Searching for Solutions


    “So, you’re saying that Ace wants another spin on the marketing message and n even after it was


    already approved by the Ashfordmittee?” I asked to make sure that I understood correctly.


    “That’s right. I thought he approved it but apparently, he only thought that it was just passable to use to


    get approval from themittee, but he doesn’t think that the n is good or detailed enough for


    actual implementation,” Julianna replied before biting down hard on her lower lip.


    I could sense her frustration and I was sure that I understood how she felt. Being told by Ace that her


    work wasn’t good enough must have been quite tough for her. Not having much experience on


    marketing, I wasn’t sure how much help I could offer but that didn’t mean that I wasn’t willing to give it


    my best shot.


    “What do you want us to do?” Jeremy asked while getting straight to the point.


    “You two are supposed to be good ating up with creative ideas, right? Come up with a few ideas


    for us. We don’t have much time, so we’ll be having a team meeting every day until we get this right,”


    Julianna said before heaving a sigh.


    “So, we present to you our ideas every day until we settle on something that should work?” Jeremy


    asked.


    “Yup, I can’t think of another way. Don’t worry, you two won’t be the only ones trying to crack this. In


    fact, everyone on the team will be working on this partially if not fully,” Julianna exined.


    It seemed like she didn’t expect much from the two of us and perhaps that was for the best. After the


    meeting, Jeremy and I spent time together in a small meeting room racking our brains on what might


    work.


    “I don’t think we’re getting anywhere with this…” I muttered after hours had gone by without much


    progress.


    Ourck of progress came as no surprise to me at all. I wasn’t unrealistically optimistic that two people


    from creatives could suddenlye up with a great marketing message or n that would work at the


    “You’re right. I don’t think anything that we have down hasn’t been explored by Julianna and her team


    before…” Jeremy agreed.


    I sighed without holding back as I tipped my head back and stared up at the white ceiling above. Being


    stuck without any ideas like this just felt like déjà vu. I nced over at Jeremy who was staring


    intensely at hisptop screen.


    The following day, we attended the marketing team meeting with Julianna and presented some of the


    ideas that we thought of. I knew from the start that our ideas would get outright rejected so it didn’t


    “I’m not sorry to say this. Your ideas are just not going to cut it. It’s too traditional and there’s nothing


    unique about the approach. That being said, no one here seems to have an idea that works. Better luck


    to us all tomorrow. Hopefully by then, one of us will have something that might work…” Julianna said


    before letting out a depressing sigh.


    The meeting was a short one without much progress. Time was ticking by and there was a high risk


    that the project could be dyed because of this. Julianna was so on edge that she began biting on her


    nails, a habit that she rarely showed in front of other people.


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    “Well, I guess that was expected…” Jeremy said followed by a yawn.


    We had left the meeting room and was headed to a smaller meeting room where we could put our


    minds together ande up with some fresh and hopefully unique ideas. Jeremy looked tired and he


    had dark circles under his eyes which made me wonder what time he went to bedst night. He must


    have tried his hardest to research something that might work. Clearly, he hasn’t found the answer yet


    and neither have I.


    After around three hours of just going around in circles without any breakthrough ideas, I started to feel


    very pessimistic about the task on our hands. How can two clueless people figure a genius idea out of


    this?


    “Jeremy…” I called his name to get his attention.


    “What?” he replied without even looking my way.


    His eyes were glued to the screen of hisptop and I could tell that he was scrolling through some


    research. I just felt like we needed to change our approach instead of wasting more time doing the


    same thing.


    “Should we go check out your treasure trove to see if we can get some ideas down there?” I suggested


    hopefully.


    Jeremy finally turned to face me but instead of immediately agreeing, he had a doubtful look on his


    face as he seemed to ponder my suggestion in his head.


    “I can’t think of anything anymore, so I suggest we go down there to find some inspiration. What do you


    think?” I asked.


    “Are you going to go down there to look at Ace’s past works?” Jeremy asked.


    “Yes…” I replied truthfully.


    “Ace never worked in marketing directly so I’m not sure if they’ll be anything marketing-rted down


    there,” Jeremy pointed out.


    He might be right but…


    “It’s worth checking. Even if he didn’t work in marketing directly, I am sure that he was somehow


    involved in how hismercials were marketed and presented to the public. Plus, anything would


    probably be better than just sitting around here and banging our heads on the table,” I countered with


    an argument of my own.


    “Maybe you’re right. Well, it doesn’t hurt to check…” Jeremy said in agreement as he stood up from his


    seat.


    …


    Being down here in thepany archive reminded me that I haven’t gotten the chance toe down


    here since thest time that Jeremy brought me here. I remember thinking that I would find time to


    crazy fan girl that I was. I never got around to doing that and it hadpletely slipped my mind.


    --To be continued…