Lunar New Year was just over, and everyone was still in their holiday mood. People returned to work, and the first thing they did was to read the papers. Anyway, most people do not have lots to do after the holidays.


    Eh? Howe there is a full-page advertisement? What is this product? Medical ster? What is a medical ster?


    The advertisement stated that it was a bandage that could be stick onto a small wound easily. The readers looked at the pictures and realized that it was Band-aid, which had advertised on TV a few years back. But the advertisement states that Bing City Pharmaceutical’s sters were more effective. It was waterproof and breathable. It even has cartoon prints on it. Most importantly, it was rmended by the General Administration of Sport.


    Feng Yu quickly got the General Administration of Sport to rmend his products. He only sponsored them his medical sters and also donated 1 million RMB to them. In return, he was granted permission to print the words ‘Rmended by the General Administration of Sport’ on the packaging and mentioned it in themercials.


    In the evenings, people saw the ster’smercial on CCTV 2.


    A child was ying at home and identally fell and knocked his head. There was a small cut on his head, and the child sat there crying. His mother took out ster and stick it on the child’s head.


    The child says sticking a ster on the head was ugly, but the mother told him that he looks good with the ster. The child looked at himself in the mirror. The ster was beautiful. It had a monkey king printed on it. The childughed, and his mother smiled.


    Then a doctor in his white gown appeared on the screen. There were some words below introducing him as Bing City Medical University Professor Zhou Airen. He said that when children have open wounds, it would be best to cover it up with ster as soon as possible. It will stop the bleeding and prevent infections.


    The camera zoomed out and changed to a close of up the sters. There were different Journey to the West characters designs on the sters.


    There was a voiceover: “Bing City Pharmacy waterproof medical sters. Bing City Pharmaceutical enterprise. Safe medicine! Rmended by the General Administration of Sport!


    Thismercial had attracted the attention of children and their parents. Waterproof? That means the wounds will not get wet? This ster was produced by Bing City Pharmaceutical Enterprise. It should be a quality product. Furthermore, the athletes from the General Administration of Sport uses it.


    The children were attracted to the cartoon characters on the sters. Those pictures on the sters were beautiful. The sters look nicer than Band-aids.


    Not only the newspapers and TV were advertising. Even the radios were talking about this ster. It rmended the features of the product to their listeners andpared them to the traditional sters. The radio broadcasters did not say what the traditional sters were. But the listeners knew that it was talking about Band-aids. This Bing City Pharmacy sters were better than Band-aids?


    When Bing City Pharmaceutical Enterprise advertised on CCTV, newspapers, and radio, Band-aid Company was aware of it. In the past, there were also otherpanies who tried to sell sters. But they could notplete with Band-aid.


    But after Bing City Pharmaceutical Enterprise’s ster entered the market, they noticed that the sters could be found in all pharmacies. Band-aid could feel the threat.


    Band-aidpany immediately had a meeting to try to counter Bing City Pharmaceutical Enterprise. They cannot wait until their market share was snatched away and then they react. It will be toote.


    ……


    “It is only waterproof ster. We can also manufacture it. We will also introduce a waterproof band-aid. The consumers will still choose us!” Band-aid Deputy General Manager, a foreigner, said.


    Band-aid was the inventor of this ster. How could they not have waterproof and breathable sters? They only felt that it was unnecessary to introduce it in China because the cost was higher for waterproof ster. They had already monopolized the market with the regr sters. There was no need to introduce better products.


    But now, Band-aid had a strongpetitor. It was the widely popr Bing City Pharmaceutical Enterprise. It was advertising aggressively and was a threat to them.


    The higher-ups of Band-aid was not very worried. Whatever Bing City Pharmaceutical Enterprise could produce, they could also do the same. Almost everyone in China knew about Band-aid, and medical ster was still a new term. The consumers should not be able to ept it easily.


    After Bing City Pharmaceutical Enterprise introduces its waterproof and breathable sters, Band-aid immediately introduces simr products. As one of the top sterpanies in the world, they could not afford to lose the Chinese market.


    Furthermore, Band-aid had entered the Chinese market for almost 3 years. The brand, Band-aid, was already epted by the Chinese and with the brand awareness in China, they were confident that they would be able to win Bing City Pharmaceutical Enterprise.


    Feng Yu received a call from Bing City Pharmaceutical Enterprise’s General Manager telling him that Band-aid had also introduced a waterproof and breathable ster. Although Bing City Pharmaceutical Enterprise was supplying the sters to most pharmacies, their sales were not very good.


    Feng Yu told him to remain calm. Waterproof and breathable were only one of the features. The real selling point of their sters were still cartoon prints. It was tough for Band-aid to imitate that.


    Feng Yu rubbed his chin. If the sters were only sold in the pharmacies, children would not be able to buy it. Their parents will also not go to the pharmacies often. The best ce to sell his sters should be those small stores!


    Feng Yu remembered that in his past life, those small stores were also selling sters. sters were the same as bandages. The small stores were allowed to sell them, and some stores even had promotions on the sters.


    Then why can’t Bing City Pharmaceutical Enterprise’s sters could not be sold in these small stores? It can use the same strategy as Lehaha. It can be sold at the small stores near to the schools and capture the small children segment fast.


    Feng Yu told the General Manager of Bing City Pharmaceutical Enterprise about this strategy. General Manager hesitated. Those small stores were selling household items and food. How can they sell these medical products?


    The General Manager had seen Lehaha drinks being sold at the small stores nearby the schools. But Lehaha was selling drinks, and they were selling medical sters. How can it be the same?


    But when the General Manager thought about Feng Yu’s miraculous way of selling the medical health supplement products, he chose to believe him.


    Feng Yu was like the god of sales and marketing to the general manager. Also, Feng Yu was one of the directors of thepany, and he will not do anything to hurt thepany.


    Bing City Pharmaceutical Enterprise currently had lots of salespeople who were the former state-owned employees. Some of them were good at talking and had achieved excellent results. Some could not stand making sales and resigned. The city government reassigned them new jobs.


    Those remained were good at sales. Bing City Pharmaceutical Enterprise’s General Manager was confident that they could persuade people to know that Band-aid was only a brand of ster and not the only ster brand in the market.


    Feng Yu had mentioned that once they had changed the mindset of the people, Band-aidpany will not be able to monopolize the market anymore. It will only a matter of time when they were overtaken. When Feng Yu said that Bing City Pharmaceutical Company will be China’s top pharmaceuticalpany in China, no one believed him. But now, Bing City Pharmaceutical Company’s sales and profits had risen from 30th position to the second position. It was only slightly behinds Shanghai Pharmaceutical Company. This year, they should be able to overtake and clinched the top ce.


    Shanghai Pharmaceutical Company was also one of the shareholders of Band-aid. If Bing City Pharmaceutical Enterprise could beat Band-aid, then it will surely be China’s number one!


    Feng Yu had also said that the total sales volume of these sters could reach over 100 million pieces annually. If Bing City Pharmaceutical Enterprise could capture 30% of the market share, and there was a profit of 30 cents per piece, the profits will be almost 10 million RMB!


    For this 10 million RMB, we will fight to our death with Band-aid!


    Trantor’s notes.


    General Administration of Sport


    https://en.wikipedia.org/wiki/General_Administration_of_Sport_of_China