<h4>Chapter 1403 – Ways ofpetition</h4>


    Intel and AMD have an interesting rtionship. Why are there rumors in Feng Yu’s previous life that Intel is the major shareholder of AMD?


    Some former Intel Directors are on AMD’s Board of Directors, and some former AMD’s Directors are on Intel’s Board of Directors. Bothpanies even have an agreement to exchange technology patents.


    Although both are making processors, their research directions are different.


    If both parties can exchange technology patents, they can use new technologies on their processors. This will raise their standardspared to other semiconductorpanies, forming a duopoly in the processor market.


    Intel’s revenue was more than ten times AMDst year. AMD’s revenue was less than 4 billion USD, while Intel had almost 40 billion USD.


    Although the PC industry is developing quickly and servers and workstations are expanding quickly, Intel’s market share has always been higher than AMD.


    But Intel doesn’t dare to kill AMD because they will be sued for Antitrust and forced to break up.


    That’s why Intel became apetitor and partner of AMD.


    Bothpanies willpete for the market share. Intel has never used its influence to prevent AMD from getting orders.


    Bothpanies cooperated on sharing their technologies to keep them in the lead. Of course, there are limitations to this agreement. Both parties will not authorize each other their core technologies.


    In Feng Yu’s previous life, Intel and AMD are always suing each other for patent infringements.


    AMD won most of thewsuits and even gotpensation of almost 1.5 billion USD once. That’s more than their annual profits.


    Both parties will sue each other when the other partyunched their new processor.


    AMD had sued Intel because of cut-throatpetition previously. This time, Intel is suing AMD for using the photograph taken during thepetition for unfairpetition.


    But AMD doesn’t care. They had fought at least 80 to 100wsuits over the years, and their priority is to get the market share first.


    Anyway, thewsuits take a long time, especially betweenrgepanies. Microsoft’swsuit with the EUsted over six to seven years.


    When the odds of winning are low, theirwyers will ask for a private settlement. After that, their talks failed, and thewsuits start again.


    Of course, there are private settlements at times, but that will depend on the offers by thepanies.


    Manypanies within the same industry arepetitors and partners like AMD and Intel.


    For example, Sony and AIWA in the early days. Bothpanies shared their technologies and sales channels to keep otherpetitors away from the Walkman market.


    This cooperation ended after Feng Yu acquired AOWA. After years of development, AIWA had overtaken Sony in the music yer industry.


    Feng Yu had seen a lot ofpanies using despicablepetition methods in his previous life. For example, an employee of a milkpany uses theirpetitor’s milk has issues and caused their sales to plunge.


    Two beerpanies werepeting for the market share, and one of them got their salesmen to acquire their rival’s beer bottles. Beer bottles are recyble items, and their rival’s bottling nt has a shortage of bottles for their production. The losses are several times more than normalpetition methods.


    The other beerpany used this opportunity to increases their market share by increasing their production. Although they had spent a lot to acquire the otherpany’s bottles, they recovered the amount within a year after they got a higher market share.


    Two home appliancespanies held promotions in the same area, and their salesmen fought with each other. It was so serious that one of them died.


    Two rival softwarepanies used technologies in their software to stop each other. If you install my software, the otherpany’s software will be unusable. Both software cannot be used from the same PC.


    There will be pop-ups indicating the other software is a virus and prompt the users to delete it. It caused inconveniences to the users, and some deleted one of the software. Others deleted both.


    In the end, one of the softwarepanies won because they have more loyal users. Bothpanies also reached for a private settlement, and one of thepanies is Tencent.


    Healthypetition amongpanies is based on products, prices, services, etc.


    But somepanies had adopted a “wolf” culture. It is either you or me. It is mainly the smallerpanies that will adopt this culture. Which big corporation will dare to im they can kill off theirpetitors?


    It’s just you can find Pepsi in the same ce where you can find Coca-C. You can always find KFC in the same ce as MacDonald’s. They might bepetitors, but they are also partnering in keeping otherpetitors out.


    Feng Yu had asked AMD’s CEO, and he told him not to worry about it. They are used to being sued or suing Intel, and they will reach a private settlement soon.


    During this period, bothpanies will race to see who can develop better technologies.


    Regardless of the oue, AMD’s market share will be more than 20% next year, and Intel’s market share will drop.


    If AMD can develop a leading CPU, it will shorten their gap from Intel and reach more than 40% of the market share within five years.


    When that happens, Intel can no longer belittled AMD.


    Feng Yu met up with Liu Chuanzhi and the rest again to discuss the production of a new product.


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    continue reading tomorrow, everyone!