"Although the story of Spider Man 3 has not been reduced to that of Batman and Robin, it obviously makes people feel that the increase of characters leads to the dispersion of clues and the weakness of some plots. There are loopholes in many places. The design is far fetched and lacks the necessary auxiliary cushion."


    In the first weekend of the summer program, Spider Man 3 put a squib on professional word-of-mouth, media word-of-mouth and audience word-of-mouth. The IMDB score three days after the first weekend was even 4 points.


    But the summer season is different from Thanksgiving Christmas season. It has its own rules. The word-of-mouth of a film can''t determine the final box office performance. Looking at the summer season in North America in recent ten years, bad word-of-mouth and high box office often appear in the same film. Compared with other seasons, the impact of word-of-mouth on a film in summer season is undoubtedly the smallest.


    Moreover, "Spider Man 3" has the first two films as a foreshadowing, which has accumulated enough fans. In addition, Sony Columbia announced before the release that this will be the end of the trilogy, which can naturally attract a considerable number of audiences into the cinema.


    In a piece of negative comments, the box office of the film did not converge at all. In the first three days of the weekend, the film collected more than $151 million from North America, creating a new North American weekend box office record.


    Spider Man 3 has undoubtedly achieved a huge market success, which belongs to both Sony Columbia Pictures and marvel comics.


    "The success of Spider Man 3 proves one thing to us."


    In an office of Marvel pictures, which was founded a few years ago, Kevin Fitch sat in a high back chair, looked at avi Allard and Stan Lee opposite and said, "Marvel superheroes are more popular with movie audiences."


    "That''s right." Although Stan Lee is old, his heart is not old at all. "My children will occupy more big screens."


    Avi Allard gently nodded his head, "we can have more expectations for iron man. As long as this film is successful, the whole Avengers alliance plan will be carried out smoothly."


    Stan Lee laughed, his eyes almost gone, "superhero movies will be our world!"


    Kevin Fitch and avi Allard agreed, but Kevin Fitch''s head was still clear, and he reminded, "don''t forget, the DC Comics plan has started, and it''s one step ahead of us."


    “dc？” Stan Lee shook his head and said with disdain, "DC''s superheroes are out of date. Warner Brothers have long forgotten how to make superhero movies."


    Since 2000, Warner Bros. has not invested in superhero movies, and the final result is no better than Batman and Robin, which can be called a super disaster.


    Unlike Stan Lee and avi Allard, who stay in the comics circle all the year round, Kevin Fitch knows more about the film industry.


    "Don''t look down on Murphy Stanton." He said solemnly, "Murphy Stanton has been in Hollywood for so many years and has never failed."


    Stan Lee didn''t pay any attention. "Kevin, you look at him too much. Don''t forget that this is the most difficult Superman Movie to make. This series has fallen off the cliff. Just Murphy Stanton, a little director who has never proved himself in the field of commercial production, can save Superman Movie?"


    He shook his head. "Superman is dead. Murphy Stanton will pay for himself."


    This is the age of Marvel superheroes. The glory of DC superheroes on the screen came to an end in the 1990s.


    No wonder Stan Lee has such an idea. The great success of the Spiderman series proves the popularity of Marvel superheroes on the screen.


    No matter the decline of word-of-mouth or the hype of film critics, Spider Man 3 can''t stop its huge box office success. In just ten days, the box office in North America has exceeded 240 million US dollars, which is definitely a super money collector. Love, go, talk 】


    similarly, Shrek 3, which was newly released this weekend, has created the worst reputation and new scores of the whole series so far, but the box office has not been dragged down. Instead, it has gone all the way up. In the three days of the weekend, it even got more than 120 million US dollars, which is unprecedented in the history of North American animated films, creating a new North American film industry A new record of animated films in American film history.


    The separation between the word-of-mouth and the box office of the summer commercial masterpiece is vividly reflected in spider man 3 and Shrek 3.


    With the start of the new week, "body of steel" is ready to count down with one hand and fingers.


    Copy delivery, premiere location, publicity, inviting guests, developing process Don''t worry about Murphy. He and the crew just need to cooperate with Warner Bros. plan.


    Although in recent years, Warner Bros. has seen few blockbuster films except for the Harry Potter series, as one of the six traditional companies, it is still easy to operate these aspects.In the last period before the release, Murphy''s eyes paid more attention to the box office pre-sale of "body of steel".


