Chapter 703 Chapter 703 Michael let out a cold snort .
Thats right .
This is my top tier business insight .
Short and simple .
Quality is found in simplicity .
He continued , Take everyone here , for example .
None of you are exactly broke .
If you see a car you like , are you really going to sit there crunching numbers ? No youll sign the papers and drive off .
When you go out to eat , does it really matter if the bills 1000 dors or even 5000 dors ? As long as the foods good and youre enjoying yourself , youll happily pay , right ? One of the executives immediately chimed in , Mr.
Rhodes is absolutely right .
These days , I dont even look at price tags .
If I like something , I buy it .
Another manager eagerly added , Exactly .
Wealthy customers dont stress about prices .
The only thing that matters is whether they want it .
A third executive even went as far as bragging about their extravagant lifestyle , boasting about how easily they spent money without batting an eye .
Andrew shook his head andughed .
I dont know whether to call you guys clueless or just in dense .
You all keep talking about how wealthy people buy things because they like them .
But what makes someone like a product ? Its not the price tag its the quality , the appeal , and the craftsmanship .
Now let me ask you something are Banes three so called miracle products actually top tier? Are they game- changers in the market ? Do they outperform thepetition so convincingly that people cant resist buying them ? The room instantly fell into silence , and even Tiana was frowning .
Michael , however , gritted his teeth and snapped , Our products may not be the absolute best on the market , but theyre definitely top tier .
And more importantly , were targeting high ie customers .
Andrew gave a mocking nod .
Okay , lets assume youre right and call them top tier .
Now answer me this if your production costs are sky high , that means your prices will be , too , right ? Michael straightened his back and smirked .
Of course .
High production costs mean higher pricing .
And higher prices mean more money out of those wealthy wallets .
Thats the whole point .
Andrew clicked his tongue , shaking his head in disbelief .
Wow .
Im genuinely impressed .
I didnt think anyone could publicly admit to being this dumb and still sound so proud about it .
Look around you countless pharmaceuticalpanies are producing better quality products at a fraction of your costs .
And you know what ? They dont jack their prices through the roof .
Why ? Because even the most sessfulpanies know that price gouging is a surefire way to lose customers .
But here you are , with ridiculously high costs , deciding to go head to head with establishedpetitors by pping luxury price tags on your products .
Honestly , whoever came up with this strategy mustve spent years recovering from a brain injury .
Lauren cleared her throat and said , Dr.
Lloyd has a valid point .
If our costs are that high , our profit margins will automatically shrink .
And with our premium pricing , why would customers choose our products when equally good if not better options are avable for less ? Consumers arent stupid .
Theyll always go for high quality products at fair prices .
Thats how the pharmaceutical market works .
1/2 Chapter 703 Andrew let out a low chuckle .
Exactly .
It doesnt matter if youre rich or broke nobody likes feeling ripped off .
Why would a wealthy customer pay a thousand dors for medication when they can get an equally effective alternative for half the price ? Michaels face twisted with frustration .
Thats not a big deal ! If necessary , well match our prices to thepetitions .
Well sell at the same premium rates as the top brands , and since our products are just as good , well still maintain apetitive edge .
Itll be an even ying field at worst .