Chapter 603 The first MV


    As the weather got warmer, Gong Xue grabbed Li Jianqun and started running to the Beijing Film Studio every day.


    These days, it doesn''t matter whether it''s decorated or not. The big white walls are plastered, the walls are painted below the waistline, the cement floor, the wooden doors and windows are painted with green paint... This is already a good house.


    But the cadre’s family cannot be so perfunctory.


    Li Jianqun had many clever ideas and an excellent aesthetic. He treated Chen Qi and Gong Xue''s houses as experimental subjects. Gong Xue still listened to her, but Chen Qi let it go and just provided money and materials.


    The money was a bonus from the Ministry of Culture, including awards for last year''s achievements and the Spring Festival Gala. The two summed up to 800 yuan.


    The materials were requested directly from Ding Qiao, who was responsible for the coordination. Unfortunately for him, a deputy minister in charge of movies, he was stunned to understand various ceramic tiles, terrazzo floors, white lace dust covers...


    By the way, the toilets in the building at this time were basically squatting type, and the toilet and the washroom were two small rooms, not together.


    For cooking, I use a gas tank. A tank of gas can last a long time. When it runs out of gas, just put the tank down and go back and forth to cook a meal.


    …


    End of February.


    On this day, Chen Qi ran to the CCTV building again.


    The person who received him was a deputy director. After watching Fei Xiang''s MV "Clouds in Hometown" with great interest, he praised: "This kind of work is novel and unique in form, full of emotion, and should be loved by the masses."


    "In addition to "Hometown Clouds", there are also "Liu Liu She" and "Yijianmei", I want to play them all on your TV station."


    "Xiao Chen, promoting Fei Xiang is a superior task. Zhang Mingmin is a Hong Kong compatriot, so it''s okay. Li Lingyu, why should we help you broadcast it? This is an advertising act."


    "How can a MV be an advertisement? It is clearly a refreshing music program suitable for both refined and popular tastes, suitable for all ages! You said that the audience will definitely like it. When the TV station shows it, it will immediately become the focus. You will gain popularity for free, and you can also earn some advertising fees. ”


    "Does this mean we are taking advantage of you?"


    "I also want to sell albums, so everyone gets what they need."


    "Don''t mention the album to me, I''ll get angry if you mention it!"


    The deputy director interrupted him. He felt heartbroken just thinking about it. Last year, "Spring Festival Gala Golden Songs" sold more than 2 million copies. How much profit would that be? The most annoying thing is that it has to happen again this year.


    That''s all CCTV''s money!


    Fortunately, Chen Qi has left, and CCTV will make the money from now on.


    And he thought about it and realized that this MV was indeed good. After weighing the pros and cons, he said, "Forget it, we''ll play it for you! But let me ask you something, you seem to want to make an Olympic MV?"


    "Yes! I''m going to do it, and you can do it too. No one has a monopoly on MVs. They all serve the people. I also want to tell you what I mean, MVs are of great value. You can get rid of them as soon as possible. Let''s develop them together. stand up."


    The deputy director turned into a "suspicious" emoticon. Are you so kind?


    Chen Qi shrugged, do it if you like!


    Nowadays, TV programs are scarce and relatively monotonous. MVs can effectively enrich the content, attract the masses, and promote something, killing two birds with one stone. In short, the matter has been finalized. CCTV will show "Clouds of Hometown" first. There is no time and frequency agreement, just show it casually and you will be able to taste the benefits.


    …


    CCTV also acted quickly.


    We held another internal meeting and decided to broadcast it on the last day of February.


    One set is placed after "Weather Forecast" and before the TV series. The second set is placed at 8:30 pm in a column called "Cultural Life". This program has a host and can also introduce the MV.


    Ever since, with the flapping of butterfly wings, the mainland audience saw what an MV was in early 1984!


    "Xinwen Lianbo", "Weather Forecast" and the following TV series are CCTV''s most golden prime-time slots. The audience basically watched them one after another. But this night was slightly different. After "Weather Forecast", there was suddenly an additional introduction. The handwritten subtitles are very direct:


    "Please enjoy the musical short film "Clouds of Hometown", performer: Fei Xiang!"


    Everyone didn''t know what a music video was, but they got excited when they saw Fei Xiang, and soon after, the MV started.


    First, there is an empty shot of the sky and clouds, with Fei Xiang''s own narration: "For me, my hometown is a place I have no idea about. This time I came back with my mother, and it was the first time I returned to my hometown..."


    The next one was taken in a studio, inside the plane. Fei Xiang was sitting by the window, with a serious look on his face. The next second, he walked out of the airport with his luggage and looked at this strange city.


    At the same time, the music enters: "The clouds of my hometown are floating in the sky, and they keep calling me..."


    This kind of MV with a storyline was a bad thing in later generations, but now it is groundbreaking. A total of more than four minutes, the main scene is in the studio, Fei Xiang sings to the camera.


    The exterior scenes include the Great Wall, the Forbidden City, Tiananmen Square, alleys, and courtyards. They change according to the content of the lyrics. When singing to the climax: "I am full of exhaustion, and my eyes are full of bitter tears. The wind of my hometown and the clouds of my hometown, Erase the scars for me..."


    Fei Xiang stood on the Great Wall, opening his arms as if shouting affectionately. The weather happened to be good that day, the sun was shining brightly, and white clouds were passing by.


    It''s a piece of cake for Zhang Yimou to shoot this kind of thing, and he captures the emotions very well.


    "This show is great. It''s a new show. I haven''t seen it before!"


    "What''s it called? Just a music video?"


    "I''ll write to CCTV and ask!"


    "This program is good, I will write a letter to praise it!"


    As expected, the "Clouds in Hometown" MV was warmly welcomed as soon as it was aired.


    These days, people are very happy to express their opinions, whether they praise or criticize, because the power of the masses is really great, no one dares to openly ignore the masses, and the afterglow of the sun is still shining.


    CCTV thought the effect would be very good, but did not expect it to be so good. It also received a large number of letters, asking for more broadcasts and as many times as possible.


    The superior leaders also liked it very much, but also put forward suggestions: positive content should be broadcast to avoid mental pollution. The so-called mental pollution refers to Teresa Teng''s obscene music, as well as those commercial songs from foreign countries, Hong Kong and Taiwan.


    And these reactions are actually the aftermath of the Spring Festival Gala.


    Chen Qi struck while the iron was hot and launched Fei Xiang''s album "Clouds of Hometown", which included "365 Miles", "Lian", and other covers of Taiwanese songs.


    As mentioned earlier, only one of Fei Xiang''s own songs, "Lian Lian", is somewhat influential, and the rest of the most popular songs are covers.


    Dongchang still cooperates with Xinhua Bookstore. Xinhua Bookstore tasted the benefits last year and was very bold this year. It ordered 700,000 cassettes at once and distributed them nationwide. Fei Xiang also embarked on a promotional trip to meet fans in some major cities.


    …


    In the blink of an eye.


    Spring is warm and flowers are blooming, Xingba has you.


    Chen Qi stayed here for a long time this time. He came back in November last year and has been here for 4 months. As things here gradually settle down, he will soon leave for Hong Kong. But before going there, he had to check in at a place to satisfy his collecting habit.


    (End of chapter)