After getting off the plane and walking out of Hongkou International Airport accompanied by Warner''s staff in China, Murphy specially looked around. It was totally different from what he expected. There were no media reporters'' flashing lights outside the airport, and no crazy fans rushed up to ask for autographs. Except for a few Mercedes Benz business cars, everything seemed very ordinary.
Before coming here, if Murphy didn''t expect anything, it must be false.
Seeing this unknown scene, Murphy still felt a little lost, although she didn''t show it on her face.
"It seems that you are not very famous here." Gail gado, who was holding Murphy''s arm, seemed to be able to see through what he was thinking
Murphy shrugged and began to feel relieved that he was a second-line director in Hollywood after all, and the market and influence of black films here is far less than that of ordinary commercial popcorn.
Thinking of this, he suddenly realized that the Chinese box office of "body of steel" may not be much better.
Of course, it''s only 2007 now, but the Chinese film market has just entered the track of development, far from being as crazy as later.
"Let''s go." Murphy pulled Gail gado for a moment and said, "get in the car."
Gail gado nodded, but didn''t get on the bus immediately. Instead, he asked the staff nearby to help buy a Chinese newspaper. Then he got into the business car.
Murphy squinted at the familiar square on the newspaper. "Can you read it?"
"I don''t understand." Gail gado shook his head and handed over the paper. "Don''t you brag that you can read Chinese?"
"It''s not bragging. I can really understand it."
Murphy took the newspaper and took a look at it. Gail gado only said to buy a newspaper at that time, but he didn''t explain what kind of newspaper he would buy. The staff member probably thought that people in the entertainment industry were interested in entertainment newspapers. What he bought was an entertainment journal here.
He opened it and saw some news about himself in the front of it.
"What''s the matter?" Gail gado asked with concern.
Murphy pointed to the poster image of "body of steel" under the news headline and said, "news about us."
"I know. The picture is very clear." Gail gado deliberately said, "don''t you know Chinese? Is it OK to recite the specific contents? "
"No problem."
"Superman: the body of steel" is the creator of Shanghai International Film Festival, and the famous Hollywood director Murphy Stanton greets Chinese fans
Since Chris Evans has gone to South Korea, Megan Fox is doing the pre promotion for transformers. For the time being, only Murphy and Gail gado are the main creators here.
"Why add Superman to the title of body of steel?" Gail gado didn''t quite understand, "didn''t you take Superman''s name off the title?"
Murphy shrugged. "It''s for business, isn''t it? I''m afraid few people here in body of steel know what they''re talking about. Superman''s words are still very influential. "
Even if you haven''t read comics, many people here know that America has a superhero who wears underwear and likes to save the world.
actually, many naming methods of the Chinese film group are very much make complaints about others. The most famous is that the animated films produced by Pixar Animation Studio are almost always called the general mobilization. But from the commercial perspective, the Chinese translation of most films is just like the Superman: the body of steel, which is more suitable for the market situation here.
"Do you want to hear more?" Murphy motioned to the press in hand, and Gail gado nodded, "go on."
Murphy had to turn into a newscaster again.
"Our news: Warner Brothers'' annual superhero masterpiece" Superman: the body of steel "is about to land in the mainland of China on June 20. Murphy Stanton, a new Hollywood director, said hello to the Chinese audience through a short video recently, and revealed that he will go to Shanghai this week to attend the Shanghai International Film Festival. Meanwhile, the new Chinese version of the poster will also be exposed."
The poster is the one under the title. It''s all about Superman. As early as in London, Murphy specially recorded a promotional video and showed a bit of Chinese in the video. I believe it can win the favor of many Chinese fans.
"In the short film, Murphy reveals:" I am very excited to come to China to promote our new film Superman: the body of steel. We are looking forward to meeting Chinese audiences in Shanghai next week. " It is understood that the Shanghai publicity schedule of "Superman: the body of steel" can be described as a combination of strong and strong. The director Murphy Stanton and Gail gado, who plays the role of wonder woman in the film, will jointly appear in the Shanghai International Film Festival, aiming to form the strongest film combination and do their best to promote the film. "
After reading this, Murphy stops. The following is all for publicity. There is nothing to say. Moreover, he fully proves to Gail gado that he is proficient in Chinese.After the bus arrived at the Hilton Hotel and arranged accommodation, Murphy declined a banquet. Just after a long flight, he and Gail gado needed to rest and adjust the market.
