Thursday, 14 September 2006.


    Zhou zhe came to the stage with a heavy step, worried and waiting for the ratings of csm50 city to be released.


    "Soldier assault" premiered last night. He watched it from beginning to end.


    To be fair, the plot is plain and has no highlights.


    After the first three episodes, he asked his wife what he felt about the play. The wife of the mask was indifferent: it meant nothing.


    He also called several relatives and friends, and the result was very tragic.


    Some didn''t see it at all, some changed channels after watching less than one episode, and some finished watching it. The evaluation was very general.


    Near noon, csm50 City ratings came out.


    Zhou zhe took a look and threw the promised ratings form aside. He didn''t want to see it anymore.


    Specific ratings... Let''s not say, let''s not say.


    Mengren film and television also got the ratings of csm50 city. Because of the ratings of soldier assault, the atmosphere in the company was dignified all day.


    It''s not that I can''t afford to lose, but the cute drama golden body... Broke.


    When "struggle" premiered that year, the ratings were flat and high, and finally reached the top; And "soldier assault" premiered, with a recovery rate... Open low, open low a lot.


    Cute film and television.


    Mai Xiaoyu just called Zhou Jun of storm video and asked about the on-demand broadcasting of the first three episodes of soldier assault. It was seen that Ping walked into her office with coffee.


    "Mr. Mai, your coffee."


    "I didn''t want coffee."


    "Oh, maybe I remember wrong. It''s ready anyway. Take a drink."


    "How many times have you been hanging around in front of me this afternoon? It''s tea, coffee, delivering documents and taking documents... Next time, remember to wear less and show more meat, otherwise it''s unattractive and can''t lure me."


    Before, Yu Ping didn''t protest against Mai Xiaoyu''s teasing, but today she didn''t. instead, she whispered, "if you can be in a better mood, I''ll dress up better tomorrow."


    "Are you lovelorn?"


    "No."


    "Yes, I don''t care, but you should remember that I''m Liu Xiahui, your boss. Don''t try to induce me to make mistakes."


    "Mr. Mai -"


    "Well, well, I''m not kidding you. Do you think I''m in a bad mood because of soldier assault?"


    Yu Ping doesn''t answer and looks at Mai Xiaoyu with concern.


    Since Chen Qiaoen left her job, she has served as assistant and Secretary of Mai Xiaoyu for several years now.


    She knows more about Mai Xiaoyu''s character. Although she likes to joke, every boss is like that when she can see the pride in Mai Xiaoyu''s bones.


    Since the establishment of the company, we have signed artists, made movies, made TV dramas, produced variety shows, invested abroad and solved problems... All of them have not failed.


    Even if bullfight failed at the box office last year, it also praised Huang Bo, the Golden Horse Film emperor, and Zhang Koizumi''s Golden Horse Award for best photography. Now, Zhang Koizumi is taking over from Xiao Xing, a transformation director, and his first film is about to start.


    However, the effect of soldiers'' assault, which premiered yesterday, is not satisfactory.


    It is also a script written by ah Zheng, the hero appointed by Mai Xiaoyu, the same Mengren investment shooting, and the same Mengren drama, but the premiere ratings are very different from those of previous Mengren dramas.


    Investment in film and television dramas has never been stable. On the contrary, there are great risks. Losing money is the norm, and few people make money.


    It''s just that Mengren, a wonderful company, hasn''t lost money since the first self-made TV series pink girl. Making a red film and making a profit has established the position of cute people in the film and television industry in a short time.


    In fact, the investment cost of soldier assault has been recovered and does not lose money, but the viewing effect is too poor.


    Just like a person, every time he succeeds, he suddenly encounters a failure and breaks the invincible golden body, which will not affect his own strength, but the large psychological gap is difficult to accept.


    Meng Ren''s employees have long been used to the company''s success, so they are not in high mood until they learn that the ratings of soldier assault are poor. Some people worry that it will hit Mai Xiaoyu too hard, such as Yu Ping.


    "I didn''t expect to be less loyal than you and sacrifice so much for me." Mai Xiaoyu opened his office and took out a big red envelope from inside. "Take it out and send it. In the company, one is counted as one, and one red envelope for each person."


    "Boss..."


    "Why, my words don''t work well. I packed a red envelope without doing anything all morning. Go and inform all departments to get a red envelope from you. Each person has one, and you also have one."


    Yu Ping: "


    This hour later, the employees of all departments received Mai Xiaoyu''s red envelope.


    When they get the red envelope, some employees are secretly happy, some employees are worried, and some employees even want to return the red envelope.


    Mai Xiaoyu is generous, and the employees know it.


    Whenever the box office of the company''s film and television dramas is high and the audience is hot, they will get red envelopes. There are one person in the company, rich and willful enough local tyrants.


