<h4>Chapter 713: Frighten, Edward’s Return</h4>


    <h4><strong>Trantor: </strong>EndlessFantasy Trantion <strong> Editor: </strong>EndlessFantasy Trantion</h4>


    Half an hourter, Jeanne sat in the middle of Lawrence Enterprise’s senior management meeting room and was having a meeting.


    Jeanne went straight to the point. “The physical stores are the foundation of Lawrence Enterprise’s development. If it weren’t for these chain stores, ourpany would’ve dered bankruptcy 20 years ago. Therefore, with the physical store’s current sales situation, I think we should support them instead of abandoning them.”


    “However, ording to my statistics, the sales volume of the physical stores is less than one-tenth of our emerce tform. ording to the number of stores that you want to support, President Lawrence, investing in their development might cost more than the revenue we get from them. In other words, Lawrence Enterprise will lose money developing these physical stores. Of course, I’m not against supporting physical stores. I’m just stating my analysis of the current situation for your reference, President Lawrence,” Eden expressed his stance without attacking anybody.


    “It’s true that physical stores can’tpare to the emerce tform, but ording to our statistics, 30 percent of people still buy things offline. Of course, I want more than that 30 percent, who are mostly low-end customers. However, the reason I want to keep our physical stores is to build on our services. What we want to achieve with the physical stores aren’t sales volume or performance but word of mouth.”


    All the senior management was a little surprised by Jeanne’s point of view.


    It waspletely unexpected that Jeanne would make such a bold move to reposition the concept of the physical stores.


    No one said anything, seemingly interested in Jeanne’s n.


    However, Eden’s expression darkened.


    He had prepared a lot of urate data to refute Jeanne’s n to build the real economy. He was adamant that Jeanne’s n would bring losses to Lawrence Enterprise, but he did not expect Jeanne to secretly change the concept. Profit was not the main purpose of a physical store, but reputation and service were.


    As for reputation and service, it was very difficult to measure them in terms of value.


    Eden’s face was gloomy, but he endured it and did not say a word.


    Jeanne’s presence was intimidating as she spoke frankly, “We’ve done a survey on seasoned emerce customers. The survey shows that 80 percent of the customers prefer to be able to test out the products before buying them. However, because they’re too busy with work or unwilling to go out, many customers buy the goods directly after reading the reviews, which can be an unpleasant buying experience for many customers. This is based on the negative review and order returns I got from the customer service department. It ounts for 20 percent of our sales volume, and 10 percent of the customers reluctantly ept our products because they’re toozy to return and exchange the goods.”


    “It is much more convenient to buy things on the emerce tform, but it is undeniable that there are many disadvantages, which we can make up for with the physical stores. That’s why I’vee up with a few ns for the physical store to discuss with all of you. First, the physical stores won’t be called Lawrence Electronics. Instead, we will change the name to Lawrence Electronics Experience Store. As the name implies, our store is for users to test out the products, and the services can even be graded into VIP experiences. The customer experience fees will go to the retail agents, so as to ensure market profitability. Second, after the store is changed to the experience store, their source of profit will no longer just be from selling the products. Even if the experience fee will allow them to operate normally, it can’t support their further ie. The quality of service is proportional to the revenue. To truly serve the customer, I will deduct the rental fees from the physical stores–”


    “The cost of that will be quite a lot,” Eden reminded.


    As he had done research on the physical stores, he knew about a lot of data.


    “The cost of that will take up 28 percent of the general cost of Lawrence Enterprise, which is a lot of money for thepany. So today, I have prepared another n to discuss it with everyone. I personally suggest that we develop our business in other industries now. If we focus on developing our emerce tform and just be an emerce brand, once this aspect of the economy changes, Lawrence Enterprise will face bankruptcy. In fact, everyone has experienced it before. If it weren’t for our transformation into an emerce tform, Lawrence Enterprise would be on the verge of copse. However, not everything can be transformed sessfully at the critical moment, so what we need now is to n ahead.”


    “What suggestion do you have, President Lawrence?” One of the senior management directors enquired.


    “Invest in real estate.” Jeanne is straightforward.