In this case, Jr Jones didn''t feel anything wrong. This is the general environment of the film review industry. If you don''t do it, it will be different. Moreover, the editorial department of the contributing magazine or newspaper often has specific requirements for their film reviews.
For example, the editor in chief of the Chicago Tribune, which he contributed, always tells him what kind of reviews he wants, good reviews or bad reviews, every time a popular film is shown.
Of course, big newspapers like them also have a bottom line. If the public praise of a film''s trial run is too bad, no matter how much public relations work they do, the newspaper''s comment column can not give real praise.
However, films that do not exceed the bottom line of the editorial department, have good word-of-mouth, and will not seriously affect the reputation of newspapers often have restrictions on the position and direction of the critics.
In JR Jones'' opinion, it is more important for him to keep his job than to tell the truth.
The most sad part for him is that he really can''t watch too many movies that need to be commented on, because he is very afraid that his feelings will be completely opposite to the comments he is asked to write. He would rather lie that he has seen the movie than be forced to tell others that the movie he loves is bad.
The repercussions of "dead man" are really good, but it may not be in line with his appetite. Fox had a long communication with the editorial department of the newspaper in the 20th century, and he had to write a good review.
Jr Jones goes directly into the office of the manager on duty. When the film review is over, he can get material from the audience. He can get money after all.
In fact, Jr Jones occasionally conscience, also want to remind fans: directly ignore those reviews, for any experience in your life, the only real comment is your own feelings.
But it''s directly related to the job, just thinking about it.
When the film was about to end, Jr Jones went to the screening hall again and stayed until the end of the film. He walked in the crowd and talked with several people specially. Then he left the cinema and went home. He opened his notebook and looked at the things recorded above and organized a review in his brain. A film review was published quickly . Open your laptop and Jr Jones has a striking and attractive title.
"The dead man, the trailer, the movie? Better look
Although he only saw the beginning and the end, the professional habit that Jr Jones has developed for many years makes him feel as if he had studied the film carefully in the film studio. Wensi is like a spring, and his hands and ten fingers are flying on the keyboard.
"The dead man is a very special superhero film and one of the most anticipated films this year. I watched it in two cinemas one after another, and the screening hall was full of jubilant fans."
"Why are they so happy? The reason is very simple, this film is very good-looking
"Originally, I was cautiously optimistic about this movie because of the trailer of" dead man. ". It''s not hard to make a two minute trailer, but what about a full hour and a half movie? I''m not sure. Fortunately, after watching the film, the answer I gave was yes. The "dead man" trailer is a good representation of what you will see on the big screen: a lot of action elements; a lot of comedy elements; a lot of bloody and violent scenes; a lot of nudity and sex scenes; and a big surprise, it has a heart
"Yes, this film shows the worst superhero who saves the earth, which gives the whole film the central idea it needs. In the film, you will see that everything is so bad, or crazy, or the plot is too easy to go straight down, but there is a heart behind all this, which can pull you back on the right track. "
"I was surprised by the comic elements that Murphy Stanton added to the film. I thought it would be an interesting movie, but I didn''t expect it to make me laugh so often and so loud. It''s a very funny film, which can be said to be the most humorous film I''ve seen in the past few years. These comic elements can also help you alleviate the many bloody and violent scenes in the film. "
"It''s hard for you to think of the bloody scenes in the film at this time. This is a film worth watching many times, just to catch all the laughs in the film - some of the jokes in the film are really flashy, and before you understand them, they are already drowned in bursts of laughter. The ability to break the fourth wall is also well integrated into the film, which is often reflected in the way of a narration or blink of an eye. From the perspective of the whole film, it is not against the law. "
"Murphy Stanton gives the film its own unique black style, which is really full of all kinds of bloody violence, absolutely crazy, absolutely exaggerated, absolutely bloody. However, these scenes are carefully designed. Some action plays are very fast and good-looking. You can''t stop looking at them for fear of missing an incredible shot. These action plays look impressive, and they heat up with a good rhythm, from a familiar opening to the end of the blockhouse. ""All in all, it''s a very interesting film, and it''s also a very original, very Murphy Stanton film!"
