Since the world''s first radio broadcast was aired in Massachusetts on December 24, 1906, wireless broadcasting has developed rapidly in the United States at an astonishing speed. On November 2, 1920, KDKA in Pittsburgh, USA officially started broadcasting and became the first radio station in the United States. By 1922, there were already 500 radio stations in the United States, and by 1925, there were already 6 large radio stations in Los Angeles. Their programs covered the entire city of Los Angeles and even radiated to surrounding cities.
Commercial radio stations have sprung up like mushrooms after rain, forming a large number of loyal audiences. From high - ranking officials to peddlers, the audience is so wide that it is much stronger than newspapers.
Among the six radio stations in Los Angeles, the largest two are KRO - LA - 1 and KRO - LA - 3. The two radio stations were almost founded at the same time and had the background of the government and financial groups, so they developed rapidly in just a few years. Compared with them, KRO - LA - 2 and the other three radio stations were a little smaller in scale. In order to avoid the pressure from KRO - LA - 1 and KRO - LA - 3, they took the route of market segmentation, that is, to launch programs for specific groups of people. For example, KRO - LA - 2 was a bit like a traffic radio station in later generations. Their main service objects were the taxi drivers and tram passengers everywhere in Los Angeles. The other three radio stations also had their own specialties, and their businesses did not interfere with each other and coexisted harmoniously.
In the afternoon, I visited all six of these radio stations. Almost every boss was very interested in my idea of doing movie advertisements on their radio stations. Coupled with the fact that I said that once this movie was successful, more movie companies would come to them to place advertisements, these bosses were overjoyed and were willing to give me discounts one after another. They agreed to bombard "Lust, Caution" with advertisements 70 times a day for two weeks on their radio stations. In addition, KRO - LA - 2 also promised me to distribute flyers for free in taxis and trams. My radio strategy plan achieved great success.
When I came out of the last radio station, there was only $5,000 left in my pocket. From the beginning of making movies to now, more than $80,000 had been reduced to so little.
After returning to the movie company, I asked Berg to invite several professionals specializing in designing movie posters to design a poster for "Lust, Caution". Having spent so much money on publicity, whether the designed poster could catch the audience''s eyes was a key point.
With my own creative ideas and several guys working on it, the poster was finally finalized the next morning. The main body was a woman''s bare back, and the high - raised and extremely elastic buttocks could be vaguely seen. The unshaven face of James, who played Bosh, was full of vicissitudes. His right hand was tightly clutching Julie''s bare buttocks, and his left hand was waving a whip. He was in tears, with sorrow and grief welling up. Below the poster was a battlefield full of artillery fire. After being blurred, it looked magnificent. The movie title "Lust, Caution" was printed in bright red, like burning flames that were extremely conspicuous in the dim and blended colors. In the upper - right corner of the movie, there were two lines of promotional slogans: "Love me, smoke me! An immortal entanglement between lust and truth!" In the lower - right corner of the movie, there was a line of large characters: "A work by Andrei Corleone".
My design concept not only made Fatty and Julie next to me praise repeatedly, but also made those professional poster designers admire me to the utmost. An old man in his fifties patted his chest and told me that this poster was definitely first - class among all the movie posters in Hollywood. Once it was distributed, the thresholds of cinemas would probably be trampled flat by the swarming audiences.
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After the poster was designed, I asked Fatty to go to the printing factory the next day to discuss relevant matters. As a result, the boss of the printing factory agreed to print 100,000 copies for us at a price of $2,000 and promised to work overtime to complete the task within three days.
After finishing these things, I lay down and slept for a whole day. In the evening, Giss woke me up and said that Gans had come back.
"Boss, they''ve developed the film!" Gans was obviously lack of sleep, with his two eyes black all over, and Jack was leading people to unload the film from the car.
"So fast?!" I could only use the four words "incredible" to describe the efficiency of the developing lab.
Gans drank a glass of water and said: "I told their boss that this batch of film needed to be developed urgently, so their boss temporarily put aside other work and went all out to develop ours first. It''s all here. The rest depends on you."
"Good job!" I patted Gans on the shoulder and asked people to move the film into my office. There, the editing console had been set up in advance.
"Giss, Jack, from now on, no one is allowed to enter my office without my order. Fatty, Gans, from today on, all the important and trivial matters in the company depend on you two." I was so excited that I gave orders loudly.
"What are you doing, boss?!" Fatty didn''t understand.
"What am I doing!? Of course, editing!" I gave Fatty a white eye and walked into the office, closing the iron door heavily behind me.
Ten boxes of freshly developed film were neatly stacked beside the editing console. When they were unpacked, the smell of the developer could still be smelled. Maybe to others, this smell was pungent and unpleasant, but to me, this smell was more refreshing than the most expensive Parisian perfume!
I took off my shirt, rolled up my sleeves, and took out the film of the first scene from the box and started editing. Since there were clapperboard numbers on the film, it was easy to distinguish the order of these shots. I just needed to combine these shots according to the scenes and plots in the shot - by - shot script.
When I was in the film academy, I had worked as an assistant editor for a long time, so I was very proficient in this job. By midnight, the first scene had been almost cut.
In the following week, I didn''t leave that small office for a single step. If I had a strong urge to urinate, there was a toilet inside. If I was hungry, Gans would order takeout for me. All my energy was devoted to dealing with those films. Those clips on the operating console gradually moved as the machine rotated at a constant speed, spreading out one fascinating light and shadow after another in front of my eyes. These light and shadows, with one familiar face after another on them, reminded me of that grueling shooting life day and night. Many times, looking at the simple silver screen opposite the editing console, my nose became sour and I couldn''t help but shed tears. These tears were not of sadness, but of great joy and satisfaction.
At noon on the eighth day, after I glued the last shot of the film, I staggered to the door and opened that heavy iron door. The scorching sunlight almost made me blind on the spot because I had been working in the darkroom for a long time. One figure after another swayed in front of my eyes. I couldn''t see their faces clearly, but I could feel their nervous mood.
"Boss!" Fatty and Gans supported me from the left and right respectively. Julie moved a chair from the side for me to sit down, and James handed me a glass of water.
"How is the editing, boss?" Gans nervously glanced into the office. Except for the editing console, the place was in a mess, just like a garbage dump.
"Boss." James, Julie, Jack, Giss, they all looked at me in unison.
I drank a glass of water and let my eyes adapt to the outside light for a while, and then slowly raised my head.
I saw that not only them, but also all 40 members of DreamWorks were standing neatly in the corridor outside the office and looking at me quietly. It seemed that they had been notified in advance. There was a glint of expectation in everyone''s eyes.