The Mid Autumn Festival is coming. I wish everyone a family reunion and a happy mid autumn festival.
A week later, Chinese private enterprise Yake food held a high-profile brand endorsement signing ceremony and media meeting in Yanjing palace century building.
Hu Jian, a sophomore of Donghai drama academy, and Tang Yan, a freshman of central drama academy, officially announced that they have become the image spokesperson of Yake''s Yiya gum brand, which has attracted a lot of attention inside and outside the industry.
An expert looks at the doorway.
Insiders have expressed their puzzlement.
It''s understandable that many enterprises at home and abroad do so, but shouldn''t the spokesperson be a group with high popularity, popularity and cognition, such as film and television singers, sports stars or fashion models?
You''re looking for two students who haven''t graduated from college and don''t have any film and television works... Just because they made a good advertisement for Yake gum?
Is the brain squeezed by the door or inflated?
silly ×!
Insiders sneered and thought that the signing ceremony of the spokesperson was purely a joke.
Media reporters also think it''s a joke, but they like it - because it has hype value and can attract attention!
Handsome men and beautiful women are students in the performance Department of two well-known art colleges.
Is it normal to sign a contract with a large private enterprise to become a spokesman before graduating from university?
With so many stars not invited, why did Yake choose them?
How much is the endorsement fee?
Is there anything fishy in it?
Related account?
rule?
Both of them are Donghai people. Is there any relationship between them?
With so many gimmicks and money, what are you waiting for if you don''t hype!
Paper media, online media, small editors with no integrity show their magic skills, and the title party is rampant, attracting people''s attention.
In addition, Meng people and Yake secretly contributed to the fire. The topic revolved around the signing ceremony. Words such as "Hu Jian", "Tang Yan", "Yake" and "the courage of private enterprises" frequently appeared in the newspapers.
Some people top, some people step on, in short, two words - lively!
And laymen like to watch the excitement best.
Therefore, this matter has aroused a certain degree of heated discussion in the public. Hu Jian and Tang Yan, two college students, have not appeared in film and television works, so let''s start with a small fire. It is also Meng who carried out invisible publicity for Xianjian in advance.
Elegant guests are also good. With the public hot discussion, the brand awareness has been improved, and the gimmick of "the most enterprising Chinese private enterprise" has been made through overwhelming soft articles to win the public''s favor.
"Those surnamed Mai can really hype!"
Ning Shibin turned off the web page, looked at the thick stack of newspapers on the desk and sighed.
Zhang Ruilin, his chief think tank, nodded in amazement.
There is hatred, but I have to be convinced of Mai Xiaoyu''s hype.
A pair of newly signed artists can sign and speak before they graduate from university. With the success of this endorsement, they also caused a topic and became familiar with the public, which will be of great benefit to their future acting career.
"However, the higher you climb, the heavier you fall. Bin Shao, it''s time to do it."
"Well, let''s add another fire while the east wind blows."
Zhang Ruilin immediately arranged for people to contact the media, film critics, directors and the navy to ignite the fire with Xiaoxing. With the help of the east wind of current public opinion, he had to spend a lot of money to shoot blockbusters.
"The new play by the director of the stone, Xiao Xing, failed to pass the review and was unable to meet the audience!"
"Is the future film master at his best? Or do we all overestimate him?"
"If the audit fails, the investor suffers heavy losses."
"It is said that the investor wants to sue Xiao Xing to recover the loss."
"Can Mengren film and television only shoot low-cost films with an investment of two or three million?"
"I think Mengren film and television is a ''grass-roots company''."
The hype about Yake signing Hu Jian and Tang Yan has not yet settled, and many media broke the news that Xiaoxing''s new play has been banned, resulting in serious losses to investors. The film and television grade of dark batch cute people is too low. They are used to boxed fast food. If they have a little high-grade dinner, they will have indigestion.
Dog meat destined to cheat money from the audience''s pockets with all kinds of gimmicks can''t go on the table.
At the same time, many directors and film critics expressed their views in the media or microblog, which attracted public attention and heated discussion.
At this time, the Dragon studio, which always broke the news and gossip, was strongly inserted——
"Before the Spring Festival, King Liu Dehua went to Beijing to have dinner with Meng Ren''s general manager at the Hilton Hotel to discuss cooperation!"
Then, Longxing studio burst again.
"Mengren film and television, Yingyi entertainment and Hailian cinema are working together. The three companies plan to invest $50 million to jointly build a Chinese Blockbuster!"
"It is reported that Liu Dehua will play the leading role in the new play, and the famous director Feng Dagang has promised to direct the film."
Shit, what a coincidence!
In the office, Ning Shibin had an impulse to spit blood, which was too oppressive.
