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Who''s Amy Dunn?
it''s hard to attract people''s attention to the search notices all over the streets, the Internet, TV stations and paper media, especially in many media. Five days after the first search notice appeared in North America, many people in North America asked who the missing woman was A woman named Amy Dunn is missing and her husband is looking for her.
It''s impossible to keep the heat of anything for a long time. As time goes on, the heat of this matter is also declining. But just when everyone is used to the existence of this notice and is about to ignore it, new news appears on the Internet.
"The missing Amy Dunn is the archetype of the magic Amy heroine that was popular some time ago"
the 20th Century Fox''s entertainment gossip website just disclosed this news, which was reprinted by quite a number of blogs, and then a person in charge of the publishing house that released the magic Amy admitted that the magic Amy really lost contact when accepting the New York Post.
At the beginning, these news only spread among the readers of the magic Amy, but the previous large-scale search notices have made the name of Amy Dunn the focus of many people''s attention. After the emergence of the latest news, it has attracted their attention again.
Many of them are very interested in the identity of the archetype of the protagonist in the novel. They naturally search for relevant materials, then buy books and become new readers.
"The magic Amy is missing"
"looking for the magic Amy"
"where is the magic Amy"
this kind of news soon spread from the 20th Century Fox and News Corp''s media to other media.
Compared with an ordinary rich man, the archetype of a novel heroine can undoubtedly attract more media attention and hype.
On Google, the amazing Amy has become a popular search term.
At the same time, a blog registered as Nick Dunn also appeared in the eyes of the media and the public. This husband, who claimed to be Amy Dunn, wrote for the first time in the blog situation, admitting that his wife Amy Dunn is indeed the prototype of the magic Amy, and asking the readers of the magic Amy to help him find his missing wife.
There is also a magic Amy''s official website on the Internet, which is said to be built spontaneously by fans. The website calls on fans to retrieve our magic Amy.
every step of the publicity and marketing work is going according to the plan, and the feedback results are better than expected. After finishing all the post production work, Murphy began to edit the first one with Jodie Griffith trailer.
Because the trailer will be released very late, they have enough time to do a lot of experiments and have some arguments.
About the trailer editing debate, Murphy and Jodie Griffith spent some time. At the beginning, they had different opinions. In the first few days, Murphy could not make the more traditional Jodie Griffith fully agree with him.
Of course, Murphy can push forward his ideas, but he patiently convinced Jodie Griffith that both sides are long-term partners, and there are differences in age and growth environment. It''s normal to have different ideas. It takes a process for Jodie Griffith to fully understand that advertising is a series of viral marketing services.
In the whole clip of the trailer, Murphy insists that the clips starting from revealing the truth of Amy''s disappearance can''t appear in the trailer. Amy in the trailer can only appear in the form of flashback. He doesn''t want to see Amy showing another face in it.
Murphy only put in the scene of Amy sinking into the water, which is not only the need of publicity and marketing, but also the suspense that he likes to decorate. Suspense can also give people an illusion: did Nick really kill his wife? It''s not what happened to his wife, but whether he killed her or not.
this clip can help the film point out Almost everyone agrees that we can''t reverse the plot to the spoiler.
However, some people in 20th century fox are worried about what to do in case of publicity problems and no one comes to the premiere.
"you must agree to this plan. If you don''t hide that reversal first and publicize the play as the story of a fool and his crazy wife, then we have no reason to make this movie."
Carrafes convinced the management of 20th century fox to reach a consensus in the trailer that "we must leave the fun of telling the truth to the audience"
everything should be carried out according to the advance plan. Whether it is the advance notice, the official version of the preview or the TV Preview, the crew only uses the contents of the first half, and the second half can''t be touched.
So the focus of future publicity is: did Nick Dunn kill his amazing wife.
