Chapter 131 Financing Planning


    Yu Xing admires Xu Xin very much.


    Such an investor who can withstand pressure and uphold justice... Looking back now, I am not very authentic when I start to work on the Internet marriage and love industry and go to her again.


    Having said that, Mr. Xu himself was doing everything in business, and that matter was over.


    Things to do in the future...


    Let’s do the B round first, and come in.


    Then check the real skills. If nothing happens, everyone will be happy. If something happens... Anyway, some people will be happy.


    Yu Xing quickly finalized the relevant strategies in his heart.


    After a brief silence, Xu Xin said, "Don''t mention the matter of Zhenai.com in the future. It''s unnecessary and meaningless. In addition, thank you for your blessing, the Internet marriage and love industry is indeed turning to the real-name gameplay."


    NetEase Marriage and Love has launched a real-name system and launched a very popular publicity, successfully snatching a certain share from the top websites, which forces the industry to start turning in this direction.


    From this perspective, Bai Xiaosheng''s bombardment effect is indeed good.


    "Mr. Xu, I don''t want to mention Zhenai.com, but I did encounter some things that confuses me. Of course, I do think about your professional treatment." Yu Xing said carefully and sincerely, "Mr. Xu, I especially admire your professionalism."


    Xu Xin originally thought that Yu Xing was a little divine, but now when he heard his sincere tone, his mood slowed down even more, and he came up with a very reasonable guess.


    I’m afraid that a young man was found like this today was a little broken?


    Objectively speaking, encountering problems → pointing out problems → solving problems is the easiest and most efficient way to deal with them.


    More objectively speaking, things will never be that simple and will always become complicated.


    Xu Xin thought about this and couldn''t help but smile. After all, Yu Xing only came out of campus last year.


    Her tone became gentler: "Mr. Yu, I just saw what happened to Bai Xiaosheng today. What is the specific situation?"


    Yu Xing vividly retelled the story of the matter.


    Xu Xin couldn''t help but smile when she heard the details and heard Yu Xing''s oral "inspiration turned into a returnee doctor".


    After hearing this, she thought for a while and said, "It may not be as bad as you imagined. People may have come to understand the situation on the way, and they may just be here to intimidate you and continue chatting."


    Yu Xing said "Yeah": "Maybe, but I think I can''t be lucky, what if?"


    He didn''t know if Xu Xin really thought that, but it was not surprising that people from different backgrounds naturally had different ideas. She had a father of a large group chairman and had naturally had different contacts since childhood.


    Perhaps it is precisely this difference that Xu Xin missed Huang Zheng and Pinduoduo, and Douyin also missed it.


    But she felt that it was understandable to miss Douyin, which was about content, but she was a little resentful to miss Pinduoduo because she was very successful in investing in the e-commerce field and felt that she should be judged within her ability.


    Because of this kind of miss, Xu Xin and his team put aside their commonly used phone calls and interviews, and specially made a trip to the countryside to live in other people''s homes, chose different families in cities, towns and villages, and experienced the life at the grassroots level personally.


    Then she was "very shocked".


    And, understand what "cheap happiness" is.


    However, Xu Xin is not concerned about Yu Xing''s caution now. After thinking for a while, she still advised: "Mr. Yu, no matter what, the number of users of the website can probably increase this time, but it is easy to get a break."


    "I''m not saying that I have to change your original intention, or that I have to shake Bai Xiaosheng''s mechanism."


    "I just feel that you lack communication with the B-end. Whether you want to form a channel for ordinary users or target counterfeit and shoddy products, when you become larger, the communication efficiency will naturally be higher."


    "Just like Tang Jun, he is very famous. He just said something casually and applauded in that position. If you say the same thing, no one would respond. If Tang Jun was doing your current thing, I don''t think anyone dared to come like this."


    Yu Xing replied instantly: "Yes."


    "I don''t have to...ah?" Xu Xin was stunned, "Uh, Mr. Yu, you..."


    She didn''t expect Yu Xing''s answer to be so straightforward.


    "I don''t have to go against you. I think your words make sense. Bai Xiaosheng''s focus in the future will be on advertising and the Internet industry." Yu Xing said naturally, "I think we are actually ahead of the workplace network. As long as we develop steadily and as long as we don''t die, our competitors will not have the chance to catch up."


    "We will make some on-site adjustments this time. If there is no particularly important and conclusive news later, we will not use the official top function, but will display the ranking of natural popularity."


