The President of Panasonic arrived at work and asked his assistant: “Have the newspapers we control, report about the uproar caused by Sony, Toshiba, and thosepanies in China?”
“Yes. Not only our papers but many other newspapers had also reported this matter. Also, we have arranged for the afternoon news to broadcast yesterday’s episode of CCTV popr news program. The episode shows all the negative news about Toshiba, Sony and the rest.” The Assistant replied, excitedly.
Panasonic and Sony werepetitors, and Panasonic was ahead of those 4panies once. But now, all 4panies were doing better than Panasonic. Now, thosepanies were in trouble, and this was an excellent opportunity for Panasonic.
If the politician behind those 4panies had not won and gave them special treatments, how can these 4panies develop so fast?
This incident had blown up. Not only the share prices of those 4panies will fall, the politician who was backing them will also be implicated. This was the opportunity for Panasonic to rise to the top again and beat Sony, Toshiba, and many otherpanies.
This was why when Aiwa’s Heitaro Nakajima represented Feng Yu contacted the President of Panasonic and wanted him to target Sony, Toshiba, and the other twopanies through the media, he was tempted.
Aiwa also told him that they will give them the authorization of a rted patent and he agreed immediately.
Just getting Sony, Toshiba, and the other twopanies into trouble were enough for Panasonic to agree. Also, Panasonic feels that thosepanies were too much.
It was still eptable if thosepanies were to take China’s resources. But to pollute the environment and disregarded the injured workers, it was too much. They had disgrace all Japanese. Those factories could also make money by producing products without damaging the environment. Why must they pollute the environment? Even if they had to destroy the environment, they must not let others find out. Even if they were caught, they must also find a good excuse, like the local authorities gave them permission or other countries’ factories were doing the same.
The other countries’ factories in China did not cause heavy pollution? Yes, they did. But the damages caused by them were not as serious.
Actually, Toshiba and the other factories had covered up this matter thoroughly. They had taken care of the local authorities. But now, they were being exposed, and it was specifically targeting them.
Heitaro Nakajima had not only contacted Panasonic. He had also contacted several big corporations in Japan. Thosepanies were all members of the DVD Forum. They were promised some benefits in return for them to get the media under their control to spread about this incident.
Thosepanies got some benefits, and at the same time, they will be able to suppress theirpetitors and widen the gap between them. DVD alliance and DVD forum were stillpeting for the industry standards. If the reputation of those 4panies were affected by this incident, their progress would be dyed.
Profits. What thosepanies wanted were profits. Brand image orpany’s reputations were only some minor reasons for them to help Feng Yu. Their main goal was the profits that will arise from getting Sony, Toshiba, and the other twopanies into trouble.
All thepanies wanted the authorization for DVD technologies. The prospects of the DVD was good, and all of them wanted a slice of the profits.
Although the pie was big, if one less person were sharing, the rest would get bigger slices.
This was why all thosepanies were willing to join in, and rain blows on Sony, Toshiba, and the other twopanies. At the same time, thepanies were able to increase their brand image. This was a good thing for them, and how can they miss this opportunity?
……
“Panasonic had issued a statement on the pollution caused by Toshiba and somepanies in China. Nopanies should do this in any other countries. Toshiba, Sony, and the other twopanies had brought shame to Japan for their actions in China. They should apologize immediately and stop denying their actions.”
“Aiwa’s President Heitaro Nakajima said that Aiwa’s Walkman was able to beat Sony and Aiwa’s CD yers were able to catch up with them, is not only because Aiwa’s products are better. It is also because Aiwa’s brand image is better than Sony and had treated every employee as one big family.”
“We can see that after news of Toshiba and the otherpanies polluting the environment were picked up by many other European and US media, many reporters were sent to contact thepanies involved. But the President of Toshiba and the otherpanies were nowhere to be seen.
“Are they keeping silence to hide their guilt? None of thepanies involved havee out to rify the news reported on China’s media. From the pictures and footages, we can see the logos of thosepanies.”
…….
By noon, this incident was reported all over Japan’s media. This incident had even overshadowed the news of some politicians.
This incident was blown out of proportion was because of Panasonic and several otherpanies. Fu Rongqi also used his connections to add fuel to the fire. To suppress apany’s share prices, the simplest way was to let thispany lose its credibility and make the shareholders lose confidence with thepany. This way, the shareholders will dump all the shares they were holding, and the share prices will plummet.
The Fu Family have many distribution channels in many regions. Because they often had to advertise their products, they had good rtionships with the media in that region. With a small sum of money, they could easily get those media to report this incident.
When people start to notice this news, the rest of the media will begin to report on this incident for free. This was because this news will attract views and can bring profits to the media.
Also, many countries hate Japan. This was mainly because the Japanese were arrogant by nature, and Japanesepanies were too greedy. This was a chance to discredit Japanese Companies and even tarnish Japan’s image. How can they miss this opportunity?
Late afternoon, there was another piece of news that caused Japan to panic.
Superman Li, the king of seaports, announced that hispany’s ports will not do business with Toshiba, Sony and some otherpanies. The reason given was…… Everyone should know the reason.
This “everyone should know the reason” was the reason given by Superman Li. What’s the real meaning behind this statement? Many people were guessing, but everyone believes that the main reason was that Hong Kong was going to be returned to China, and Superman Li wants to take this opportunity to suck up to the Chinese Government.
But no matter what Superman Li meant by that statement, Sony, Toshiba, and the other twopanies’ share prices plunged further after this news was released. All the shareholders felt that the transportation cost of thesepanies will rise and they will lose the vast Chinese market. Also, the factories in China will be shut down, and the production capabilities of thosepanies will be affected, and their production cost will increase further. This will cause thepanies to have reduced profits, and they might even go into the red.
Under such circumstances, who would want to continue holding the shares of thesepanies?
……
Snapped!
Norio Ohga snapped the pen in his hands. Howe things turned out this way?!