Chapter 313 The first domestic road show
With this in mind, Liu Xiaoqing rode to Beijing Film Studio.
Encountering a movie theater on the road, I stopped suddenly and saw a very large poster posted on the publicity board at the door. It showed Gong Xue holding her child and in huge fonts: Mommy, love me again!
Director: Wang Haowei.
Screenwriter: Chen Qi.
Starring: Gong Xue, Fang Chao, etc...
Liu Xiaoqing''s eyes rested on Chen Qi''s name, feeling angry and unwilling. In terms of time, he knew Chen Qi earlier than Gong Xue. At that time, he had just come to Beijing Film Studio and was still revising the script of "Romance in Lushan Mountain".
At that time, I showed my kindness to him, but was rejected.
Later, "Romance in Lushan" became popular, and she tried to show her kindness, but was rejected again and again... Over and over again, even with her bravery, she felt that her self-esteem was frustrated. Did she just look down on me so much?
Teacher Chen: I can’t help it, I don’t like big faces—you are not Zhong Chuhong.
"I''ll let you know sooner or later, without you, I can be more famous than you!"
She snorted and was about to leave when she suddenly saw two people coming out of the theater, one with a poster, the other with paste and a brush, and another one was posted next to it.
Liu Xiaoqing stopped to watch and wrote: ""Mom Love Me Again" will be released on April 11. On the afternoon of the 15th, the director and main actors will meet and communicate with the audience in this theater.
On the 14th, movie tickets for special screenings will be on sale. The number is limited, so stay tuned! "
It’s not that people these days don’t know how to do business, it’s mainly because of the lack of environment. As long as someone sets up a stage, someone will immediately jump on it. It’s not like the film company is self-taught and has even created special scenes.
"What do you mean?"
"It seems like the actors are coming over to meet the audience, right?"
"Hey, will Gong Xue come?"
"I guess so. Doesn''t it say the main actors on it?"
"Then I have to prepare to grab tickets!"
Liu Xiaoqing lowered his head and left amid more and more comments from the crowd, becoming more and more angry: "If you look at it, it is the handiwork of that kid, he will do these things!"
…
The road show organized by Chen Qi caused some controversy.
Let’s talk about violations, there is no rule prohibiting actors from participating in publicity; let’s talk about compliance, it is indeed relatively new.
In addition, some newspapers and periodicals also reported the release news of "Mom Love Me Again". This is routine publicity and is also the main channel for audiences to receive film information.
10th, evening.
Gong Xue had eaten in the cafeteria and was walking to Tongzilou alone. Suddenly she heard someone shouting from behind: "Xiao Gong!"
Turning around, Liu Xiaoqing and Li Xiuming came together and said with a smile: "Your movie is about to be released, why don''t you invite us to watch it?"
"Okay, I''ll be free tomorrow."
"Oh, we were joking, we have to buy our own tickets. Besides, you are so busy. I heard that you are going to the cinema to meet."
"That''s it, don''t be tired!"
"I have to go to the Golden Rooster Awards next month!"
The two walked away chatting and laughing. Gong Xue wrinkled her nose. She also had a temper, but she just didn''t know how to quarrel. She always got scolded and cried, so she simply stopped arguing with others.
She returned to Tongzilou, felt sulky, and comforted herself.
Then he opened the wardrobe and took out a set of clothes to put on. The upper body was a white sweetheart-collared sweater with a shirt underneath, and the lower body was a pair of khaki casual pants paired with low-heeled leather shoes.
I put on a little lipstick, a very light color, and tied my hair up.
She looked in the mirror and looked tall and elegant. In the previous era, lesbians were not allowed to show their external beauty, and her background was not good, so she did not dare to be high-profile. Now Chen Qi praises her for her beauty all day long, and her self-confidence is revealed. She is also popular, and her whole temperament has changed drastically. She has become a rare celebrity.
Celebrity style is not just good looks, makeup, and fashion, but a very subtle thing.
Even if you don''t know a certain celebrity, you can still notice the difference at first glance if you mix him with ordinary people. The best person to do this is Fan Xiaopang.
"Hello, audience friends!"
Gong Xue walked around the house a few times and stopped to practice her speech for tomorrow.
Chen Qi was kind to her, and he was very considerate of her, both in life and career. She didn''t want to let him down, so she had to work hard to become better.
…
The next morning.
Chen Qi rode his bicycle and ran to Jiaodaokou Cinema in Dongsi.
This cinema was built in the 1950s. It has 1,200 seats and is a two-story building. The gray exterior wall is engraved with ancient carriage and horse patterns, and there is a small square paved with square tiles in front of the door. Entering the entrance is a hall with benches for the audience to rest and a concession stand. There are terrazzo stairs on the left and right sides of the hall leading to the upper floor.
There are more than 130 screening venues in Beijing, but there are only more than 20 first-run theaters.
They generally have more seats and better facilities, and Jiaodaokou Cinema is one of them. Chen Qi felt really wealthy, but when he went upstairs, he suddenly found a crack in the wall, which looked dangerous.
After he came here, he didn''t go to the cinema very often. He looked puzzled: "Is this a first-run cinema?"
I went upstairs and found the manager''s office. The door was ajar, and men and women were talking inside.
"Hey, Xiao Chen is here!"
Wang Haowei, Gong Xue and others were already inside. Wang Haowei helped introduce: "This is our big screenwriter, and this is the theater manager..."
"Hello, hello, I have long admired your name!"
The manager quickly shook hands and said: "You are the first person to make money from a movie, and we admire you very much. If it weren''t for this movie, I would never have met you!"
Nowadays, production, distribution, and screening are all separated, and studios and theaters are completely disconnected and do not participate in each other.
So when this came out, everyone was very surprised.
"Mom Love Me Again" will be launched in Beijing starting today. The creators will visit 20 first-run theaters, and Jiaodaokou is the first one.
The manager said a few polite words to Chen Qi, then turned around and continued to greet Gong Xue and ask questions. Gong Xue kept smiling and socialized appropriately, but glanced in that direction from time to time.
Chen Qi was so happy that he felt as if a goddess was licking her dog and giving him breakfast for two.
After chatting for a while and hearing the noise outside, the manager quickly closed the door and said with a smile: "The audience has entered the venue. I have no experience in this kind of thing. When are we going out?"
"Two minutes before the lights go on, when the credits roll on the screen, we go in and stand in front. When the lights come on, the audience can see us at a glance, and they will have a very surprised reaction."
"Have you tried the microphone?"
"I''ve tried it, and it works."
"Is there a host?"
"Well…"
"Forget it, let me do it. You send a few more people to maintain order. When the event is over, we must be allowed to leave first, otherwise accidents may easily occur."
They really didn''t understand, Chen Qi taught them step by step.
The noise outside became louder and louder, and after a while it became quiet again, turning into the sound of a movie screening. Gong Xue is experienced and not nervous, but Wang Haowei is a bit cautious...
The first road show in mainland China was quietly born when most people did not realize its significance.
(End of chapter)