Dear Sweetheart Chapter 437
Chapter 437
After Rayna sent Carl back to Curtis’ ce, she devoted herself fully to work.
She had E vacate an office for the team Faymon Group had sent over before selecting two
outstanding nners from Glory’s nning department to prepare for the promotion of the new
perfume posthaste.
As there was a bet-on agreement with anotherpany this time, she wasn’t idle but monitored the
entire process.
After the team members from Faymon Group took a whiff of the new perfume, they immediately
proposed hiring the most popr female celebrity at present to shoot a shortmercial. With the
celebrity’s poprity and her fans’ purchasing power, the perfume would undoubtedly fly off the
shelves.
However, the nners from Glory disagreed, saying that the idea was no different from the existing
promotional strategies in the market. On top of that, they even furtively hinted that those from Faymon
Group merely had mediocre capabilities.
Naturally, those from Faymon Group wouldn’t take it lying down. They instantly retorted that Glory
wouldn’t have had to borrow people from Faymon Group if they were all that capable.
Both parties had a row every time they had a meeting, the ruckus giving Rayna a pounding headache.
It was a critical juncture presently, so she couldn’t rebuke either party. All she could do was mediate the
conflict. “Everyone’s opinions are great. Regretfully, Glory has a limited budget to hire an ambassador
and shoot amercial. The rate for the most popr female celebrity to shoot a one-minute
“How about having a few more themes, then? But the duration of themercial will have to be
lengthened ordingly,” someone from Faymon Group suggested.
On the heels of that, someone from Glory countered, “Perfumemercials of luxury brands range
from three to six minutes, but the celebrities they hire are A-list superstars. Although themercials
are lengthy, their fans have noints. We can’t afford to hire any A-list stars. If themercial is
lengthy, everyone will probably stop watching after seeing the length and obscure celebrity.”
Those from Faymon Group nodded in agreement before surmising, “Ms. Gand, you previously said
that the budget for amercial is limited. If we want a few themes, the cost will definitely double. I
think it’s better to stick to a single theme.”
“A single theme is too boring. Besides, an obscure celebrity doesn’t have many fans and won’t be able
to generate sales,” someone from Glory said.
“If you’re so smart, you give an idea instead!”
“No, no, you people from Faymon Group are far smarter, so you guys make the call.”
Dissenting opinions rang out, one after another.
Upon seeing that they had started arguing again just minutes into the discussion, Rayna massaged her
temples.
She flipped through the huge stack of photos of prominent female celebrities on the table.
N?velDrama.Org exclusive content.
When she reached the picture of a sweetly smiling woman in a pink and blue dress holding a round fan
in hand with a sense of shyness and timidity in her eyes as though the person holding the camera was
a man she admired, her cloudy mind gradually gained rity.
In a sh, an idea popped into her mind.
At once, she ordered E, “Spray the new perfume onto three fragrance tester strips, one for a minute,
the other for half a minute, and freshly for the final one. Go and do it right away!”
“Understood.” E promptly rushed out.
The team from Faymon Group and the nners from Glory at the conference table were entirely
bewildered by Rayna’s actions.
“What are you doing, Ms. Gand?”
In response, Rayna gestured for them to wait quietly. “I’ll tell you about it in a minute.”
A minuteter, E pushed open the door and hurried in with three fragrance tester strips and a sample
of the new perfume in hand.
She sprayed the perfume on the outermost fragrance tester strips before handing all three of them to
Rayna. “They’re a minute, half a minute, and freshly sprayed, from left to right.”
Taking the three fragrance tester strips, Rayna brought them to her nose and took a sniff. Every time
she did so, she closed her eyes and pondered for about ten seconds. Everyone at the conference table
observed her actions with curiosity.
After she took in the smell of three fragrance tester strips of the same perfume yet of different
durations, she opened her eyes and dered, “Let’s have three themes for this perfume, spanning
from the ancient and medieval to modern times.”
Surprise inundated everyone present. “Three themes? Won’t that exceed the budget too much?”
