In the post editing room of fox building, Murphy watched the whole movie again against the information provided by Kara Firth, and then turned off the monitor.
"How''s it going?" Carla Firth is not only the director of fox''s production department, but also the head of the Distribution Department. "Can you give me a specific time?"
If there is no specific completion time, 20th century fox will not be able to set a clear release date for Wall Street wolf.
Murphy is very clear that the delay will have an impact on the film. If a new release date is not set as soon as possible to match the most important pre release publicity, "Wall Street wolf" may hit the box office.
The box office movies don''t need to count on the offline peripheral income. He doesn''t want to spend more than ten or twenty years to recover the cost like some movies.
"Twenty to twenty-five days!" Murphy thought for a moment and said with certainty, "I promise it won''t be more than 25 days at the most!"
Carla Firth calculated the time. Now it''s early October, and the release of the film seems to be postponed for at least 20 days.
"It''s on Thanksgiving." She made a decision at once.
In the United States, every November "talk about it." Carla Firth is interested.
Murphy is just a rookie when it comes to the practical ability of publicity, but she knows that Murphy can always put forward some practical suggestions.
"Send the media announcement to MPAA." Murphy thought for a moment and said, "do you think ''the largest R-rated movie in history'' can be hyped?"
Carla Firth said, "good idea!" without thinking about it
She walked back and forth a few steps, and said, "I''ll ask someone to formulate relevant strategies, you have to cooperate."
Murphy shrugged. "No problem."
Like ordinary R-rated movies, such as action movies, this is undoubtedly very risky, but "wolf of Wall Street" is not for 17-year-old or even young people. The biggest R-rated movie gimmick in history will attract the attention of many adults.
Even in North America, large-scale plays are a powerful tool to attract audiences.
These things will naturally be in the charge of the professional team of 20th century fox. Murphy put more energy on editing, which is almost as expected. This adjustment between him and Jodie Griffith took 23 days and was not announced to be completed until the end of October.
Then, the wolf of Wall Street was sent to the American Film Association for rating again by 20th century fox. Although the scale of the film is still very large, Murphy showed a positive attitude towards revision. Coupled with the influence of 20th Century Fox within the American Film Association, the film finally got r rating.
This also means that the last obstacle to landing in the cinema market has been removed.
In November, fox launched an intensive propaganda campaign for the wolf of Wall Street in the 20th century. The first wave of the campaign was about classification.
"The reason for the change of Wall Street wolf has been exposed. Murphy Stanton has been warned by the American Film Association because of the large editing scale, and has been forced to adjust the film!"
Similar news began to circulate in all media and websites related to movies.
"Murphy Stanton''s new film Wall Street wolf broke through the sky and was ordered to change by the American Film Association!"
"The wolf of Wall Street is forced to change its schedule because of its large scale. Will it become the Waterloo of Murphy Stanton?"
"The American Film Association has finally decided to punish Murphy Stanton. His new film" the wolf of Wall Street "will become a victim!"
Although the release time of "the wolf of Wall Street" was forced to be pushed from early November to the end of November, in the early November period, with the fame and strong appeal established by Murphy over the years, as well as the strong operation ability of fox in the 20th century, "the wolf of wall Street" easily occupied the entertainment headlines of many media.
With the emergence of media hype, there is another propaganda force based on the Internet. They are everywhere in traditional forums and emerging social media, which is a part of the Internet marketing era that no one can ignore.
The Internet water army, combined with the publicity of fox in the 20th century, spreads all kinds of large-scale news related to Wall Street wolf on the Internet in a unique way, and successfully attracts the attention of fans.
In the 20th century, fox took the opportunity to hold a trial screening for the latest version of the film, and then twitter, Facebook and other social networking sites were full of relevant news, which was forwarded by countless fans.
"Many people who saw" Wall Street wolf "at the audition thought it was a bit incredible that the film could get the R rating. There were too many scenes of drug abuse and eroticism in the film."
"It''s said that Robert Downey, Jr. was very nervous when he was shooting a passion movie with Joanna Linli, a former Bond girl in her sixties, which led to a total of 26 times of shooting that movie."
"I swear," the wolf of Wall Street "has been used in dialogues so far‘ f@uck ’The most non documentary, this word appeared in the film at least 500 timesThis kind of news spread rapidly and attracted more and more people''s attention. When fox held an audition for "the wolf of Wall Street" again in the 20th century, the number of people who signed up for the audition exceeded the capacity of the audition theater by nearly a thousand times, so they had to choose the audition audience by random selection.
On the day of the audition, in addition to hundreds of ordinary audiences entering the cinema, there were nearly a thousand people outside, which made many media reporters think that "Wall Street wolf" was released ahead of time.
It is undeniable that the large-scale lens alone can not completely attract the audience, otherwise there will not be the tragic defeat of the films of "yanwugirl", "yanwugirl" and "instinct 2". For example, if this kind of film really wants to win the public praise and get the continuous attention of the audience, the story content above the level line is the basis.
There is no doubt that "wolf of Wall Street" has attracted the audience''s story, and the large-scale lens has become the icing on the cake.
At least that''s what it looks like to adult male audiences.
"After watching the audition, I found that people around me were as excited as I was, and wanted to find a place to roll my hair!"
"This life, this rhythm, it''s so cool!"
As a result, Murphy''s slogan was also released and widely spread on social networks.
"Wall Street wolf, the largest R-rated film since the establishment of the rating system!"
Although this slogan can''t be used in movie posters, it has attracted countless eyes once it appears on the Internet.
The American Film Association has relevant regulations on the official posters and slogans of public films. Some images and slogans with too large scale can not be used, but no one can limit the information released by the water army on the Internet.
With the passage of time, the influence of Wall Street wolf has spread rapidly, and it has become one of the most anticipated films in the Thanksgiving Christmas season.
As a big fan of Murphy, Daisy has been paying close attention to the film. Although she didn''t go to the audition because of her work, she sent a question on her Facebook after the news of the biggest R-rated film came out.
"How big is Wall Street wolf?"
Less than 20 days before Thanksgiving, she came up with the original question, and a large number of people who participated in the audition filled the reply column with answers.
"Every word is accompanied by f-point, lu-point, office and prostitutes. It''s a long period of little Robert Downey and his wife''s bed. The most important thing is that Downey keeps calling. Bed!"
"I think the biggest thing that makes me feel the scale is that Robert Downey, Jr. in the beginning of the film, put ? on ? prostitutes ? women ? and then smoked them, and then beat them after that. Prostitutes, prostitutes and women yell out loud. Sometimes the scale does not mean how much they are exposed, but something that makes people feel more unexpected."
"It''s not just big, it''s sudden. After three minutes of watching the titles of the production company, my chin almost fell off. I added, "in fact, the scale is very big, but I feel that it is very big with a kind of bad taste."
"In fact, what I remember most is that little Robert Downey was dropped wax and exploded with candles by a prostitute named Venice. Ju, Downey Are you worthy of your wife? "
"Whether or not * * can''t be the only standard of scale, it''s mainly the unbridled and random operation in the film, which makes you defenseless."
Seeing this, Daisy immediately understood that after the violent demolition in "body of steel" was brought to the limit, Murphy wanted to play eroticism into the sky within the rules of classification!
"I''m looking forward to it!"
She muttered, turned off the page, and then flipped through Facebook. Suddenly, she found a person''s inside story on the hot spot, which was also related to Murphy! (to be continued). )