Chapter 640 Comprehensive Shopping Mall


    "Comrade Chen Qi, welcome!"


    China Resources is a ministerial-level enterprise, and the person who received him was a department-level cadre, and both parties were equal.


    This person''s name is Guo Yourong. He is in his forties. He held Chen Qi''s hand enthusiastically and said, "Oh, we organize to watch every one of your movies and everyone likes them. It''s a pity that the policy has just been liberalized. Otherwise, we should have been in Hong Kong long ago." of."


    "I''m also very fond of you, it''s not too late to meet you now!"


    Chen Qi smiled and followed him into the main building. The doorman had an imposing face. The hall inside was wider, not as wide as that of a rich man. The decorations were tasteful and the latest electronic equipment was very fashionable.


    China Resources is rich, but its financial and personnel rights are tightly controlled.


    In the past, China Resources'' independent investment authority was only 1 million Hong Kong dollars. In 1981, it was mentioned to 20 million, and last year it was mentioned to 30 million. Investments exceeding 30 million had to be reported to the capital for approval.


    The same goes for corporate cooperation. Only in the past two years has it been agreed that China Resources can cooperate with domestic and foreign companies in Hong Kong.


    Dongchang is small, but in terms of free management rights, China Resources is really inferior to Dongchang.


    Guo Yourong took him around and explained: "We use the office building as the main body, the basement parking lot, the shopping mall from the ground floor to the second floor, and the high-end restaurants from the third to fifth floors. When the auxiliary building is completed, there will be more work over there. Build an exhibition center.”


    "How many office buildings are occupied?"


    "Many! They are all major local and overseas companies. I can say without pride that China Resources Tower is definitely the best in Hong Kong."


    The two walked from the first floor to the second floor. It looked relatively empty. Guo Yourong said: "We mainly want to introduce department stores with complete products that can be filled by one store. It is too troublesome to rent a single store.


    We are now entering the retail industry, and when it matures in the future, we will also run our own department stores, which will be opened in buildings.


    Of course, this was the original plan. After Comrade Fu Qi talked to us that day, we studied it again and wanted to hear your ideas first. Oh, you had a meeting not long ago, and the comrades who were watching came back and were so excited and beaming, saying that you trained the hospital’s business officers like grandsons..."


    "Thank you! Where are you from?" Chen Qi heard his accent.


    "I''m from Beijing!"


    "Hey, fellow countryman, I''m from Dashilar."


    "That''s even closer, my Xuanwumen!"


    The two places are about 3 kilometers apart.


    It’s all going on now, Mr. Jing meets Mr. Jing, hey! Double authentic!


    Chen Qi smiled and said: "You should all know that I want to build a multi-hall theater. The initial plan is to have 5 halls, 1 small hall, 1 hall, 3 middle halls, plus restrooms, ticketing areas, waiting areas, etc. , it takes up almost as much space as one floor.


    Needless to say, the quality of our movies is good. We also introduce foreign language films. There are many foreign companies in the building, right? It just so happens that the customers in the building are the audience. "


    "layer?"


    Guo Yourong hesitated. China Resources'' current goal was the retail industry. As soon as it started, movie theaters suddenly intervened. Regardless of China Resources'' work style in Hong Kong, it is similar to that in China and does not dare to make big moves.


    "It doesn''t matter if it''s difficult. When I came here, your supermarket was opposite. It didn''t seem like there was much traffic?" Chen Qi changed the subject.


    "Oh, it just opened!" Guo Yourong was embarrassed.


    "It stands to reason that the store should be full of customers when it first opens. How can it be less? Don''t mind. I don''t know much about the retail industry, but I can help promote it. We are all brothers in Hong Kong."


    "We also advertised, but on the first day of opening, the two chain brands Wellcome and Parknshop went crazy with promotions and took away all the customer traffic."


    "Then the publicity is still insufficient. Have you seen ATV''s program "Supermarket Winner"?"


    "You mean..." Guo Yourong''s eyes lit up.


    ""Supermarket Winner" can come to China Resources Supermarket to do as many episodes as you want. It''s no problem for a year. You can also sponsor some products and interact with the audience live. I also have a few little stars under me to help you take pictures. How about the commercial film, Andy Lau + Chung Chuhong?


    The image of China Resources Supermarket is endorsed, a big photo is hung outside, and you can also work as a clerk for a day. If not, add Li Lianlian, Qiu Shuzhen, Li Saifeng... All-stars to help you cheer.


    By the way, this year''s "The Voice of Asia" is also in preparation. Do you want an exclusive cooperation? "


    Gulu!


    Guo Yourong swallowed.


    He instantly refreshed his understanding of Chen Qi, yes! This is not just about making movies, but also a lot of media resources.


    Just as he was about to speak, Chen Qi said again: "You must not only open this supermarket. You just said that you might open a department store in the future. Is it the kind of department store with two or three floors?"


    "Yes!"


    "Then I have an idea, please give it a try!"


    Chen Qi looked at Guo Yourong and said: "Traditional theaters need land, multi-hall theaters don''t need it, they can be embedded in shopping malls. It doesn''t matter if we can''t do it this time, we can reach a long-term strategic partnership.


    From now on, wherever China Resources Department Store opens, my theater will follow, and the same will apply to the mainland.


    Customers go shopping and watch a movie, or watch a movie and shop at the same time. This is a coherent consumption scene, which drives the flow of customers. It can have the effect of one plus one being greater than two. What do you think? "


    Hiss!


    Guo Yourong took a breath of Fat Donglai.


    There is no such model in Hong Kong!


    In the past, traditional theaters had several stores attached to them, with the theater as the main body. Chen Qi took the initiative to downgrade the theater and made the theater dependent on the shopping mall. This was extremely rebellious in this era.


    "This, this..."


    He stuttered and said: "Comrade Chen Qi, to tell you the truth, the policy has just loosened its grip on us, and every step we take is on thin ice. Building a theater in a building is bold enough, let alone the binding model you mentioned.


    Your proposal is too advanced. I can''t make the decision and need to report it to the leadership. "


    "Of course, I''m waiting for your news!"


    Chen Qi intends to make good friends with China Resources and is already very patient.


    In contrast, Guo Yourong felt that he had too many procedures and was a little embarrassed to hold meetings to study them frequently. He stayed with Chen Qi for a meal. They were both from the capital, so he could be considered a friend.


    The things Chen Qi mentioned are actually comprehensive shopping malls! Expanding a little further, it is a commercial complex.


    In the future, the streets will be bad, and every family will go bankrupt. China Resources also did it. Does Vientiane City know about it?


    …


    After finishing the conversation, Chen Qi took a car and ran to a place called Shatin.


    Shatin is located in the eastern part of the New Territories. It used to be a rural area, but in recent years it has been developing new towns. There is a new city square here, with residential buildings, shopping malls, etc. It is planned to complete the first phase of the project in October this year and officially open early next year.


    This place is relatively remote, has a small population, and no businesses are willing to settle here.


    The developer found a department store called Yaohan from Japan and rented it for 10 years at a very low rent, which was a huge advantage because Shatin developed quickly.


    Chen Qi came over and picked up the missing ones. If China Resources disagreed, he could find a new place.


    (No more...)


    (End of chapter)