“You’ve yet to exin your idea, Ms. Gand. We don’t quite understand when you just mentioned
three themes.”
“Is three minutes enough for three themes?”
“We’ll go with three themes. As for the plot, I’ll discuss it with Faymon Group’s copywriter, and you’ll all
know about it during the meeting next week,” Rayna concluded, very much confident in her n. While
saying that, she got to her feet. “This is all for the meeting this time. Thank you, everyone.”
Thereafter, she left with E. Striding out, she handed the photo earlier to thetter. “Contact this
artist’s manager from Excellent Entertainment Company and ask whether she’s willing to sign a three-
minutemercial for three million.”
E took the photo and nced at it. A frown marred her countenance, and she cautioned, “This artist,
Kelly, has just won the Best New Artist Award, and her poprity is booming. She’ll never agree to it.”
Unfazed, Rayna merely chuckled. “If she doesn’t agree, just choose some C or D-list celebrity or even
hold a campus audition. Trust me, the person doing this three-minutemercial is going to shoot to
stardom.”
Truth be told, E was surprised.
She’s so confident in her n?
Because of Rayna’s firm resolution, the team from Faymon Group grew dissatisfied. They felt she
might be an expert in attracting investment and doing business since she was the vice CEO, but she
couldn’t possibly be their match in copywriting and publicity.
Some even took to the internal channel and griped about the difficulties of being sent to another
company to help,ining about how the employer insisted on having her way when she knew
nothing.
Thatint attracted much attention. Everyone spected whatpany it could be, and the
members of the team from Faymon Group that was sent to Glory deliberately spilled the beans.
When they all saw it was Glory and remembered that thepany’s new vice CEO was Rayna, the
entire channel was abuzz.
Gabriel liked to scroll through the internal channel when he had nothing to do and happened across
that post. Coincidentally, when he went to Excellent Entertainment Company to retrieve a document, he
also heard a manager mocking Glory’s assistant about thetter’s delusion to have an artist under her
shoot amercial for three million.
Truthfully speaking, he had no idea whether Curtis still had any contact with Rayna after their breakup.
However, the things the man instructed him to do made him feel that he was concerned about her.
Ste advised him against interfering in the couple’s matters to avoid bringing trouble upon himself, but
he really didn’t want Curtis to seek him out again when thetter saw some negative news about
Rayna.
“Mr. Faymon, Glory seems like a hot topic recently. Would you like to know about it?” he cryptically
asked when he returned to Faymon Group to send a document to Curtis.
Curtis kept his head lowered, his voice low and cold. “If you’re too free, stay at the office to work
overtime tonight.”
“No, no, I’m very busy! I’ve still got a ton of work to do. I just find Glory all too amusing for offering three
million for an artist under our film and televisionpany to shoot amercial.”
“Glory signed a bet-on agreement with Daystar, so whatever they do is constricted by a limited budget.
If they exceed it, Glory won’tpensate them, so they’re trying to be as frugal as possible,” Curtis
exined cidly.
“Daystar…” Gabriel found that name very much familiar. After a few seconds of puzzlement, a light bulb
suddenly went off in his head. “I-Isn’t that apany under Faymon Group? Glory signed a bet-on
agreement with us?”
“Yeah.”
Hearing that mild affirmation, Gabriel was entirely blindsided.
Daystar and Glory have a bet-on agreement, yet Faymon Group loaned its elites from the nning
department to Glory. Whoa! If the higher-ups from Daystar were to learn about it, they’d probably burst
a blood vessel. They went to great lengths to profit off Glory, but he’s providing the enemy with talents!
As he was wordlessly analyzing Curtis’ series of actions, thetter’s voice drifted into his ears. “Contact
that artist’s manager and have her sign the contract with Glory for three million.”
Gabriel was wholly floored.
Without giving him any time to digest things, Curtis continued, “Then check the market rate and
compensate that artist ordingly. That aside, give her two movies with huge investments and three
international luxury brand endorsements.”
Huh?
Gabriel was stupefied, his expression nk.
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