Chapter 146 New Strategy


    Bi Sheng slept well in Shencheng again, and then rushed back to Beijing the next day to hold a company meeting to discuss the comprehensive turn of business.


    As soon as his meeting was held, everyone attending the meeting looked at each other.


    Why did the boss change his path after he went to Shanghai?


    Is this business just for change?


    Uh, okay, I did change it before.


    But this time...


    "Mr. Bi, haven''t we discussed it? We can''t do more categories. What we need to do is to be small and beautiful or small and exquisite, otherwise we have to face the monsters like Taobao." Vice President Zheng Zeyu hesitated, "JD.com is also very powerful in this comprehensive category this year. Although Dangdang is mainly books, it must also expand into all categories, and they are much larger in size."


    Vertical e-commerce, vertical e-commerce, the meaning of vertical is to avoid comprehensive platforms to increase your chances of winning.


    This is something that Letao has discussed from last year to this year.


    "No, our original idea of ??doing vertical e-commerce can only be a dead end. No matter how fast we run, it is just a temporary speed." Bi Sheng repeatedly considered it in the hotel yesterday, and the more he thought about it, the more he felt that the new idea was right. "We now need to use a brand new strategy to match the development and competition of the entire industry."


    Bi Sheng will introduce a brand new strategic version to you.


    Borrowing chickens and eggs can improve the scale, but the model is vertically promising to be launched and ring the bell.


    He talked and finally announced his new goal with the company: "We are going to be the online version of China''s outlet!"


    The conference room was silent.


    Although it is not the first time I have been doing this, why does my energy seem a little crazy this time?


    An executive quietly sent a text message to Lei Jun, a director of the investor, who is also Letao, notifying him of the latest situation.


    Lei Jun was shocked and called the phone before the meeting here ended.


    Seeing this, Bi Sheng simply ended the meeting directly, allowing his colleagues to digest the new strategic ideas from Shencheng, and then inform Lei Jun of the idea of ??pushing himself down and starting over by phone.


    Lei Jun laughed halfway through hearing this, feeling that the other side was joking.


    However, if he was the only one laughing on the phone, the situation was wrong.


    "Let''s meet and chat." Lei Jun hurriedly ended the phone.


    In the afternoon, Lei Jun met Bi Sheng who had "returned from studying abroad".


    The two have known each other for a long time, and Lei Jun''s instigation about the appearance of Letao.com has made Bi Sheng learn the passionate old man. So he was extremely puzzled, why did it change in a good way?


    Bi Sheng doesn’t mind elaborating on the new strategy again.


    "Bi Sheng, are you crazy or serious?" Lei Jun had heard it once the night before yesterday. He felt that the self-development of vertical e-commerce was indeed a very effective judgment, but he didn''t think that the vertical model could work, and he didn''t hide his words to his friends.


    Bi Sheng looked serious: "What do you think?"


    "Your so-called online outlet... will die in the end." Lei Jun said his judgment, "On the one hand, you have to face the pressure from Taobao and others, and on the other hand, you have to talk about brands all over the world. Why should they give you the final product? Just digest it directly on Taobao."


    "Some people don''t want to give, so naturally some people are willing to give." Bi Sheng thought, "We have to invest in warehousing and logistics to solve part of the warehousing pressure for the brand, so that we can win more."


    Lei Jun said bluntly: "You are going to do warehousing again. You will either be overwhelmed by the goods you cannot handle, or you will be dragged to death by the capital chain of warehousing and logistics! I think you are really crazy!"


    "Either crazy or die." Bi Sheng''s voice gradually became high, "Yu Xing and I also talked about it. Borrowing chickens and laying eggs is definitely a dead end. Not to mention the cost can''t be suppressed, but how much time does it take to create a brand by yourself to gain recognition from consumers? Five years? Ten years? Should I go to find an OEM factory, or build a factory by myself? What technical content does my brand have? Why should consumers pay for it?"


    Lei Jun was a little irritated, and he unbuttoned the collar button of his shirt: "What are you thinking? How do you compete with Taobao?"


    "I don''t need to compete with Taobao, I said, I''m an outlet!" Bi Sheng emphasized.


    "If you want to be an outlet, Taobao will let you be safe and sound?" Lei Jun frowned, "You are crazy, you are crazy, you are calm."


    Bi Sheng said with a stubborn look: "It is impossible to study this subdivided model. Come on. The ecology is indifferent. Why don''t you accept it? Lei Jun, you don''t have to stop me, I''m not crazy. I''ve made strategic corrections!"