    In the summer season, in the face of the fierce competition from so many blockbusters, the box office of the first weekend is very important to get a good result. It can not be said that the key is too much. The box office of the first weekend of most successful summer movies often accounts for one third or even more than half of the total box office in North America.


    There is not a successful first weekend, in the face of the new films coming out, unless the quality of a film is good enough or other films are bad enough to a certain extent, it is difficult to get a big box office number.


    Producers and distributors will also try to attract most of the audience to the cinema in the first weekend.


    Nowadays, with the Internet becoming more and more developed, e-commerce has begun to go deep into every corner of North America, and the film industry and cinema companies are no exception. There are quite a number of movie ticket pre-sale websites in North America. The traditional IMDB and the two major movie websites have also opened similar businesses.


    Fans can book the tickets of the first week of the interested film in advance through the relevant sections on the website. The booking results can directly reflect the possible box office results of the first weekend of a film.


    "Body of steel is certainly not as good as the sequels like Spiderman 3 and Shrek 3."


    In a black Bentley driving to Lincoln Art Center in heavy rain, Murphy said to Gail gado sitting beside him, "but the first week''s pre-sale of $16 million can also rank in the top five in North America."


    Gail gado took his arm and said with a smile, "honey, you''ve always had a strong appeal."


    "It''s the appeal in a particular fan group." Murphy knows that the style of his choice will also be rejected by a considerable number of fans. "At any time, we don''t have to doubt the appeal of Superman. As long as the audience response of the film is not bad, it''s not difficult to achieve the expected results."


    Warner Brothers has invested so much money and resources in "body of steel". Of course, they want to get an excellent box office figure. According to their company''s internal expectation, the box office in North America will be about 100 million US dollars in the first weekend, the final box office in North America will be no less than 250 million US dollars, and the global box office will reach 600 million US dollars.


    Judging from the final box office results of Superman''s return, it seems that such figures are difficult.


    However, since Murphy intentionally took over the project, he knew that Superman is really a very difficult superhero movie to make. However, with the large number of fans, it is absolutely easy to kill other superheroes. As long as the film quality is not bad, it is not too difficult to meet Warner Brothers'' expectations.


    Besides, he still has some confidence in himself.


    As the Bentley approached the Lincoln Art Center, the North American Premiere of "body of steel" was held by Warner Bros. at the New York State Theater of the art center.


    Lincoln Center, located in the upper west side, is the largest art venue in the world. The composer Bernstein''s famous musical "the story of the West City" is based on this place. Before the completion of the construction of Lincoln Center, this area was a slum in New York, but now it has become an important stage for performing arts and the most coveted residential area in New York.


    Lincoln Art Center is not only the highest level art activity place in the United States, but also has a high recognition of its high standard and artistic influence in the world art palace. Outstanding artists all over the world are proud to perform here.


    This afternoon, a large number of reporters and fans gathered here to welcome the release of "body of steel".


    However, today''s weather is not beautiful. It began to rain in the morning. After noon, it began to rain more and more. When Murphy''s car was about to reach the red carpet, it finally turned into a pouring rain.


    Despite the torrential rain, it did not affect the premiere as scheduled. Warner Bros. has long been ready. The premiere of the red carpet was arranged in the awning. On the narrow and crowded red carpet, the stars were in a hurry.


    Chris Evans, who is regarded as "new Superman", caused the crowd to scream as soon as he appeared. The classic grey suit showed a strong "body of steel", and a handsome face expressed awe inspiring righteousness. Megan Fox, who accompanied him, was much more low-key. She appeared in a black dress with brown hair and red lips, which was slightly conservative but hard to hide her beauty.


    Murphy and Gail gado walked on the red carpet later, but their appearance caused a sensation. Media reporters were frantically around, desperately pressing the shutter of the camera in their hands; the cheers of fans on both sides of the red carpet came one after another, which was no less than that of Hollywood''s first-line stars.


    Of course, there are also some reporters who are whispering, waiting for "body of steel" to encounter Waterloo, watching the jokes of Murphy and Gail gado, and even typing the abdominal manuscript well.


    But in the eyes of ordinary fans, Murphy is the guarantee of film quality. They are looking forward to seeing a wonderful film. (to be continued). ）For mobile phone users, please browse and read for better reading experience.