, Liu Jiankai became concise and concise: "If you don''t have any moisture in three months, you will have a meeting to discuss it."
"Okay, goodbye, Mr. Liu." Yu Xing received the reference, "It''s dead."
"Wait, Mr. Yu, we have to talk about Bai Xiaosheng''s financing. You are indeed out of here..." Liu Jiankai answered the phone and talked about the main business, but halfway through the conversation, he found that he had been hung up.
He pinched his phone and was stunned for a second, with only one word of instinctive reaction: "Damn!"
Yu Xing on the other side reached out and wrote the words "2 million" behind the question mark on the whiteboard, but he was not satisfied with the reference of his family, but instead asked IDG and Qiming Venture Capital in the same way. Immediately afterwards, the words "1.5 million" and "2.5 million" appeared on the whiteboard.
IDG''s intention threshold is the loosest, its strength is also the strongest, Qiming Venture Capital has the highest threshold, and its financial strength is the weakest among the three companies.
Li Shanyou looked at Mr. Yu''s inquiry and smiled and said, "Mr. Yu, you are quite efficient, and by the way, you have also made a plan with investors."
"It''s all easy." Yu Xing didn''t think there was anything worth talking about. His attention was still on the competitive planning. He reached out to wipe off the question marks and numbers, and finally said while writing, "We will get the best from the best and set a goal of 3 million. This should be a very competitive number in the market."
He took a step back and looked at the target on the whiteboard.
Li Shanyou and Lei Weiming in the office also did the same thing.
Three million for three months.
Not only did I not have the minimum threshold for choosing IDG, but I also doubled myself.
Lei Weiming has been listening and thinking, and at this moment, he finally couldn''t help but say, "Mr. Yu, the goal of these three months is too high. We, Bai Xiao, have not reached this number even after more than a year of our birth."
"The goal is indeed relatively high, but Bai Xiaosheng is a vertically subdivided workplace user, and its acquisition difficulty is several times. As for WeChat, it only needs to be able to intercept ordinary users. The needs of the two types of users are completely different, and the latter is too broad." Yu Xing affirmed first, then denied.
Lei Wei understood this point, but used Bai Xiaosheng''s development to clarify the relative difficulty. He hesitated: "Even so, it''s still difficult. Bai Xiaosheng''s advertising prices are the same. The final effect reflects the different user groups."
Because of vertical segmentation, spending 1 million yuan may be the effect of 10,000 new users. Even if WeChat can acquire more users, it still needs to spend 1 million yuan.
If this kind of promotion funds are like Bai Xiaosheng, it may be spent in one go. Unlike Bai Xiaosheng''s competitive situation, it is difficult for WeChat companies to obtain subsequent funds.
"Yes, so, in the early stage, at least before we received institutional investment, we didn''t have to use large-scale advertising promotion. This is a bit like what, well, just like Bai Xiaosheng first used the website mechanism to obtain traffic." Yu Xing said seriously, "WeChat''s ''mechanism'' is that it can save SMS costs and can cross different operators. This is a very strong demand for use today."
He reached out and wrote the word "SMS" on the whiteboard and continued, "Take the mobile dynamic zone music package as an example. The 11 yuan price includes 60 free text messages, the 16 yuan price is 120, and the 21 yuan price is 240... If it is 240, you can only send 8 messages a day, and then the extra one is basically 1 cent, which is often not enough."
"Caring between classmates, chatting between lovers, communication at work, etc. If text messages are enough, if everyone doesn''t care, mobile Fexin will not gain so many users so quickly. Everyone''s text messages need has been verified on Fexin."
"WeChat can help everyone save money when communicating, which is the biggest attraction. Unlike the tone that QQ has been set for more than ten years, its role among acquaintances will make everyone willing to try."
Yu Xing talked about this and talked about the not-far-long competition method: "We cannot use the way of opening and closing in to promote WeChat. We must give full play to the effect of mobile, fully penetrate into the most dynamic user group, and fully utilize the communication effect of the Internet, so that we can have the opportunity to impress the market and impress investors."
He looked at Li Shanyou: "Mr. Li, one of your major tasks is to communicate with major mobile phone brands on behalf of WeChat companies, laying the foundation for user acquisition through built-in software, and the icons of our software can directly write the four words "free text messages".
Li Shanyou thought, "I really don''t know what the market is like, nor do I know how much conversion rate I can make."