    Lei Jun really didn''t know how that Yu Xing cleaned Bi Sheng''s brainstorm. He thought about it and then, but still couldn''t agree: "No! It''s too hasty! I don''t agree!"


    He is an investor and a director of the company.


    "If you don''t agree, just take the money away and I''ll make up for it myself." Bi Sheng himself is rich. "I''ve switched from toys to selling shoes before, but I didn''t see you saying it was hasty. Think about it carefully, this path makes sense."


    Lei Jun''s lips were pursed and pursed.


    Bi Sheng exhaled and said, "Lei Jun, don''t be excited, listen."


    Lei Jun said blankly: "What am I listening to?"


    Bi Sheng said seriously: "A good strategy will speak for itself."


    Lei Jun smiled angrily: "I didn''t listen to anything!"


    Bi Sheng spread his hands: "I heard it, I''m not frank with life and death..."


    Lei Jun frowned and smiled: "I''m stopping you, you want to **** me? Do you want to drive away the investors first? This is also taught by Yu Xing. Let you **** your own people first?"


    Bi Sheng was silent for two seconds and said quietly: "Whoever has the right strategy is his own person."


    "You..." Lei Jun felt angry and sweating in his back, "Okay, you can return the money to me!"


    Bi Sheng nodded without hesitation: "Go to go to the program tomorrow. Anyway, you have also invested in ''too beautiful''. If you want to make shoes so much, it''s the same for them to do it, well, it''s better."


    ''Taimei Shoe Industry'' also received investment from Lei Jun and also wanted to do vertical e-commerce for footwear.


    Lei Jun is really optimistic about this direction.


    But, this is a bit heartbroken when you say it here.


    Bi Sheng felt that this was a bit offensive and asked for a supplement, "I didn''t mean that. Anyway, we are now testing it now and it has not been fully rolled out. At this time, the transformation will suffer the least loss. I don''t agree with your direction. If you insist on me, I will definitely not do it well."


    Lei Junran, although it has not yet been put into operation, Letao.com''s actual work has been moving around shoes.


    He sighed, "Forget it, just do whatever you like, just leave the money there."


    Bi Sheng laughed and said carelessly: "I told everyone at the meeting that I would stay if I am willing to do it, and never force it. Lei Jun, if you don''t understand me, I have an ideal, don''t stop me."


    Lei Jun''s expression changed slightly. Since Kingsoft was launched, he has felt a sense of boring emptiness in his life, but his emptiness is his own business. This is what others say...


    He just said one word: "Okay."


    Immediately, he slammed the door and left. Bi Sheng touched his head, why are he angry again?


    Do you want the money?


    Just now, let me do whatever I love?


    Are directors still considered?


    Otherwise, I can invite Yu Xing to be an independent director.


    …


    “There are really everyone in this world.”


    Yu Xing made a meal with Liu Wanying, and inevitably mentioned the young man he had encountered.


    Of course, Bi Sheng is definitely not a naughty person, but his temperament is very similar to this word.


    Liu Wanying drank the juice and handed her cell phone to Boss Yu: "Look, look, the photo."


    Yu Xing took it and looked at it for a moment, and was surprised: "Did Bi Sheng go to Nasdaq with Robin Li to ring the bell?"


    The photo shows a group photo of Bi Sheng, Li Yanhong and others.


    Liu Wanying smiled and said, "Yes, they are the top ten employees of Baidu. They are the senior executives who created a giant like Baidu together. Do you still think they are naughty now?"


    It was difficult for Yu Xing to comment frivolously for a while.


    However, when he recalled Bi Sheng''s hasty and decisive nature, he couldn''t help but say, "He is really too busy doing things."


    "Why didn''t he really feel that what you said is correct?" Liu Wanying said with a smile, "Right?"


    Yu Xing said nothing.


    Liu Wanying thought for a while and asked, "Do you really think it''s right?"


    She always felt that there was something joking about this matter.


    Although Bi Sheng seems to have the temperament of a grass-roots team, there are too many similar situations in this world.


    After a while, Yu Xing sighed, "Yes, I think it''s correct."


    Liu Wanying was surprised: "Really? Are you kidding me? Or have you convinced yourself?"


    "I''m very serious. "You''re the ones" need performance and serious commercial content. I''m really serious and interested in discussing this with them. Even if Li Jing calls me and chats, I will talk about what I can judge." Yu Xing shook his head slightly, "But she just didn''t contact me."


    There are two vertical e-commerce companies on the program, Letao.com and Lefeng.com.


    Yu Xing didn''t care whether he was talking or not. He just recorded the show seriously, but after being played by Bi Sheng from Letao.com, he couldn''t help but think of another one.