Later, he sent the film review to the editorial department of the newspaper, which passed smoothly. It will not only be published in the newspaper, but also be put on the official website and official blog.
There are still a lot of publicity and public relations like this after the release of "dead man". Fox used all the publicity means that were not very expensive in the 20th century.
The advance box office of the film seems to be a shot in the arm. Fox in the 20th century can fully see that the film has great potential.
From the producer to the main creator, the crew also took turns to win the attention of fans with practical actions.
The first one to jump out is Kara Firth, the producer.
Since Spider Man 2 will be released in the following summer season, under the coordination of Marvel comics, 20th Century Fox once cooperated with Sony Columbia in the early promotion of deadman. Now deadman has shown great momentum, and Sony Columbia has no objection to the cooperation promotion again.
On Saturday, during a publicity campaign in Burbank, Kara Firth released a surprising news.
"I was with Murphy this morning, talking to Sam Remy."
Sitting in the news hall, Carla Firth said, "we discussed the possibility that deadman and Spiderman could appear in a movie!"
As soon as the words came out, there was an uproar in the news hall.
The combination of death attendant and spider man? It''s normal in comics, but it''s amazing in movies, isn''t it?
Countless reporters did not wait for roll call, and asked in a noisy way, "have you got the result?"
"When will the movie of deadman and Spiderman be released?"
"Do these two people talk to each other in the movie?"
Kara Firth took a picture of the microphone, and the hum made the news hall quiet.
"I''ve talked to Murphy many times. We''ve all grown up watching comics. If we can really meet Spiderman and deadman, we''ll be very happy." "She said," but she did not mean that we has the final say. It depends on the top guys at the top of the food chain to decide that we are only responsible for the implementation.
The demand of fans is always unlimited. Like Murphy, Kara Firth knows that they not only want to see the combination of deadman and Spiderman, but also want the characters of surprise and DC to cross on the big screen.
However, it is not difficult to achieve such a cross in comics, and there are many problems in movies.
She released this kind of news, more for publicity, in order to win attention, now "Spider Man" is hot, Sony Columbia will not let people easily intervene in this big selling series.
However, there are always differences between propaganda and facts.
Later, Sam rami also talked about deadman and Spiderman in an interview, saying that the top management of Sony Columbia Pictures did have such considerations.
This news, with the fastest speed, formed a network hype.
In the evening, Murphy appeared on a live show of fox prime time, revealing a lot of so-called secrets.
In order to attract attention, he did not hesitate to pull Warner Brothers and DC Comics out of the water.
"Before planning the project of" dead man ", I found DC Comics and Warner Brothers and wanted to shoot the superhero series of DC Comics. For this reason, I made a detailed plan and a completely different story template from today''s superhero movies. Unfortunately, DC Comics and Warner brothers had doubts about me and lacked confidence in me, so they rejected me directly, and then I turned to death "I''m sorry..."
This interview was not only broadcast on public TV, but also popularized on the Internet by Fox in the 20th century. It was all for the sake of attracting attention and getting more attention from the dead man.
But Warner Bros. and DC Comics didn''t have any awareness of cooperation. They updated targeted news on their official blog early Saturday morning.
"We don''t have any plans for R-rated superhero movies. The audience of superheroes is teenagers first, and large-scale content is not conducive to the growth of teenagers. After the premiere of "the dead man", there was a group fight outside the Chinese Grand Theater in Hollywood. It is understood that the fight was caused by the two sides abusing each other with the large-scale lines of the dead man in the film. Murphy Stanton should reflect on whether his R-class super hero plan is really suitable... "
A debate through the Internet also opened the curtain.
On Saturday morning, when Carla Firth got the news, she was in a good mood. She had a journalism background and knew the importance of debate for publicity.
Stepping out of the elevator with high-heeled shoes, everyone who met piled up the most enthusiastic smile and said hello to Carla Firth.
"Good morning, Miss faith."
"Good weekend, Carla."
It seems that everyone in the fox building has become a supporter of Carla Firth. (to be continued). ）For mobile phone users, please browse and read for better reading experience.