Shared Thought


    We entered the war room to find Julianna and her entire team there. From the dark circles andrge


    bags under their eyes and the fact that everyone was still wearing the same outfit, it was clear that they


    really did spend the entire night in the war room. I was impressed at their dedication but more


    impressed at how high their team morale seemed to be despite all they had gone through.


    “You sound excited…” Acemented without much emotion.


    Julianna turned with a smile on hers lips before she started giggling a little evilly to herself. Something


    good must have happened for her to have a reaction like that. She looked like she was the verge of


    exploding to tell us the good news.


    “Did something good happen?” I asked curiously.


    “I don’t know but I really hope so,” she replied before winking at me.


    “What does that mean?” I asked as my curiosity started taking over.


    “She probably did something and is still waiting for the numbers to roll in,” Ace replied without any


    excitement.


    I watched as he walked past Julianna to his seat at the head of the long meeting table. Julianna


    continued to giggle like a kid who had a very naughty story to tell. If this wasn’t a working environment,


    I would have thought that she had sessfully pulled a prank on someone.


    “Did everything go wellst night?” I asked hopefully.


    “Yup. We managed to finish everything plus a few extra things. Everything is done, the graphics and all


    the set up of social media advertising cements. Everything is done!” Julianna dered excitedly.


    “We didn’t get any sleep but she’s right. It’s done,” one of her team members spoke up before closing


    his eyes and sighing loudly.


    “We did everything we could. The donations better start rolling in,” another added.


    “It will. I have a feeling that we’ve got it right this time around. Things will work out,” Julianna told her


    teammates with confidence.


    “Karina,e over here. You want to see what they’ve done, right?” Jeremy asked as he waved me


    over to his side.


    Julianna was too busyughing with her team members to show me anything, but it was alright. I didn’t


    want to bother her or any of her team members after the all-nighter that they had just pulled. I walked


    over and sat down next to Jeremy as I waited for him to pull up what he wanted to show me on his


    what Julianna and her team had done although they had put so much effort into their work.


    “Ace…” I called out to him before I realized what I was doing.


    Belongs to (N)?vel/Drama.Org.


    “What is it?” he replied tly.


    “Do you want to see? I mean, the advertising work on social media…” I asked before smiling a little


    over at him.


    Ace closed his eyes and let out a soft sigh before he slowly got out of his seat. To my surprise, Ace


    headed over to where Jeremy and I were sitting and sat down next to me. Jeremy turned hisptop


    screen toward us so that we could see.


    “These are the main graphics that are being disyed to social media users right now. These are the


    cements which I think covers pretty much everything. Oh, you two should watch this mini clip. It’s


    the edited version of themercial to make it shorter and more appropriate for social media,” Jeremy


    exined excitedly.


    “Wow…they managed to edit so well in such a very short time,” I mumbled admiringly as my eyes


    stared at the shorter version of ourmercial.


    Themercial was visibly shorter and got the main point much faster than the original version. It felt


    very rushed and the various options that the audience could choose from to make their donations were


    clearly made visible right at the end of themercial. Themercial’s essence was still preserved


    but I felt that some of the artistic beauty and various touching moments had been lost.


    “It’s a little different from the original, don’t you think?” Ace murmured to me as if he could read my


    mind.


    Ace probably thought the same thing when he saw the shortened version of ourmercial. I wouldn’t


    say that the change was a bad one and I fully understood that the changes made were necessary.


    “I was just thinking the same thing…” I replied as I stared at Ace’s face.


    “I guess this is what has to be done to grab the audience’s attention on social media. It’s not a bad


    adaptation given the constraints of how short the entire clip is supposed to be,” Acemented.


    “The donations options are much clearer now too so hopefully that will help move the needle on the


    donation amount,” I added thoughtfully.


    “We’ll know soon enough whether this will work or not,” Ace replied.


    He did not sound concerned at all, and I wondered if that was because he was certain that this would


    work out. For me, I was so on edge even though I had decided to believe in Julianna and her team.


    Their work was outstanding and how they managed to operate under pressure was even more


    impressive. I could definitely learn a thing or two from Julianna on team management and handling


    pressure.


    “We’ll keep monitoring the numbers. The first report with anything meaningful after the change should


    being in soon,” Jeremy informed us with a smile.


    “Can’t we view the donation amount live?” I asked.


    “Unfortunately, because the donation is being made directly to the foundation, we have to wait for them


    to announce the numbers. They announce the report to everypany participating in the contest at


    the same time,” Jeremy exined.


    “Oh, I see. That’s too bad…” I muttered in disappointment.


    “Well, the foundation isn’t a professional marketingpany so don’t expect them to have live reports


    like we do on every single metrics,” Jeremy said.


    “Yeah…” I mumbled in reply.


    --To be continued…