Chapter 100 Interview (5k)


    Yu Xing never expected that he would meet the big boss as soon as he came today.


    He was just trying to attract a little monster.


    This should be considered...lucky.


    However, when he really got the sign that he would not be bombed out, his whole body became nervous.


    Investors, investors, these are investors who have never dealt with, and they are related to the next development of the website...


    Yu Xing was nervous for fifteen seconds from the door to the office. When he sat on the sofa, he suddenly became relaxed because of a thought.


    Pentakill!


    I once covered your husband with 5 goals in a row!


    Yu Xing recalled his brief but impressive working career on Zhenai.com.


    "Please have tea."


    When the person arrived at the office, although he was almost blown out before, the BOSS secretary still brought the tea.


    Yu Xing smiled at the other party, took a sip of tea, and gave Lu Haiying next to him a look. He came and was not bombarded with the first step to reaching investors.


    Lu Haiying''s nervous mood was relieved a lot because of her senior brother''s eyes. When the sky fell, her senior brother pushed her back. She was knocked out first when she was bombarded.


    Xu Xin looked at the two young men opposite him, without any politeness, and straight to the point: "Which Liu Qiangdong asked you to come?"


    "Yes." Yu Xing confirmed, "Mr. Liu said that Mr. Xu is an outstanding investor with excellent judgment and strong investment courage. Therefore, when there is a financing demand on our website, I came to Mr. Xu as soon as we found financing."


    It was indeed introduced by Liu Qiangdong, but this kind of introduction is a perfect match for the previous statement.


    Xu Xin naturally heard it, but she didn''t appreciate such tricks, and even stopped asking the questions she wanted to ask.


    The office fell into an awkward silence.


    Yu Xing met an investor for the first time, which is different from Liu Wanying''s playful nature, and it does have more pressure.


    He took another sip of tea, but he didn''t wait for Xu Xin''s voice, but he seemed to feel that the words countdown had appeared in this meeting.


    All of them are here!


    This sound appeared in Yu Xing''s heart, actively breaking the atmosphere, as if he smashed a stone into the quiet lake, followed by ripples.


    "I heard from Mr. Liu that Mr. Xu also agrees with my statement at the Jinling Internet Conference."


    "It seems that like Mr. Liu, Mr. Ma who communicated with me on the spot, and Mr. Xu, the heroes in the world really have the same views."


    Yu Xing threw out very few things that could give the other party a positive score. Sure enough, he saw Xu Xin’s eyes looking at him and added: “Bai Xiaosheng is the product that emerged based on industry development judgment.”


    Xu Xin smiled slightly and asked, "Where is your greedy love network?"


    Yu Xing did not ask the other party to complete the code and explained seriously: "Because Zhenai.com has too much sincerity, I sold it to Mr. Li, but I thought about it repeatedly afterwards..."


    "We started our business for the first time last year, and there are many lessons learned in the operation of that project that are worth learning from."


    A push four or five or six, your husband insists on buying it.


    The last one has been sold, the current one is better, admitting that there are lessons learned has been transformed into experience.


    Xu Xin asked again: "Then what do you think of the Internet marriage and love industry?"


    A wife of a head of marriage website asked someone who had just bombarded this industry.


    Yu Xing hesitated slightly.


    From the time he sat in the office to now, Xu Xin asked three questions, including introductions, Guiai.com, and Internet marriage and love, all of which have nothing to do with Bai Xiaosheng at his hands.


    Moreover, it is obvious that this person has an extremely bad impression of himself.


    Will continuing to answer the questions in accordance with your own way, will it anger her even more?


    Yu Xing couldn''t figure out what Mr. Xu wanted to hear in front of him, but he looked at her face but only saw her expressionless.


    He said tentatively: "Mr. Xu, do you want to hear my true thoughts or do I just say it?"


    Xu Xin said two words: "Either one."


    Yu Xing didn''t have time to think about it anymore, and he had a thought in his mind, and it would be better to die!


    "Since Mr. Xu is willing to let me say, I can only say that the storms that the Internet marriage and love industry is now facing are all what they deserve." Yu Xing chose to speak out loud, "If Mr. Xu thinks it is because of me that the storm of Zhenai.com, rather than the common practices of them and other companies in the industry that make users dissatisfied, then I have nothing to say."


