Chapter 540 Hotspot Linkage
"Since the first amateur singing contest held by Sing Tao Evening News in the 1960s, there have been dozens of competitions of various sizes in Hong Kong in the past 20 years. Chen Baiqiang, Leslie Cheung, Anita Mui, Winner, Teddy Robin, etc. have all participated in the competition.
Last year, TVB''s Rookie Competition was a blockbuster and the most influential in Hong Kong. The reason is nothing more than the combination of contestant quality, stage design, and live TV broadcasts, and the use of modern media to promote coverage of the population.
Unexpectedly, just one year later, "The Voice of Asia" has subverted all previous gameplays.
Whether it''s a blind audition, a flirtatious interaction between the four instructors, or giving the students plenty of room to show off their personalities, or even lighting, editing, sound effects, etc... the audience is no longer simply watching a game, but watching a game Show, the emotion is in tune with the stage, crying with that beautiful girl, cheering for the student he likes to get turned around...
The Voice has widened the distance in all aspects. This is definitely a milestone for Hong Kong TV programs! "
"The voice of Asia is amazing, shocking Hong Kong!"
"No one is paying attention to the TVB Rookie Competition, Lu Fang may become the worst champion!"
"The beautiful young girl has achieved the fourth level of mentorship. She has a small body but great strength!"
Decades later, everyone has long stopped watching TV and newspapers. Netizens who have been spoiled by Weibo, Douyin, Bilibili, and Pilibili, especially the younger generation, can never imagine the hegemony of traditional media back then.
The advantages of online media lie in timeliness, wide dissemination, and abundant information.
But in terms of coverage, concentration, authority and influence, it is far inferior to the traditional media of the past. When TV stations and newspapers said something, everyone really believed it.
Nowadays, people on the Internet don’t believe it when it is said that “big power’s face used to be square”.
"The Voice" became the hottest topic in Hong Kong overnight. ATV rebroadcast it the next day, and at the request of the audience, rebroadcast it again on the third day.
Ratings statistics are troublesome these days, so Li Zhuanglie will temporarily focus all his energy on the second episode and the screening of newbies.
Chen Qi also came to help.
ATV employees need to go through a lot of interviews and auditions to decide whether this person can enter the formal stage. Chen Qi''s consideration is simple. He just looks at the name and it''s OK.
"Zhang Xueyou, 22 years old, lives in North Point. He graduated from Form 7. He currently works for Cathay Pacific Airways as a flight attendant."
"The entertainment industry in Hong Kong is really interesting. There are two ways to go to middle school, either to go to university or to be a star... Where is Li Ming at this time? Still studying in the UK, right? Where''s Aaron Kwok, at work?"
Chen Qi thought to himself, but he was satisfied.
One boy and one girl is fine, oh, it should be one boy and two girls!
In the 1980s, there was a saying in the Hong Kong music scene that there were three kings and one queen: Alan Tam, Danny Chan, Leslie Cheung, and Anita Mui. The four of them already had companies, and it was impossible to let them go, so he had no choice but to recruit other singers.
Needless to say, Zhang Xueyou is the **** of singing! Decades later, he started working part-time to catch wanted criminals.
Priscilla Chan is his favorite female singer.
Lin Yilian can also do it, but Chen Qi is more impressed by her Mandarin songs, and that will only happen after Li Zongsheng created a spark.
These three people plus Hacken Li, as well as Liu Dehua, Li Lingyu, plus the scheduled Zhang Qiang and Wang Fei, the record company has the foundation to be able to play from the 1980s to the 1990s...
Chen Qi and Li Zhuanglie studied it and put Bai Anni and Wen Zhaolun in the second period, and Li Hackin in the third period. They decided to record one more period, and Zhang Xueyou was placed in the fourth period.
The entire program has become 9 issues.
At the same time, I told the instructor that you don’t have to be too aggressive in picking people, but be cautious, as there will be good ones later.
In addition, Chen Qi also saw the names of Zhang Weijian and Huang Kaiqin, but he didn''t like them very much, so he could do whatever he liked.
"Director!"
"Director!"
While the two were busy, an ATV employee came over excitedly with a thin piece of paper, as if he was divorced: "The ratings are out!"
"How many?"
Li Zhuanglie grabbed it and found that this piece of thin paper was the fastest and most authoritative data for statistics on ratings today. He glanced around, fixed on a number, and his facial muscles began to twitch like a convulsion. "68%!"
“68%???”
At this moment, all the surrounding employees gathered together, happily, some high-fived and shouted, "Director, treat us to a big dinner!"
"Mr. Chen, you also have a share!"
"Absolutely! Everyone has worked so hard, of course we will reward everyone!" Li Zhuanglie laughed.
The Voice got 68% of the ratings, which means TVB Rookie Competition got 32%?
No no! Among the four free channels in Hong Kong, Good Voice exclusively occupies 68% of the same time period, and the 32% needs to be divided among the three channels. In the past, only TVB''s Jade Channel could produce such figures of 60+ and 70+.
For example, the finale of "Shanghai Beach" had a ratings of 70+.
The Voice is only the first episode, and the audience for the second episode will definitely be more. If it keeps going smoothly, the ratings of the finale can be imagined.
"Mr. Qiu? You already know!"
"OK! OK!"
Li Zhuanglie reported the good news to Qiu Degen again, and then handed the phone to Chen Qi: "The boss wants to tell you."
"Hello? Mr. Qiu!"
"Hahaha, Mr. Chen is a great talent! You have broken ATV''s record. The previous "Skyworm" was only 40%... You have helped us a lot. If you are free on the weekend, you might as well come to the Humble House for a get-together so that I can thank you in person. "
"You''re welcome, I''ll definitely be there!"
Chen Qi hung up the phone, thought for a moment, and said, "Old Li!"
"Call me director!"
"Lao Li, we will invite some guest performers during the finals, not just from Hong Kong, but from Taiwan as well."
"Why Taiwan?"
"This program is called "The Voice of Asia". Although it is named after ATV, it should be expanded at least in scope. Forget it this year, don''t you want a few Taiwanese, Singaporean and Malaysian, and American overseas Chinese to compete next year?"
"That makes sense, OK! We''ll discuss it later." Li Zhuanglie said.
…
The first show of The Voice shocked Hong Kong, and TVB held an emergency meeting to study countermeasures.
Even if they copy a program, it will take time. By the time they get it done, The Voice will have finished airing long ago. The two sides are fighting for the same time period ratings.
In the end, I had to decide to move the flagship program "Happy Tonight" to compete with The Voice.
Chen Qi was not idle here either.
Just before the second episode of The Voice was broadcast, the newspaper released news:
"My favorite voice in "Happy Ghost 2" is Priscilla Chan, who may sing the theme song!"
"The crybaby school girl has attracted the attention of the film industry, "Happy Ghost 2" invites Zhou Huimin!"
"Director Lin Lingdong said that "Happy Ghost 2" still has several young girls as the protagonists, each with distinctive characteristics. There happens to be an introverted and weak character who has never found a suitable candidate. After watching The Voice, he felt that Zhou Huimin''s image and temperament are very suitable. I want to invite her to audition!”
This summer, there are two hot topics in the film industry and television industry.
Suddenly it was linked!
(No more...)
(End of chapter)