"In the past two years, there were special flashers in Zhongguancun to pre-install software. Overall, it was not very large, but the prices are not very expensive now. We directly negotiated with mobile phone manufacturers. For example, Apple, go directly to the software store, Samsung and HTC to see if they can be built-in pre-installed. If not, they can also go through their stores. Second- and third-tier brands will definitely not mind an extra income." Yu Xing introduced the situation, "This needs to be discussed, Mr. Li, you are mature and persistent, suitable for this."
Moreover, your resume is pretty, and you can get some bonus when you go out to talk about things.
The current software pre-installation is definitely not that expensive, and this price will only increase when the brand structure is formed.
Li Shanyou nodded and felt that he had learned a very specific difference in the mobile project.
"We need to negotiate before the internal test. In addition to the manufacturers, third-party application stores also need to negotiate. I think it would be great if one can have a one-million Chinese currency for cooperation in the event of discussing cooperation with Wandoujia." Yu Xing mentioned the third convenience to write down the current application market on the whiteboard.
Google withdrew from the Chinese market at the beginning of the year, and the Android system it developed and mastered has changed, and the third-party application market has emerged soon.
Wandoujia, Anzhi Market, Kuan.com…
Yu Xing pointed to "Ku''an.com" and said, "This was just established a few days ago. I mean Android''s domestic shipments this year are expected to have 6 million units. In this emerging third-party application market, they must be short of money, so they don''t need to spend too much money. They are suitable for us. Moreover, Android users are generally willing to try it out, and it is also suitable for us. WeChat just needs to take down the most active group of users first."
He said this and proposed a branch goal: "In this way, I hope that in the Android camp this year, we can achieve ''there are Android parts, all with WeChat'', built-in manufacturers, third-party cooperation, and application store promotion. This way, accumulating a lot of money is a major move for us to spend a small amount of money to do big things."
With the development of emerging camps, this is the lowest-cost way to play.
Li Shanyou was thinking about the situation, not only confused about this method, but also had some fresh speculations: "I don''t know how much it can be transformed like this..."
"Even if it is 10%, this is 600,000. Regarding this, it is not only the three-month early goal, but also the competition between us and Penguin." Yu Xing took a breath, "In addition, I have more than one million followers on Weibo, and Bai Xiaosheng has more than two million users. These are resources that WeChat companies can use at extremely low cost. Oh, the ratings of "You''re the One" are also good."
He suddenly remembered the whirlpool of public opinion that penguins will face this year, and slowly said: "In addition, there was a media interview with my views on penguins a while ago. It sounds like they wanted to bombard penguins. I wonder if there will be opportunities that will benefit us. That may add icing on the cake."
Li Shanyou said "um" and didn''t care about this. He just felt that Mr. Yu had a clear plan in his mind.
The President''s Office has been chatting for a long time. When WeChat has been developed halfway, the market competition action needs to set sail from the inside.
Yu Xing had a smooth chat. Seeing Li Shanyou and Lei Weiming thinking, he also felt that both of them could have a preliminary understanding of future competition.
That night, Yu Xing was flipping through the documents and had a competitive plan with Xiaoying to check and fill in the gaps.
The cell phone rings on the desk.
He saw that it was Li Shanyou who was communicating during the day and pressed a voiceover: "Hey, Mr. Li, what''s the matter?"
Liu Wanying cast a look and heard Boss Yu praise Mr. Li just now.
"Mr. Yu, I completely figured it out!" Li Shanyou''s voice was a little excited.
Yu Xing wondered: "What do you think of it?"
"You said before that if Penguin uses QQ to compete with us directly, it is its strategic mistake!" Li Shanyou said loudly, "Yes, this statement is correct!"
Yu Xing opened his mouth, right? Is your thinking going there? What were you thinking about before?
He calmed down for five seconds and praised, "Well, Mr. Li, yes, I''m glad you agreed with me. You understand that this is very important..."
After a while, he put down his cell phone and frowned.
"Is this what you praised for Mr. Li with smooth communication?" Liu Wanying teased.
Yu Xing was speechless.
After a while, he both refuted and comforted himself: "The elderly have slow reactions. This... I always figured it out, that''s great."
Yes, it''s great, much better than pretending to be stupid.
Yu Xing pursed his lips and leaned on the chair, and his heart became worried for a moment.
Liu Wanying observed for a moment and made a small request: "Or, Boss Yu, please return Kestrel''s money to me?"
Yu Xing turned his head and glared: "We are in chaos with our morale, and we can''t get through without 500,000 US dollars!"
Liu Wanying ignored this trick at all.
Yu Xing sighed and changed his request: "Forget it, black silk is OK."
Liu Wanying does have two sets...
Black silk relieves sorrows, and all worries are gone.
(This chapter ends)