    Xu Xin sighed in her heart, OK, let’s just stop with her husband.


    Her expression did not fluctuate, and she no longer continued to dig deeper and asked questions, but instead transitioned the topic to Bai Xiaosheng now: "You just said that your new website has learned lessons?"


    Yu Xing keenly noticed the changes in the atmosphere and topics, nodded seriously, and listed: "Yes, like Guiai.com, although there are websites, and although I still went to the Internet conference with it, it is actually more inclined to offline companies, and online traffic is only for Taobao stores."


    "Guiai.com is rapidly promoted by relying on a high-scoring mechanism, and its management system is very weak."


    "But Bai Xiaosheng''s project is a very standard Internet company."


    "It is lighter in assets, pays more attention to team building and running-in, and makes more use of the high communications of the Internet industry itself."


    He paused and continued, "I originally thought management was a very simple thing. The team size of Guiai.com expanded rapidly. Our revenue in the first month was approaching one million, but... I quickly discovered that management really seemed to have a margin, such as reimbursement. I only knew from Mr. Wei Jialan and Mr. Wei of Zhenai.com when I was acquired that reimbursement in our Beijing market was not normal."


    "So, we made improvements to Bai Xiaosheng this time."


    Yu Xing observed Xu Xin''s expression, wondering if it was an illusion, but her eyes seemed to have become more focused.


    He lifted a cup of tea, moistened his throat, and entered the comfort zone of practical experience: "Bai Xiaosheng still used the ground promotion team this time, and has deployed 25 people in five cities: Beijing, Shencheng, Yangcheng, Pengcheng and Lin''an. Their task is to accurately promote Internet companies in these five cities."


    "We have the experience of Guiai.com, and we can actually quickly increase the number of users. Whether it is campus users or campus part-time teams, these are areas where we have achieved results, but we have not done that and are cautiously controlling the number of people in the company''s team."


    Yu Xing''s words can make people believe it. He did quickly increase his results in his last project.


    "Bai Xiaosheng''s positioning is verticalization and segmentation. We don''t need to quickly create a large number of users to show others. What we pursue is long-term and effective development."


    "If I were to compare the two projects of Guiai.com and Baixiaosheng, I kept telling myself three words during the latter''s operation time."


    Yu Xing took a breath and said these three words: "Restraint, vertical, and subdivided."


    Xu Xin heard the young man in front of him put the word "restraint" at the forefront, and it was hard not to think about his evaluation at the "Quara" financing meeting yesterday - it is difficult for young man who tasted the sweetness to calm down.


    Make quick money, do short-term trading, young people.


    Xu Xin has seen many such talented young people over the years, but as time goes by, they almost disappeared into the wave of business.


    After tasting the sweetness, can you still expose your mouth?


    Like Yu Xing in front of him...


    Especially, he started his second business almost without any gaps. How did he overcome human nature?


    Xu Xin felt it was a bit incredible.


    She asked Bai Xiaosheng for the first time: "Vertical segmentation? Is this what you said is the emergence of the judgment on industry development?"


    "Yes, the main tracks of the Internet have been occupied by big manufacturers. It is difficult for me to do e-commerce now. Whether it is money or resources, it is too different." Yu Xing said, "In this era, Internet companies can only be more vertical and subdivided if they want to succeed. I think this is also the reason why our website has won 95,945 users in two months after it was launched!"


    Two months, 95945!


    Most of them are still people in the workplace!


    Xu Xin couldn''t help but squint her eyes, knowing the value of it very well.


    "Works socializing is not a new track, but has never been successful. I think, first, the rapid development of the Internet industry in the past few years has gradually laid the user base, and second, the lack of another puzzle." Yu Xing explained, "The puzzle provided by Bai Xiaosheng this time is a ''working topic''."


    Xu Xin listened quietly.


    "It''s too difficult to simply do workplace socialization. For example, Skynet founded by former Sina Vice President, he just wanted to do this, but he couldn''t do it." Yu Xing slowed down his speech. "We have mainly focused on three workplace topics in the past two months, one is the entry of college students, the second is the problem of the Internet marriage and love industry, and the third is the layoffs and fake insurance policies in Xiecheng. The first two come from our plans, and the last is the inevitable emergence of Bai Xiaosheng''s mechanism."


