Simon Hodge is planning to build 2000 firefly game houses in the United States.
Japan, South Korea and Europe are also key regions of the game industry.
As a result, Simon Hodge has organized two overseas teams, one for Europe and one for Japan and South Korea.
China is a country with a large population, but the Internet has not been opened for two years, and the Internet fee is very expensive. Except for some universities, governments and scientific research institutions, ordinary people simply can''t afford to use the Internet. In addition, the number of computer users is also very small. At present, red and white game machines and arcades in video game rooms are more popular in China!
XIAOBAWANG has a lot of fun!!!
XIAOBAWANG company fakes Nintendo''s FC game machine, which is a mess in China! Speaking of little overlord, Henry was a loyal user of little overlord in his previous life. Duan Yongsheng took over XIAOBAWANG company in 1987, and then changed the company''s development direction and imitated FC game machine. In just three years, he developed XIAOBAWANG company from a company with millions of losses to a big company with a market value of more than 1 billion yuan!
XIAOBAWANG''s game machine is cheap, two or three hundred yuan, while Nintendo''s FC costs more than 2000 yuan.
Pirated game cassette, good cattle force, can n + 1 game. And the legitimate game is generally just a game! The game is less, but also sold expensive, dozens of hundreds of dollars a game cassette. Pirated game cassette only costs 10 yuan! As you can imagine, the genuine game can''t be sold at all! In China, only a few people use FC game machines and play FC legitimate games. It''s not that there are no players. On the contrary, there are more players in China than in Japan, but they are all using piracy.
Nintendo is very helpless about this!
Arcade is the same, all kinds of pirated arcade, poor picture, poor operation, but some play has been very good, also by many Chinese players like.
If firefly game house is built in China, it will lose money!
In particular, the main game of firefly game house is computer games, obviously there is no market in China.
At this time, China''s 10000 yuan households are very few, let alone to buy a computer, a computer at least tens of thousands of yuan. The price of an ordinary computer in the United States is about US $1000. If you enter China, you still have to pay tariffs. China''s tariffs are not much to say. Anyway, the computer is not expensive, you can''t make money!
As for China''s local computer companies, they are also equivalent to assembly companies. All kinds of components have to be purchased from abroad. Can they be cheap?
However, some shrewd and cunning businessmen take advantage of it. In 1993, XIAOBAWANG company launched its own research and development of XIAOBAWANG computer learning machine. Because it had a keyboard and mouse, it was sold as a computer. I didn''t think it was sold very well. The next year, I even invited Jackie Chan to be the spokesperson - "in the past, I used to fight the world with my fist. Now in the computer age, my son wants to fight the world with XIAOBAWANG"!
But that thing can play real computer games. Are you kidding
The popularity of computers in China will have to wait for many years. At the beginning, there will be computer rooms without internet access. Usually, there are only a few computers in the room, and few of them can reach 10. However, even if there is no network, the cost of computer is also very expensive! Prices may vary from place to place, but in Henry''s former hometown, it''s 10 yuan an hour! Don''t look expensive, you may not be able to find an empty machine!
After that, China has pulled a few more submarine optical cables, and the network fee has come down. At that time, Internet cafes will rise!
Henry''s support for firefly game house is very strong. In addition to 2000 in the United States, he will build 2500 in Europe, 1000 in Japan and 500 in South Korea! In Hong Kong, Taiwan, Singapore, Australia, Canada and Brazil, a total of 1500 companies have been established.
As for Chinese mainland, a firefly game house will be built in the first tier city, and the right is publicity.
If you build so many firefly game houses, you will lose money if business is not good?
Henry has thought about this problem. At present, video game console, palmtop, game cassette, CD, arcade are still popular products. But in the future, with the rise of online games, maybe no one will buy game CD. At that time, people are downloading games from the Internet, firefly game house needs to consider new profit points!
