Chapter 359: The Brain tinum''smercial copy hasnded!


    Afternoon.


    After lunch, Zhang Ye and Wu Mo signed the contract.


    The contractual terms were all standard, and in addition, a term stating that Zhang Ye would have full rights to directing themercial was added. Zhang Ye checked that everything was in order. Thepany did not lowball the endorsement fee either. In fact, they had given quite a tidy sum.


    "Teacher Zhang, I’m d to be working together with you."


    "d to be working with you too."


    "Do you think we should head over to the advertisingpany?"


    "Sure, anytime."


    "OK, let''s head over now then. I''ve already made an appointment with them. The thing is that we only have a few more days before themercial is ted for broadcast. It would be best if we could get the draft out by today and then start on its production, otherwise it might be toote and fees paid to Beijing Television Station would not be refunded."


    "OK, I will do my best."


    "We are all depending on you."


    Then, a group of them all headed to the creative department of the advertisingpany.


    Wu Mo had actually agreed to the terms of the contract as he was left with no choice. The shareholders of thepany did not really support this decision either, but were out of choices too and had to agree. Themercial was due soon and thepany was on the verge of bankruptcy. If their products did not sell, they would be left with nothing but a huge debt. This was what everyone of them wanted to avoid at all costs and therefore, they agreed to bet on this.


    ......


    At the advertisingpany.


    Wu Mo began introducing everyone.


    Zhang Ye also greeted everyone from the advertisingpany.


    Many of them were quite friendly. When they saw Zhang Ye, their eyes glowed with admiration. It was clear that they had all heard of Zhang Ye''s advertising achievements.


    "Teacher Zhang, nice to meet you." said a middle-aged man.


    "Nice to meet you, Director Wang." Zhang Ye shook hands with him.


    "I am in charge of this project, why don''t we discuss it further inside?" Director Wang was a man in his forties who was a little plump and looked honest and good-natured. "We''ve all heard about your achievements in the advertising circle. When we first heard that you would being over to take charge of the nning this time, a lot of our staff wanted to join in to get some guidance from you."


    Zhang Ye quickly replied, "You speak too highly of me. You are the professionals and I''m just an amateur fooling around."


    A youth standing behind said, "Teacher Zhang, you''re too humble. All the advertisements you have nned turned out to be ssics. Even us professional use them as study material in our sses."


    Zhang Ye said, "Yourpany is one of the leading names in the advertising world in Beijing. I dare not ept such a title."


    Everyone did not say too much as it was only their first time meeting. It was just some random chatter andplimentary greetings to one another.


    Actually, the advertisingpany was not justplimenting Zhang Ye without any reason. If it were any other person who was taking over the production nning of themercial, they would definitely be unhappy about it. After all, they were the true professionals in this field, but Zhang Ye was different, he had experience and even a few des to back him up. He even created a new style of creative advertising. It was rumored at that time that the top 3 advertising firms had all headhunted Zhang Ye and this was why Zhang Ye''s abilities in this field was doubted by no one.


    A crowd of people streamed into the meeting room.


    After the doors closed, everyone settled down to discuss the agenda.


    Wu Mo was very focused as he had paid a lot of money for this. To the advertising firm, it was also a big project that they ced great importance on.


    Director Wang got the staff to give out copies of the project ns, "This is a copy of ns that we came up with earlier. As CEO Wu was not too satisfied, we did not use them."


    Wu Mo said to Zhang Ye, "Take a look?"


    "OK." Zhang Ye took a copy and nced at it for a while.


    It was not wed, but neither were there any highlights. It was quite normal.


    Wu Mo said, "We don''t ask for much in themercial nning. It can be any type ofmercial, as long as it can boost our sales. What we need now is sales figures, otherwise thepany will not be able to operate any further. We cannot afford our high overheads anymore." In front of them, Wu Mo did not have anything to hide anymore. There was no need to.


    Zhang Ye said, "Formercials, they are assessed by whether they can sell the products. This is the requirement and not something that you just talk about. If it were me, I would not agree to it either.”


    Director Wang, "Oh? It seems like Teacher Zhang already has some ideas?"


    Wu Mo quickly interrupted, "Tell us what''s on your mind? What direction should we take for thismercial?"


    Everyone in the meeting room focused on Zhang Ye.


    Zhang Ye coughed a few times. Right now, he felt a little embarrassed and was not sure if this advertisement would work, but there was no turning back now so he proceeded to expand on his idea, saying, "I do have a n, shall we listen to it?"


    "Please."


    "I''m all ears."


    Everyone turned serious.


    A few creatives even took out pens and paper. Some even brought voice recorders, wishing to record everything Zhang Ye had to say, making it convenient for them to learn from in the future.


    Zhang Ye cleared his throat. "Thismercial is actually notplex. It is very simple, and generally it''s just one advertising catchphrase that will be sung."


    Sung?


    In the form of a song?


    That''s new! As expected of Teacher Zhang Ye!


    Just think about that "Shuidiao Getou" that was adapted to be "Wishing We Last Forever". It came from Zhang Ye and even the melody wasposed by him. He was deeply skilled in this!


    Everyone''s eyes became even brighter as they stared unblinkingly at Zhang Ye''s face.


