In Hollywood, v industry is becoming more and more important. It''s not too much to say that V has saved some film companies.
Most Hollywood movies can''t recover their costs from the box office, and there are few people who can make profits. There are dolls, hand-made and peripheral licensing that can bring in revenue for failed movies like cat girl. But this is a patent for adapted movies or super large productions, which can''t be found in those movies with only a few million dollars or even hundreds of thousands of dollars invested.
Videotape, TV and TV broadcasting have become the way for these films to make profits, and also the profit point of most Hollywood films.
V this kind of media, which is cheaper and easier to circulate than video production, has even saved some big Hollywood studios to some extent.
The most typical one is Sony Columbia Pictures. After Spiderman was released from the cinema, Sony entertainment immediately released the V of the film. The price of the ordinary version was as high as $19, and the price of the luxury suit was as high as $39. In the first week alone, it sold more than 5 million sets, with a sales volume of more than $120 million. In the year of release, the V sales volume was as high as $215.3 million Sales volume in one place.
High box office movies, in today''s era, bring almost all super high sales.
For example, in the first week of last year''s big hit animation "Nemo", V disc sold more than 150 million US dollars, far exceeding the box office of North America in the first weekend.
Murphy clearly remembers that these years are the best years of V. with the rapid development of online video on demand and download, V will decline rapidly.
There is no doubt that Dieshi has met a good time.
At the end of July, 20th Century Fox officially launched its "V" into the North American market, with Wal Mart, start, aazon and other large organizations as the main sales carriers, and also on eBay, Amazon and other e-businesses.
As for sales, it can only be described as hot.
Although V-Disc is not as good as Spiderman and Nemo due to its size, the weekly sales figures are also gratifying, easily breaking through the $100 million mark, reaching as much as $112 million.
Compared with the box office figures need to be divided layer by layer, the profit of V is actually higher.
In the 20th century, fox can get the most profits. The wholesale price of a V studio sold to the seller is not low. Depending on the situation of the film, the price ranges from $10 to $20. The price of a dead server is $15. The price of a luxury suit is $25. The cost of a V studio is low, often only one percent of the price.
Almost all of this money goes back to the studio, but generally the studio will provide the underwriter with a sum of about 5% or less, not more than 10% of the promotion funds.
This is just the short-term and long-term leasing of V. Hollywood has an extremely mature operation mode in this aspect.
Compared with simple and clear sales, V leasing is more complicated.
First of all, the renter will give the studio a reserve price. That is to say, no matter whether the film is rented or not, the studio can get a sum of money from the renter. Depending on the box office price of each movie, it''s about $310. The higher the box office price, the higher the reserve price.
There are several ways to rent a disc. If you don''t rent a disc, you can automatically deduct $0.52 from the sales price. For example, if you don''t rent a disc, you can rent it at the same time If it''s sales, there''s also a high percentage of each card, which is about $510.
The rental fee is not always included. According to the contract, there is a valid period of about 2580 weeks. The higher the box office, the longer the period.
When it is due, the renter must destroy a certain proportion of the V and return the rest to the studio or buy it for $1 each.
In addition, all bad debts, bad credit, promotion and mailing expenses will be deducted from the income share.
For a single movie, if it''s a big selling movie like death watch, the studio can earn $5008 million from a single renter. This is only the rental part, and the proportion of sales is more than this. That is to say, for a movie with a big box office, Hollywood can earn tens of millions of dollars from V rental, and this income is almost net profit.
At the same time, 20th Century Fox also negotiated the first round of TV broadcasting right transaction, sold the first round of TV broadcasting right of the film for five years at a high price of 25 million US dollars.
All of these incomes are closely related to Murphy. His contract as a director stipulates that he can get dividends from them.
After negotiating the television copyright fee, 20th century fox first paid Murphy the last one million dollars of the director''s basic remuneration of three million dollars.
Then, Robert Murphy''s lawyer and David Murphy''s accountant began to urge 20th century fox to fulfill the sharing terms in their contracts on time.
