In July, the weather is getting hotter and hotter, as well as the large-scale marriage and blind date variety show "if you are the one" launched by litchi satellite TV.
Since its launch, this variety show with a high degree of topic has aroused no small controversy.
Even if the new super girl voice after mango satellite TV''s rectification has entered the closing stage, the competitions in each competition area are frequent, and its popularity can not affect if you are the one at all.
As for the topic... If you are the one is the absolute king!
Some people think that the popularity of if you are the one lies in the bold topic content, outstanding performance, bright eyes of participants, active hosting atmosphere and so on, so it will attract attention and be watched by the audience.
Some people think that these are only appearances. The real reason is not only that the production level of the program is high, but also that through this program, the audience can see that in today''s society, all kinds of people have different aspirations for money, the future, love and marriage, causing the audience to ponder or resonate.
Anyway, if you are the one, which has been broadcast for more than a month, is on fire. Once it is broadcast, it will be a great success!
It is broadcast twice a week. At the same time, the audience rating reaches the top, breaking 3. After each issue is broadcast, the audience rating is still high that night... Litchi satellite TV has created an ace variety show popular all over the country!
Its fiery degree almost covers up the light of all other variety shows. It has the posture of "the Supreme Master of Wulin, killing dragons with a sword, ordering the world, dare not obey, rely on the sky, who can compete with the world"!
This "Wulin" is a national variety show, and "Baodao slaughtering dragon" is "if you are the one".
Throughout this year''s domestic variety shows, it seems that no one can compare with if you are the one.
The only hope to compete with if you are the one is super girl.
Who will become the hottest variety show this year and the winner of the annual variety show? We can only wait until super girl enters the finals... The sword of "relying on heaven" comes out of its scabbard!
Before the finals of super girl, if you are the one was the most successful variety show this year, and there was no one!
As far as the program itself is concerned, the content reflects social hot spots and caters to the needs of the public; The setting of links is reasonable and compact, with strong ornamental; The plot setting is full of confrontation, conflict and suspense. It is like a sitcom, with a small climax in two or three minutes and a big climax in seven or eight minutes. It completely follows the law of TV dramas, and the dramatic narrative tension is great.
Some professionals even commented that "if you are the one" is like a program integrating the characteristics of serial dramas and series dramas. The female guests are serial dramas and the male guests are series dramas, leaving an unusual impression on the audience.
In addition, the host paid equal attention to humor and reason, and the on-site atmosphere was relaxed and cheerful; The topic is highly controversial; The male and female guests of the program are highly personalized and expressive, which makes them highly viewable; Strong hype and publicity are the factors for the success of this variety show.
How much can followers learn?
Is it similar in shape or spirit?
Will it pose a challenge to originality?
Litchi satellite TV doesn''t care. They are enjoying the benefits brought by if you are the one.
At the macro level, there is no need to elaborate on the brand value, image positioning and audience groups, which can be seen only from the income created for TV stations.
The naming right in the second quarter was sold to the music mobile phone brand, and the naming fee doubled several times, easily breaking the ten million mark, second only to super girl; There are many enterprises that want to specially sponsor the broadcasting. All kinds of advertising spaces sell at a good price through bidding.
And the replay in the evening, the ratings are still in the forefront of the same segment!
Rebroadcasting can save money and save the cost of outsourcing or self-made programs at that time; High ratings can open source. The price of advertisements inserted during replay is also higher than that during the same period from Monday to Friday.
This one in one out, accumulated over a year, is also a considerable income for TV stations!
Well, the idea of rebroadcasting is good and has many benefits, which has attracted widespread attention in the industry.
But there is a problem - first of all, there must be an ace variety show that can attract enough viewers to support the replay ratings!
……
Meng Ren film and television also share the benefits of if you are the one.
Xia Qin''s cute group has significantly improved its status in the program group, and the training effect is gradually obvious.
The high naming fee created by the high ratings and the special sponsorship fee are shared by Meng people according to the proportion specified in the contract. Only the settlement cycle is slightly longer, so we have to follow the system of TV stations, but we don''t have to worry about default or delay.
Mengren film and television initially tested the water, and the production of variety shows has been successful. It has become famous in the industry. Third line satellite TV has contacted them and offered a sincere price. It is hoped that the two sides will jointly create another variety show.
……
Host Meng Fei also benefited a lot from if you are the one.
With its unique bald image and humorous words, it is loved by the audience and has greatly increased its popularity.
The control of the program, the adjustment of the atmosphere and the mobilization of high tide show his solid hosting skills.
In the face of on-site emergencies, he is often witty and can quickly make a "relaxed but not frivolous, popular but not vulgar" clever response.