    But today is different. The ratings of soldier assault are poor.


    The red envelope was so abrupt that they were caught off guard.


    What was more unexpected was the things in the red envelope.


    Yu Ping sat at her desk and looked at the red envelope in front of her. She hesitated for a moment and finally opened it.


    However, he saw what was inside and burst into laughter.


    ……


    LV Ning has now been promoted to director of Mengren film and Television Office, responsible for star exploration department, property security department, cleaning department and other departments.


    He also received the red envelope. After opening the red envelope with emotion, his eyes straightened.


    ……


    The employees of all departments opened the red envelopes one after another and were caught off guard by the things inside.


    The red envelope is very thin. There is no money in it. There is only a piece of paper, not a check.


    It''s a piece of plain paper with a line of words printed on it


    "Doubt the boss and deduct your salary!"


    Poof!


    What the hell is this?


    The employees inquired about each other and learned that everyone''s red envelopes were the same, the same sentence, messy.


    What''s the matter with Mike?


    Are you kidding us?


    This red envelope... There is no one!


    Does Mai always have a means?


    Can soldier assault turn over?


    Ask the publicity department!


    The Publicity Department of cute people has been carrying out activities.


    This morning''s newspapers and online media have published positive reports on "soldier assault", and there are also hypes like "silly roots in the army" with Wang Baoqiang as a gimmick, but the audience and Internet users... Don''t buy it.


    Friday, September 15, 2006.


    Near noon, the ratings of soldier assault came out on the 14th.


    The three satellite TV stations that premiered "soldier assault" are all located in the first camp of domestic satellite TV. However, for two consecutive nights, the golden file ratings ranked bottom in the first camp, and even surpassed by several third tier satellite TV stations.


    Dolphin satellite TV and litchi satellite TV have long been psychologically prepared for this. They promised to buy "soldier assault" and arranged to broadcast it in the prime time at night. What they want is not the quality of TV dramas, but the face of Mai Xiaoyu.


    But Zhou Zhe is very worried.


    Why is the advertising fee of TV station''s evening golden file more expensive, not because of the high ratings?


    As a result, the ratings of "soldiers'' assault" broadcast this time turned into a dog. Advertisers spent so much money on advertising time. Can you agree?


    No one''s money came from the wind!


    It is the advertising department of Yanjing satellite TV that directly bears the complaints of advertisers. The advertising department said: we don''t carry this pot. It''s clearly the responsibility of the film purchasing department!


    Who decided to buy soldier assault?


    Zhou zhe!


    In fact, this kind of thing is very common in TV stations. It''s no big deal. There are risks in advertising, and no one can guarantee that every TV play will enjoy a pleasant audience. Yanjing satellite TV is a very good platform for advertisers to promote in Yanjing area.


    Similar things have happened before. It''s really not a matter.


    But this time is different, because Zhou zhe has to face the pressure of director Ma Guoqiang. If it''s not easy, the fat difference of the director of the film purchasing department will disappear.


    I bought a watch last year!


    Zhou zhe picked up the phone and wanted to question Meng Ren. I took out my business cards and finally put down the phone.


    Questioning is meaningless. Let''s think of remedial measures.


    Fortunately, today is Friday. There is a variety show on the weekend evening. There is only one episode of the TV series.


    Next week, wait until next week, if the ratings still don''t improve, I''ll take the initiative to propose to the stage - cut half!


    Zhou zhe has made psychological preparations, and soldier assault seems to be getting closer and closer to the fate of "waist cutting".


    For the episode broadcast on Friday, the ratings were basically the same, with an increase of only a few tenths of a percentage point.


    The ratings broadcast for two consecutive days were not ideal, and criticism of soldier assault began to appear in public opinion.


    "When the soldier assault was broadcast, the audience suffered Waterloo."


    "A bad TV play that wants to imitate Forrest Gump."


    "Does Wang Baoqiang want to carry out ''silly root'' to the end?"


    "''silly root ''leftovers have the meaning of hype?"


    "Because of the expansion of the bright sword, Meng people''s film and television will eventually taste the bitter fruit."


    "Sincerity is an essential element of every entertainment company. No one wants to fool the audience!"


    ……


    The invincible golden body is envied by others, and the enemy secretly pushes the waves.


    The ratings of "soldier assault" in its two days of broadcasting are too bleak. It seems that it has been labeled as jumping on the street. The industry also believes that if a cute drama is invincible, the golden body will be broken. While the media looked down, there were also people who had suffered from Mai Xiaoyu''s loss. Some directly jumped out to light their guns, and some hid behind and put hidden arrows.


    In just one day, public opinion rose from criticizing the soldier assault to criticizing the expansion of cute films and television and fooling the audience.