In Murphy''s directing contract, there is a step-by-step incentive clause.The agreement takes the production cost of 60 million US dollars as the basic point. If the future North American box office can reach the cost line of 60 million US dollars, the director will get 1% of the North American box office as a reward. Once the North American box office rises to 100 million US dollars, this proportion will increase to 1.5%, 150 million US dollars will increase to 2%, and 200 million US dollars will rise to 100 million US dollars Two and a half percent, and 250 million dollars is three percent.
There is also a remark clause in the back. Once the North American box office of the film exceeds 300 million US dollars, the director Murphy will get 5% of the total North American box office as a reward.
No one would have imagined that the box office in North America would break the $300 million mark.
In the 20th century, fox signed such an agreement not to gamble with Murphy, but to encourage the creative team with the director as the core to go all out. Although Hollywood films have many sources of revenue, the box office is the basis of all this. Just like V''s sales and leasing, there is no high box office to lower the price.
What''s more, the $300 million and $250 million box office in North America are very different for fox in the 20th century.
Murphy can make 5% of the box office in North America, that is, 15 million US dollars. With 3 million US dollars of basic film salary, his director''s income in death watch is as high as 18 million US dollars.
This is a very high number. Only the directors on the front line can get the single round income.
On the other hand, he can get 2% dividends from all kinds of North American copyrights, which are long-term income.
After fox got his share of the North American box office in the 20th century, Murphy not only asked the other party to pay his personal remuneration on time, but also asked him to pay off the return on Stanton studio''s investment in the next two months of the film.
The production cost of dead watch is $60 million, and Stanton studio has invested $15 million of it, which is a quarter of the profits of the film after all kinds of costs are removed.
In the 20th century, fox still wants to continue to cooperate with Murphy, and with carrafes in the studio, Stanton studio has not encountered much obstruction. In the treatment of investors in the industry, Hollywood companies will not be as blatant as they are in the treatment of foreign funds.
What''s more, now everyone can see that Murphy is a big potential stock, and continued cooperation may bring more profits.
After deducting all kinds of taxes, 20th Century Fox got a total of 150 million dollars of North American box office share from the cinema.
As we all know, this part of money is not profit.
In the 20th century, fox first took its own distribution Commission, which accounted for 10% of the North American box office, more than $30.7 million. Then it paid the publicity and marketing expenses, up to nearly $40 million. Then it paid the copy production expenses, up to $15 million. Now the digital projection technology has not been popularized, and the copy production expenses are still high.
In this way, fox will take 85 million dollars first in the 20th century.
The box office share of Murphy''s main creators also needs to be calculated. At the beginning, almost all the main creators signed the basic film payment plus share agreement. Although other people didn''t share as much as Murphy''s share, the total share was more than ten million dollars.
In addition, the storage, travel, insurance, legal and accounting expenses incurred in the screening process should also be included in the cost. The film is a trade union filing project, and a certain proportion of the expenses need to be paid to the trade union. Although it is not much, it can not be delayed, otherwise it will be a big trouble.
These bits and pieces add up to nearly five million dollars.
The total cost of a film is quite expensive, far from being as simple as the production cost. Apart from the 85 million dollars of 20th century fox, the rest add up to 30 million dollars.
The remaining $35 million will be shared by Stanton studio and 20th century fox in proportion to their investment.
Distribution companies have an absolute advantage. Even if it''s such a super selling film, Stanton studio can''t recover the investment cost only through the North American box office, but the North American box office is only a part of the film''s many revenue sources.
Today, the global box office of the dead waiter is close to 560 million US dollars, and the overseas box office is more than 250 million US dollars.
Although different countries and regions have different share policies and taxes, the share ratio fox can get in the 20th century is also different, but in general, the distribution company can get about a quarter of the overseas box office, and Stanton studio can also participate in the share of the revenue.
The box office is only a part of the film''s revenue, as well as the surrounding revenue. In North America alone, the dead V and TV rights have sold terrible figures. Apart from the fees paid to marvel and other costs, Stanton studio can also take a quarter.
In early August, 20th Century Fox paid Stanton studio its first investment share under the contract. It''s not finished yet.