    "The website will also invite various companies to communicate. If there are any problems from workplace users, give priority to trying to provide certain docking and communication."


    "According to the current situation, our mid-year goal is to sprint for 500,000 users, because the effect of advertising penetration will continue to be optimized. In addition, existing users will also have fission drainage effects. I am still optimistic about this goal."


    "In the second half of the year, the company will try to do revenue and conduct more commercial operations."


    Yu Xing talked happily and talked about the company''s plans.


    He did not respond when he saw the other person and explained the goal of "500,000". The effect of Finns Media has been increasing step by step. According to observations over the past month, the feedback from users invited users was also good.


    Overall, the average daily increase may be able to remain above 2,000, which means that the total number is expected to exceed 300,000, and there will be another 200,000 users in the remaining 4, 5 and 6 months...


    There is a high probability that there will be a "real skill" to attract traffic later, so there should be no problem.


    Xu Xin listened to the confident description on the other end of the phone and clarified what Yu Xing wanted to promote now.


    After her voice on her phone came to an end, she smiled and said, "Mr. Yu, you suddenly told me so much, and the number of users you had hidden before was released. Do you want to get the B round of funds recently?"


    Startups are always developing very quickly, and the versions and plans I hear now are different from those I did before the New Year.


    "Yes, Mr. Xu." Yu Xing admitted this, "not only do you want to get it, but you also want to get it as soon as possible. If today''s capital is not happy enough, we will contact other institutions as soon as possible."


    Xu Xin was not angry.


    If you were still considering risks and the spare tires of this track, but now you know Bai Xiaosheng''s leading advantage and Yu Xing''s quick adjustment, you really don''t have to consider the spare tires.


    She pondered for a while, made up her mind and said, "Then let''s talk."


    Yu Xing was excited and sought advice: "Other institutions we have contacted before, Mr. Xu, who do you think is more suitable?"


    "Today''s capital is enough." Xu Xin also showed his determination after making a decision, "How much do you need?" "We hope to reach cooperation with 2-3 institutions in this round." Yu Xing explained, "If the revenue development in the second half of the year is OK, we will conduct another round of financing next year, but we hope that that round will lay the foundation in this round."


    Xu Xin thought for a while and then tentatively said, "Sequoia looks good too. Don''t you consider Sequoia?"


    "We don''t like the relationship between Sequoia and Ctrip." Yu Xing still used the reason from the last time, "Mr. Xu, IDG, Jiuding, Jingwei and Qiming, which two do you think are more suitable for us? If the agreement cannot be reached, we will consider contacting new institutions. I believe everyone will realize the significance of our current user scale."


    When there is no scale, Yu Xing can only find investment. Now that there is a certain scale, it will be replaced.


    "Who is IDG in contact with you?" Xu Xin kept thinking in her mind, both about Bai Xiaosheng''s current situation and the relationship between today''s capital and them.


    Yu Xing replied: "It''s Zhang Suyang."


    "One of the seven elders of IDG, it seems that they are very interested." Xu Xin smiled, "Speaking of this, Zhang Suyang went to discuss IDG''s investment in Ctrip back then."


    Yu Xing was surprised: "Seventh Elder?"


    "Sometimes when calling them like this, they were the seven partners of Xiong Xiaoge who formed the IDG localization team back then." Xu Xin said, "If I were you, I would definitely be willing to talk to IDG more. The rest is not long after Qiming was established, but it is not bad. They are in Shencheng."


    Yu Xing didn''t know these things, but to a certain extent, he already knew Xu Xin. He said suddenly: "Okay, then let''s talk with IDG and Qiming. I hope to get more than 10 million US dollars in this round to support the company''s rapid development."


    Xu Xin muttered the amount of funds in her heart, and then asked, "How many shares are sold?"


    Yu Xing replied: "20%.


    Xu Xin frowned: "This valuation is a bit high. You either make concessions in the shares or... in fact, you can wait and truly reach 500,000 users, and maybe you can get more funds."


    She knew that Bai Xiaosheng''s valuation in the last round was US$10 million, but in fact, that was because Bai Xiaosheng used a small amount of shares to support this number.


    Now, although the number of users has developed beyond imagination, valuation still needs to be balanced based on reality and the future.


    "Mr. Xu, we signed a half-year contract with Fenzhong, with an amount of 4.56 million. As long as the website does not go bankrupt, this part of the traffic will be enough to support our goal of relying on 500,000 users." Yu Xing said seriously, "For the B round of money, we hope to double the advertising investment in the next December, that is, the effect of this 10 million US dollar is aimed at 3 million users."