    "For a preliminary measurement from the perspective of the number of users, I think our thinking is correct."


    "Topics are the medium of social interaction, and society provides the soil for topics. The interaction between the two will ultimately be the workplace platform we want to build."


    Yu Xing explained that this, he no longer had any tension in his heart.


    Xu Xin thought about what she heard and asked about the data: "What is your current DAU?" DAU is the daily active user count.


    "We are in a period of rapid growth now, and this data is changing every day." Yu Xing replied, "The DAU the day before yesterday was close to 40,000, but this value is quite distorted. I didn''t pay attention yesterday, so it must be higher."


    Yesterday was NetEase press conference + employees of Chengcheng were anonymous, so the number of users activated must be more.


    Xu Xin asked again: "Have you calculated the DAU/MAU ratio?"


    Yu Xing replied: "Yes, but because of our rapid growth, this data is also distorted. The ratio we calculated on December 10 was 61%, but it is not used as reference data."


    MAU is the monthly active user count.


    The DAU/MAU indicator is popular by Facebook. It uses the DAU/MAU ratio when analyzing its own performance and discusses it publicly. Therefore, many websites and products are increasingly fond of using it to measure user stickiness.


    Generally speaking, the ratio of world-class products like Facebook is above 50% all year round, and it has been as high as 70% or 80% in the early stages, while it is good if the average product can reach 20%.


    Yu Xing gave Bai Xiaosheng''s answer, but he also honestly emphasized that it is not referenceable.


    Xu Xin was not confused about this data, and suddenly asked from another perspective: "As far as I know, you are not a computer-based student. You used to have a medical background. Is this data calculated by your employees when the website was first started?"


    "We hired a Bain consultant employee as a consultant." Yu Xing explained, "It was she who asked about this data. I really didn''t know it before, but she said that these data must be tracked for a long time to be used as a reference."


    Xu Xin thinks this is a bit reasonable.


    She asked, "Bain''s consultant? Do you still have a budget for this?"


    "She has now resigned from Bain, and the first angel investment we received was given by her." Yu Xing said in detail, "She has promised to continue to provide professional advice, which is also the lesson I learned from the previous project."


    Xu Xin pondered silently. Objectively speaking, the young man in front of him was increasingly like a reliable entrepreneur.


    She asked a question that has made it increasingly difficult for many Internet entrepreneurs to answer in the past few years, and said slowly: "If Penguin also does the same project, what should you do?"


    Xu Xin stared at Yu Xing, noticed that the other party seemed to have a little smile, and then he heard the answer in five words.


    Yu Xing replied without hesitation: "Penguin has a position."


    As an investor and an investor who has invested in the Internet industry for many years, Xu Xin has been both proactive and forced to pay attention to the influence of manufacturers of Penguin in recent years.


    She once asked no less than 10 entrepreneurs, but this was the first time she wanted to breathe after hearing the answer.


    oh!


    No need to explain much, the current situation and background of this project is indeed a complete and full answer in just these five words!


    Xu Xin resisted the urge to praise and said in a slow tone: "Not bad."


    Immediately, she added: "I didn''t expect this."


    "Mr. Xu, you are just an investor. This is the first time you listen to it. Of course, it is not as comprehensive as I think about the competition on the website repeatedly." Yu Xing smiled, "So, Bai Xiaosheng should be a rare Internet project that does not have to worry about competition among large companies."


    He finished drinking the last tea in the cup and speeded up his speech: "We will not invest in the big factory, it is a trap!"


    "We will not go to second- and third-tier cities to promote after we get the financing money, that''s also a trap!"


    "As long as we can get $5 million this year, we will have the confidence to become 1 million users, and next year we will have the confidence to raise another round of users and continue to accelerate the number of users to 5-10 million!"


    "Sociality is a good story, and sociality in the workplace is also a good story!"


    "After we initially establish a platform mechanism for workplace socialization and workplace topics, we can now quickly expand the scale and achieve success with just one sum of money!"


    Yu Xing''s eyes were bright and he had basically completed the explanation of today''s unexpected encounter.


    He still has some things to say and cakes to draw, but it may be like this today.


    Xu Xin nodded slightly and commented: "I want a lot of money and have a big appetite."


    US$5 million needs careful consideration in the current environment.