The public opinion on cute people has just started, has already said hello, and is reprinting articles and praising many big V''s supported by them one after another; In addition, the huge water army, which is about to mix into the melon eating crowd and make waves, was stifled by the revelations of Longxing studio for two days in succession.
Although the disclosure of Longxing studio has not been confirmed, the truth of the matter has long been found out based on the position of Ning family in the circle.
And this is what makes Ning Shibin feel more oppressed.
High investment is accompanied by high return and high risk. There is no doubt about the high risk of blockbusters.
In Ning Shibin''s view, Meng''s current experience, contacts, capital and influence are not enough to shoot an excellent blockbuster. It''s just a problem to say that the protagonist and director.
The word "big" includes famous directors and famous actors.
As a result, Meng people found Feng Dagang and Liu Dehua. As soon as they put their names there, they were sharp tools for absorbing gold!
Now Meng Ren, Yingyi and Hailian are working together. Ning Shibin doesn''t dare to stand in the way even if he wants to.
"Mai has always been used to eating alone. How can he change his temper this time?"
Zhang Ruilin replied, "I''m afraid the investment is too large, which is beyond their bearing range."
"Why did Feng Dagang take over? Isn''t he shooting mobile phone?"
Ning Shibin asked Zhang Ruilin puzzled.
Feng Dagang''s "mobile phone" is expected to be finished by the end of April. It is planned to meet the audience this Christmas. After finishing, a series of work such as post production and publicity need to be carried out. Although Feng Dagang needs to participate, a professional team is responsible, so he doesn''t need to invest too much energy.
There are three reasons why he took over "no thief in the world".
The first is the invitation of the cinema line of the Sea Union. Feng Dagang and his Yihua brothers do not give face.
Second, because the hero is Andy Lau, Yihua brothers are willing to cooperate and strengthen their influence in Xiangjiang market.
The third is interest.
Seven figure director''s remuneration; 35 million of shooting funds will be used with it; Striving for acting opportunities for Yihua''s artists and calming internal contradictions all prompted Feng Dagang to finally take over the film.
Zhang Ruilin explained it in detail. Ning Shibin thought for a long time after listening to it: "the shooting budget of 35 million plus the publicity budget of 20 million is a great stroke by Mai."
"Perhaps this huge investment of more than 50 million yuan is also the reason why director Feng is moved." Zhang Ruilin answered Yin.
Every step of a successful director''s growth depends on money.
The more money you master, the bigger the scene you control, and the more experience the director increases in practice, the more conducive it is to improve yourself. There are very few films with a domestic investment of more than 50 million. So far, Feng Dagang has never directed such a large investment film.
"I also asked someone about it. Director Feng has read the script and doesn''t think highly of it." Zhang Ruilin continued.
Ning Shibin was interested: "Oh, what did he say?"
"He said that the script has hard wounds and loopholes, which can not be linked to the soul."
Ning Shibin smiled: "that is to say, we don''t have to do it. The man surnamed Mai has tried his own death?"
"Regardless of the overseas box office, the domestic box office of his film needs to be less than 200 million to break even. Bin Shao, I don''t think you need to worry."
"Ha, yes, a small 200 million. Does he have that ability? How many films in China can do it?"
Chatting can dredge people''s psychological emotions. At the moment, Ning Shibin felt happy physically and mentally. He happily took out his cigar and didn''t forget to throw one to Zhang Ruilin.
However, after smoking two cigars, he suddenly realized a new problem: "as soon as we started, the Dragon bank broke the news. Isn''t it too coincidental?"
What a coincidence?
Koizumi and Koizumi also feel the same way.
Cute film and television.
Mai Xiaoyu''s office.
Xiao Xing smoked and said with lingering fear, "bastards, these guys really want to kill me! Fortunately, Longxing studio broke their game by mistake, otherwise I would stink the street."
Zhang Koizumi felt the same way: "yes, what a coincidence."
"What a fart! I told them to break the news!"
Meng big3 had expected that Ning Shibin would be in trouble. So years later, Mai Xiaoyu contacted Wang Debin and asked him to help him pay attention.
Entertainment, paparazzi and informants also have their own circles. This circle is very loose. It is often formed by a group of good people. It is inevitable that there will be intersection between various circles.
This time, Zheng Ruilin arranged people to connect everywhere. Wang Debin immediately informed Mai Xiaoyu after smelling the wind.
Then Mai Xiaoyu spent 100000 yuan to get the current situation.
"Thanks to you." Xiao Xing thumbed up and immediately lowered his head, "Alas, he worked hard to make a" stone "... He returned to the pre liberation night."
Mai Xiaoyu comforted: "take your time. Anyway, you are still young. You learn more from Feng Dagang when shooting" no thieves in the world ". And brother Cha, you haven''t experienced such a big shooting scene?"
……
At more than 5 p.m., Mai Xiaoyu called Wang Baoqiang to practice Sanda in the fitness club downstairs.
