Beijing, New Era Art Park, Chenfei Media Headquarters.


    The refurbished buildings are set against the backdrop of the surrounding greenkes, as if they had just been built, and a modern atmosphere is radiated from the body.


    Therge logo made of high-grade aluminum alloy material, together with the four characters of “Chen Fei Media”, is set on the blue-gray wall, shining brightly under the sunlight, and it is eye-catching.


    The logo of Chenfei Media was designed by a famous designer in Beijing. It uses the "c" and "f" two English initials to be skillfullybined, and it is elegant and elegant.


    With the release of the "Ghost Story" movie across the country, the "Chinese Voice" is now popr, and this logo is also familiar to more and more audiences.


    The lower level of Chenfei Media''s headquarters, the original exhibition hall of the Jizhongzhong Studio, has now been transformed into arge indoor studio and special effects studio.


    The special effects studio of Chenfei Media is undoubtedly a very special existence.


    This special effects studio was named "Dream Workshop". Although it was established for a short time, both the personnel and the investment scale greatly exceeded the other departments in thepany.


    Not a costly high-tech studio, just a high-end professionalputer equipment in DreamWorks Studio, it burned 15 million, not counting other special effects production equipment.


    Lu Chen''s investment budget for the DreamWorks is 100 million, but this seemingly amazing fund, for the swallowing of the special effects studio, can not burn too long.


    The special effects production of film and television dramas has always been a project withrge investment andrge output. The general film and televisionpanies simply cannot afford to y. In China, evenrge-scale filmpanies outsource special effects production to professionalpanies, including Japan, South Korea and even the famous studios in Hollywood, USA.


    Like Chen Fei Media, who owns arge special effects team, it is really rare, and many people in the industry disapprove of it.


    Special effects production is too expensive, self-built studios burn more money, not to mention the investment of equipment, staff configuration and training are big problems, the real top talents are basically concentrated in developed countries, including the second and third streams of Xiangjiang Special effects engineers can''t be overwhelmed. Theck of experience in colleges and universities, and all kinds of unfavorable factors add up, will definitely be a big burden for thepany''s operations.


    Many people don''t understand how Lu Chen will set up a special effects studio himself. From a business perspective, the risk is too great. He thinks that Lu Chen is too confident and inted.


    But Lu Chen created a dream workshop for a reason.


    First of all, this special effects team is serving his big ip n. In the future, the martial arts ip copyright will be developed in depth. Whether it is filming or making TV series, it involves a lot of special effects production.


    Outsourcing this very important thing to otherpanies is not the best choice. First of all, martial arts is a very localized thing. The special effects teams in Europe, America, Japan and South Korea produce corresponding content, and there is ack of understanding on the cultural level. It will inevitably take a lot of time and effort to run in, and the cost will inevitably be high.


    On the other hand, domestic special effects studios and special effects productionpanies have developed rapidly, but they are far less skilled than foreign countries in terms of technology umtion and experience. They can only use low-cost strategies to maintain their survival. Domestic film and television dramapanies in turn carry out price reductions. .


    The film and television special effects are really a price-for-money, low-cost and low-quality vicious circlepetition, resulting in arge number of so-called "five hairs" special effects on the screen, which was ridiculed and criticized by the audience.


    Therefore, those domestically produced blockbusters with hundreds of millions of investments must be the first choice for the Hollywood team in the United States to produce special effects. However, the finished products are always worse than the real American blockbusters, except for insufficient capital investment. The aspect is also the reason that the right to speak is mastered by the other party.


    Lu Chen established a dream workshop. It is just that he does not want people to hold on to the key. Maybe this road is very bad. The initial investment is huge and there is not much output, but he is willing to lead the team to work together to find out their own world.


    Because only Lu Chen himself, I know best what kind of special effects I want!


    In the room adjacent to the studio, the air conditioner is fully upied, dozens ofputer equipment are running, the entire wall is upied byrge and small LCD screens, and the front is a long work console.


    The 75-inch main screen shows a starry sky. A sci-fi spacecraft is slowly passing through the vacuum, and the tail emits a blue me. Although it is silent, it still gives a very shocking feeling.


    The goal of the spacecraft is the azure earth!


    "not bad..."


    Lu Chen nodded with satisfaction and said to the middle-aged man standing next to him: "You have worked hard."


    The middle-aged man is a special effects engineer dubbed by Xiang Chen from Xiangjiang. His name is Li Cha. He graduated from the University of Southern California usc in his early years and studied post-special effects.


    Usc is located in downtown Los Angeles, California. It was founded in 1880 by the Supervisory Board. It is the oldest private university in California and the West Coast of the United States. It is also one of the world''s leading privateprehensive academic research schools. Its film industry has the best reputation in the industry. .


    It is really easy for graduates from film festivals in South Africa to find a job in Hollywood. Li Cha is no exception. He has worked in a number of special effects production studios. He returned to his hometown Xiangjiang five years ago for personal reasons. The chief effect artist in the special effectspany.


    Li Cha has also participated in many special effects productions at home and abroad. The experience is very rich. Lu Chen can dig this power. In addition to the highest sry in the industry, another important reason is that the other party was It just happened to have serious differences and contradictions with the top management of thepany.


    Thanks to the news of Chen Wenqiang, the director of Xiangjiang Studio, he was well-informed and learned that Licha was the first time after the inside story.


    Li Cha''s character is more stubborn and belongs to the artist''s temper. He is willing to go to the capital to manage the DreamWorks team. In addition to the various conditions promised by Chenfei Media, there is also appreciation for Lu Chen himself.


    "The details are not good enough..."


    For Lu Chen’s praise, Li Cha shook his head seriously and said: “The rendering color is also a bit problematic. Their experience is still too little and there are more problems.”


    Licha has strict requirements for the project he has handled. This habit is brought from Hollywood, but it is not limatized to Xiangjiang, because the higher the requirement means the higher the cost, which is also the difference between him and thepany. s reason.


    Lu Chen smiled and said: "Slow down, this is just the beginning..."


    Lu Chen has enough patience and is willing to pay for it because he believes it is definitely worth it.


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