Chapter 2046
She decided to adopt a joint venture, just like an automobilepany, so that she could introduce
Nippon Steel’s cutting-edge technology in her steelpany.
Volkswagen, Honda, and Ford have basically adopted this kind of joint venture idea. After twenty to
thirty years of joint venture development, thesepanies had indeed achieved very impressive
sales results.
Nippon Steel was also very interested in this coboration. After all, coupled with the Moore family''s
strength,nd, and certain experience in the steel industry, they were actually a very good potential
partner for Nippon Steel.
So, both of them had hit it off immediately, and all that was left was the discussion and formtion
of the coboration and partnership details.
Jasmine''s intention was for the Moore family to hold 5 1% of the shares while Nippon Steel holds
49% of the shares, but Nippon Steel''s intention was for them to hold 51% of the shares, whereas
the Moore family could hold 49% of the shares.
Even though it was just a very slight difference in the proportions, this would ultimately determine
who would have the final say in thepany.
Shareholders who had 51% of the shares would
undoubtedly be thergest, and they would have absolute power to make all decisions about the
specific matters of thepany. 1
As soon as the controlling rights were handed over to Nippon Steel, the Moore family would lose all
dominant positions and power in this partnership. 2
Both sides continued discussing this issue back and forth at the negotiating table, but neither side
was willing to take a step back. 2
Jasmine told the senior management team, "Everyone, our coboration and partnership this time
was built i n reference to the usual coboration model of the automobile industry. In our country,
when the local automobilepany establishes a joint venture with a n overseaspany, it is
common practice for the localpany to hold onto 51% of the shares, and the overseaspany
would hold onto 49% of the shares. After all, thepany would be established in our country, and
it is only natural that we should be in control of it. I hope that yourpany will be able to
understand this!" 2
The person responsible for negotiating this deal with Jasmine was Hashimoto Kazumi, the vice-
chairman 0 f Nippon Steel. He was a member of Nippon Steel''s core management. 3
Kazumi was forty years old this year. In a society such as Japan, where qualifications were
extremely important, the fact that Kazumi could climb up to the core management at such a young
age proved that he was a very capable person. 1
At this time, he looked at Jasmine before he smiled slightly and said, "Miss Moore, I understand the
kind o f coboration model in the automobile industry that you are talking about. However, that kind
of coboration model is not suitable for the coboration and partnership between Nippon Steel
and yourpany.” 2
Jasmine had a calm expression on her face as she asked, "Mr. Hashimoto, why wouldn’t it be
suitable for our coboration and partnership. I would like to hear more about it.”
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Kazumi smiled as he said, "First of all, there are many leadingpanies in the automobile
industry. There are already Tokyo, Honda, and Nissan in Japan alone, there are BMW, Mercedes-
Benz, Audi, and Volkswagen in Germany, General Motors, Ford and Chrysler in the United States,
and also Ferrari, Lamborghini, and Maserati in Italy. With such arge number ofpetitors in the
market, they would inevitably disparage and underestimate their peers. Therefore, everyone would
often lower their prices for the Oskian market..." 6
As he spoke, Kazumi had a stern expression on his face as he said seriously, "However, there are
only a few leadingpanies in the steel industry. Amongst the world''s top ten steelpanies,
half of them only made it on the list because of theirrge output. In truth, only three to four
companies are specializing in the core technology of special steel, and the onlypany
specializing in this area in Japan is Nippon Steel. There is a saying in Oskia that states ''the rarer
something is, the greater its value''. Therefore, Miss Moore, since you will be able to form such a
rare partnership with Nippon Steel, it is only natural for you to sacrifice more interests for this
coboration!” 1
Jasmine hesitated for a moment before she said, "Mr. Hashimoto, I really cannot give in regarding
the shares. The Moore Group will have to hold 51% of the shares in this coboration. However, as
compensation, we can give Nippon Steel a certain degree of tilt and advantage in terms of ie
rights. Nippon Steel will be able to enjoy 51% of the profit and ie rights for all the profits
generated by our coboration and partnership in the future. What d o you think about this?"
Kazumi shook his head without any hesitation at all a s he said seriously, "Miss Moore, we will not
be able to make any concession on the equity and shares issue. I f we are willing to make
concessions on this point, we would have already had an extensive coboration with other steel
companies in your country by now. Why would we wait until today?"