Chapter 132
Chapter 132 Londrnd’s No. 1 Public Rtions Team
Thirty minutester, the helicopter Wayne was riding innded at Hallcester Airport.
Just as he walked out of the airport hall, a white Mercedes MPV parked in front of him.
In the Mercedes MPV, a young and tall woman stepped out, giving a faint smile. “Hello, Mr. Kennedy. | am Natasha Goodman,
the gold medal manager of Team Hawk, the crisis public rtions group of Londrnd’s capital.”
“Drastle Crisis PR Group is the No. 1 professional crisis public. rtions group within Londrnd.”
“As its subsidiary, Team Hawk, also known as Londrnd’s top crisis. public rtions team.”
“And I, am the gold medal manager of the world’s number one crisis. public rtions team.”
“Therefore, | can assure you that myrades from Team Hawk and | were able to handle the service crisis at Hallcester
Branch of Golden Sun Bank perfectly.”
Wayne looked at the several determined women in front of him and furrowed his brows slightly.
Did the major shareholders of the head office of Golden Sun Bank actually hire another public rtions team?
Is it theirck of trust in me or are they just too nervous?
Chapter 132 Londrnd’s No 1 Public Rtions Team
At this moment, the PR assistant beside me stepped forward and said, “Mr. Kennedy, the headquarters’ shareholders’ meeting
has just sent a message. In order to ensure that this crisis can be handled well, they have specially hired the top-ranked crisis
PR team in the country, Team Hawk, toe to Hallcester and assist us in handling Hallcester’s affairs.”
Wayne nced at the several women across from him, a hint of displeasure shed in his eyes.
Natasha saw Wayne hesitate slightly and was quite displeased, “Mr. Kennedy, are you doubting the abilities of our Team Hawk?”
“The reason why our Team Hawk can be called the number one crisis public rtions team in Londrnd is not just an empty
name.”
“Team Hawk, is the elite PR team that |, Natasha, built from scratch.”
“Over the past three years, as the industry’s top gold medal public rtions manager. | led my team, Hawk, and handled over
500 marketing crisis cases, without a single failure!”
“| used to handle crisis public rtions assignments almost every three days. | have witnessed numerous cases of crises, big
and small.”
“Like this case of Golden Sun Bank, among the crisis public rtions | have experienced, it can only be considered as one of the
simpler ones.”
“After taking over the case of the marketing crisis in your bank, | thoroughly understood and analyzed the entire process of this
case, as well as the interests of all parties involved.”
“It was very simple, there wasn’t much difficulty.”
“In my past cases, there have been many situations like yours.”
“| can assure you that once we entered the public rtions negotiation process, we were able to resolve the issue within half an
hour.”
Wayne looked up and nced at Natasha in front of him.
This woman appeared to be around twenty-five or twenty-six years old.
From head to toe, there was an overwhelming sense of pride emanating from him.
With an arrogant expression and a disdainful attitude, it seemed like there was no problem in this world that she couldn''t solve.
Wayne, who was well-versed in the ways of the world, did not believe Natasha’s grandiose words.
There are generally two situations for a person who can speak so much
Firstly, the things in front of her were indeed a piece of cake, not worth mentioning.
Another one is too arrogant, too shallow, and has never truly
experienced big scenes. It’s just a subconscious way of boosting their own confidence.
ording to relevant data statistics, the more a person boasts about being good at a certain aspect, the more it bes their
biggest weakness in that aspect.
However, his own PR assistant quietly informed him that Natasha’s identity had been verified.
The Team Hawk she led was indeed the top public rtions team in Londrnd.
ording to the relevant data, over the past three years, Natasha’s Team Hawk has handled 568 crisis public rtions cases,
and has
pter 152 Londrnd’s No 1 Public Rtions Team
achieved a perfect record with no failures.
After a moment of contemtion, Wayne nodded and said, “Alright, please give me a brief introduction on how to proceed at the
Business Department of the Hallcester Branch of Golden Sun Bank. My two public rtions assistants will fully cooperate with
you.”
Natasha nced at the two public rtions assistants behind Wayne and disdainfully said, “Mr. Kennedy, | will provide a detailed
introduction to my public rtions strategy and operational procedures when we get to the car.”
“However, | introduced these to you just to let you understand the entire operation process of our Team Hawk, and there is no
need for you to cooperate.”
“Remember, during the entire crisis management process, none of you can disturb our team.
“If that were the case, it would disrupt the entire public rtions operation of our Team Hawk.”
Once the process of public rtions mediation became disorganized, it directly rendered the crisis public rtions operation
ineffective.
Wayne was displeased with Natasha’s statement and said coldly, “Are you suggesting that none of our bank’s personnel will be
involved in the crisis management process?”
“If there was any deviation in the information or the core of public rtions, it would be very difficult to carry out a second crisis
public rtions handling!”
“In handling this crisis public rtions, what | mean is that our bank should be involved. With your Team Hawk taking the lead,
we will be the support...”
