"That''s the same thing."


    Among the high-speed cars, Murphy looked back from the high-speed road leading to San Diego, turned to Carla Firth, who was sitting beside him, and said again, "I don''t think it''s appropriate to anime the city of chaos."


    Back in Los Angeles, Murphy immediately met with representatives of 20th Century Fox and Dark Horse Comics. The latter intended to buy the animation copyright of "city of chaos" series at a high price, and then publish it in the form of comics. 20th Century Fox also intended to increase a large amount of revenue. At the same time, it took the lead in releasing part of the second part of the content through comics to preheat the market.


    But Murphy declined.


    Due to the relevant provisions in the previous agreement, 20th century fox could not sell the copyright of comics if Murphy objected.


    So, they sent Kara Firth here, not only to test Murphy''s true attitude, but also to persuade him to change his mind.


    "Why?" Kara Firth doesn''t quite understand Murphy''s idea, "you can get half of the copyright revenue as a bonus, and Chris Dann is similar to superheroes, which is also conducive to the adaptation of comics."


    Murphy shook his head. "It''s not about money."


    He has more ambitions and expectations for this series, if animation, it is likely to affect these.


    What else did Kara Firth want to say, but Murphy raised her hand to stop her, and explained, "what I said is for the time being. This series should not be animated for the time being. When the whole series is completed, we can package and sell animation copyright and related derivative copyright. I believe the selling price will be higher."


    After a little consideration, Kara Firth nodded slightly. Murphy was right. With the box office results of "city of chaos", it is impossible to sell at a high price. If the sequel can sell well, the situation will be completely different.


    Murphy added, "animation, especially the content that has not been shot, will affect the style of this film."


    His goal is not just commercial box office.


    Frankly speaking, San Diego anime show is not very suitable for this series, but the investment of the series is huge, and it must be promoted commercially. Therefore, he did not object to the promotion of this series by 20th Century Fox through San Diego anime show.


    Carla Firth heard Murphy say so, also roughly thought of his purpose, did not say anything.


    The car turned off the highway, entered the city of San Diego, and soon arrived at the San Diego International Convention and Exhibition Center where the animation exhibition was held.


    "Murphy! Murphy! Murphy... "


    Because the news that Murphy was going to participate had long been spread by Fox in the 20th century, and CAA contacted Murphy Stanton Los Angeles fan association, when Murphy''s team arrived at the entrance of San Diego International Convention and Exhibition Center, it was immediately surrounded by a large number of fans and blocked in the small square in front of the entrance.


    Despite the preparations made by the organizers, the scene is still chaotic, and Murphy has seen a lot of this situation. He knows that no matter what, he can''t get off the bus or open the window at this time, otherwise the situation will become difficult to control.


    He turned his head and looked to the rear. The cars that Margot Robbie and Henry Carville were riding in were well surrounded, and could not stand out.


    Fortunately, the police always kept order at the scene, and the situation did not change in the worst direction. However, the cars taken by the rest of the crew were surrounded one after another.


    "Don''t try to get off in a short time."


    Looking through the windshield, the road was completely blocked by fans.


    Fortunately, with the efforts of the organizers, the order of the scene began to improve.


    Half an hour later, Murphy, escorted by bodyguards, stepped out of the car. Because there were too many fans coming to the scene, he didn''t stay much. He just waved around and quickly entered the San Diego International Convention and Exhibition Center.


    After walking into the exhibition center and isolating the chaos from the outside, Murphy looked back and found that many fans were dressed as Chris Dann. The black headgear and black clothes looked ordinary, but they were the most popular costumes on the scene.


    Compared with the frowning bodyguards around him, Murphy has a good attitude. Instead of rushing to leave, he looks at it carefully. Many fans are holding the peripheral products of "city of chaos".


    Obviously, after more than ten weeks of screening, "city of chaos" has formed its own influence.


    Murphy got the latest box office data of the film when he came back. Over time, "city of chaos" has got enough bright box office data, which also proves that powerful marketing can promote the film''s market prospects, and also proves that Murphy and twentieth century fox are not in vain.


    In order to consider the box office and revenue of the follow-up films, he will continue to work with 20th century fox.


