In the new week, with the crew''s promotion in major cities in North America, Murphy''s films continue to be shown in major cinemas. Moreover, due to the relatively good box office performance in the first weekend, the number of theaters in North America has also increased to nearly 2500, which is almost the limit of the number of theaters for a B-class film.
As the weekend passes and the workday approaches, the box office of any film begins to shrink, and terror planet is no exception.
On Monday, the one-day box office of the film fell to about $1.35 million from the $5 million level at the end of last week; on Tuesday, the traditional North American cinema discount day, the revenue rebounded slightly and closed at $1.46 million on that day; on Wednesday, it fell again and won $1.14 million; on Thursday, the one-day box office fell below $1 million and won $950000.
In the four working days of the next week''s release of terror planet in North America, it received another $4.6 million, plus the $15.7 million it had already received. The cumulative box office in North America broke through the $20 million mark, reaching $20.3 million.
This is close to three times the production cost line. Even if the income from overseas copyright during the Cannes Film Festival is not included, the $8 million production cost of the film can be said to be a success.
It''s just that its success is not as amazing as the thrill of chainsaw. However, throughout the film history of North America, how many thrilling chainsaw movies have exceeded the expected revenue, which has also increased Miramax''s investment in publicity and marketing. The publicity materials of terrorist planet constantly appear in the late hours of TV stations, and the movie can also be seen on the websites where internet fans often gather The shadow of the film.
This kind of publicity investment can attract a lot of audiences to enter the cinema, especially non-b-level film lovers. However, the increase of these passers-by audiences also causes the decline of the film''s audience reputation.
IB above, the score has dropped to below 8 points, although there are still 7.9 points, but the proportion of negative comments in the comment column is obviously increasing.
The polarization of audience reputation is an unavoidable problem for the terror planet. Although Murphy also expected this, and with the support of B-level film lovers, the film also got a good box office result, but just like all black style films with limited audience, when the next weekend comes, the box office will inevitably plunge.
And the diving range is often more than those popular mainstream commercial masterpieces.
In the three days of the next weekend, horror planet continued to show in nearly 2500 theaters, but the film arrangement rate dropped significantly. Coupled with the declining attendance rate, when the latest North American box office statistics came out this weekend, the box office of terror planet fell by 58% compared with that of last weekend, and it also fell out of the top five in the box office rankings In three days.
Ten days after its release in North America, the box office has totaled $26.9 million, which is close to Miramax''s expected $30 million.
However, this is an extremely competitive summer season. The box office slump of terror planet at the end of the next weekend also means that it is impossible for the film to continue to show in 2000 theaters. After the new week, the number of theaters has shrunk like a box office slump, falling to more than 1600.
And between the end of June and the beginning of July, there are new films coming out, including famous works like Bourne''s identity.
In addition, Miramax began to reduce its support for the terrorist planet after increasing certain investment in publicity and marketing. After all, this weekend, the New York Mafia jointly produced and released by Miramax and Touchstone Pictures will be released.
No matter how, Murphy, James Franco, Jessica chastan and Robert Downey Jr. can''t compete with Martin Scorsese, Leonardo DiCaprio and Daniel Day Lewis.
Film is an industry that relies heavily on publicity and marketing. A film with mixed reputation, such as terrorist planet, can''t keep its box office at a certain level without strong publicity support.
In the four working days of the third week, the box office of terror planet fell to less than $500000 in one day, and only $1.7 million in four days, making a hard march towards the $30 million mark.
Fortunately, the performance of the weekend has picked up. In the third weekend of the show, the box office of terror planet fell by more than 60%, but the $2.75 million box office gain finally pushed the total box office of North America over the $30 million mark.
In the next four weeks, the number of theaters dropped to more than 1150, with a harvest of $1.95 million seven days a week.
The market potential of this film is basically exhausted in the four weekends of its release. However, the film can still produce a certain box office figure and continue to be shown in cinemas, so it will not be swept out of the cinema immediately.
Murphy and others also ended their North American propaganda tour and returned to Los Angeles.
After coming back, Murphy went to Fox Searchlight first, met with the main members of the newly established chainsaw thriller 2 crew, and specially talked with James Wen. In the face of his victim, he was in a stable state of mind. When he did something, he just did it. Regret and guilt didn''t help.
