Chapter 365 Exchange Conditions


    A Gundam drives on the streets of Xiangjiang.


    Xiao Yang was not familiar with the map yet, so Xiao Mo drove the car. Shi Nansheng looked at the two of them and felt an inexplicable sense of security.


    Hong Kong''s entertainment industry is not easy to get around, and there are many places where you need to pretend to be a grandchild.


    She had experienced it once, and had a deeper feeling. She had seen women like Shi Hui with her own eyes, and she actually yearned for it. It turned out that strong women were not only successful at work, but also had a bigger picture...


    "Hey, I also want a bodyguard like this. Is there any way?" she asked quietly in the back seat.


    "Yes, as long as you make valuable contributions, the state will assign someone to protect you. Or you can hire someone privately. There are many veterans in the mainland."


    "The level of private employment is not high, but the state appointment is so prestigious!"


    Shi Nansheng is experiencing the benefits of having a big tree at his back. Mainland China is poor, but it is just poor.


    Standing in the opposite position to before, she marvelously managed to empathize: What is the mentality of Hong Kong people, the British Hong Kong government, and the right-wing towards the mainland? Discriminate economically, fear militarily, and because of fear, become even more discriminatory…


    Without saying much, the two quickly arrived at Broadcasting Daoli''s headquarters and went up to the building.


    Shi Nansheng worked here before. He kept greeting people and was led to the director''s office.


    "Mr. Chen!"


    "Nansheng, you''re here too!"


    Li Zhuanglie met the two of them. He knew Shi Nansheng and was a little weird about her change of identity. Of course, he was more interested in Chen Qi and often marveled at her age.


    Sit down politely.


    Li Zhuanglie first made a joke and said: "Mr. Chen has been prospering in the film industry and is so popular. How can he come to us as a favor? Are you trying to get a TV station to join us?"


    "You want to join us? You are most welcome!"


    Chen Qi was surprised.


    "Well…"


    Li Zhuanglie choked and did not dare to answer, so he could only say: "I wonder what you are doing today?"


    "I''m here to talk about cooperation. Can I use your platform to promote the movie?"


    "You want to advertise a movie?"


    He thought for a while and said: "Let''s not talk about whether it can be done or not. First, what kind of advertising form do you want? Is it a slightly longer trailer or a broadcast of a few seconds? In which time period? Broadcast every day How many times and how many days will it be broadcast?”


    "Which of your programs has the highest ratings?"


    "Of course it''s News Tonight, which airs at 6:30 every day."


    "Have you conducted any audience survey?"


    “…”


    Li Zhuanglie glanced at him strangely and said, "Most of the audience are middle-aged and elderly people."


    "Most of them are immigrants?" Chen Qi asked repeatedly.


    "It should be."


    Chen Qi also thought for a while and said decisively: "Can we just do it on "News Tonight"?"


    "Broadcast after the news?"


    "No, it''s on the news!"


    "Impossible! We will not place advertisements in the news!" Li Zhuanglie refused directly.


    “It’s not about placing ads in the news, it’s about placing news in the news!


    I will give you a piece of material, and you will cooperate with the interview and broadcast it as news... In the eyes of the audience, it is not an advertisement, it is news, and even the rightists will not be able to trouble you! "


    Chen Qi said this again.


    Advertising is divided into hard advertising and soft advertising.


    Everyone in hard advertising knows that soft advertising depends on the level, such as writing an article about a love story between a man and a woman, but the contradiction is that it revolves around a certain product and makes people remember it clearly. This is called soft advertising. What Chen Qi is playing is 40 years ahead, and he is targeting later generations of online self-media.


    "This, this..."


    Li Zhuanglie is a veteran in the industry, but he was unable to make up his mind after being punished.


    Seeing this, Chen Qi smiled and suddenly mentioned another thing, saying: "Mr. Qiu has just taken over and he is investing in the mainland. I admire him very much and hope to have more cooperation in the future.


    To show my sincerity, I am not overestimating my abilities. I have an immature idea to share with you? "


    "Speaking!"


    "Have you ever heard of variety shows?" Chen Qi said.


    "An indoor entertainment show with singing and dancing like Taiwan''s?" Li Zhuanglie said.


    "It''s almost the same. I think Hong Kong TV stations are lacking such programs, but Taiwan''s programs are not suitable for you. Those programs require celebrities to be in charge, and the ratings can only be high if the celebrities are big enough. But you have too few celebrities."


    Li Zhuanglie was embarrassed to hear this.


    Indeed, TVB has a bright star cast, but the stars are few and not important enough. It was not easy to cultivate the likes of Wang Mingquan and Liu Songren, and they even switched jobs to TVB.


    “Then we might as well not take the celebrity route, but reach out to ordinary people and create a program that everyone can participate in.


    For example, the outdoor water park has a 200-meter track with several levels, a rotating balance beam, a Ferris wheel-like roller, and you can grab a rope and swing like a gorilla. Since there is water underneath, you won''t be hurt if you fall.


    Find some men and women to challenge. If you pass the obstacles and reach the end, you will be successful and you can get prizes or bonuses.


    It’s easy to choose a name. What’s it called, “Wisdom and Courage Dash”, “Boys and Girls Rush Forward”, “National Challenge”... It doesn’t matter, what is important is the participation of all Hong Kong citizens, as well as the theme of fitness competition, and being positive. Not vulgar.


    You can also compete in teams and genders, and set up various challenges, monthly championships, quarterly championships, and annual championships, once a year to see who is the fastest. Finally, the annual champions are gathered together to have a king of kings competition. !


    Do you think this kind of program has any ratings?


    As long as there are ratings, the next one will follow. Get prizes from sponsors and bonuses from advertisers. You don’t have to pay a penny except for venue fees. On the contrary, you can also collect registration fees from citizens...


    I admire Mr. Qiu as a person and hope to cooperate with you more, so I have this little idea. What do you think? "


    “…”


    Li Zhuanglie and Shi Nansheng were dumbfounded.


    His intention was very clear, he wanted to establish a friendly relationship with Li''s, and to show his sincerity, he first gave him a clever tip.


    Could you please give me some advice, Boss Qiu?


    As soon as Li Zhuanglie came up with this idea, he was killed by himself. He had just become the program director and had to ask his boss for instructions when something happened. Wouldn''t it look timid and not courageous enough?


    Then swallow up this idea and not cooperate with it?


    He looked at the kind-faced Chen Qi and said, forget it, this man is famous for being ruthless and ruthless.


    In just a few seconds, he made several turns in his mind. As a senior media person, he had to understand the potential of this program. Once it is done well, it can be continued for several years.


    Water challenge!


    The cost is not high, and it is a Kunkun that lays golden eggs.


    But the key news that Chen Qi requested has never been done before...


    Li Zhuanglie struggled for a long time, and finally gritted his teeth and said, "Okay, we will promote the movie for you!"


    "No, no, it''s news!"


    "It''s all the same! If the response to this water show is good, I will also report it to Mr. Qiu."


    "That''s good, I hope we have a long-lasting friendship!"


    Chen Qi shook hands with him and put down a stone.


    Television is a great propaganda platform, and the left will have many stars in the future who need a platform. There were no conditions in the Mainland, and in Hong Kong it was a choice of 1 out of 2. He still chose ATV in the future, not TVB.


    And this kind of water challenge has become so bad in the future, there are even young ladies who dress **** and deliberately get wet to gain traffic...


    There is a fixed group of viewers, and it was even more popular in the 1980s.


    (End of chapter)