During the Chinese new year, almost every supermarket and shopping mall is crowded with customers.


    The planning department has made a lot of efforts in beauty and Chen. Colorful pendant ornaments, brightly colored Chinese knots, exquisite pop and happy songs set off the festivity of the festival.


    A wide range of goods greatly facilitate the purchase needs of customers.


    For businesses, there is no need for promotion and price reduction during this period. They can drive a lot of performance by relying entirely on natural sales.


    It can be seen from the long line in front of the cashier.


    Carrefour supermarket.


    "You are my little apple. I can''t love you too much..."


    The big horn in the supermarket plays the little apple by the chopsticks brothers.


    For a year, the popularity of little apple has not weakened at all. The cheerful atmosphere and toxic melody are deeply loved by the majority of businesses and have the taste of divine comedy.


    In the distinctive dynamic rhythm, Chen Yu pushed the shopping cart to the cashier, photographed at the end of the payment team and moved forward a little.


    In front of the cashier, small goods such as batteries, chewing gum and small food are placed on a small shelf that is no more than one meter high and covers an area of less than one square meter. As the love day is approaching, flowers and chocolates are specially added.


    With the slowly moving payment team, Chen Yu came to the small shelf. Someone in front took two boxes of gum from the shelf. Bored in the queue, he scanned the shelves and picked up a box of green arrow chewing gum from several brands of chewing gum on the shelves.


    Since 1999, Huaxia has become the second largest market of Wrigley in the world, second only to the United States. Wrigley China''s sales have also maintained double-digit growth. Up to now, Wrigley has occupied more than 60% of the Chinese chewing gum market,


    Green arrow chewing gum is well-known in thousands of families in China and has the trend of "chewing gum = arrow". Therefore, Chen Yu''s first choice for chewing gum is green arrow. He doesn''t have to think at all.


    Today, however, holding green arrow gum, his mind inexplicably remembered the recent high-frequency Yake advertising.


    "Hi, your elegant guest!"


    "It''s your refined guest."


    Try Yake.


    Put the green arrow back and replace it with a box of Yake gum.


    In his hand, the elegant guest naturally reminds him of the elegant guest advertisement.


    Romantic little princess style, strong sweet taste, very beautiful girl, isn''t it?


    Two boxes are ready.


    Eh?


    Yake and toffee and chocolate?


    Next to Yake gum, there are small boxes of toffee and chocolate. Chen Yu took one box with him.


    Go back and try it. If it tastes good, choose Yake as the chocolate for your wife this Valentine''s day.


    Good enough to support the national industry!


    Yake has never advertised itself as a national industry in TV advertisements, kidnapping consumers to drive sales in the name of supporting domestic products; However, in various soft articles in the media, there are no few hints - Yake, Yake of Chinese people.


    ……


    As the love and people''s Day approaches, flowers, chocolates, cakes and other seasonal commodities are popular in the market.


    As one of the necessary products for love and people''s day, chocolate merchants have seized business opportunities and launched exquisite gift boxes to seize the prominent position of supermarkets and attract consumers to buy.


    CR Vanguard.


    In front of the chocolate shelf, around the pile of chocolate brands, there are many consumers who come to buy. Some look at brands, some look at prices, some look at preferences, and some look at... Advertisements.


    Elegant chocolate gift boxes with exquisite packaging are stacked, and a delicate exhibition rack is placed on the left and right sides respectively.


    On the left is Hu Jian, surrounded by cartoon bubbles with a sentence, "Hi, your elegant guest"; On the right is Tang Yan, who also circles a sentence with cartoon bubbles, "it''s your elegant guest".


    "Eh, Yake still has chocolate? Isn''t it gum?"


    "Lin Zi, aren''t you going to confess at the classmate''s meeting? I think the two boxes of" confession "gift boxes of Yake are good."


    "Why?"


    "Save people''s refusal and embarrassment."


    "That''s right. At least we can continue to be friends."


    ……


    "Husband, I want to eat chocolate." the wife took her husband''s hand.


    "No problem." my husband glanced at the price and picked up the elegant chocolate heart-shaped gift box with the same exquisite packaging but slightly cheaper price.


    "Are you afraid of spending money?"


    "Wronged wife, it has nothing to do with the price. Yake represents the sweet love between us."


    "Hum, you pass."


    ……


    Shopping malls are like battlefields, and the Chocolate War of love people''s Day is in full swing. Yake''s products are gradually expanding market share.


    The first to realize this is Wrigley China.


    "Since this year, Yake''s share in the chewing gum market has increased by 1%?"


    "To be exact, 1.25%"


    "What about us?"


    "0.37%. However, our base is large and the base of Yake is small, so it is easy to improve, but it is still difficult to pose a threat to our brand."