Li Xue knocked on the door and came in: "Mr. mai..."
Mai Xiaoyu asked Wang Baoqiang to wait for himself in the fitness club first. When only he and Li Xue were left in the office, Li Xue said, "Mr. Mai, are you free tomorrow night? I want to invite you to dinner."
"If you have something to say, we still have to go around in circles?"
"It''s all right. I just want to invite you to dinner. Thank you for taking me into the industry. I made a lot of money last month when Tang Yan and Hu Jian signed endorsements."
Most brokers are reluctant to bring new people, because there are few new plays and the film pay is low, and the brokers can''t make much money, with the exception of Hu Jian and Tang Yan.
Under the operation of Mai Xiaoyu, the two newcomers become the spokesmen of Yake, with an annual endorsement fee of 2.4 million per person.
Regardless of whether Yake earns or loses, Mengren''s move is very eye-catching in the circle. Li Xue, the agent, also earned a sum, so I want to invite Mai Xiaoyu to dinner. Thank you.
The reason is very good, but Mai Xiaoyu doesn''t believe it.
The next night, Mai Xiaoyu drove Li Xue to the high-end restaurant that Li Xue had already ordered.
After entering the private room, he jokingly asked, "Xiaoxue, do we still need to book a private room for dinner?"
"Well, hey hey, Mr. Mai, I also made an appointment with two friends. Don''t you blame me?"
"Friend? If it''s your sister, I don''t blame you."
Li Xue: "
Mai Xiaoyu is absolutely right. This meal, he is a guest, Li Xue is just a middleman, and the host is her sister Li Bingyu.
Purpose... Naturally, she is the heroine of "no thief in the world"!
Soon, Li Bingyu arrived with her assistant. Under the introduction of Li Xue, she first apologized for being late, and then exchanged business cards with Mai Xiaoyu.
During the meal, Li Bing kept thanking Mai Xiaoyu. First, he thanked him for acting for Li Xue in Yanjing literature and art broadcasting, and then thanked him for his cultivation and care for Li Xue.
She didn''t point it out, and Mai Xiaoyu was happy to pretend to be a fool and deal with it casually.
After eating and drinking, Li Xue finally said, "President Mai, what do you think of my sister?"
Mai Xiaoyu chewed the watermelon and said with a smile, "why, do you want to be a matchmaker and connect me with your sister?"
Li Xue: "
Li Bingyu: "
After swallowing the watermelon in his mouth, Mai Xiaoyu added: "No. although your sister is beautiful, she is several years older than me. I suffer too much. Your age is quite appropriate, hehe."
Li Bingyu''s assistant was completely speechless.
I''ve seen a dramatist, but I''ve never seen such a dramatist, and I still play li Bingyu and her sisters at the same time.
Li Bingyu has been on the road for many years and has experienced too many social occasions. She has also encountered more explicit tunes than Mai Xiaoyu. However, Mai Xiaoyu''s own sister still makes her frown: "Mr. Mai, my sister is still young..."
"Sister, I''m not young!" Li Xue interrupted, looked at Mai Xiaoyu and hung his head, "do you know everything?"
"What do you say?"
"I know I can''t hide it from you... Do you think so?"
Recently, the funding plan of "no thief in the world" has been finalized.
Mengren invested 35 million, Yingyi entertainment invested 5 million, plus Liu Dehua''s 7 million film remuneration, and the Hailian cinema invested 8 million. The films were distributed at home and abroad, and the three parties shared the box office according to their contribution share.
Now the focus of the problem has become the choice of the heroine of "no thief in the world".
The first candidate in Mai Xiaoyu''s mind is Liu Tao. It has nothing to do with acting and popularity, just because Liu Tao is his girlfriend.
The candidate proposed by the cinema line of the Sea Union is Liu Qianqian. Despite his acting skills, Liu Qianqian''s popularity is higher than that of Liu Tao, and he has made movies and has experience. For actors, making movies is different from making TV dramas. This is Liu Tao''s weakness.
Yingyi entertainment automatically gave up the heroine. Their goal is to have several more and eye-catching main partners.
As Feng Dagang is a director and has great power in the crew, Yihua also participated in it and recommended Li Bingyu to play the female lead.
Their reasons are more sufficient than those of the Sea Union cinema.
Li Bingyu is more popular and famous than Liu Qianqian, and has more experience in making movies than Liu Qianqian. Moreover, they failed to participate in the investment in the shooting of "no thief in the world", and the heroine in the play was regarded as compensation.
The three parties insisted on their own words and refused to give in. Many supporting roles have been finalized, and the heroine is still dystocia.
Feng Dagang even persuaded his old friends to play or guest star in order to increase Yihua''s voice in this matter and strive for the heroine for Li Bingyu.
So Mai Xiaoyu didn''t understand: "why did your sister come to me?"