Indrnd’s No 1 Public Rtions Team
Natasha sneered, “Mr. Kennedy, are you implying that you didn’t have much faith in our team*?”
“No problem with this!”
“Once you have witnessed the entire process of our team handling the problem on-site, you will truly understand why Team
Hawk of Drastle Crisis PR Group is referred to as the top crisis public rtions team in Londrnd.”
“And why was |, Natasha, referred to as the best crisis public rtions manager!”
“In short, after | took over this crisis case, everything had to be arranged ording to my instructions!”
“| have never had the habit of involving someone who is not very professional in my crisis public rtions work.”
“Unless your bank terminated the agency business with our team now.”
Wayne hesitated for a moment and had no choice but to give up.
After all, this crisis public rtions agent was invited to the general meeting of shareholders by the head office, and | did not
have the authority to terminate the agency rtionship with them.Published by N?v''elD/rama.Org.
“Alright. Ms. Goodman, let''s talk after we get in the car.”
“Can you give me a specific introduction to the crisis public rtions. n you developed?”
Natasha nodded, “Alright, Mr. Kennedy, let’s talk in the car.”
But doubts arose in my mind, can this so-called Team Hawk really handle this crisis?
Chapter 132 Londndi No. 1 Public Rtion
In his thirty years of experience in the banking industry, he had never seen anyone who could confidently im that there was no
crisis they couldn’t handle.
Natasha got in the business car and took out her tablet. She ced her crisis management n, various highly professional
analysis charts, and rtionship diagrams of individuals in front of Wayne.
“Mr. Kennedy, | am now going to introduce to you the entire public. rtions process of our team. Team Hawk, regarding the
crisis management of the Hallcester Branch of Golden Sun Bank.”
“We have identified the crux and core of the crisis that arose from several major clients abruptly terminating their business
cooperation with Golden Sun Bank.”
“Robin was the initiator of the event, and his behind-the-scenes force was the Huber Group.”
“| saw in your bank’s PR Department that the focus of public rtions. was mistakenly ced on Robin in the crisis management
n that was previously formted.”
“The Huber Group was the first to announce theplete termination of its partnership with Golden Sun Bank.”
“Afterwards, several other clients also terminated their business cooperation with your bank.”
“Therefore, Karina from the Huber Group was the key figure in this crisis public rtions.”
“She was also the key figure in creating this crisis!”
Wayne was slightly taken aback and wanted to remind her that Robin was the key to the problem.
Chapter 132 Londrnd’s No 1 Public Rtions Team
Natasha did not give Wayne a chance to speak and continued to talk incessantly.
“After extensive data analysis, we identified Karina as the key figure to target in the Huber Group’s breakthrough.”
“We have prepared several public rtions ns for Karina.”
“| believe that as long as Karina can establish effectivemunication with us, this crisis will be resolved smoothly.”
Wayne understood that Natasha had set her sights on the Huber family and Karina as the main targets to conquer.
Still, | interrupted her and said, “Ms. Goodman, | would like to share my opinion.”
“The crisis public rtions strategy formted by our bank’s PR Department earlier should have been correct.”
“The key figure responsible for creating this crisis should have been Robin.”
“| still believe that, in order to achieve effectivemunication and handle this crisis well, the key focus should be on Robin,
rather than the Huber family.”
Ahint of displeasure appeared on Natasha’s face as she said, “Mr. Kennedy, please do not interrupt my introduction. Team Hawk
has its own principles and methods of analysis.”
“You have to believe that within Londrnd, Team Hawk was the most professional elite team in the industry.”
“In all the crisis cases that our team handled, there has never been a failure.”
“So, please Mr. Kennedy, patiently listen to my statement.
“You are an expert in finance, but when ites to crisis public rtions, you are not as good as me. | am the expert.”
Wayne frowned slightly and reluctantly said, “Alright then, go ahead and continue with your introduction.”
Asmug expression crossed Natasha’s face.
“Okay, let’s continue analyzing the core points of the crisis public rtions, the Huber family and Karina’s situation.”
“Why were the Huber family and Karina the focal point?”
“Firstly, although Robin was the key figure behind the incident, his role was merely that of the President of the Eastern District
Development Corporation, a subsidiary of the Huber Group.”
“And, moreover, having just taken office, with limited experience in the industry and within the Huber family, what''s even more
crucial is that he had almost no connections in Hallcester.”
“We have investigated his social connections, and the friends he made in his social circle were all insignificant individuals from
mediocre. families.”
“But the Huber Group is different, it was the No. 1 noble family in Hallcester and had deep roots in the town.”
“Even the rising star Purpeak International Group and the gray area Demon’s Lair cannot bepared to it.”
“Therefore, the Huber family was the key to this crisis public rtions, and there was another reason, the Huber family was
Robin''s
background.”
“On the surface, the decision made by Robin was his personal action.”
“Actually, you may have all overlooked the fact that without the Huber family’s consent, could Robin have made the decision to
purchase. Glory Edifice?”
Wayne and his two public rtions assistants werepletely confused.