    Then Zhang Ye began to sing. "I''ll just sing it simply for you to get a taste of it. Well, here goes." With a deep breath, and under the gazes of eyes filled with anticipation, Zhang Ye sang with a high note. "I will not ept any gifts this year! No gifts epted, no gifts epted! No gifts epted, no gifts epted! The only gift I will ept is Brain Gold! Brain! Gold!"


    Then, Zhang Ye noticed how everyone in the entire meeting room was dumbfounded. Each and everyone was stunned silent!


    Wu Mo stared and said, "Is that it?"


    Zhang Ye acknowledged with a cough, "Yeah."


    Wu Mo nearly fainted on the table. "What sort ofmercial is that?"


    Director Wang''s eyebrows kept twitching as he forced augh and said, "Teacher Zhang, I know you do talk shows. Hur Hur, you sure are humorous. Let''s get serious. What''s the real advertising catchphrase?"


    Zhang Ye said with a sweat, "That was it."


    When Director Wang heard this, he nearly fell to ground!


    That was it?


    You f**king call this an advertisement?


    Everyone present nearly coughed out a mouthful of blood!


    Wu Mo was nearly crying his heart out. "Teacher Zhang, can we do it properly? This advertisement...is really too shameful! If this thing goes on TV, wouldn''t mypany be theughing stock of the entire industry? That can''t happen! Thismercial won''t be able to drive sales up!"


    Director Wang dabbed the sweat off his forehead, "About that, I also suggest changing it."


    Zhang Ye refused to agree. "CEO Wu, didn''t you forget the use on our contract? You have to listen to me on this matter. There will definitely not be any problems. I guarantee you that the sales will soar!"


    Wu Mo: "..."


    Director Wang: "..."


    Others: "..."


    Soar your sister!


    What the heck!


    Wu Mo immediately said, "No! Thismercial will definitely not do!"


    Zhang Ye leered at him and threw his hands up. "Then I can''t do anything about that. I won''t take on this endorsement. Yourpany can choose not to use the advertisement, but you will need to pay the penalty for breaking the contract." The contract was still held close to Zhang Ye''s chest and had not even cooled down. It was written in ck and white what breaking the contract cost!


    When Wu Mo heard this, his face turned green!


    Holy sh*t! Why do I feel like I was scammed by Zhang Ye!?


    Wu Mo''s tears were about to flood down his cheeks. "Teacher Zhang, you are harming me!"


    Zhang Ye said with a wry smile, "I''m not harming you. You know I wouldn''t too. How themercial turns out will be decided by the market. When themercial is broadcasted, you will know the situation. When that happens, everything will be decided, so now, the content of themercial has to follow my instructions. Furthermore, do you think I will stake my reputation on this? If the results of themercial are bad, it''s bad for me too."


    Wu Mo''s eyes were already red. "But thismercial...isn''t it too brainless?"


    Director Wang added on. "Not only is it brainless, there''s nothing that puts themercial in the spotlight. How can you call this amercial? It''s not as good as the few proposals we had before! And let me say something unpleasant, your proposal is so much worse than ours. It''s really amercial that can''t be aired. Not only Brain Goldpany, even we will beughing stocks!"


    Zhang Ye still insisted and said. "Just use it. You have to believe in me."


    Wu Mo grabbed Zhang Ye''s shoulders. "It''s not that I don''t believe you, but it''s too...too... Can we change it? Please don''t fool around Teacher Zhang, can we change themercial? I know you are aedian, so you must be pulling our legs, right?"


    Zhang Ye shrugged his shoulders. "I am serious."


    Wu Mo: "....$###%@@#@! ! !"


    Zhang Ye had expected this, so he had requested for that use to be added to the contract beforehand. "Anyway, that was my n. CEO Wu, please believe me. Just with Wu....Big Sis Wu''s level of rtion to you, I will not scam you. If you really think it won''t do, then I''ll give up the endorsement."


    You aren''t scamming me?


    You are f**king scamming me!


    Wu Mo felt he was a true retard, a pure retard. Why wasn''t he satisfied with the proposals from Director Wang''s advertising firm? Even the trash amongst those proposals were ten thousand times or even a hundred million times better than Zhang Ye''s! If he had known so, he would have directly used theirs! Would there be a need to agree to that contractual use of Zhang Ye''s? This was scamming him to dig a hole, pushing him in, and then burying him! Thepany was already in bad shape! Now it''s even better! Zhang Ye was making the matters worse!


    Using thismercial?


    Or pay the breach of contract fees that amounted to more than a million Yuan (~147,600USD)?


    Wu Mo wanted to pay the fees. He really wanted to, but thepany was already drained of all its liquidity. This was a desperate bet of thepany, so why would there be any additional money left!?


    Zhang Ye asked, "CEO Wu?"


    Director Wang also said, "CEO Wu, you must think carefully!"


    Wu Mo struggled for a long time and after more than ten minutes, he mmed the table with tears nearly streaming down his face. "I''ll use Zhang Ye''smercial! So what if I die! At most I''ll start from zero again!" At this moment, he no longer addressed him as Teacher Zhang, and used his full name.


    Zhang Ye did not mind and smiled.