    "Don''t find reasons. This promotion speed is too fast! This year, we must adjust our strategy, increase the advertising investment of Yida brand and expand Yida''s market share as soon as possible."


    "Advertising... Do you want to contact Shengshi?"


    "Shengshi? Is this advertising company famous?"


    "Not famous, but so far, Meng people only cooperate with them..."


    ……


    After Valentine''s day, major food companies quickly summarized chocolate market sales reports in order to adjust this year''s sales strategy.


    Jindi food.


    "I can understand that the sales volume is second, but who can tell me why the sales growth rate has decreased slightly year-on-year!"


    “……”


    "Why don''t you speak? Has dove made you lose your courage to speak?"


    "Boss, during Valentine''s day, like us, dove''s sales growth also decreased slightly year-on-year..."


    ……


    Avon food.


    "Ladies and gentlemen, this is your achievement? Yes, during Valentine''s day, dove''s sales volume is still the first, but why does the sales growth decline?"


    "Competitors..."


    "Don''t tell me about competitors! Jindi has been competing with us in the chocolate market, but we have always pressed them in terms of sales and growth!"


    "Not the golden emperor."


    "Who''s that? Cadbury?"


    "It''s Yake. During Valentine''s day, Yake''s chocolate sales increased greatly."


    "What new sales strategies do they have?"


    "No, they just made a gum advertisement..."


    A chewing gum advertisement triggered the turmoil in the chocolate market. It sounds a bit absurd, but it really happened. The data is the best proof.


    Although Yake is still unable to shake the overall pattern of the chewing gum Market and chocolate market, and Wrigley, dove, Jindi and other major international brands firmly control the market share, they have to pay attention to the rising momentum of Yake.


    Recently, it''s not easy for Yake - Mai Xiaoyu''s knife is too big.


    Since the beginning of this year, they have gained a lot, the brand has gradually gained popularity, the share of chocolate market and chewing gum market has made great breakthroughs, and the sales task of one and a half quarters has been completed in less than two months.


    However, Mai Xiaoyu found them and pointed out with righteous words - you crossed the line. Hu Jian and Tang Yan shot you a chewing gum advertisement, not a corporate spokesman!


    Scene words, absolute scene words, but the meaning is also very straightforward.


    Within two days, Yake specially contacted Mai Xiaoyu and expressed their intention to invite Hu Jian and Tang Yan as the spokesperson of Yake.


    no problem!


    This is the result of Mai Xiaoyu''s request. He readily agreed, and then the two sides negotiated the endorsement contract.


    At this time, the production team of "Tianlong" has started. In order to negotiate the contract, Liu Xiaoli specially rushed back to Yanjing to form a negotiation team with Li Xue, together with the professional lawyer friends found by Comrade Lao Mai and Mai Xiaoyu.


    During the negotiation, Mai Xiaoyu seldom spoke. It was mainly Liu Xiaoli, Li Xue and the lawyer friends of Comrade Lao Mai who discussed the details of the contract with Yake. It was also considered to be the distribution of cakes and sharpening of knives and training for "no thief in the world" in the future.


    At the beginning, the cooperation in advertising and the appearance of advertising effect made the negotiation and consultation on the endorsement contract go smoothly. However, the negotiation could not go on two days later. There were huge differences between the two sides about the endorsement fees of Hu Jian and Tang Yan.


    Hu Jian and Tang Yan have very good looks and images. With the advertisement of Yake gum known, the success of the chocolate war on love day also proves their value.


    Yake sincerely contributed to this endorsement contract, but the price


    In their view, Hu Jian and Tang Yan haven''t graduated yet. Even if they sign up for cute people, they are equal to making a successful debut with their own advertising. They invested a lot of advertising resources, and the two newcomers also benefited from it.


    Taking all factors into account, they issued a three-year endorsement contract, 600000 per year, a total of 1.8 million in three years, and 1.8 million for two people.


    The gap is too big.


    The requirement of cute people is that Hu Jiantang Yan''s endorsement fee is 3 million yuan per year, and the contract is signed once a year. The endorsement fee is adjusted according to her popularity and popularity. Three million per person per year, two people together, that''s six million!


    The huge gap between 6 million and 1.8 million has become the main contradiction in the negotiations between the two sides, which can not be reached at all!


    The endorsement contract was about to die, and Liu Xiaoli timely threw out the bait: "our company plans to shoot an ancient costume idol drama this year. With this drama, the popularity and popularity of Hu Jian and Tang Yan will be greatly improved. If you doubt my words, you can inquire in the circle about the ability of cute people to hold up the popularity of new people."


    It is necessary to inquire, and the result of inquiry is that the Yake side decided to give in.


    Ah Zheng''s book, little fish''s lyrics and songs, cute eyes and the high ratings of "Pink Girl" have all made Yake deliberately gamble.