In the trailer, Murphy explains to Jodie Griffith the necessity of doing so. "The audience will reject the characters because they think the blonde will die. When you promote a movie, you have to try to attract the audience into the cinema. Sometimes you have to give them hints about the direction of the plot, but sometimes you''re done. The audience will certainly come into the cinema with preconceived expectations. "As July approaches, more and more people pay attention to the mysterious Amy''s disappearance, and the number of visitors to the official website of the mysterious Amy has also increased dramatically.
I don''t know whose proposal it was, but a message on this website was put in the most eye-catching position and went to Missouri to find our amazing Amy
this activity was approved by quite a few people.
A week later, an activity called "looking for the amazing Amy" was officially launched in St. Louis, Missouri. More than 1000 people attended to cheer and set up a coordination committee.
At the same time, some people consulted the police, but the answer given by the police was vague, saying that no one had officially reported the case.
In addition, the parents of Nick Dunn and Amy Dunn, who were confirmed to be present at the event, also disappeared.
This caused a lot of dissatisfaction from people who really wanted to help Amy.
But then, a letter signed by Amy''s parents appeared on the official website of magic Amy. They apologized to the helpers and said that they didn''t show up because there was a more important delay, which was that they suspected that someone had murdered their daughter Amy Dunn The neighbor came to us and told us that Amy often suffered from Nick''s domestic violence and was pregnant before she disappeared. She suspected that Amy had been killed or murdered by mistake "
this letter was first reprinted by 20th Century Fox''s gossip website and media, and then quickly appeared in many multimedia pages.
"The magic Amy is not missing, but murdered, and the murderer may be Nick Dunn"
with the help of the Internet platform, this information spreads like a virus, and more and more people pay attention to the magic Amy and whether she is missing or murdered
then, the people who signed as Amy''s parents released it again through the Internet, and strictly followed Li accuses Nick Dunn of damaging all Amy''s photos with ulterior motives, including taking away the part in their hands when they don''t pay attention. They only have some incomplete photos of Amy published to seek the support of the media and the public.
In the end, nearly ten photos were attached, in which the girl''s face and neck were all scratched, and only her tall and sexy body could be seen.
the Internet public opinion was completely stirred up. Under the guidance of a group of people, the Internet has become a hot trend that has never been seen before this year.
"Why don''t the police go to check Nick Dunn"
"Nick Dunn is such a jerk that he rapes Amy at home."
"Kill this bichiyang"
at the same time, a not too clear video appears on the magic Amy website. It can be seen in the video that two policemen are interrogating a pregnant woman who claims to be Amy''s best friend.
"Since moving here, Amy''s life has become very bad. Nick has lost his job and can only drink and play games at home. He can''t take the responsibility of his family at all. He has become irritable and often quarrels with Amy. I have come to find Amy several times when he is not at home. I have seen the scar on Amy''s face. I asked Amy, but Amy doesn''t want to say it, but I know she is sure It''s a domestic violence "
this video focuses directly on Nick Dunn." some time ago, Amy told me that she wanted to leave Nick. A few days later, I saw a new scar on Amy''s face. I felt very unworthy for her. Their house, their car and their daily expenses are always in Amy''s charge. Once Amy leaves, Nick will become a penniless pauper. "
"By the way, Amy is pregnant, and Nick probably doesn''t know. Some time ago, I saw a new life insurance contract on Amy''s desk, and the beneficiary of the contract is Nick Dunn"
as soon as the video appeared, all the people concerned were in an uproar, and the amazing Amy has become the No.1 Internet celebrity in North America this summer.
"But the red man never had a positive picture."
At Santa Monica''s home, after reading the relevant information on the Internet, Gail gado asked Murphy, "no one doubts it"
"of course, some doubt it."
How can no one doubt this kind of thing? Up to now, except for a few life photos of Charlize Theron which his own characteristics have been erased, other people in the event have only heard of it, but Murphy has great confidence in this marketing campaign. "The public opinion created by Fox in the 20th century, especially the Internet public opinion, has already coerced most people. That''s the voice of doubt The sound can''t make waves at all. "
He laughed. "We''re going to do something new before the question gets louder." It''s not finished yet. For mobile phone users, please browse. Read for better reading experience.