<strong>Chapter 1337 – Blocking the marketing channels</strong>


    Feng Yu wants to purchase those national brands controlled by foreignpanies but does not want to spend a lot for it. The simplest method is to lower the value of these brands before acquiring them and market them again.


    An example will be Jianlibao. Lehaha had taken over Jianlibao as the market leader in China. Still, theizens voted Jianlibao as their favorite drinkst year. That’s because many people grew up drinking Jianlibao.


    The simplest way to suppress a brand’s value is to lower its brand awareness. But Feng Yu does not want to dig up thosepanies’ dark history or tarnish their brands. He has no intentions of destroying those brands. He will just lower the brands’ exposure to let people slowly forget about their existences.


    How is Feng Yu going to lower these brands’ exposures?


    First, Feng Yu must stop CCTV and those popr websites from airing these brands’ advertisements. But he must pay highpensations to these brands if he forcibly removes their advertisements. He has to make use of the contracts’ loopholes to avoid thepensations.


    All along, it was those foreignpanies who used loopholes in contracts to take advantage of Chinesepanies. But it will be different this time. Feng Yu will let thesepanies know that they are not the only ones who know how to take advantage of loopholes in contracts!


    .......


    “Station Chief Jia, I think these brands’ advertisements should be taken down.” Feng Yu passed a list to Chief Jia.


    “Manager Feng, thesepanies’ products are not yourpetitors, and even if they are yourpetitors, you also cannot force them to take down their advertisements. We need topensate them.” Chief Jia frowned. CCTV might have a good rtionship with you, but you cannot simply order us to do your bidding.


    “Why should youpensate them?! We are the ones who should be gettingpensations from them!” Feng Yu replied.


    Huh? We are going to take down their advertisements and still seekpensation from them?! They had paid for the advertisements, and we are the ones breaking the contract now.


    “How are we going to seekpensations from them?” Chief Jia asked.


    “Their advertisements had vited our advertisingws. They are cheating the consumers and doing false advertisings, and we can remove their advertisements. Their advertisements had tarnished CCTV’s reputation, and we can seekpensation from them.” Feng Yu replied.


    “Their advertisements had vited the advertisingws? Impossible. We had reviewed their advertisements.”


    “That is because you all are fooled during the review and not because you all had not reviewed it thoroughly.” Feng Yu said to find an excuse for Chief Jia. “For example, this Qiaoshou washing detergent advertisement. It states the clothes will be as good as new after washing. But the clothes are still old clothes after washing. Isn’t this false advertising?”


    “Look at this advertisement. It states that intelligence will increase after eating their product. Does that mean my kids don’t need to go to school after eating it?”


    “This Zhonghua toothpaste ims to be Chinese. But thispany had been taken over by a foreignpany.”


    “This shampoo advertisement ims to remove all dandruff after washing. This is impossible. No shampoo can remove dandruffpletely.”


    “All these advertisements have problems. They are cheating the consumers, and we can remove their advertisements withoutpensating them, and even demandpensations from them.”


    Chief Jia’s jaw dropped. It’s normal for advertisements to be slightly exaggerated. Everyone knows that clothes will not be new after washing, and you are unreasonable.


    But what Feng Yu said made sense too. These advertisements had made exaggerated ims, but what have these got to do with Feng Yu? Do you need more advertising slots for yourpanies? Tai Hua Holdings is the onlypany that CCTV allows to change advertisements anytime. Even those state-owned enterprises are not allowed to do that!


    You are not satisfied with this benefit and still want to get others into trouble? If they remove these advertisements, who will dare to advertise in CCTV in the future?


    “Manager Feng, what do you want from us?” Chief Jia asked.


    “Isn’t it obvious? I am helping your TV station to make money.”


    “Manager Feng... Stop beating around the bush. Have they offended you? It shouldn’t be. They will not dare to offend you.” Chief Jia asked.


    “That’s right. They had offended me. But it’s not what you are thinking. The list of brands I gave you is all advertisements for foreignpanies’ products.”


    “Foreignpanies’ products? These are all our old Chinese brands. Zhong Hua Toothpaste has been around for decades. Doesn’t our Beijing Pharmaceutical factory produce this medicine? This shampoo is from apany in Guangdong. How can they be foreignpanies?”


    “Furthermore, what has it got to do with you if they are foreignpanies? Are you thinking of killing off all the foreignpanies in China?” Chief Jiaughed.


    “That’s right. I am going after them. Not only will I seal off all the marketing channels, but I will also seal their sales distribution channels. Tai Hua Supermarket Group will remove all these brands from the shelves.”


    “It’s fine to be foreignpanies, and I am working with several foreignpanies. I wee them to invest in China, but they should not use our national sentiments to make money. They are selling their products under our national brands and taking away all the profits!”


    Chief Jia shook his head. “Manager Feng, you are too extreme. You can go overseas to make money, but don’t allow foreignpanies to make money in China. Furthermore, if you force thesepanies to close down, what will happen to those workers and the local economy?”


    “I will take over and rebuild their brands. I can also let thesepanies’ products step out of China. Although I have businesses in several countries, I have never made use of their people’s nationalistic sentiments to sell my products.”


    Station Chief Jia hesitated. Thesepanies are quite disgusting. You are a foreignpany, and why are you iming to be our Chinese national brand? This is a scam.


    “You might be right, but isn’t it too much to remove thesepanies’ advertisements suddenly? Furthermore, you still want to seekpensation from them. This will make people think CCTV is unreasonable.”


    “We are following thew, and not only China had advertisingws. It is the same everywhere. They should make a disimer in their advertisements before airing it.”


    “Chief Jia, CCTV will not suffer any losses by doing this. If you all cannot sell your advertisement slots next year, I will buy out all the slots!” Feng Yu announced.


    Station Chief Jia looks at Feng Yu. “Are you sure you want to do this?”


    “We must do it!”