    By the day before yesterday, the North American box office of "city of chaos" had totaled $251.08 million, which had exceeded the $250 million mark. Although it certainly could not exceed the $300 million line, it was also quite good for a non adapted film that was not a sequel.Overseas, the films have been released in some small markets, but the increase in box office is limited. At present, the global box office has reached 562.47 million US dollars.


    At this time, Kara Firth came to Murphy and asked him to go to the exhibition area. Murphy saw the fans dressed as Chris Dann and asked, "do you have the latest peripheral sales data?"


    "Yes." Carla Firth recalled and said, "on the whole, it''s OK. I have a briefing in my bag. I''ll show it to you in the exhibition hall. "


    At present, the exhibition center has not opened yet. It is very quiet inside. The city of chaos is just opposite the entrance of the main gate. Both of them, led by a staff member, directly enter the closed rest area of the exhibition hall.


    "It''s just a rough 20th Century Fox newspaper." Carla Firth picked up her briefcase and rummaged. Murphy shook her head. "Just say it."


    "All right." Carla Firth took the coffee from the staff, handed it to Murphy, and said, "in the past two and a half months, not counting our royalty on McDonald''s and Pepsi, the peripheral products of" city of chaos "have sold for about $81 million in North America!"


    Murphy asked with concern, "what are the top selling products?"


    "Chris Dann''s motorcycle model sold about $8.4 million, which is the best-selling product; his clothing ranked second, with an income of about $6.8 million; Jay Rachel''s dolls and dolls, with an income of about $3.5 million; followed by Chris Dann''s dolls and dolls, with an income of about $3.6 million..."


    At this point, she looked up at Murphy and said, "the posters you shot on the set are also best-selling products, and their sales are in the top ten."


    "I seem to be very popular, too." Murphy shrugged.


    In this era, big directors have almost come to the front of the screen. In the past, it was rare to see a Hollywood film directly subtitled by a certain director''s work. But now the works directed by front-line directors, such as Murphy himself, all have marks like "Murphy Stanton" films, so as to attract the attention of fans.


    Similarly, while the first-line directors share the box office and peripheral dividends, they will also become part of the commercial operation.


    What Carla Firth talked about is only a very small part of the film''s huge peripheral product group. There are also many peripheral products that can be operated by "city of chaos". Even if New York Studio is negotiating with major manufacturers for image authorization, there are more than 200 products directly related to the film.


    "In fact, fox in the 20th century was not prepared enough." Carla Firth added, "the most popular products are in short supply. In the 20th century, fox has been fully producing and distributing."


    Just like the box office, no one can guarantee whether a film will sell well or not, so does the surrounding areas. The major companies in Hollywood can''t see enough profit prospects, and they will never rush to invest a lot of money in the operation of peripheral products, and no one can predict which kind of peripheral products are most popular.


    Therefore, when any film is shown, the peripheral products prepared by the producer and distributor are actually limited.


    With Margot Robbie and Henry Carville entering the exhibition hall, today''s activity also started. The main purpose of this activity is to further promote the brand of "city of chaos" with the help of San Diego animation show.


    San Diego International Animation Exhibition was founded in 1970. Now its influence has already surpassed that of the animation industry. The number of blockbusters, TV series and high specifications promoted here are incomparable to other exhibitions. Here, you can find fresh and powerful materials and a large number of friends. In the relevant circles in Europe and America, there is a saying that "Sdcc is held on the day of collective rooftop".


    Hollywood''s film makers have made great efforts to attract people''s attention in this Oscar of animation industry. Meanwhile, fans from all over the world will also spend their unforgettable days here.


    From the beginning of the animation show, all kinds of strong materials, rotten materials and fertilizers are competing for exposure, which makes people overwhelmed. Coser, iron powder and geeks are also wearing the most dazzling costumes and cheering here.


    As one of the most popular activities of this San Diego International Animation Show, 20th century fox has won the central hall of Manzhan for "city of chaos".


    There were a variety of interactive activities between the crew and the fans, but Murphy didn''t attend at all. It''s not that he didn''t pay attention to the fans, but it''s related to the CAA''s personal publicity strategy for him.


    Although the big directors are standing in front of the stage one after another, directors are different from stars and actors after all. They don''t need to show affinity to fans. This is the conclusion of CAA after a lot of field research. (to be continued). )