As Liu Nana said, love and marriage TV programs are nothing new. They existed in China as early as the new millennium and continue to this day.
Mango satellite TV was the first to make a breakthrough. Its name was called the appointment of roses. As for the effect, the media at that time described it as follows:
"The appointment of roses pioneered the marriage and love programs of mainland TV media. It was refreshing like a breeze. It quickly became a hot topic in people''s street talk, created a viewing miracle of mango satellite TV, and set off a ''Rose frenzy''."
Or mango satellite TV has the confidence to challenge CCTV.
At the beginning of 2000, one "the appointment of the rose" and the other "quick copy" were the two trump variety shows of mango satellite TV, with high ratings!
The result of the "Rose frenzy" is a gathering of followers.
Just like writing a novel, after a book with fire and a theme, all kinds of novels that learn from, imitate, highly imitate, and even plagiarize have sprung up one after another.
"The appointment of roses" is no exception. Many TV stations, including major satellite TV stations, have followed suit, and there has been a blowout of marriage and love programs of the same type in a short time.
These programs must be innovative, but not enough!
As the freshness of the audience gradually passes, the saturation of the market increases day by day, the routine of the program stops and seriously ages, and the once popular marriage and love programs are declining.
Let''s take the appointment of roses as an example. The ending is worse than fast book.
"Quick edition" is a revision at least. It will be determined according to the effect after revision; The "appointment of roses" was stopped because of the imitation of major satellite TV, which led to a sharp drop in ratings.
It was not broadcast until August this year!
Dolphin satellite TV also has love and marriage programs, but considering that the ratings of this type of programs are generally poor, it is not taken out separately. Instead, it is placed in the variety show "my biggest on Sunday" and becomes one of the units.
The ratings of other satellite TV''s love and marriage programs are dying.
"... this is basically the current situation of marriage and love programs in domestic TV stations."
When Liu Nana finished, Mai Xiaoyu also heard it.
He would rather calm down and think for five minutes, then use the "watermelon expensive" theory to deny the follow-up "super girl", and finally proposed to do a blind date program that was about to die. No wonder Wang Yunshi had a sudden heart problem.
"Brother, do you believe me?"
Take two pills. Wang Yunshi feels better now.
He nodded: "I must believe you, otherwise I wouldn''t specifically ask you for help, mainly because my heart has been uncomfortable."
Mai Xiaoyu couldn''t hear the polite words. He smiled: "you can''t delay if you have a heart problem. You have to hurry up and have a look."
"Yes, it''s an old problem."
The two of them are no longer willing to talk about entertainment programs. Wang Yunshi also made up his mind and asked the people on the stage to continue singing talent shows after going back.
At this time, two men in their early fifties came over after finishing their meal and checking out.
One of them said, "Lao Wang? What a coincidence, are you eating here?"
Wang Yunshi was stunned and stood up and said, "old horse? Old Han? How do you..."
"Lao Han will go back to Jinling tomorrow. I''ll see him off tonight. We used to be classmates at the Party school."
"Lao Han, are you leaving tomorrow? Then I have to toast you."
Wang Yunshi picked up the wine glass. Liu Nana asked the waiter for two wine glasses and poured less than half a glass of red wine.
Mai Xiaoyu stood up and reminded Wang Yunshi: "brother, you just finished your medicine. Dare you drink?"
"Nothing, just let me introduce you. This is Ma Guoqiang, director of Yanjing satellite TV; this is Han Jianshe, director of Lijie satellite TV in Sujiang province. He is Mai Xiaoyu, the boss of Mengren film and television."
After listening to Wang Yunshi''s introduction, Mai Xiaoyu immediately understood that Wang Yunshi helped him introduce his contacts and greeted them with a smile.
When Wang, Ma and Han clinked glasses and drank wine, he dedicated a toast to them.
Ma and Han don''t care much about Mai Xiaoyu.
In the current TV circle, TV stations are in an absolute dominant position. Although Mengren film and television has made a lot of noise in recent years, its scale and influence are limited after all.
Both of them are TV station directors. Their identity and administrative level are there.
That is, in the face of Wang Yunshi, he had a cup with Mai Xiaoyu.
When they were ready to leave, Ma Guoqiang went to the bathroom.
Han Jianshe also had nothing to do about it. He did it temporarily at Wang Yunshi''s table and casually asked, "Lao Wang, what are you talking about?"
"Just talk." Wang Yunshi said, "before you came, we were talking about the current situation of domestic marriage and love programs."
Han Jianshe shook her head and said, "what is there to talk about in love and marriage programs? Now it''s chicken ribs."
There are also love and marriage programs for litchi satellite TV, called happy Eden.
The program has been running for several years, but it also has its own characteristics to avoid falling into stereotypes. In the early days, the ratings were OK, but now it has become a chicken rib.
Chicken ribs are tasteless to eat and a pity to abandon. This is the general view of marriage and love programs in the industry.
Otherwise, mango satellite TV, which is based on entertainment, will not hurt and end the once popular appointment of roses.
Accidentally found that Mai Xiaoyu had been looking at himself. Han Jianshe frowned: "do you think what I said is wrong?"
In fact, Mai Xiaoyu is not thinking about whether marriage and love programs are chicken ribs, but thinking... Is this especially fate.
At the invitation of Wang Yunshi, he just found a blind date program from the strange dream. In the dream, the audience rating was very high, which can be called phenomenal. In a twinkling of an eye, he met the director of litchi satellite TV.
In my dream, that blind date program is one of the trump variety programs of litchi satellite TV!
He thought a little and said with a smile, "if the cook is good enough, the chicken ribs can be made delicious."
"Oh? I remember you cute people seem to be film and television companies?"
"Those who cook delicious food are not necessarily cooks."
"Look at your young age and strong self-confidence. I''m interested in listening to your opinions."
Mai Xiaoyu deliberated for a moment and said, "my idea is to create a reality show positioned in fashion, marriage and love."
Reality show?
Wang Yunshi and Han Jianshe frowned at the same time.
Mai Xiaoyu went on to say: "the participants, with the people between the ages of 20 and 30 as the core, did not come to the blind date because they could not marry or marry out, but because of the high standard of career success.
In addition, the most important point is the blind date rules, which focus not on gameplay, but on showing everyone''s personality... Use the selling points of participants such as beautiful appearance, fashionable and avant-garde dress, bold and unrestrained performance, and active hosting atmosphere to attract attention and improve ratings... "
Soon Ma Guoqiang came back.
"Let''s go, old Han. I''ll take you back to the hotel and your plane tomorrow morning."
Han Jianshe said without looking up: "don''t worry, I''ll refund the ticket later..."