Since the early 1990s, if a film wants to sell well, it can no longer rely on the self generated word-of-mouth effect. Publicity and marketing have become more and more important. In the new century, if there is enough publicity for a good quality film, the final market performance can be said to be quite different.
Murphy is very clear about this, so when he needs it, he never mind going to the blog in person in order to get attention.
"Superhero movies are easier to get good market results, but a director can''t confine himself to only one type of film, which is too unproductive."
Then, Murphy talked about the upcoming "lost lover." it seems that the audience doesn''t like this kind of movie. They want to see the whole movie in the 90 second trailer. This is also the reason why superhero movies are popular. They are uniformly packaged products with the same ingredients, and they are highly sustainable, so that the audience can easily accept them. "
He shrugged, "once the film enters a fixed mode, it will become very boring. It''s not easy to find superheroes as interesting as death attendants in the comic world. Superhero movies are becoming more and more routine and patterned. Some movies don''t think about innovation, but instead move out the superhero movies of the 1970s and 1980s... "
Murphy shook his head and didn''t give a specific name, but everyone knew which movie he was referring to. "I think this kind of old-fashioned movie is boring. I want to make a movie that makes the audience think, analyze or guess. Some film companies are too naive to see the audience. They think that there will be a market for the audience if it is a big production. As a result, the films they make are just fast food. "
It turns out that what Murphy said is not a lie.
In late 1970s, Warner Bros. and DC Comics jointly produced an ambitious work, which DC used to re prove that he was the boss of the rambling film "superman returns" was released on time.
This blockbuster not only carries the expectations and ambitions of Warner Brothers and DC Comics, but also creates a series of records. For example, the production cost announced to the public is an unprecedented $270 million in Hollywood. For example, for the first time, there is a film in the North American film market with more than 4000 theaters.
According to Murphy, Warner Bros. has also invested nearly 150 million dollars in the promotion and marketing of the film.
This also means that superman returns has won a billion dollars in the world, and it can''t rely on the box office to recover its capital.
Warner Bros. is ambitious, especially CEO Bruce Berman. In the interview, he directly believed that "superman returns" will set a new weekend box office record in North America. The final box office is expected to be $400 million in North America and $1 billion in the world.
But when the film came out, it all became a joke.
Three days after its release, "superman returns" only got one-third of the box office expected for the first week, only $50 million.
For other films, 50 million is a great success in the first weekend, but for superman returns, it''s less than a fraction of the production cost.
Not only did the film lose at the box office in the first weekend, but it also met with the same bad comments from the audience and the media.
This directly led to a 60% drop in the box office next weekend. By the time "lost lover" was about to be released, North America had just broken the $100 million mark.
"Did you hear that? There''s something wrong with Warner Brothers. "
In a private club, little Robert Downey waved his club and pushed the white ball into the hole. "I heard it has something to do with you."
Murphy, sitting under the parasol on a high hill, feeling the cool sea breeze, said, "what does it have to do with me? "Superman returns" will inevitably lead to huge losses of Warner Brothers, which is the normal internal accountability mechanism of Warner. "
Judging from all kinds of information he got, Bruce Berman''s CEO position is definitely lost.
The failure of the film not only brought about huge losses, but also ruined the ambition of DC''s free film to rise again.
Little Robert Downey put away the club, walked back and sat opposite, "there are a lot of blockbusters that have failed this summer."
"As Hollywood invests more and more. Murphy poured a glass of water for little Robert Downey. "There will only be more blockbusters in the future."
In the 20th century, fox''s "the kingdom of heaven" was forced to go offline after only ten weeks in the theater. The box office in North America was only more than 40 million dollars, which was no better than "superman returns".
After a short sip of the glass, Robert Downey Jr. said, "Marvel has sent me an invitation."
Murphy looked at him suspiciously, "what invitation?"
"They''re working on a blockbuster." Robert Downey, Jr. hesitated. "Invite me to audition for Tony Stark."
He himself wondered, "don''t they know that I''ve played the part of the dead waiter?"
"Maybe it''s your performance in the dead waiter that moved them." Murphy thought about it, but didn''t feel surprised. "The X-Men series has been sold to 20th century fox by Marvel comics, and they have been mercilessly refused to buy back several times. Maybe poaching you is also a reward for 20th century fox.""Do you think I should accept the invitation?" Robert Downey Jr. hesitated.
