<h4>Chapter 1064 – Productunch</h4>


    Media from the US, Japan, UK, etc. had been reporting on thewsuits between Aiwa, Sony, and the Recording Industry Association of America.


    After Sony was sued by the Recording Industry Association of America, they found out the list of websites is provided by Aiwa’swyers. So, Sony sued Aiwa for using them of providing illegal downloads of MP3 music.


    These threepanies started suing each other with their team ofwyers in New York. That’s why these threepanies were on the headlines in the past few days.


    Every report from the media will mention the MP3 yer, and the MP3 yer had be famous.


    When thewsuits were still ongoing, Aiwa received news that Samsung is introducing their second-generation MP3 yers, and Sony, Panasonic, Diamond, etc.panies will beunching their yers. All thesepanies are trying to make use of the media’s attention on the MP3 yer.


    Heitaro Nakajima discussed with Feng Yu and decided to bring forward theunch of their third-generation of MP3 yers. This is to let thosepanies know the difference in their technologies between them and Aiwa!


    The productunch is held in New York, as all thewsuits are happening there too.


    ......


    “I would like to thank the media and representatives of the variouspany for attending Aiwa’s productunch. Although somepanies did not receive our invitation, we still wee you all.”


    Heitaro Nakajima stood on the stage proudly. Look... our productunch is so sessful that manypanies who were not invited hade to attend. All of them want to look at ourtest product and learn from us!


    “Everyone... this is our AIP3. Aiwa’s third-generation MP3 yer.”


    Heitaro Nakajima stood in front of a big screen and points to the product on the screen.


    “In my hand, this is the actual product. 13 cm long, 2.8 cm wide, and 3.2 cm thick. It is using two No. 7 batteries and canst 10 hours of continuous ytime.”


    Wow...


    The audience gasped. They could not tell how small the MP3 yer is from the picture on the screen. Still, when the camera zooms in to Heitaro Nakajima’s hand, they realize how tiny this yer is.


    “This product is small and portable, and it wille in a variety of colors. The colors will be using ourpany’s usual color series. If you use ourtest Magical eight-generation earphones with AIP3, you will get the best music quality.”


    “The storage of AIP3 is 512 MB, and every generation of our MP3 yers’ storage will double in size. The first-generation is 128 MB, the second-generation is 256 MB, and this third-generation is 512 MB! We had incorporated the most advanced sh drive technologies into AIP3 and increased its durability.”


    “Look at this small port over here. This is to connect AIP3 with the PCs through the USB port. We can download MP3 music into our PCs and transfer them into AIP3, or download MP3 music directly into AIP3.”


    “Because the storage of AIP3 is 512 MB, there is an additional feature. AIP3 can be used as a portable drive. You can save your documents into AIP3 and transfer the files into another PC. For example, you can save all your work into AIP3 and show your boss. This will prevent your boss from asking you to bring different documents every now and then.”


    The reporters andpany representativesughed.


    “Look at the LCD disy on AIP3. It will disy battery life, time, and song’s title. Do you think that’s all to it? No! This disy can also disy the lyrics of the song you are ying in real-time. Everyone can look at the disy and sing along to the song you are listening to. We no longer need to hold a piece of paper with the lyrics.”


    Wow...


    The audience was amazed. It’s nothing special to disy the song’s title as many portable music yers like CD yers have this function.


    But disying the song’s lyrics at the same time with the song ying is something unique.


    The representatives of many consumer electronicpanies were impressed. No wonder Aiwa dares to im they are the leadingpany in the industry.


    “Look at this button. If you press once, AIP3 will y the next song, and if you press this button, it will switch to the previous song. This button is the pause and start button. The button here is the on/off switch, and these two buttons are volume control. If you have Aiwa’s mini speakers at home, you can connect AIP3 to it and y all your favorite music from the speakers!”


    p... p... p...


    The audience ps, and most of them were amazed by this small device. But some are dejected and frustrated.


    Damn! Aiwa hadunched the 512 MB MP3 yer into the market. The representative from Diamond is dejected. Can they catch up with Aiwa? Aiwa is one of the world’s leading portable music yerpany and specialized in music-rted consumer electronic products.


    Samsung Group’s representative is also frustrated. Hispany had invested a lot into his subsidiary for them to develop this technology. But now, he realized after spending so much on the development, they are still far away from Aiwa. Just the size alone, Samsung’s MP3 yer is several times bigger and is not convenient for their customers to bring it out.


    Sigh... if Samsung Group had not restructured, and South Korea was not hit by the Asian Financial Crisis, they might have developed this MP3 yer a long time ago. Even if they cannot overtake Aiwa’s product, but they should be about the same.


    Samsung Group’s representative is still very impressed with Aiwa’s product designers. How did theye up with these functions? Also, how did they make these functions work?


    Sony’s representative and Panasonic’s representative looked at each other bitterly. When Aiwaunched their first MP3 yer, they had started to research and develop their MP3 yer. They thought with their technologies, they can catch up and overtake Aiwa in a short time. After all, this product is different from Walkman and CD yers. It’s more inclined towards electronic products than home appliances products.


    But Aiwa is too far ahead from Sony and Panasonic.


    “Mr. Heitaro, how much is AIP3 selling for? What’s the retail price?”


    “The box will include an MP3 yer, a pair of our Magical Eighth-generation earphones, two No. 7 Tai Hua alkaline batteries, a data cable, and a one-month unlimited music downloads from our Aiwa’s music website. The retail price is 199 USD!”


    Sony and otherpanies’ representatives felt even more bitter. 199 USD for so many things. Their products cannot evenpete with Aiwa’s pricing. Are they destined to fail?