In addition, he has his unique opinions in that language. He is good at using all kinds of knowledge and literary allusions to express the voice of guests and audience with one or two simple and concise concluding remarks, which makes many audiences who like him regard him as one of the representatives of intelligent hosts.
Erudite and wise!
Funny!
Friendly and sincere!
This is the audience''s evaluation of him. With the success of if you are the one, he went out of Sujiang Province, came to the national audience and became one of the local satellite TV hosts on the national stage!
……
There is also a benefit group that many people have never thought of before - female guests participating in if you are the one!
Through the program, it is essential to get familiar with the audience all over the country. The increasing number of people who pay attention to microblog is the most basic.
Some female guests'' popularity has increased very fast and have the posture of promoting online popularity.
It''s like saying "I''m still crying in a BMW" and being branded as a "money worship woman". No matter whether she is a money worship woman or not, no matter how many people scold and criticize, she has become popular and has commercial value.
A marketing company contacted her and asked her to help promote a newly released mask in soft medium in micro-blog.
Microblog industry chain!
The female guests who entered the industry chain were not alone, and there were several female guests. The production of the production was mostly female products. Like what cleansing cream, mask, make-up water, lotion, cream, foundation, hand cream, sanitary napkin, etc.
Such female guests are mainly divided into two categories.
One is the female guests with sharp words and bold and hot clothes; the other is the female guests with outstanding appearance, temperament and personality, who have been selected by male guests as exciting girls for many times and can cause the audience to lick the screen.
There are few cute women members here, and only two can barely join them.
Can''t let go!
This is the common aspiration of the cute female members on the program.
For example, the female guest of "money worship" attracted a lot of criticism because she was open. As a result, she received an invitation to be a guest of another variety show. In that program, she continued to speak boldly and triggered criticism again, as if she had entered the entertainment industry with half a foot.
……
This is a blind date show, okay?
Not NIMA''s talent show!
How can it become "chicken and dog ascend to heaven"?
In addition to adorable envy and hatred, and make complaints about it, the industry has once again seen the powerful means of making stars.
Several ordinary girls, because they took part in a blind date variety show, didn''t find their boyfriend, but Xiaohong... Why do those science students who study hard to enter the entertainment industry feel embarrassed?
"Brother Mai, I also want to go to if you are the one, OK?" Yang Mi said and threw the mahjong card in his hand into the river.
"Go to what, go to school... Wait a minute, five cylinders touch!"
"I hit four cylinders!"
"Little fox, you hit five barrels."
Liu Shishi gently explained, "Mr. Mai, you are wrong."
Zhao Liying nodded hard: "sister Mi Mi hit four cylinders and five cylinders were hit in the last circle."
Mai Xiaoyu glanced at the three women: "is it really a four barrel? You won''t collude in advance. Will you partner with me?"
Liu Shi shook her head: "we wouldn''t do that."
Zhao Liying exposed Mai Xiaoyu''s old background: "only you can steal cards. You can touch 26 cards against the landlord..."
Yang Mi is not ashamed: "brother Mai, you are too lazy. Shishi and Liying play cards with you. You are a big man and cheat."
"Hey, shall I play with you? I''m very busy recently!"
During this time, Mai Xiaoyu was really busy, busy investing in and restructuring storm video.
Mengren and Hualong film each pay half of the $10 million venture capital. First, Zhou Jun doesn''t have to worry about the loss of storm video control; second, Mai Xiaoyu wants to test his influence on Hualong film.
Sure enough, Shi Hao, CEO of Hualong film, didn''t object, but then another seven called and called his mobile phone.
Five million dollars is not much, but it has developed well abroad and suddenly invested in a small-scale video website in China. Why?
The seven families naturally have to make a phone call and ask.
Lao Luo and Zhu Zeyuan had the best attitude. After learning that Mai Xiaoyu intended to test the video website industry, he just asked a few questions, so he didn''t ask any more.
Ye Xin, Han Zong and Feng Zong asked in more detail. After confirming that Mai Xiaoyu is really optimistic about the industry and has enough knowledge of the industry, they won''t say more.
Only Mr. Liu and Mr. Li asked very detailed questions. Finally, they questioned Hualong''s decision to invest in domestic video websites.
They believe that the original intention of Hualong film is to go for Hollywood and the international market. Recently, the company has just straightened out its relations in the United States, and the company is a little better. It is unreasonable to turn its attention to the domestic video website industry, which they don''t know much about.
This is a step back!
Mai Xiaoyu''s reply was very direct: "that''s OK. Originally, I wanted all the ten million yuan to come from sprouting people, mainly because the storm was worried about losing control. Since you object, I''ll let the artists of the company invest together later."