"If it''s another character, I''ll definitely suggest you refuse." Murphy said seriously, "but Tony Stark, you can try it."
He pointed to little Robert Downey''s mouth. "It''s too wasteful here if you don''t go."
Anyway, the sequel of "the dead man" has been temporarily shelved by 20th century fox. It''s not unusual for Robert Downey Jr. to have a try. It''s not unusual for the same actor to act as a different diffuse superhero.
Moreover, if the future "dead waiter" is restarted, it''s a big deal to change an actor. At that time, it''s not difficult to make the dead waiter disfigured even more severely, and it''s not difficult to see the specific image of the actor.
To put it bluntly, the superhero characters like death waiter and iron man are more important than the face under the mask.
As for whether Robert Downey Jr. can pass the marvel audition, it''s beyond his control.
No matter how much or less the audition has had a negative impact on Robert.
After talking about the movie, Murphy turned to another question.
"That," he knew little Robert Downey could understand, "is there any progress on your side?"
"I hired three private detectives and bribed the famous Hollywood eye." Robert Downey, Jr. frowned, "but there''s no evidence that they''re involved."
"It''s hard to find evidence for this kind of thing." Murphy put her arms around her chest and said coldly, "there''s no need for proof."
Robert Downey, Jr. was stunned for a moment, then nodded. "I really don''t need proof."
He said with a sudden gnash of teeth, "this pair of hypocritical father and son! I will not let them go
"Don''t worry about something, Donny. We''re still weak." Murphy reminded him, "don''t forget that they are not only the rare Oscar winning father and son in Hollywood, but also in this circle for decades. If we are too anxious, it will only backfire."
"I know." Robert Downey, Jr. grinned. "It''s just Just thinking about what I''ve been through, I can''t wait to let them have a taste. "
"There''s a chance." Murphy squinted slightly. "We''ll have a chance later."
Little Robert Downey nodded slightly. He knew that Murphy was more mature than himself. Now is not the right time.
They chatted for a while, went to drill a few holes, and then prepared to leave the club.
"Don''t forget, Donny."
Walking into the parking lot, Murphy reminds little Robert Downey, "bring Susan to the premiere."
"I can''t forget it." Little Robert Downey nodded and asked, "where''s Gail? Is it back in Israel? "
"Well..." Murphy opened the door. "I don''t expect to be back until the end of the month."
Robert Downey, Jr. seemed sympathetic and said, "she has a deep affection for Israel. Your work is not good enough."
He also opened the door. "You have to work hard, Murphy."
Murphy waved to him, got into the car, and on the way back to the Santa Monica Valley, went to a fashion shop to pick up the latest custom-made dress, which was specially prepared for the upcoming premiere.
"Lost lover" has been on the North American film market since this Thursday. Because the film is rated r by MPAA, it is impossible to win the horror cinema line of "superman returns". However, 20th century fox has invested considerable resources. The film will open in North America with 3500 cinemas, and the number of premieres and advance shows on Thursday is as high as 3000 Home.
In a rental house in Brooklyn, New York, a young black man came out of his room and yelled to the other room, "Hey, Kyle, are you going to the bar tomorrow night? There are some friends from New Jersey. Let''s get together. "
"I don''t have time." Kyle Dunst opened the door and came out. "I''m going to the cinema tomorrow night."
"Going to the movies?" Black people don''t know. Kyle Dunst is not a fan.
"Yes, a new movie is coming out." Kyle Dunst explained, "just a while ago, the missing Amy Dunn we were concerned about..."
The young black man suddenly realized and patted his forehead, "I remember, amazing Amy!"
He had paid attention to it before, and immediately said, "well, you can book five tickets for me. I''ll have dinner with my friends first, and then go to the movies. Some of them are fans of" amazing Amy "and almost went to Missouri to join the search team at that time."
Kyle Dunst made an OK gesture. "No problem."
From the east coast to the west coast, from Miami to Alaska, quite a lot of people who have paid attention to the amazing Amy incident have become potential audiences of the film. (to be continued). ）For mobile phone users, please browse and read for better reading experience.