    He frowned and thought, and reviewed the strategic thinking of vertical model, and mentioned the investment that Kestrel could make.


    Liu Wanying felt from the bottom of her heart that Bi Sheng’s decision was hasty, so she didn’t really believe that his company could succeed.


    Yu Xing naturally had no reservations about Xiaoying, talking about the model, talking about the outlets, talking about the most important supply chain construction, and talking about the future development trend of the e-commerce industry.


    He can really talk now. From last year to this year, he has not only done projects in person, but also dealt with investors, talked about the industry stage at the Internet conference, but also disenchanted all successful people. He occasionally pulled the emperor down, and his heart was still grinding with a sharp scalpel.


    Liu Wanying needs to listen and think while listening. In addition, she doesn''t quite agree with Bi Sheng''s hastyness, so she gradually can''t keep up with Yu Xing''s thinking.


    Yu Xing stopped as he spoke and wondered, "Xiaoying, why do you think so mechanically?"


    Liu Wanying looked at Boss Yu in front of her, and felt a little aggrieved in her heart. Then she took a breath and admitted, "OK, OK, I am not familiar with the e-commerce field and have a relatively shallow understanding. Since you have indeed given a judgment, Bi Sheng really believes it, then I will visit Vipshop, and also visit brand owners to investigate their inventory and cycles."


    "The outlet is indeed very successful. If you use Internet thinking to do it, according to logic, this will make investors agree with it."


    "I''ll investigate and investigate, what''s going on?"


    Yu Xing felt embarrassed when he saw Xiaoying like this: "Hey, Xiaoying, let''s just talk to yourself, oh, this..."


    "Doing things is doing things, and there are ways to do things." Liu Wanying shook her head, "What are the various factors of a thing? You will know this by conducting multi-faceted research. E-commerce is indeed very prosperous, and I also need to learn more."


    Yu Xing turned his mind twice and said, "Xiaoying, if you do this... I will have to appreciate you."


    Liu Wanying said angrily at this time: "Yes, I am really lucky to have three lives to be appreciated by you Dr. Yu."


    "Well, if you have the luck in your three lives, you can just be lucky in this life." Yu Xing smiled, "I have a judgment that I have never talked to Bi Sheng, but if you communicate with him as Kestrel in the future, you can actually talk."


    Liu Wanying blinked: "Listen with your ears."


    "The development of e-commerce has been getting faster and faster in recent years. Looking at Taobao''s GMV, this is actually something that everyone expects, but JD''s speed is quite surprising, especially because it is making 3C electrical appliances, which will accelerate after the brand effect in this aspect."


    "However, what should we do after e-commerce develops to a stage? Upward or downward is a question."


    "Back to Letao.com, it will take the outlet path and help the brand clear the final products to establish the initial website awareness and customer group, but no matter how cost-effective the final products are, this part of customers will still pay attention to the brand."


    "In fact, a larger silent group must go further. If the Internet and mobile Internet can be more popular, the "infrastructure" of the entire network will be more comprehensive, and this silent group will also enter the scope of e-commerce."


    At this time, Liu Wanying suddenly thought of Dr. Yu''s speech. The stage of Internet development is integrated with the current words, and it still seems very consistent.


    She lowered her head and thought for a while, and said, "Do you think that''s a better direction, but it''s not suitable for now? Do you still want Bi Sheng to do that? That sounds very conflicting with what he wants to do now."


    Yu Xing smiled and said, "How can I drive a former Baidu executive like that? I just found it interesting. What I thought of just now was that I told him the day before yesterday, ''It''s tantamount to pushing the project down and starting over''. The answer he gave me was ''then you push it''."


    He shook his head: "I just have a hint of imagination. If there is a brand new strategy, can he still push back and start a new business."


    Liu Wanying said "Hmm": "It seems that I really want to try to make a comeback on behalf of Kestrel."


    After eating a few bites of the dishes, she suddenly said, "It''s up or down. I always feel that companies like Taobao will naturally choose upwards."


    Yu Xing did not comment and took a sip of barley tea: "You can pull the carving bow like a full moon, look northwest, shoot the sky wolf. Market competition is really an interesting thing. I am willing to provide everyone with tools for competition and cheer for everyone''s ideals."


    Liu Wanying knew that Bai Xiaosheng had already started to make price comparison tools, and gave a thumbs up and said, "You are not cheering up, you are just carrying gasoline and pouring it on it! Just watch them rub out of Mars!"


    Yu Xing suddenly remembered the communication with the third in command and said with a smile: "Forgive me, after all, I have an average character."


    (This chapter ends)