If it''s someone else, Murphy won''t pay attention to it, but the other person is a Chinese after all, which is one of the reasons why he strongly recommends to Fox Searchlight.Just like himself, any director is the most difficult when he starts. Although I don''t know how James Wen moved Lion Gate film, I don''t think it''s him who threw out a script. The management of Lion Gate film rushed up like a brain wreck and begged him to shoot.
There must be some difficulties that people don''t understand.
As long as there is the first step to success, the road behind will be much smoother. James Wen''s chainsaw thriller 2 has a great chance of success. In this way, he will not worry about no investment, and Murphy is not ready to continue to set foot in horror films. If everything goes well, James Wen will still be a master of Hollywood horror films.
After exchanging some ideas with James Wyn, Murphy felt relieved about the project and went back to work on some of the things left over by Stanton studio and himself.
He and Paul Wilson sorted out the basement storage room of Stanton studio, sold the camera and car police receiver that they had left behind, and sold some of the old desks, chairs and equipment that could not be used in the studio to the waste recycling station to replace them with new ones.
Stanton studio is not a small company on the verge of bankruptcy. Murphy also needs some new equipment to improve work efficiency.
Another is to appropriately improve the treatment of Paul Wilson, Rosa Rodriguez and the financial staff.
In addition, Murphy also renewed an agency contract with Robert, a lawyer. No matter in the initial stage of capital accumulation or in the later stage of Ross'' bail, Robert showed enough ability, and Murphy did not want to rush to change an unfamiliar lawyer.
The contract is also renewed by accountant David, who will fully assist Murphy and Stanton studio in tax affairs.
The tax system of North America is very complicated. It is absolutely a country of ten thousand taxes. There are many differences in tax laws among states. There are also messy policies such as investment tax credit. It is necessary to have an excellent accountant.
However, Murphy should have no less supervision measures. There are many cases of Hollywood being cheated by accountants or managers.
In addition, Murphy moved out of the rental house for the time being. After a simple arrangement, she signed another one-year rental contract with the real estate agent, ready to start a new work and life.
It''s been a few weeks since the completion of this project. In mid August, ten weeks after the release of terror planet in North America, it finally withdrew from the cinema market and officially went offline from all cinemas.
After ten weeks of screening, although the horror planet did not become as big a hit as the electric saw, and its box office was not as good as Miramax''s, it still exceeded Miramax''s expectation, with a total box office of $38.75 million in North America.
This is close to five times the production cost, compared with the North American ticket price, both investors and theaters are satisfied.
Especially Miramax, Harvey Weinstein called Murphy directly and said that the cooperation between Miramax and Stanton studio would continue as long as he wanted to.
It''s not hard to understand that Miramax not only recovered the cost, but also made a profit. Even if she had to pay Murphy a large share according to the agreement, the profit was still considerable.
According to the original director contract agreement, if the box office of terror planet in North America exceeds $10 million, Murphy can automatically get a basic incentive of $100000, which is one percent of the box office in North America.
This is a step-by-step reward agreement. For every $10 million increase in the box office in North America, Murphy''s bonus will also increase by 1%. That is to say, if the box office in North America reaches $20 million, he will get a 2% bonus.
Now terror planet has $38.75 million at the box office, and Murphy can get 3% of the North American box office share, which is about $1.16 million.
Even if Murphy has a lot of money now, it''s a lot of money.
Of course, just like the previous electric saw thriller, Miramax will not pay the money immediately. After paying off the remaining $300000 of Murphy''s basic director''s remuneration, Miramax first paid the share of $400000, and the remaining amount will be paid in the next six months.
After the film was released, Miramax, taking advantage of the warm-up, launched the director''s editing version V of the horror planet together with MasterCard, in which more large-scale shots were included. After the film went on the market, its sales volume was quite good, and it once broke into the top five in the sales and rental markets.
However, all this has nothing to do with Murphy.
His eyes will keep looking forward, and the Hollywood Road is just beginning. If you like this work, welcome to the starting point. Your support is my biggest motivation. For mobile phone users, please read.