A disgusted character is enough to bring a huge negative impact to a film. Murphy knows this very well, and also knows that from traditional media to Internet platform, there has never been a break in questioning Gail gado, but no matter how much this kind of thing is defended, it is not as touching as the final image effect.
In mid April, Murphy released the first trailer of body of steel, and the wonder woman appeared for the first time.
"After watching the trailer, I want to see wonder woman."
"Wonder woman is the biggest highlight in the trailer."
"I''ll give nine points for the trailer and seven points for the part where wonder woman comes on the stage."
The Internet about Gail gado and wonder woman has begun to change the wind, although a trailer can not make wonder woman attract too many people, but how much changed the view of the actor.
"It''s a good start."
In Murphy''s office at Warner studios, Bruce Rosenblum, who has just finished editing "body of steel", looks in a good mood. "Our film will definitely bring a distinctive commercial blockbuster style to Hollywood!"
"Certainly." Murphy is confident, too.
After the two sides talked about the film, Bruce Rosenblum suddenly said, "Murphy, can you add one more stop to the overseas publicity after the film is released?"
Murphy looked at him suspiciously, "where?"
Bruce Rosenblum came up with a name that surprised him, "China."
Hearing the name, Murphy suddenly fell silent.
"I''m going to get bill through..." Bruce Rosenblum is very sincere, "but he refused because your schedule is too full. I think we can''t ignore the Chinese market. This country has more than one billion people, and now the film market is also developing at a high speed." body of steel "may not get a good box office result, but it can lay the foundation for the subsequent" justice alliance "series."
Strictly speaking, Murphy''s contract with Warner Bros. is only "body of steel". How about the follow-up of alliance for justice? In fact, the relationship between Murphy and him is not particularly big. Moreover, members of alliance for justice, apart from Superman and Batman, are quite strange to Chinese audiences
"No!"
Murphy suddenly found that he had entered a misunderstanding. He was thinking about the current problem with the previous point of view.
In addition to Superman and Batman, superheroes like sea king, steel bone, lightning man and green light man, including wonder woman, are really unfamiliar to Chinese audiences. But what''s better about Marvel comics, which is still called Marvel next door?
There are Superman and Batman, two world-famous heroes in DC, while the copyright of spider man, the most famous one in surprise, is in the hands of Sony entertainment. Several members of the Avengers alliance, such as iron man, Raytheon, Captain America and black widow, are not as famous as Superman and Batman at home and abroad. The reason why the Avengers alliance has a future situation is that they are not as famous as Superman and Batman It''s completely created by Marvel pictures and Walt Disney step by step.
Now, DC and marvel can be said to start at the same time. Due to the first release of body of steel directed by Murphy, the justice alliance is even one step ahead of the Avengers alliance. It is undoubtedly ridiculous to consider the current and future situation of the two superhero movies from the previous point of view.
The number of overseas publicity sites is stipulated in the contract. Murphy thought for a moment and said, "well, I''ll say hello to bill, and you''ll send someone to talk to him. In my publicity itinerary, I''ll remove another country and add China."
Go back to the other side of the Pacific.
This kind of thing, as long as Murphy expresses his intention, the specific affairs will naturally be handled by bill rosis. After Bruce Rosenblum left, he went back to the studio and continued to do the rest of the work of body of steel.
The post production of "body of steel" has reached the end stage, only a small part of the soundtrack, dubbing and sound effects have not been added, and of course, there are also subtitles at the beginning and end of the film.
Although there is no proper way to show the content of "Mervyn''s eggs" in the movie series, it will not be used in the movie series.
The post production of the whole film lasted until late April. After adding the titles of Warner Brothers and DC Comics, "body of steel" was completely completed.
The completion of the production stage of the film also announced that the publicity and marketing work before the release has reached the final sprint stage.
A new summer program in North America is about to open. In the past three months, several films with an investment of more than 10 million US dollars have been shown on almost every weekend. The most popular weekend program is the position of super production.