There are more than a dozen artists under Mengren''s banner, and several have coffee places. It is no difficulty to scrape up 30 million yuan.
Importantly, Liu and Li heard from Mai Xiaoyu''s words that he was very optimistic about the video website industry and storm video and audio.
President Li: "hehe, I just said to be cautious, not against."
President Liu: "ha, professional things should be left to professional people. I won''t do things that laymen guide experts."
In this way, the scheme put forward by Mai Xiaoyu for the first time was finally adopted by Hualong film.
After a period of investigation and research, the three parties are discussing the specific details of the contract recently. According to the current progress, the new company storm technology is expected to be established before the end of the month.
As the boss of Mengren, Mai Xiaoyu is also the middleman between storm video and Hualong film. He doesn''t worry about it.
He has to be busy during the day and turn into a human copier to reserve "ammunition" at night. Recently, he has lost four or five kilograms.
Liu Shishi and Zhao Liying knew that he was busy and seldom bothered him at night; Since then, the second daughter has stopped playing cards with him since she caught him fighting against the landlord.
Until July, Yang Mi spent the summer vacation and stayed at home for two days. Then he moved to the dormitory in sunshine Star City. He also paid for an automatic mahjong machine and put it at Mai Xiaoyu''s house. When he had nothing to do at night, he took Liu Shishi and Zhao Liying to form a team to brush the boss.
These days, Mai Xiaoyu has lost hundreds!
Mai Xiaoyu played a waste card and asked, "little fox, what are you doing in front of me every day if you don''t go home on vacation?"
"What do you say, brother wheat --"
"Whoa! I''m tired of being spoiled by many adults. Liying plays cards. Be careful. I''ll ignore the card in your hand."
Zhao Liying listened to the cards. She still had a waste card in her hand. She didn''t dare to play, because Mai Xiaoyu said she wanted to touch the five cylinders just now.
If you don''t play, you have to dismantle the cards, and she doesn''t want to dismantle them.
Hesitating, Mai Xiaoyu kept urging and scaring her, and her heart was even more confused.
Liu Shi suddenly said with a little shyness: "Mr. Mai, I have something to tell you."
"Say it."
"That, that..."
When Liu Shi hesitated, he became more and more shy. He saw Mai Xiaoyu''s surprise: "what''s the matter?"
"I, I, can I call you brother wheat like sister Mi Mi?"
"Hey, what a big deal, whatever you want." Mai Xiaoyu touched Liu Shi''s head to calm her nervous mood.
Zhao Liying leaned her probe, peeped at Mai Xiaoyu''s cards at the fastest speed, then sat up straight and played cards without hesitation: "five barrels!"
Too bad, big liar!
I didn''t listen to the cards. I had a five barrel in my hand. I had to touch sister Mi just now.
Mai Xiaoyu tilted his head and looked at Zhao Liying: "five barrels dare to play. Did you peek at my cards just now?"
"No!"
"Really not?"
Zhao Liying cut off the topic and said pitifully, "Mr. Mai, I also want to go to if you are the one."
Mai Xiaoyu spread out his hand and put it in front of her face: "do you understand?"
Zhao Liying: "
Yang Mi looked funny and giggled: "brother Mai, you are too bad and will bully Liying. You haven''t answered me yet. How about arranging me to go to if you are the one? I haven''t received much notice for a year. I''m afraid the audience has forgotten me."
Mai Xiaoyu asked, "your teacher didn''t tell you. Will the popularity accumulated by topic speculation come quickly and lose quickly?"
"I know, but..."
"Nothing, but. In principle, your school doesn''t encourage freshmen to go out to pick up plays. Some schools don''t even encourage sophomores to go out to pick up plays. Do you know why?"
"What an old calendar. Now the situation is that it will be late to graduate without taking the play early, increasing experience and accumulating contacts. Many senior brothers and sisters have no play after graduation and can only change careers."
"That''s because the foundation is not solid. Think about Wang Luodan..."
"You know, you know, except sister Dan and sister Hai Qing, they all study hard during school and have solid basic skills. They don''t start to play until graduation. They are developing well now, aren''t they? Brother Mai, how old are you this year? How can you speak the same tone with our teacher..."
Haiqing has developed well in recent years. Millennium entertainment is the first sister of the family. It has starred in many brilliant "daughter-in-law" roles and won the reputation of "national daughter-in-law".
But what Mai Xiaoyu had in mind was the "loss" he ate on the night of the celebration party of the pink girl.
Haiqing
PS: built a V group: 607682821. Buddha is waiting.