The essence of firefly game house is to manage game products. Therefore, we should sell game peripheral products and develop a variety of rich game peripheral products, such as toys, posters, clothing, accessories, comics and so on. On the one hand, we can make money; on the other hand, we can promote the game!
If it''s a classic game, firefly game company can even build a game theme park! Warcraft theme park, world of Warcraft theme park, must also be extremely attractive
In August, firefly game company had a bright future.
Online, offline double harvest, people envy.
From the date of the release of the game CD, the CD production factory has not been shut down, full production of "destroyer" and "Warcraft 1" game CD. Up to now, in just over 20 days, the two game CDs have sold 10 million in total. According to the price of a game CD of $100, firefly game company''s offline revenue alone is $1 billion!
"Quanhuang 1992" is also selling very well. Only in the United States, the order volume is as high as 200000 units. An arcade costs $3000 and the revenue is $600 million!
"Quanhuang 1992" is more popular in Japan than in the United States. The number of arcades sold is as high as 250000, and the revenue is 750 million US dollars. The main game rooms in Japan have already bought "king of boxing 1992", and Japanese newspapers have reported that: "king of boxing 1992 is another masterpiece of kapukong, which is more classic than" Street Fighter 2 "!
Kapukong has been imitated and never surpassed!
Kapukong made "Street Fighter 2". As a result, all arcade manufacturers are imitating it!
However, when we are all imitating "Street Fighter 2", boxer 1992 was born!
"Boxer 1992" has completely surpassed "Street Fighter 2". That is to say, the game that we imitate now is out of date. Once you''ve played "Boxer 1992", you won''t want to play "Street Fighter 2"!
This year, kapukong Co., Ltd. will be regarded as the king of arcade machines because of "quanhuang 1992"! "
Numerous media reporters rushed to kapukong Co., Ltd. for an interview. The company''s external spokesman said in an interview: "from" quanhuang 1992 ", we can see that this game is a series of works. We will launch" quanhuang 1993 "," quanhuang 1994 "and so on in the future. As long as players like it, we will continue to do it! Every time we launch a sequel, we will add new characters and make some improvements to the game. "
The reporter asked: "has the" king of boxing 1993 "been approved?"
"Yes! At present, we have officially decided to add two new characters. Of course, we will add more new characters in the future game production process
The reporter asked curiously: "excuse me, who are these two new characters?"
"Ha ha, the first one is a Chinese Panda, a Kung Fu Panda. How about it? Is it fun and interesting?"?! I think, at that time, everyone will like it very much! As for the second one, keep it secret for the time being... "
Although kapukong Co., Ltd. has been praised by the outside world and the arcade market has been greatly exaggerated, Henry knows that the arcade market will shrink seriously in the future! Therefore, Henry has decided that kapukong Co., Ltd. will start its transformation. Of course, the pace can be slower. Instead of complete transformation, we can develop video games while making arcades!
Kapukong''s classic biochemical crisis can be put on the agenda!
Four or five months ago, yadali company, the former game overlord, released its newly developed 32-bit game console "black leopard", intending to return to the video game console and win back the first place in the game industry! However, the market share of "Panther" is less than 2%, which is a complete failure!
The price of yadali "Panther" is twice that of Nintendo SFC. It''s not competitive at all. It''s normal to be hanged.
In 1982, the sales volume of yadali company was 2 billion US dollars, and the profit was nearly 400 million US dollars. However, in 1983, when the production of ET began, the company began to decline. It lost $500 million this year, and then lost money for years!
In 1984, Warner, the parent company of yadali, was unable to survive, so it sold yadali to the tycoon Tera Meyer for $300 million.
Tera Meyer is confident that he can help Atari return to the top!
