Chapter 1577 Reached An Agreement With Each Other
Darren had once met an old man who was older than sixty but had the appearance of a forty-year-old.
After Darren asked him several times about how he maintained his youth, the old man had finally
answered. He had shared that he used some traditional Chinese herbs and a few other herbs from
different parts of the world. Now, Darren wished he could hire this old man, but he wasn''t able to find
him again.
That was why Darren wanted to do the interview in person. As they neared the end of the interview
session, a youngdy walked in.
She was fair-skinned, and her skin looked as white as an eggshell. Quickly, she took out one of her
previous photos and handed it to the panel of interviewers. Then, she sat down with a glowing smile on
her face.
Curious, Darren slightly stretched out his head to sneak a peek at the picture. His eyes widened in
surprise when he saw the same woman, but with her face covered in e. For a second, he couldn''t
believe that the e-covered woman in the picture was the same person in front of them now.
He handed the photo to his secretary and said, “Go and check if the photo was processed by PS.“
While the secretary was doing what Darren had ordered, Darren took the time to ask the woman some
questions. “What are your thoughts on skincare?“
As if she had been expecting that question, the woman answered without missing a beat, “Skincare is
the most important thing for a woman. When a woman goes out, she should make herself look as if she
is just her child''s sibling. Many people try to achieve that youthful-looking skin. I just hope that they will
give my skincare products a chance.
Years ago, people thought that sticking thin slices of cucumber on the face was healthy for the skin.
However, it was proven that cucumber could actually dry out the skin. People misunderstood and
thought that cucumber could remove wrinkles,“ she told them. The woman continued to exin with
gravitas, “I''ve studied many chemicals. Some of them are guaranteed to make people''s skin feel
smooth and moisturized by up to 80 percent or even 90 percent, in just a short period of time. However,
those chemical ingredients are not the only things that can help achieve that radiant-looking skin. In
fact, such ingredients usually damage the skin in the long run. Continued use would just worsen the
skin''s health.“
“So, what are those ingredients?“ one of the interviewers asked curiously.
“If you want to know, you have to hire me first,“ the woman answered with a yful wink.
“Okay then, onest question.“ To be honest, Darren was already satisfied. “How long have you been
studying skincare?“
“Ever since I was a teenager,“ she answered with a bright grin.
Nodding, Darren replied, “That''s great.“ Then, he told the other interviewers excitedly, “I want her hired
without any probation immediately.“
As soon as Darren walked out, he bumped into his secretary. She handed the photo back to Darren
and reported, “The photo hasn''t been processed with PS, sir.“
The woman''s name was Abbie Zhou. She hade to this interview with several people who were
also recognized professionals in the beauty industry. To recruit more professional people, Darren made
Abbie Zhou and the others conduct the following interviews. He wanted to ensure that only relevant
questions would be asked. The previous interviewers had a habit of asking unimportant questions
about matters like sry. Darren found those topics to be unnecessary.
Unsurprisingly, Abbie Zhou took her role as an interviewer seriously. None of the applicants who
appeared during the next three days of interviews were good enough for her.
The HR department reported the interview result to Darren, who had already expected it. Everyone
who was striving for further growth would be meticulous and would not hire anyone useless. It was
clear that Abbie Zhou was an ambitious person.
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“Update the new recruitment information. Try to satisfy Abbie Zhou''s requirements as much as
possible,“ Darren ordered in a monotone voice.
Following his orders, the HR department updated the job requirements and made a post. Some
recruitment tforms thought that the new requirements were concerning.
Despite that, job applicants still flooded the KING Group''s headquarters when they saw the recruitment
post. After several more interviews, Abbie Zhou finally found somepetent people to work with her.
Soon enough, the KING Group had established a skincare research and development team. Under the
leadership of Abbie Zhou, the team didn''t waste any time and put forward a proposal. They nned to
use traditional Chinese herbs to prepare their skincare products. These products would include toner,
essence, and facial cleansers.