However, what we saw and heard along the way, as well as the plans made by Warner China, all show that we attach great importance to this market.
Just like those famous trans companies and big groups, the six big companies in Hollywood are not fools. How can they not see the potential of the Chinese market.
"There is a large population here, and the demographic dividend brought by economic development is not difficult to analyze," Murphy said to Gail gado, who asked about it. "Of course, it will attract Hollywood''s prying eyes. Think about it. There are 1.3 billion or more people here. Today''s economy is developing rapidly. As long as one tenth of the population can become regular customers of cinemas, what kind of outbreak will happen in the future? "
"Well." Gail gado nodded. "By the way, it''s said that Walt Disney has been operating the Disneyland in this city. Is it also planning the market here?"
"That''s right." Murphy thought for a moment, and then said, "Disneyland can be said to be a stepping stone of Walt Disney group. If such a huge investment is implemented, they will certainly be given preferential treatment in some aspects."
The treatment of Disney''s films and a series of products here has undoubtedly proved this point.
It is true that most of the world''s Disneyland, if only looking at the ticket revenue, is almost in a huge loss, and it is difficult for Shanghai Disneyland to get rid of this situation in the future, but Disneyland is more than selling tickets. As Murphy said, its role is mainly reflected in other aspects.
From preferential policies to copyright revenue to peripheral products, if these are included, it is not difficult to find that Walt Disney is the real winner of film industrialization.
Although Murphy thinks that the style of "body of steel" is not suitable for the current Chinese market, and it will not achieve much good results, Warner Brothers, together with China Film Group, made a great effort to promote the film, and specially put the premiere in China on the Shanghai International Film Festival, so as to attract more Chinese audiences'' attention.
In fact, Murphy is very clear that Warner Bros. is more about the future layout of the series. After all, any market or film is not natural. Behind the success of the big bang, there is no lack of careful planning and operation.
Due to the fact that there are two days to go before the Chinese Premiere of "body of steel" and the Shanghai International Film Festival, Murphy, after the jet lag, went around several famous places in Shanghai with Gail. Naturally, the focus is on the films shown during the festival, especially China film.
What impresses him most is Director Tian Zhuangzhuang''s Wu Qingyuan. It''s not the good content and plot, but the impressive photographic style of the film. After all, it''s hard to say that it resonates too much in other aspects for a person who doesn''t know go at all.
Another gain is that Murphy finds that his fame here is really not very big. Maybe those fans who like movies very much know that Hollywood has such a unique director, but the general public doesn''t know him.
Not to mention the general public, Murphy also met several reporters specializing in entertainment during this period, and the reporters here did not recognize him.
It''s no exaggeration to say that his reputation here can''t even compare with that of Nicholas Cage who plays Lex Luther.
Murphy knows what terrible fame and appeal Nicholas Cage has here, so he specially pulls uncle cage over, but he can''t get to Shanghai until the premiere day.
Murphy doesn''t know much about other films. He only knows that any film starring Nicholas Cage, no matter how bad the film itself is or how bad the box office is in other parts of the world, can basically appear in cinemas in the Chinese market as long as it doesn''t involve the sensitive issues on this side.
This is definitely a very strange place in the Chinese film market. Anyway, Murphy didn''t understand it, but still can''t understand it now.
Maybe the rumor that a big man here is a big fan of Nicholas Cage may be true.
On June 20, Nicholas Cage arrived in Shanghai. According to information obtained by Murphy, hundreds of fans went to the airport to pick up the plane, and even fanatical fans accompanied Nicholas Cage''s special car all the way from the airport to the premiere of "body of steel".
On this afternoon, Murphy was no longer ignored. The film named Superman: the body of steel by China Film Group, the distributor here, officially held its premiere in China at Shanghai Film City, the main venue of Shanghai International Film Festival. (to be continued). )