    In this regard, Mai Xiaoyu is calm and right, but Wang Baoqiang can''t sit still.


    "Brother, I want to be your bodyguard."


    Standing in front of Mai Xiaoyu, Wang Baoqiang said with his head down.


    "You don''t follow the crew to publicize in other places, just to tell me this?"


    Wang Baoqiang bowed his head and pulled his fingers.


    Mai Xiaoyu made a phone call; "Xiao Ke, come to my office."


    A moment later, Ke Haoyi knocked on the door and came in.


    Mai Xiaoyu said to Wang Baoqiang, "his name is Ke Haoyi, and he is my bodyguard. If you can beat him, I will promise you. Xiao Ke, if you want to lose, go away, and don''t hit the face."


    It is true that Wang Baoqiang has studied martial arts in Shaolin for many years, but he is far from Ke Haoyi''s opponent.


    Ke Haoyi fought hard in real life and death battles!


    A few minutes later, Wang Baoqiang was swept to the ground by Ke Haoyi. Ke Haoyi wanted to continue and was stopped by Mai Xiaoyu.


    "Come on, Ke." Mai Xiaoyu went to Wang Baoqiang and squatted down. "With your skill, dare you be a bodyguard for me?"


    "But I can''t do anything except being a bodyguard."


    "Don''t talk nonsense, go back to me, and then dare to run back without permission. If you don''t follow the crew to participate in publicity activities, try it!"


    The low ratings of "soldier assault" were completely within Mai Xiaoyu''s expectation.


    He remembered clearly that soldier assault was a wonderful TV play in the dream world.


    Despite repeated broadcasts by various TV stations and media reports in turn, the audience received high praise and won more than 20 awards. A large number of actors in the popular drama were popular. When the "soldier assault" was first broadcast, the audience rating was not high.


    When the ground channel premiered and the first round of satellite broadcasting, the ratings can even be described as low.


    It is not unreasonable for CCTV not to buy it and many satellite TV stations not to buy it, because "soldier assault" does not have market selling points at all.


    Finally, the popularity depends on the network communication. The word-of-mouth has been fermented through the network, which has attracted a large number of viewers and set off another round of "soldier assault".


    Mai Xiaoyu couldn''t wait that long, so he finalized the storm video early and put forward the strategy of combining TV station and network.


    He doesn''t care about the ratings of the TV station these days. He cares about the hits of storm video!


    Saturday.


    At more than 8 p.m., three satellite TV stations finished episode 8 of soldiers'' assault.


    At 12 a.m., storm video added the resources of Episode 8 of soldier assault.


    Deep city.


    An Internet cafe.


    Zhang Yu is playing online games.


    He is 19 years old. He came from the countryside to work in big cities and became a security guard.


    Tomorrow, he and his two colleagues will come to the Internet cafe to sleep.


    "Shit, dare to rob me, I''ll kill you!"


    "Silly. Beep, the weak chicken of level 28 dares to rob the monster with me."


    "My Grass Mud Horse... Brother Li, come and avenge me. Rob my strange weak chicken, find a level 50 swordsman to kill me and scold me..."


    Brother Li is a burly man in his late thirties. He sits next to Zhang Yu: "find Xiaofei. I can watch TV dramas."


    Zhang Yu found another colleague, Xiao Fei, and drove a 60 level tuba. He chased the 50 level swordsman and the 28 level weak chicken and killed them several times. Finally, he was angry.


    When he automatically returned to the city to hand over the task, Zhang Yu curiously gathered around brother Li: "what are you watching? It''s boring to watch TV dramas in the Internet cafe."


    Brother Li: "soldier assault is a very good TV play. During the day, my comrades in arms specially called to recommend it to me."


    "Who did it?"


    "Wang Baoqiang."


    "Who is Wang Baoqiang?"


    "Silly root."


    "It''s him, boring. Where''s the heroine?"


    "It is said that there is no heroine."


    "What''s there to see without beautiful women?"


    "You haven''t been a soldier. You don''t understand some things."


    More than ten minutes later, brother Li suddenly smiled. Zhang Yu took a look and just saw Xu sando played by Wang Baoqiang. He saw the tank for the first time. Because the gun barrel was facing himself, he raised his hands shamefully.


    "Ha ha, I''m so amused. It''s too fake to raise my hand and surrender."


    "It''s a bit exaggerated, but when I joined the army, I was shocked to see such a big guy at close range for the first time."


    "My father wanted me to be a soldier, but I didn''t promise. Brother Li, is it interesting to be a soldier?"


    "How to say, I have my own opinion. If you have time, you can have a look at this and learn more."


    "OK, when I finish this task..."


    PS: built a V group: 607682821. Buddha is waiting.