After such a wave of publicity, the overseas popularity of "city of chaos" has also been opened. Except for "body of steel", the overseas box office performance of Murphy''s films is relatively weak. This is also the difference brought by the types of films. The production cost of "city of chaos" is as high as 150 million US dollars, and the publicity and marketing cost of 20th century fox has also increased to 1 billion US dollars With such a huge investment of US $50 billion, it is doomed that it can not only be operated as a North American film, it must be a global blockbuster.


    In fact, Murphy did the same thing, changing the title of the film from "dark New York" to "city of chaos" also reflects this point, and deliberately cancelled the place names with rich regional characteristics.


    Murphy''s first official trailer, a little more than two minutes long, was released on Fox and his official social networking platform after the scandal of Margot Robbie.


    Kevin Fitch, Stan Lee and avi Allard sit in an office at the headquarters of Marvel Comics at 417 Fifth Avenue in Manhattan, New York, watching the trailer just released on a white screen through a projector.


    In the picture, a strong man wrapped in body armor knocks one enemy after another to the ground. Sometimes in the dialogue, there are "only those who lose in the fight will become lynchers who use violence to subdue violence", "if you want to make people fear, you must overcome your inner fear", "you think your experience is miserable, Do you understand the ugliness of human nature? " "Justice doesn''t mean revenge" and so on. These lines sound rich in philosophy and bitterness.


    These lines, coupled with the dark atmosphere, make the trailer look quite stylish.


    However, these are not the places that attract the three giants of marvel. What really attracts them is the time when the trailer will be released in North America on May 5, 2011!


    "What does fox want to do in the 20th century?"


    The projector was off, and Stan Lee, the old man, was the first to say out loud, "and the woman Carla Firth, is she crazy? Didn''t she know our Thor premiered this weekend? "


    Although Kevin Fitch and avi Allard didn''t speak directly like Stan Lee, they didn''t look very good.


    Marvel pictures has announced the schedule of Raytheon very early. Since iron man, the first weekend of the summer season is a fixed time for Marvel films to be released. In view of the strong distribution ability of Walt Disney and the brand effect that Marvel pictures has rapidly established, other companies'' films have to let go of this schedule.


    Last year''s Batman vs Superman, Warner Bros. initially set the release time to be the first weekend of the summer season, in order to compete directly with Marvel''s Iron Man 2, but finally took the initiative to make a concession


    Marvel''s superhero movies are becoming the mainstream. Marvel''s superhero movies are very powerful. Marvel''s superhero movies are now Hollywood''s famous brands. These have become the consensus of Marvel''s senior management.


    Therefore, even if Raytheon is such a third rate comic hero, they are confident that it will be adapted into a very successful superhero movie.


    Moreover, as early as the beginning of the film preparation, marvel pictures and Walt Disney announced the release date of Raytheon, and the super production of other companies did not squeeze into this weekend. Raytheon has no strong competitors at the weekend of release, and marvel has high hopes for the film.


    Now, but suddenly crowded such a "city of chaos" in!


    "How much impact might it have on us?" Avi Allard frowned. "Will there be a big impact?"


    Kevin Fitch shook his head. "It''s hard to say. If it''s someone else''s film, there may be a great possibility of failure, but Murphy Stanton''s film..."


    At this point, he sighed softly.


    Avi Allard''s brow tightened as he thought of Murphy''s past films.


    "I''ll call 20th Century Fox and Carla Firth!"


    Because of the X-Men series, Stan Lee had a lot to do with 20th Century Fox people, "let them change their schedules!"


    "It''s impossible!" Kevin Fitch looked at Stan Lee with an imperceptible contempt in his eyes. "This trailer was broadcast on Fox TV and the Internet last night. The release date has been announced. How can fox change in the 20th century?"


    Just as it is impossible for Walt Disney to change the release date of Raytheon, the change means that a lot of early publicity work has been done in vain, and it also means greater risks.


    Avi Allard''s eyebrows have not stretched since he saw the release date of "city of chaos." he can''t help asking, "why did 20th Century Fox choose this schedule?"