    Like yesterday''s "Qunar", it hopes to receive a Series C financing of US$15 million, while Bai Xiaosheng is only a company that has been established less than three months ago.


    This is the lion''s mouth.


    Xu Xin did not ridicule, and the thoughts and thoughts in her heart were mixed together. It took two minutes to say, "Did you bring a letter of intention?"


    Yu Xing signaled Lu Haiying that he realized his mistake and should hand it to the investor''s table as soon as possible.


    Lu Haiying took out the letter of financing intention from her bag and handed it to Xu Xin''s secretary.


    Xu Xin didn''t look through it, but just said, "I can check it out. I''ll have a chance to contact you later."


    Yu Xing stood up and thanked politely: "Okay, Mr. Xu, Bai Xiaosheng hopes to get the help of an outstanding investor like Mr. Xu."


    He and Lu Haiying said goodbye and left.


    After they all entered the elevator, Lu Haiying said, "Senior brother, I seem to dare to breathe..."


    "So, this is the feeling of meeting investors." Yu Xing seemed to be happy, but it would be strangely sad and happy, just said, "Today''s meeting and exchange should be pretty good."


    Lu Haiying watched the elevator go down and joked: "It must be good! Xu Xin''s attitude was completely different from the end! This is... This is my senior brother and I lobbying the investors together..."


    Yu Xing laughed and walked out of the elevator.


    Lu Haiying took two steps before suddenly noticed the senior brother in front of him. His back seemed to be wet with sweat.


    …


    Capital’s office today.


    The financing intention letter from Bai Xiaosheng has only turned one page.


    Xu Xin looked at her for a while and didn''t continue to look, her fingers kept tapping on the table.


    Seeing this, Secretary Luo Shujing said, "Mr. Xu, Bai Xiaosheng sounds pretty good."


    Xu Xin came back to her senses and asked, "You kept listening to each other. What do you think of Yu Xing''s introduction?"


    Luo Shujing thought carefully and said, "It seems to be OK."


    Xu Xin smiled and said, "I often say that an excellent investor must have the intuition like a killer. I quickly invested in Ding Lei. When I met Liu Qiangdong, I talked with him until two o''clock in the morning. The $10 million was not more than 24 hours from meeting to receiving the funds."


    "But today, this intuition is a bit vague."


    "You said, why is this?"


    Luo Shujing felt that the boss''s words were a bit mysterious, but the case she mentioned was indeed true.


    She shook her head, knowing that there was an answer, and the supporting actor said, "Why?"


    Xu Xin frowned and commented: "Because, what he said was so good and so clear."


    Luo Shujing was surprised. It was too good and too clear. Isn’t this possible?


    "Ding Lei is outstanding enough, and Liu Qiangdong is also very good, but when I talked to them back then, they also had a lot of confusion and uncertainty." Xu Xin said, "Entrepreneurs are facing an uncertain market, and Yu Xing does not have a resume in this regard. His answer..."


    "I can only say that we cannot see the whole. Putting aside some of the facts we can see, this feeling today is always a bit wrong."


    Xu Xin finally commented: "This person is strange. You can take a look and let Mr. Liu and the others investigate this website."


    Luo Shujing has been a secretary for a long time and knows that her boss is not interested in topics about jewelry and makeup. She seems to regard investment as a fun, often studies different entrepreneurs, and is keen to communicate with entrepreneurs.


    In other words, the boss is very accurate in judging people.


    She nodded and walked out of the office, but a thought suddenly appeared in her mind. Mr. Xu''s attitude was different before and after seeing Yu Xing.


    Xu Xin sat alone in the office. After thinking for a long time, she opened Bai Xiaosheng''s letter of intention.


    But before she could watch it for a long time, the cell phone on the desk rang.


    Xu Xin answered the phone when she saw that it was her husband Li Song.


    Ten seconds later, she said in surprise: "What are you doing when you fly to Shencheng?"


    Li Song smiled and said, "Look at our company''s marketing in Shanghai, see if there are any New Year gifts worth buying in Shanghai. Why? Isn''t it welcome?"


    "Welcome, come." Xu Xin looked at the documents on the desk, "I''m going to finish work before the New Year."


    Li Song confirmed the time: "Okay, I''ll be here tomorrow, and I''ll visit Mr. Xu in person at Capital Today!"


    (This chapter ends)