However, a few years down, adali company is still a serious loss, loss of tra Mel want to vomit blood! This time, yadali company carefully built the "black leopard" game console, and wanted to have a hard time with Nintendo. As a result, it was a head broken and blood flowing. Tera Meyer is desperate for adali. Let out the wind. Who wants to buy it? Come quickly
In the previous life, no one wanted to buy it. Tera Meyer had to hold it up. At last, she gritted her teeth and said to herself, "what''s special, if I fight, I won''t believe it, but Nintendo!" As a result, in 1993, just one year apart, Atari developed a 64 bit game console that shocked the world at one go. This time, the name of the game console was even more domineering, which was called "Jaguar"!!!
Unfortunately, whether it''s a panther or a Jaguar, they all become sick cats in the end
This life, others do not buy, does not mean that Henry does not buy. Yadali is still very powerful. In 1993, it was able to develop a 64 bit "Jaguar" game console. Isn''t it powerful? The technology is no worse than other companies, and there are many patents and game copyrights of yadali. In addition, yadali is a kind of feeling in the hearts of Americans, a memory of youth! Just the brand of yadali is worth a lot of money.
In the future, there will be film companies using the IP of yadali to make movies, which is very popular, not inferior to those super IP at all.
Sony is very rich. When it released the PS1, the machine was sold at a loss in order to occupy the market share; When Microsoft released Xbox, it lost billions of dollars in order to occupy the market share. Finally, Sony and Microsoft successfully counter attack, and Nintendo tripartite confrontation!
How can Atari compete with Nintendo without financial support and the support of third-party game companies?
There is no doubt that failure is inevitable!
This time, since Tera Meyer wanted to sell Atari, Henry sent someone to contact him.
He bought it from Warner and spent $300 million, but now Atari is losing money. When Henry sent someone to ask for the price, Tera Mel only dared to shout $100 million!
Well, you look so miserable, 100 million dollars is 100 million dollars!
Henry quickly signed a deal with Tera Meyer. Henry originally wanted to merge adali company into Williams electronics company. After all, the development of game console will involve a lot of hardware. But looking back, firefly game company is so famous in the game industry. If adali company is incorporated into firefly game company, both the third-party game companies and players will treat adali company differently, and the probability of its return to the peak will be higher!
After the acquisition of yadali, Henry visited the company.
It must be uncomfortable for many people that the company has been sold around. Henry held a meeting. At the meeting, he talked a lot about encouragement, the brilliant history of Atari, and the talents who went out from Atari, such as jobs who founded apple, etc.
"Yadali''s dilemma is temporary, but I believe there is no difficulty that can defeat you! Hemingway wrote in the old man and the sea, "you can destroy me, but you can''t defeat me."! We will never admit defeat, failure will only make us stronger!!! Now that the 32-bit game machine "Panther" has failed, next year we will make a 64 bit game machine "Jaguar". Huxiao mountain forest is the king of the forest
As soon as Henry finished speaking, the staff below yelled excitedly. Many people even imitated the tiger''s cry and made a deafening roar!
Seeing this, Henry nodded his head in secret, and his military mind could be used!
Then, Henry gave them benefits, increased their wages by 20%, and started the equity incentive plan! At the same time, in order to strengthen the R & D Department of yadali, Henry transferred many technical talents from Williams electronics company to yadali!
Henry''s acquisition of yadali company cannot be unknown to the outside world.
At this time, the front page headlines of American newspapers were full of the news that Henry Williams bought adali company. There was news on TV, too, and Tera Meyer gave an interview in which he admitted that he had sold Atari to Henry Williams.
"Yadali is a flag of American game industry, it should not fall in my hands! Now, I''ve found a new owner for it. I believe that Mr. Henry Williams can make the company return to its peak
The news soon spread all over the world.
Nintendo can''t sit still any more, it''s like burning eyebrows. The head of the society, shanneipu, and his wife were still on holiday in Hawaii. They were warm for less than two days. As soon as they heard about Henry''s acquisition of Atari, they rushed back to Japan and immediately held an emergency meeting!
Sega is also anxious to hold a meeting like an ant on a hot pot.
And game companies all over the world are meeting one after another!
"It''s time for the video game industry to reshuffle its cards at last," said a number of senior industry insiders