Morning.
Penguin Investments.
The office of General Manager Han Jun.
Han Jun was sitting at his desk, looking through documents.
These documents had just been sent over by his assistant.
They contained information about variouspanies from different industries.
Thesepanies had been vetted and deemed worthy of investment by the research department after on-site inspections.
The final decision on whichpanies to invest iny with him, the General Manager, to approve.
Backed by the Penguin Group, Penguin Investments could be described as financially robust.
However, they were very cautious with every investment.
Initially, Han Jun wanted to invest in Hui''an Pharmaceuticals.
Yet Xu Yang, who had the authority to allocate investment funds, didn''t give him any face, nor any share of the investment, which greatly annoyed him.
Because of this, he was reprimanded by President Ma.
He was told that failing to acquire Hui''an Pharmaceuticals had affected the group''syout in the medicine and health industry.
President Ma ordered him to continue looking forpanies in the pharmaceutical industry.
But finding apany like Hui''an Pharmaceuticals was nearly impossible, so he could only instruct his subordinates to keep looking.
This matter wouldn''t be resolved quickly.
The list ofpanies was finalized after two months of research and did not include any from the pharmaceutical industry.
Han Jun meticulously reviewed the information of eachpany.
Investment rationales were provided; all that was needed was for him, Han Jun, to give the green light.
After more than an hour, Han Jun hadn''t found anypany worth investing in.
It wasn''t that thesepanies were bad.
After all, they had been rigorously researched by the research department and had a high likelihood of making money; the question was just how much they would earn.
But Han Jun was dissatisfied, feeling that thesepanies, both in terms of their current scale and future growth potential, weren''t good enough to meet his expectations.
Investing in thesepanies really wasn''t necessary.
He wanted to invest inpanies that had a significant say in their industry or that had the potential to be industry leaders in the future.
Suchpanies were what he considered truly worthy of investment.
Having looked through the documents for over an hour, Han Jun was a bit tired, so he had his assistant bring him a cup of coffee.
After resting for over twenty minutes with a coffee, Han Jun continued to review the materials.
Soon, his eyes lit up.
He finally found a high-qualitypany worth investing in.
Thispany was named Shengda Literature.
Shengda Literature was the overlord of online novel websites, with seventy-five percent of the market''s popr novels originating from its tforms.
No otherpany could shake the status of Shengda Literature.
In recent years, online novels experienced explosive growth, giving rise to numerous popr works, some even topping the trending searches and bing hot topics of conversation nationwide.
Out of all forms of entertainment, reading novels is the most affordable.
A novel with millions of words could keep one upied for a long time and wouldn''t cost much.
Unlike watching movies or ying games, where a movie ticket costs dozens of yuan for just two hours, and gaming also requires quite a bit of spending.
Therefore, more and more people are turning to reading novels, which appeal to a broad audience including the old, middle-aged, young, and kids.
The National Copyright Administration''s action in rectifying copyright has caused the prices of copyrights for films, music, and other forms to skyrocket; yet the price of literary copyrights has not seen much movement.
In the areas of film, gaming, and music copyrights, Xu Yang''s Pioneer Culture and Wang Xiaocong''spany had secured arge share.
For many years toe, these twopanies would dictate the market dynamics of film, gaming, and music copyrights, and no one would be able to do anything about it.
Penguin Film and Penguin Video will be greatly restricted in this regard.
It is said that the general managers of bothpanies were scolded by Mr. Ma.
If they had invested in Shengda Literature, adapting those popr online novels into movies, animations, and games would have allowed Penguin Film and Penguin Video to form a newpetitive edge.
Those popr online novels naturallye with a vast fan base, ensuring that any adaptation, whether into movies, games, or animations, would attract immense attention.
Penguin Film and Penguin Video would substantially reduce their demand for existing film and television works.
It could even potentially affect the group''syout in the entertainment sector.
The return on investment for Shengda Literature would be absolutely high; we must invest.
We shouldn''t just limit ourselves to investing for a stake, but should aim for a full acquisition; this time we''ll make a big move.
The more Han Jun thought about it, the more excited he became and immediately began to take action.
With a market value of only six billion, he could make the decision himself.
Meanwhile.
Xu Yang came to Yang Xin Investment, told Ma Yangrong about the acquisition of Shengda Literature, and provided the details, asking Ma Yangrong to contact Shengda Literature.
After busying himself with these matters, he took a break and drank tea in the office.
Soon after, a call came in.
"President Zhang," Xu Yang answered the phone.
The caller was Zhang Qiuxue from Qianjiao Cosmetics Company.
Since acquiring Qianjiao Company, there had been little contact between the two parties.
Thest time they had contact was when Qianjiao Company had its first live broadcast special on Fengcai Guild, with sales exceeding a hundred million, and Zhang Qiuxue called to express her thanks.
After that, there was no further contact.
"Mr. Xu, I hope my call hasn''t disturbed you," said Zhang Qiuxue.
"Not at all, what can I do for you?" Xu Yang replied with a smile.
"Mr. Xu, here''s the thing: Yonghui Supermarket is currently selecting cosmetic brands for in-store presence, and I think this is an opportunity for us. I want to register andpete to be one of the cosmetic brands featured in Yonghui Supermarket. It would greatly boost Qianjiao Company," Zhang Qiuxue exined.
Yonghui Supermarket is thergest national chain supermarket in Huaxia, and it purchases daily necessities products directly from suppliers.
However, for cosmetic and skincare brands, it doesn''t purchase the goods but rather allows them to open in-store, as a cooperative approach.
Being a leader in the domestic retail industry, Yonghui Supermarket has very strict criteria for cosmetic brands to be featured in its stores.
If a cosmetic brand were to be featured, it would serve as a showcase window, significantly enhancing brand recognition.
Currently, the sales of cosmetics and skincare products are mostly online.
Online sales have much lower costs than offline sales.
This is mainly because there are no expenses for rent,bor, and utilities.
But cosmetic brands must maintain their offline sales channels.
Physical stores are an important way to disy a brand.
A cosmetic brand, no matter how popr its online sales are, will not be considered substantial without brick-and-mortar stores.
After-sales service is a huge issue to begin with.
Although after-sales services can be managed online, time is a big issue.
Moreover, physical stores allow customers to try samples, participate in various activities, and so on.
Newly established cosmetic brands may start with online sales, considering the lower costs.
But as they grow, they must expand their offline channels; otherwise, it''s difficult to scale and strengthen the brand.
Thanks to the investment from Xu Yang and others, Qianjiao Cosmetics Company has seen major development.
Zhang Qiuxue has been considering this area of expansion.
In this regard, there are mainly two forms.
The first is to open one''s own stores or to adopt a franchising model.