For example, Spiderman 3 will be released in the first weekend of the North American summer program. The next weekend will be DreamWorks Animation Studio''s blockbuster Shrek 3, followed by Warner Bros. and DC Comics'' heavily invested body of steel.
Later on, there will be memorial day and Walt Disney''s fairy tale adventure "Pirates of the Caribbean 3"Every weekend in May is packed with blockbusters, and June is no exception. For example, movies released in June include magic four 2, rat king, spy 3 and fake god 2.
In July, the movie "Harry Potter" and "Transformers" will be on the show.
It can be said that if you want to enter the summer season, you have to face many competitors. If you want to be easy to release without any strong competitors, you should not choose the summer season.
This is the first time that Murphy''s film has entered the summer season. It''s no exaggeration to describe it as a wolf before and a tiger after.
In order to ensure the competitiveness of the film, high-intensity publicity is essential.
At the beginning of May, just after the opening of the summer program in North America, a number of entertainment media broke news at the same time that new Superman Chris Evans and Megan Fox, who plays Louise lane, appeared shopping on Manhattan''s Fifth Avenue, officially announcing the "love affair".
The two also admitted that it was "body of steel" that made them bond.
Such news undoubtedly made their films receive more attention. In an interview with reporters, Murphy and Michael Bay also sent their best wishes to Chris Evans and Megan Fox, believing that they were made in heaven.
Of course, this love affair is just for the sake of publicity and public relations. It''s not true. With the help of the crew and their respective agencies, the two actors, who can still be called newcomers, agreed to this.
It''s killing three birds with one stone. In Hollywood, whether it''s propaganda film or personal propaganda, public relations and romance are the usual means of propaganda, and the effect is often very significant.
The new issue of entertainment weekly magazine also selects the "couple" as the cover character.
Before the movie was released, Chris Evans and Megan Fox have become the most popular Hollywood new actors.
In addition to using social media such as the Internet and emerging blogs to create momentum, "body of steel" has not given up traditional propaganda positions such as TV stations.
Warner Bros. managed to get the rating of the film smoothly, and "body of steel" got PG-13, which is also the first non-r film since Murphy entered Hollywood.
The rating of PG-13 is enough to ensure that the promo of "body of steel" appears smoothly in the prime time of public TV stations.
After Warner Bros. paid a lot of money, Disney''s "Roger Albert and rope see a movie" program also highlighted the latest countdown notice of "body of steel".
"It''s not difficult to see that the trailer has continued the style and strengths of the behind the scenes creator, fully embodies the charm of the details of the grand narrative, and the excellent visual effect and Murphy Stanton''s personal style have been well integrated."
In the TV, Roger Abbott does not hide his appreciation of Murphy and the trailer of body of steel. "In the trailer, Superman Clark''s experience and transformation from childhood to adulthood step by step towards his own destiny, and the summit duel is imminent. I think this will be the most authentic and reliable version of Superman in history. "
Just before the first weekend of the summer program, Murphy and Warner Bros. held a preview for body of steel, which was attended by some professional media reporters, well-known film critics, DC cartoon fans and Murphy''s fans.
The scale of the audition was not large, but after the audition, the film reviews without exception gave good comments, saying that "it not only has a typical Murphy Stanton style of darkness, but also has extremely outstanding visual effects", and the film''s standard can be called "the best film of the year".
The Internet is full of comments from ordinary viewers who participated in the audition.
"In terms of the audition, body of steel is above the Murphy Stanton average."
"This movie not only has Murphy Stanton''s dark style, but also has outstanding action scenes and visual effects; there are a lot of action plays in the movie, and wonder woman will play a role of surprise."
"The film CG is of high standard and looks very enjoyable. Gail gado''s amazing woman is extremely dazzling and far beyond expectation."
All of these make the fans look forward to it even more. Some passers-by also pay close attention to it. They want to see what''s different in the rebooted version of Superman.
However, there is fierce competition in summer season. If "body of steel" wants to achieve good results, it should not only be excellent in itself, but also be able to withstand the impact of other blockbusters released in the same period. (to be continued). )
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