    "Murphy Stanton had not determined the title of" city of chaos "before, which affected the release date of 20th century fox." Kevin Fitch knows something about this. "When they reach a consensus to make sure that" city of chaos "will be released in this summer season, the better weekend schedule of this summer season has been divided up by several super blockbusters whose release date has been determined for a long time, and they don''t have many choices."Stan Lee said, "so they chose the beginning of the summer season?"


    Kevin Fitch shrugged. "There are good and bad weekends in summer. The first weekend in May, Memorial Day holiday, the weekend in mid June, and Independence Day holiday are the best weekend in summer."


    Those super giants with huge investment, especially those who think they are competitive enough, tend to squeeze into these weekends.


    Other weekends are not bad, but the most popular ones may be lower than these ones. Although summer is the largest one in North America, there are also good and bad weekends.


    For example, on the first weekend of May, when the summer season begins, because March and April are the traditional off-season of movies in North America, there are very few super blockbusters showing in these two months. In the absence of market driving, the basic interest of fans is lacking, and the attendance rate of the whole theater is very general.


    These two months of indifference, on the other hand, will make the fans have a sense of hunger. After nearly two months of fermentation, this sense of hunger can often break out a strong motivation to watch movies, and bear the brunt of the super movies at the beginning of summer vacation.


    Tens of millions of hungry fans are looking forward to the release of the super works. Although the first weekend of the summer season has not yet had a summer vacation in the major schools in North America, and there is no holiday effect bonus, under the influence of this situation, the commercial blockbusters, as long as the word of mouth is not too bad, can often break out good box office results.


    Thinking of this, Kevin Fitch suddenly understood something and said slowly, "Carla Fitch and 20th century fox will arrange" city of chaos "to be released on the same weekend of" Thor ". There is only one possibility that they think" Thor "will not affect their films."


    "It won''t affect their films?" Avi allad is deep in thought.


    Stan Lee asked subconsciously, "what does that mean?"


    Kevin Fitch said seriously, "they don''t think Thor is competitive at all in front of chaos city!"


    "Not competitive?" Stan rijo stood up. "Are you kidding? This is Marvel''s superhero movie!"


    From X-Men to Spiderman to iron man, Stan Lee is confident in his children.


    With those words, Kevin Fitch felt that this kind of possibility was more and more serious. "From the trailer, Murphy Stanton''s" city of chaos "is realistic and dark, but it has a certain color of superhero. Have you found it?"


    Stan Lee looked back on the trailer he had just seen. He nodded slightly. One person saved a city, and he had two faces. It was really like a superhero movie.


    "After all, Raytheon is just a little-known third rate comic hero," he added


    Hearing this, Stan Lee was not happy and said, "Thor still has a readership base. That movie is just an original work that doesn''t even have the original work!"


    Then he added, "don''t forget, this is Marvel movies, a powerful movie brand!"


    "Is it?" However, marvel has always been confident that it will not be a powerful movie brand? But what about Murphy Stanton? "


    "We..." Stan Lee is going to say something like "we have more influence." but thinking of Murphy Stanton''s achievements in Hollywood, he swallows the following words back.


    In recent years, famous media such as the Hollywood Reporter, the New York Times and the Los Angeles Times have successively praised Murphy Stanton as the most perfect director who combines business and art in Hollywood since the new century! And his "body of steel" is recognized as the pinnacle of superhero movies!


    Even if Stan Lee''s old face is thick enough, it can''t be said that today''s Marvel movies have more influence in North America than Murphy Stanton''s.


    "Kevin?" Although not compatible with Kevin Fitch, AVI Allard knows that this time should be consistent with the outside world, "do you want me to communicate with Walt Disney to change the release date of Raytheon?"


    "It''s march now." Kevin Fitch shook his head. "It''s too risky to change the schedule, and Disney won''t agree."


    After thinking about it, he said, "well, let''s go to Los Angeles and urge Disney to make more efforts to publicize Raytheon. We may not be uncompetitive."


    Avi Allard nodded, and Kevin Fitch continued, "I''ll meet Carla Fitch and try to limit the competition." (to be continued). )