Since theirpany had been granted the license for emerce, Darren had nned to sell these
skincare products online. However, Abbie Zhou disagreed with Darren''s n. She believed that the
KING Group should consider a trend in which they would put some samples of their products in snack
stores. This way, their skincare products would be seen by everyone. Mothers who came there to
purchase snacks for their children and even the men who just went to the store to buy snacks for their
girlfriends would be aware of their skincare products. They would have a strong sense of skincare.
If this n worked, the KING Group would then officially open stores for their skincare products.
After hearing her suggestion, Darren was impressed. He even thought that it might be a waste of her
talent to keep her in the skincare research and development team. She would also do well if she
worked part-time in the sales department.
“By the way, there are more series of skincare products that I wanted tounch,“ Abbie Zhou told
Darren while looking at the proposal that she had prepared.
There were several skincare sets that Abbie Zhou had designed. She had even ssified the target
market of their products and categorized them into different age groups. She had made different
skincare products that would cater to students, white-cor workers, married women with children, and
women who were older than 40. The prices of these skincare sets would vary.
Abbie Zhou also nned to use distinct elements on the outer surfaces of the bottles of their skincare
products. She wanted different designs that would amodate their customers'' needs. This way, a
child could gift her mother their skincare products, or men could buy the products for their lovers
without getting confused.
After thoroughly reading the proposal, Darren looked at Abbie with a satisfied smile.
Then, Abbie Zhou told Darren that her parents loved each other very much. Her father would often buy
gifts, usually cosmetics, for her mother. However, her father didn''t know much about skincare products.
She recalled that her mother didn''t know how to react sometimes whenever he gave her skincare
products.
With that memory in mind, Abbie Zhou wanted to develop sets that would make it easier for men to buy
gifts for their wives and lovers.
The team soon developed the products andunched them on the market. However, the products that
theyunched were practically ignored by the people.
Abbie Zhou was confused by theck of reaction. Darren was confused too. Determined to find the root
cause of the problem, Darren searched the blogs that they had used tounch their skincare products.
After a few hours of meticulous scrolling, he finally figured out why hispany''s newlyunched
products weren''t doing so well in the market.
Before the productunch, the KING Group had put a lot of effort into their advertisements to ensure
that people would be intrigued. However, after watching these advertisements, their customers had
ced high expectations on their skincare products. The customers were under the impression that the
products would work immediately after being used just once or twice. Obviously, their products could
not actually do that.
Only then did Darren realize the w in their marketing strategy. Once he realized this, he immediately
called a meeting with Han and Abbie Zhou to discuss their next move.
In the end, none of them coulde up with a solution.
In the middle of the night, Abbie Zhou and Han suddenly received a message from Darren. “Since
our advertising strategy is the reason why our products aren''t being sold, we can solve it by adopting a
different advertising strategy,“ the message said.
This time, Darren shared his opinions just like Abbie Zhou had openly shared hers with him.
Women weren''t the only ones who liked to feel beautiful. Plenty of men were also fond of taking care of
their skin. Everyone''s first impression of men usually involved them being sloppy and messy.
Therefore, Darren wanted to ask Abbie Zhou to develop a set of skincare products that was suitable for
men.
“Men have rougher skinpared to women. Their skin is also oily and more prone to pimples. The
ingredients that we use must be refreshing. It won''t take that long for us to develop skincare products
suitable for men.“ Abbie Zhou and Darren reached an agreement with each other.
It only took the research and development team a few days to develop the new skincare products that
would cater to men''s skin.
A few dayster, the KING Groupunched anothermercial featuring their new products.
This time, the products had national styles.
In themercial, a group of beautiful girls dressed in traditional Chinese costumes held the KING
Group''s skincare products in their hands. These skincare products were limited editions.
The slogan stated, “Send them to your Mr. Right today!“
Men had several choices when it came to buying a gift for women. Lipsticks, cosmetics, and snacks
weremon gifts that men could buy for their lovers. However, there were limited options for women
to gift to their lovers. A set of skincare products that would cater to men would definitely be sessful.
Darren''s new tactic of “hunger marketing“ was adopted.
When the supply of the products was kept low, it would give the consumers an illusion that the products
were in high demand. Everyone would think that the products were doing well and would anticipate the
next restocking of the products.
Then, once it was avable again, the products would be sold out quickly, and thepany would
make considerable profits.