    As advertising investment increases, the growth of users will accelerate. At the same time, more and more user groups and produced content will further attract the participation of the target group. This is a snowball growth.


    Yu Xing had previously determined that the advertising strategy was mainly offline. Now, in addition to Fenzhong Media, more advertisements for subways, buses and other scenarios have not been laid out, which is very expensive.


    The amount he shouted out was calculated, and in the next 12 months, he would have to make self-produce the website''s revenue.


    Xu Xin has been thinking for a long time this time.


    Then, she said: "Let''s talk about it, your conversion effect is excellent, but IDG and Qiming probably find it difficult to give such a valuation. Raising funds this year is more difficult than in previous years, and investment in the industry is relatively tight."


    "As long as Mr. Xu is willing to support me, I can feel at ease." Yu Xing turned around at this time, "If it really doesn''t work, we don''t want IDG and Qiming. Anyway, today''s capital also has enough money, and one family is enough."


    This is what Xu Xin said just now.


    Xu Xin sneered: "Money can be negotiated, but that means shares can be negotiated. It''s all based on what you said, how can you talk about it?"


    "It can be talked about, it can be talked about, but the money is indeed out of the company''s plan to use money. It''s not that I personally have to spend money. I''m still riding an electric bike." Yu Xing didn''t have a hard push, "What I hope is that the company has money to develop, and everyone will make more money together, rather than being petty at this time."


    "Talk and see." Xu Xin pondered, "You can rewrite a letter of intent, let''s talk about your prospects together."


    Yu Xing determined the time: "Then next Friday, I will talk about the time with IDG and Qiming, and I will talk about it in today''s capital."


    Xu Xin agreed.


    She did not end the chat, but asked, "Mr. Yu, I personally suggest that you still need to do a company and image management. If you are willing, there is a young economic figure selection in the "Rural Commercial Cup" in Shencheng, you can try it."


    "Am I?" Yu Xing was a little surprised, "Rural Commercial Cup? Organized by the bank?"


    "It is named by Shencheng Rural Commercial Bank and is sponsored by the city''s Youth Entrepreneurs Association, Wenhui Daily, First Financial Daily, Shencheng Hotline, etc.." Xu Xin said, "If you can get the rating, you can show your face in front of the leader. The leaders in Shencheng are all very good."


    Yu Xing said at this time: "Mr. Xu, of course I am willing. I have another idea. You can help me adviser. Bai Xiaosheng''s users accumulate to do recruitment business. If the money in my hand is OK, I think I can go to the TV station to sponsor it. It is best to have a vertically subdivided sponsorship. A job search program with the boss sitting on it, and then let the job searchers appear on the stage and choose each other. How about it?"


    How should Bai Xiaosheng spend his money to maximize it?


    Yu Xing thought of the idea of ??"vertical", and then noticed that there are no job search programs on the market now, and "You''re the One" was once popular, and there are opportunities to develop wildly whether it is company promotion or personal image.


    Xu Xin was a little confused when she heard this, and thought for a while and said, "You should write it all in the letter of intention, this... I''ll ask someone for a question next week."


    "Please, please." Yu Xing said this and was already sweating at his forehead. "Mr. Xu, thank you, see you next Friday."


    "Wait." Xu Xin asked at the end, "I think you can tell the company''s plan so easily. What kind of mental journey are you doing today?"


    She had heard objective scene descriptions before, and was curious about his thoughts.


    "Mental journey?" Yu Xing paused, "Of course, I''m not strong enough, I want to step by step..."


    Xu Xin listened for a while but didn''t hear the following. She asked, "What are you doing step by step?"


    Yu Xing sighed sincerely, "Make a good friend with everyone."


    —


    (This paragraph is free, and you should not be familiar with Maimai. Here are some reference data for its development and you can have a rough impression)


    Established in October 2013, it had 50,000 users in January of the following year, and raised US$5 million in 20% of the shares in the round A in March.


    In August 2014, 800,000 users and 20% of the B round of shares raised US$20 million.


    In October 2014, there were 1.2 million users and 160,000 daily active users.


    In April 2015, there were 5 million users and 800,000 daily active users.


    In August 2016, there were 20 million users and 2 million daily active users.


    In November 2017, 30 million users raised US$75 million in Series C financing, with a valuation of nearly US$1 billion.


    In August 2018, the Series D financing was US$200 million, and the valuation was not announced.


    (This chapter ends)