On Chenyun''s side, when she heard Anwen say that, she was helpless


    But what could she do


    To put it bluntly, she didn''t even have any shares in the company


    She was just a worker


    Of course, even if she had shares, she wouldn''t question Anwen''s decision


    Although she was a strong woman, the environment in which she had lived since she was a child had already determined that she was not a dictator


    It''s true that she has a strong personality, but she knows what to do under what circumstances


    She could make a suggestion, but she would never contradict a man after he made a decision


    That would only stifle things and affect their relationship


    Moreover, with an wen''s family background, even if the decision was wrong, she could afford to lose, not to mention that the way she thought of was to hurt people with the original, as long as she had money, she would not lose


    "Well, let me talk about the plan


    Daily necessities are different from cosmetics, and their customer habits are more important than the good or bad of the products


    Simply put, the brand is more influential, the customer loyalty is higher, and under normal circumstances, the customer basically will not change different kinds of daily necessities


    But there is a situation where there is a promotion discount, and at this time, the customer will choose to buy some other brands of daily necessities


    " After hearing this, an said immediately," then we can afford a discount and promotion


    " Chenyun rubbed his forehead and said quickly," no, I mean, brand loyalty is when faced with cheap goods, customers choose cheap goods


    But we can''t lower the price because it will create a feeling in the hearts of our customers that our products are inferior and cheap, and that will have a great impact on our brand value


    "" Um


    What should we do


    " Anwen asked


    " It''s very simple, that''s to pick you up from Anzong


    During the two events in the morning, you spent $ 8


    3 billion on them, successfully causing a national craze


    Our company''s daily necessities were originally prepared to go public with this craze, but now if we want to kick out the Unilever, we have to do another round of activity


    "" What event


    "" Draw


    " Then, Chenyun and an wen explained in detail how to operate


    To put it simply, it was an opportunity to let the whole country know that their daily necessities company was rich, not short of money, and headstrong


    A company with money and a company without money are completely different in the hearts of ordinary people


    Rich companies would never use poor quality raw materials for a small benefit


    Rich companies must have good production lines and good workmanship


    Rich companies, if they invest in scientific research, their products should be good


    But this is a concept


    In fact, regardless of whether the company has money or not, it is all about making money


    All marketing is packaging


    This is the same as the people in the entertainment industry


    And now, in the eyes of people outside the daily necessities company, what kind of person is it


    Rich, headstrong, with a strong background


    In this case, if the daily necessities company''s new products on the shelves, there is a lottery qr code, the maximum prize is 5 million, you believe it or not


    Many people would not believe that they had been cheated so many times before


    But after Anwen''s 8 billion plus cash draw, and it was the same day as the draw, everyone would believe it


    In any case, every household needs to use the daily necessities, and the price is similar


    Now that you can buy the daily necessities launched by the company, who wouldn''t buy it


    What if he wins


    This kind of activity only takes a month, then after experiencing the effects of the company''s daily necessities, 80 % of customers will choose to use the company''s daily necessities in the future


    After all, daily necessities are different from cosmetics


    Cosmetics were effective immediately, as long as they were not blind


    But the daily necessities were different


    They were all soap and could kill bacteria


    But you can''t see germs


    You can''t let them come out to prove it to you


    However, as long as the good thing has been used, after a period of time, it can still distinguish the effect


    This was also Chenyun''s strategy, otherwise she wouldn''t have used such a simple and crude approach


    This is like the Internet Co


    First, spend money to nurture the market and burn money crazily


    Then, when you get used to it, start cutting leeks


    " Only one billion


    That''s too little, at least five billion


    I want the Unilever to collapse before christmas


    " Hearing the plan, an wen said immediately


    " Okay, you''re the big boss, you have to count," Chenyun said indifferently


    After making the decision, Chenyun left to contact the weibo platform


    Soon, a new announcement appeared on the weibo activity page


    In order to give back to our customers, our company has set up a random qr code in the daily necessities that will be on the shelves three days later


    After buying daily necessities, please keep the qr code and wait for the lottery in five days


    The total prize for this event is 5 billion yuan, the lowest is 5 yuan, followed by 50 yuan, 500 yuan, 5000 yuan


    Until the top of the 5 million grand prize is sealed


    The event will be held for 10 days, and two unified draws will result in 100 grand prize winners


    " As soon as this news came out, people who had won awards today began to look forward to it


    Some even went to the store that night to ask if they had any


    Unfortunately, there is no such thing in the country


    There are products


    After hundreds of different kinds of daily necessities were purchased, they began to produce goods crazily


    The goods must be enough


    But the problem was the packaging


    There was no packaging with the qr code


    Therefore, various manufacturers began to adjust the production line urgently, add the two-dimensional code spray painting, and then re-packaging


    Although they were ordered to work overtime, no one complained


    After all, the money was in place, not to mention working overtime, even living in a factory was no problem


    After this message was sent out, the most nervous one was not Unilever, but p & g


    To be honest, Anwen didn''t want to hurt p & g either


    Unfortunately, it was also used for daily necessities, so it was affected by the wave of aoe damage


    In fact, even if Anwen knew, he didn''t care


    Anyway, there is no such thing as a powerful daily necessities company in our country


    A few of the old companies in devil''s city were also bought by foreign companies, so this time he hit the daily necessities industry, it didn''t affect our domestic companies very much


    Although the impact is still there, but that is not a problem, at the very least, the acquisition will not burden the government


    When he was at night, Anwen was sleeping


    Several of the world''s top commodities companies held emergency meetings to discuss the issue


    As the world''s largest commodity market, no company is willing to give up


    Daily necessities are not luxury goods, they rely on sales to win


    And in a country with many people and purchasing power, we are the only country in the world


    So as soon as this news came out, several top commodity companies couldn''t sit still


    Promotion


    Discount


    Discount


    These methods are useful under normal circumstances, but in the face of the current situation, they are completely useless


    What if you miss the five million grand prize to save a dollar or two


    Let them draw too


    We can''t do it


    Let''s not talk about having fun or not having fun


    There is no such competition


    They should be responsible for the shareholders and the shareholders, not like an wen, patting their heads and throwing out 5 billion yuan, no one dared to control


    While these executives were discussing how to deal with this vicious business competition, the big shots behind them were talking about Anwen


    They didn''t pay much attention to Anwen at first


    But over time, Anwen brought out more and more things, and even some of them looked greedy


    In such a situation, it''s not that they haven''t used their brains


    Unfortunately, as a salted fish, Anwen hid in an underground base comparable to a nuclear fortification every day


    They wanted to do something, but there was no chance


    But this time, they really couldn''t sit still


    If Anwen were to continue like this, everyone would stop playing


    In the end, the big shots went to a place together, which was 1600 Pennsylvania avenue


    The next day, Anwen got up and just finished washing up


    Shenzhuren called before he could get breakfast