    "Are you sure Hu Jian and Tang Yan are male and female protagonists?" Yake asked Mai Xiaoyu.


    Mai Xiaoyu nodded: "Hu Jian is male number one and sugar Yan is female number two."


    "Can sugar Yan play female number one? Make them into screen CP?"


    "No way. Female number one is my sister and the actor of ''Wang Yuyan'' in the eight dragons."


    This can be!


    The popularity of "Tianlong Babu" and the importance of "Wang Yuyan" in the play made Yake no longer insist on letting Tang Yan play female No. 1, and immediately asked about the startup, killing and broadcasting time of the TV play.


    This is embarrassing.


    Because sissy is the heroine, the film is almost finished at the same time as the crew, and it can''t be finished until around April. Therefore, Mai Xiaoyu''s plan is to start in May, finish in July, and then post production and publicity. Considering the film arrangement adjustment of the TV station, it is estimated that it can be broadcast on the stars in the winter.


    Even if the play can make Hu Jian and Tang Yan a small fire, they won''t catch up this year.


    But it is certainly impossible for him to accept the endorsement of Hu Jian and Tang Yan each of 300000 a year!


    Finally, after some friendly exchanges and consultations, the two sides took a step back.


    The contract is still for three years. Hu Jian and Tang Yan have an annual endorsement fee of 2.4 million per person.


    During the endorsement period, the number of film and television advertisements or MTV films taken by the two people for Party A, the number of plane photos taken, and the specific details such as attending the press conference, ordering meeting, dealer conference and public promotion activities organized by Yake are basically formulated in accordance with the market conditions.


    This year, Meng people filmed TV dramas. Hu Jian''s male No. 1, Tang Yan''s female No. 2, and the conditions of killing Qing in the year of internal affairs were added to the contract as supplementary terms.


    The last supplementary clause is that Mai Xiaoyu provides an advertising creativity for Yake chewing gum every year. The producer is Shengshi advertising, and the advertising creativity and production costs shall be borne by Yake.


    At the end of February, major colleges and universities across the country began school one after another.


    Some dormitories have a good relationship with students. They will have a dorm dinner after school starts. Hu Jian''s dormitories are like this.


    Nearby, I booked a private room in a restaurant outside the school. In addition to the roommates in the same dormitory, there are also students with good relationships. There are more than ten men and women who eat, drink, talk and laugh, and enjoy the friendship and time of the University.


    Hu Jian, who signed the contract, soon became the focus of everyone''s chat.


    "Hu, you''re angry. I''ll give you a toast."


    "I respect you too. I just watched you on TV this winter vacation."


    "You make a deal with us. How much did you earn from Yake''s advertising?"


    "Don''t deceive us, or this meal is yours..."


    In the face of the boys making fun of Hu Jian, the girls began to protect Hu Jian spontaneously.


    "One by one, don''t bully our Hu Jian."


    "Yes, I''ll drink with you. If you have the ability, you can intoxicate me!"


    "Lao yuan, thanks to your good relationship with Hu Jian..."


    On the wine table, more than a dozen people talked and laughed, pushing cups and changing lamps. At more than eight o''clock, Hu Jian received a call from Li Xue.


    "Sister Xue, what''s up?"


    "Just eat?"


    "Just at the beginning of school, the students have a dinner."


    "It''s a pleasure to have a school dinner. That''s just right. I''ll add a joy to you..."


    "Refined guest wants me to be my spokesman? Sister Xue, don''t joke with me. I''m easy to take it seriously."


    Hu Jian was excited and shouted out. There was no sound in the private room, and everyone''s eyes focused on him.


    Then Yuan Hong, sitting next to Hu Jian, heard Li Xue''s voice from his mobile phone: "that''s really good. The company has been negotiating with Yake these days, and only this afternoon did it finalize all the details. Feiyanjing is going to attend the signing ceremony next weekend. Don''t forget."


    "How much is the endorsement fee!" Yuan Hong howled.


    Li Xue heard it over the phone and said with a smile, "business secrets. But, Xiao Hu, you''re going to be rich."


    At the end of the call, a group of people were not in the mood to eat. They asked around Hu Jian one by one. Of course, they were most concerned about the endorsement period and endorsement fee!


    "I don''t know, really don''t know."


    "Sister Xue didn''t tell me, you didn''t hear."


    "Well, well, at most. It''s my meal tonight. Is it all right?"


    "OK, I''ll treat you again tomorrow..."


    It is extremely rare for a sophomore in an art college who has only shot a few advertisements to become the spokesman of a large private enterprise because of an advertisement. Hu Jian was surprised and envied by his classmates.


    This is the rhythm of flying before graduation!


    A day later, Tang Yan flew to Yanjing.


    Carrying a suitcase out of the airport exit hall, I saw Mai Xiaoyu smoking on the roadside