<h4>Chapter 1066 – Sony’s defective products</h4>


    Nobuyuki Idei, Sony’s President, is speaking to Norio Ohga.


    “Norio, you have been working in Sony for quite some time, right?”


    Norio Ohga’s heart skipped a beat. It sounded like he is going to be asked to leave.


    “President, I had been with Sony since I started working.”


    “Yes. All of us can see your contribution to Sony. During Sony’s tough times, you took over the role of President, and turned Columbia Pictures, a loss-making entity, around. You had done more than what we had expected of you.” Nobuyuki Idei said.


    “That’s because you had guided us in the right direction. All I did was to execute your orders.” Norio Ohga modestly replied. Columbia Pictures can be profitable is because the value of their copyrights had increased.


    Why did the value of the copyrights increase? That’s because of the appearance of VCDs and DVDs, and Sony had sold tons of movie discs.


    Norio Ohga had to thank Feng Yu, the person he hated the most, for inventing the VCD yer. If not, all these VCDs will not be sold.


    “You had ordered the portable music yer department to develop MP3 yers. Does that mean you also think MP3 yer will rece all other music yers?”


    “That’s right. Other than MD yers, our Walkman and CD yer’s sales aregging behind Aiwa. Even Panasonic, which was once suppressed by us, had taken away some of our market shares. All these products cannot bepared to the MP3 yer. The only w with the MP3 yer is the music quality. Other than that, it is more advance in all aspects.”


    “Oh? More advanced in all aspects? I don’t think so... Can MP3 record? Don’t forget our MD yer’s advantage of recording music and sounds.”


    Norio Ohga’s eyes lit up. He knows how to get Sony out of its sticky situation now.


    “Thank you, President, for your guidance. I know what to do now. Sony’s MP3 yers will definitely exceed Aiwa in the future! We will be the leader in portable music yer again!”


    ......


    “Chairman, we had received a piece of good news. There are some problems with Aiwa’s MP3 yer’s sales!” Norio Ohga’s assistant rushed into his office excitedly.


    “Oh? What happened?” Norio Ohga got excited too. It will be Sony’s opportunity if something happened to theirpetitors. His biggest wish is there are problems with Aiwa’s MP3 yer’s quality!


    “They had run out of stocks!”


    Norio Ohga’s face changed. “They had sold out their MP3 yers, and you are saying this is a piece of good news?!”


    “But after they run out of stocks, the demand for MP3 yers is still increasing. Do you think the consumers will buy our products if they cannot get Aiwa’s MP3 yers?” Norio Ohga’s assistant asked excitedly. This time, Sony’s MP3 yer’s sales will shoot up.


    Norio Ohga is furious. Since when Sony must pick up the leftovers from Aiwa? We have always been Aiwa’s mainpetitor, and we will defeat them.


    Just like the video game console, when Nintendo ditched us aside, we developed our own console, and our market share had overtaken Nintendo now.


    Now, instead of thinking about how to improve our products to beat Aiwa, you are celebrating because they had sold out all their stocks?!


    Norio Ohgo is sick of this assistant. He decided to look for his recement and send him to a subsidiary for retraining.


    “Alright. I know about this. Inform our factories to increase production and lower the cost. We will seize this opportunity to get the market share.” Norio Ohga waved his hand impatiently.


    Although Norio Ohga dislikes using this method, he had to admit this is a good opportunity for Sony to increase its MP3 yer’s sales.


    When apany’s product sales and market share increases, it can be used as a form of marketing. They can inform their potential customers that many people had bought our products, and there must be a reason for that. It’s up to the consumers to guess the reason.


    Anyway, Sony will never admit that their sales went up because theirpetitor had run out of stocks to sell.


    .......


    “Chairman, Sony had suddenly increased their MP3 yer’s advertisements, and started to stock up their MP3 yers in the cities.” Heitaro Nakajima’s assistant reported.


    “Really? What are our pre-order figures now?” Heitaro Nakajima calmly asked.


    “At 9 am this morning, there are 86,123 pre-orders.”


    “Ok. There is nothing to worry about. Inform the marketing department to start.”


    Heitaro Nakajima knew once Aiwa runs out of stocks, Sony will increase their marketing to snatch the market share.


    But Heitaro Nakajima will never let Sony seed. Even if Aiwa does not have MP3 yers to sell, we can also stop you all!


    .......


    Sony’s retail stores are very crowded today. Many people had rushed into their stores with Sony’s MP3 yers for refunds.


    “I want a refund! What rubbish is this?! How can you all sell this trash at such high prices?!”


    “That’s right! This yer’s functions and quality cannot bepared to Aiwa, and the design is too ugly!”


    “High-quality audio?! You all dare to im this is high-quality audio?! I had bought this yer to listen to music. Listen to this! This is torture!”


    “Refund! Refund!”


    Sony’s retail store’s manager is panicking. What’s wrong? Why did so many customers demanding refunds once they open their doors? If this carries on, which customer will buy their products?!


    If these customers report to the media, it will be a severe blow to Sony’s brand reputation, and he will be kicked out of the store.


    The manager felt his soul had left him when the reporters arrived with cameras to film the chaotic scene. He immediately gets his staff to stop the reporters, but it’s toote.


    .......


    Norio Ohga is in his office watching the news when he suddenly saw a live segment where a reporter is conducting an interview. The interview is in Sony’s retail store.


    Yes... the store is packed with people. Is this arranged by the Public Rtions department? Good job. Now, consumers will think Sony’s products are still popr.


    But soon, Norio Ohga realized something was off. Why is the store manager running out of the store with his staff to block the reporter? Why are the customers holding up Sony’s MP3 yer’s box and demanding refunds?!


    What is going on? What is the Public Rtions department doing? How can such things be reported on live TV?!


    Before Norio Ohga can call the person in charge of Public Rtions into his office, he heard the shouting from the TV. “Sony had sold us defective goods! We want our money back! Refund us!”


    Norio Ohga felt his blood pressure rising. Who says our products are defective?!


    The quality checks at Sony’s factories must be punished! This is destroying Sony’s brand!


    Akio Morita